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市场调查报告书
商品编码
1845335
无麸质产品的全球市场的评估:各产品类型,不同形状,各流通管道,各地区,机会,预测(2018年~2032年)Global Gluten Free Products Market Assessment, By Product Type, By Form, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
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全球无麸质产品市场预计将从 2024 年的 75.6 亿美元成长到 2032 年的 136.4 亿美元,2025 年至 2032 年的复合年增长率 (CAGR) 为 7.66%。推动市场成长的主要因素包括消费者健康意识的增强以及对乳糜泻和麸质敏感症的认知和诊断率的提高。由于产品品质的提升以及超市和线上通路的广泛供应,消费者对清洁标籤、无过敏原食品的需求正在蓬勃发展。注重消化健康和体重管理的生活方式趋势也进一步推动了无麸质产品的普及。有效的数位化行销和分销策略,以及专卖店和自有品牌中无麸质产品的增加,也促进了市场成长,并提高了不同消费群体对无麸质产品的可及性。
全球无麸质产品市场正经历显着成长,这主要得益于人们健康意识的提高、麸质相关疾病诊断率的上升以及对简单、无过敏原成分的需求不断增长。消费者对消化健康和保健趋势的日益关注,推动了消费者对无麸质产品的兴趣,并促使食品公司开发新产品。大型食品公司正在重新设计其产品线,以满足消费者对方便且令人满意的无麸质替代品的需求,而小众品牌也纷纷效仿。
例如,2024年5月,亿滋国际(Mondelez Global LLC)推出了美国最畅销的巧克力曲奇品牌Chips Ahoy的无麸质版本。此次发布体现了大型食品公司透过推出热门产品的无麸质版本来拓展客户群的策略。知名品牌推出无麸质产品,使无麸质选择更加普及,增强了消费者的信任,并推动了市场成长。
原料采购的改进、产品品质的提升以及零售和线上销售管道的拓展,正在提高无麸质产品的可及性和吸引力。无麸质生活方式的传播高度依赖社群媒体和数位行销平台,帮助消费者了解这种生活方式。目前的市场驱动因素正推动无麸质市场从最初的利基市场发展成为不断壮大的主流产业,预示着其未来强劲的成长潜力。
本报告对全球无麸质产品市场进行了考察和分析,提供了市场规模和预测、驱动因素和挑战以及主要公司的现状等资讯。
The global gluten free product market is projected to witness a CAGR of 7.66% during the forecast period 2025-2032, growing from USD 7.56 billion in 2024 to USD 13.64 billion in 2032, owing to rising awareness and diagnosis of celiac disease and gluten sensitivity, alongside increasing health consciousness among consumers. Demand for clean-label, allergen-free foods has surged, supported by improved product quality and wider availability in supermarkets and online. Lifestyle trends emphasizing digestive wellness and weight management further boost adoption. Expansion of specialty and private-label gluten-free options, along with more effective digital marketing and distribution strategies, also pushes market growth and accessibility for diverse consumer groups.
The global gluten-free products market is expanding significantly, driven by rising health consciousness, increased diagnosis of gluten-related conditions, and growing demand for simple, allergen-free ingredients. The growing public awareness of digestive health and wellness trends has driven consumer interest in gluten-free products, encouraging food companies to develop new product lines. Major mainstream food companies have revised their product offerings to meet consumer demand for accessible and enjoyable gluten-free alternatives, while niche brands also follow the trend.
For instance, in May 2024, Mondelez Global LLC launched a gluten-free version of Chips Ahoy, representing the best-selling chocolate chip cookie brand in America. The launch demonstrates the strategy of major food companies that create gluten-free versions of their popular products to reach wider customer groups. Well-known brands introducing gluten-free products create normalcy around gluten-free options, thereby building consumer confidence and driving market growth.
The accessibility and appeal of gluten-free products have increased through better ingredient sourcing methods, enhanced product quality, and broadened retail and online distribution channels. The promotion of gluten-free lifestyles relies heavily on social media and digital marketing platforms, which also help consumers better understand this lifestyle. The current market drivers are evolving the gluten-free market from its original niche position into an expanding mainstream industry, which shows strong potential for future growth.
Rising Health Awareness propelled the Global Gluten Free Product Market Demand
The global gluten free products market has experienced significant growth as consumers increasingly prioritize health. People who understand how diet affects their health have driven gluten-free choices from being a specialized option to becoming a widespread market trend. The global population shows increasing numbers of people who either have celiac disease or gluten sensitivity, along with those who choose gluten-free products because they view them as healthier or better suited to current wellness trends.
The rising number of people diagnosed with gluten-related illnesses serves as a primary reason for the growing market for gluten-free products. The market growth extends past health-related requirements because numerous buyers view gluten-free products as healthier options that provide benefits for body wellness, weight control, and digestive system ease. The widespread promotion of gluten-free diets through books, diet experts, and marketing efforts creates this perception about gluten-free benefits, which scientific research shows mainly applies to those with medical conditions.
Product Innovation Fuels the Global Gluten Free Product Market Growth
The rapid expansion of the global gluten-free product market is driven by product innovation, which enables manufacturers to address changing consumer requirements along with dietary limitation needs. Companies create new formulations with textures and flavors to enhance the attractiveness and reach of gluten-free choices among a wider audience. Innovation in the gluten-free market has moved beyond basic bread and pasta to encompass a wide range of products, including snacks, ethnic specialties, and desserts.
For instance, in June 2024, Wow! Momo Foods Private Limited, India's largest homegrown quick-service restaurant brand, launched the country's first gluten-free momos. The street food favorite, momos, has kept gluten-sensitive individuals from enjoying them because the wrappers contain wheat. Wow! Momo solved the problem by launching a new lineup that uses quinoa and chickpeas as base ingredients. The product achieves both taste satisfaction and wellness benefits, targeting fitness enthusiasts, gluten-sensitive, and health-conscious consumers.
The innovative product development companies expand their market presence in significant ways. The new product developments open doors for customers who previously lacked alternatives while helping mainstream brands reach a wider consumer base. Manufacturers who invest in ingredient research, alternative flour development and processing method creation create gluten-free products that appeal to all customers. Wow! Momo showcases these collaborative efforts with culinary experts who support their marketing partnerships to increase consumer trust and product acceptance.
Bakery Products Segment Dominates the Global Gluten Product Market
The bakery products segment dominates the global gluten-free product market by maintaining its position as the market leader. The segment contains multiple bakery products, including bread, rolls, buns, cakes, cookies, crackers, wafers, biscuits, baking mixes, and specialty flours. The bakery industry has experienced significant advancements, with bread and crackers receiving strong acceptance from consumers because manufacturers work to develop better-tasting products with improved texture and nutritional value for both medical patients and health-conscious buyers.
For instance, in September 2024, Once Again Nut Butter launched new gluten-free graham crackers and graham sandwiches. These products hold certifications for organic status and gluten-free standards. They are made from sorghum, oat, and cassava flours with reduced sugar content, free from synthetic preservatives and artificial additives. The cinnamon and dark chocolate graham crackers satisfy vegan criteria, thus serving consumers who prefer plant-based products and allergen-safe options. The new chocolate peanut butter graham sandwich from the brand offers an additional variant of gluten-free indulgent snacks designed for busy consumers on the move. This new product line caters to gluten-sensitive customers and celiac patients while also attracting health-focused families who want wholesome alternatives to traditional snacks.
North America Region Dominates the Global Gluten Product Market Share
The global gluten-free products market is led by North America, which accounts for the largest share of worldwide sales. In recent years, the region has captured over one-third of the global market, driven by rising awareness of gluten-related health issues, stronger retail environments, and a growing consumer focus on health and wellness. The United States remains a leading market, supported by a sophisticated regulatory framework. The FDA's strict gluten-free labeling standards, requiring products to contain less than 20 parts per million of gluten, have strengthened consumer trust and encouraged manufacturers to expand their product lines.
The North American market is further energized by continuous product innovation and the widespread availability of gluten-free options. For instance, in August 2024, Lancaster Colony Corporation introduced a new product line that included Garlic Texas Toast and Five Cheese Texas Toast after extensive research to maintain the original taste and texture while obtaining gluten-free certification. Major retailers distribute these products nationwide to consumers, which highlights the regional push to make gluten-free choices more accessible to all customers.
Impact of U.S. Tariffs on the Global Gluten Free Product Market
The implementation of U.S. tariffs makes imported gluten-free basics such as rice, sorghum, and tapioca more expensive, which are necessary components for multiple product lines. This raises production costs for manufacturers, forcing them to either absorb the expenses or pass them on to consumers, ultimately making gluten-free products more expensive.
The imposition of tariffs leads to increased retail prices of gluten-free products because food costs go up by 2.2% during the initial period. People who suffer from celiac disease or gluten sensitivity must bear higher costs because of this price increase, since they need to buy medically essential gluen-free items.
The implementation of trade restrictions interrupts worldwide supply networks, resulting in specialty ingredient delivery delays and shortages. Manufacturers' challenges to maintain product availability and quality create a risk of out-of-stocks, which diminishes consumer trust in gluten-free products.
Market accessibility for foreign gluten-free brands decreases because of tariff barriers, together with reciprocal trade restrictions, which reduce both competitive forces and innovative developments. These restrictions on new product introductions and limited consumer choices allow domestic producers to dominate yet hinder market expansion and product diversity.
Key Players Landscape and Outlook
The gluten-free products sector has grown from a niche market for individuals with celiac disease or gluten sensitivity to a mainstream segment, attracting health-conscious consumers and those seeking alternative dietary options. Leading global food companies, such as Barilla, Dr. Schar, Nestle, Mondelez, Kellogg, General Mills, Kraft Heinz, and Hain Celestial, alongside specialized brands such as Enjoy Life, Udi's, Glutino, Bob's Red Mill, and Pamela's, are shaping the competitive landscape. These players are making investments in product innovation, adding bakery, snacks, pasta, and ready-to-eat meals to their portfolios, and enhancing taste and texture to address consumers' evolving needs.
Market growth is driven by rising health consciousness, increased diagnosis of gluten-related conditions, and the widespread perception that gluten-free diets offer overall health benefits. Gluten-free foods are now widely available in supermarkets and online stores, with many retailers dedicating entire sections to these products.
The market is also filled with an increasing number of plant-based and allergen-free products, further expanding its reach. Although North America and Europe still lead markets, Asia-Pacific and Latin America are growing rapidly driven by urbanization and increasing disposable incomes.
For instance, in October 2025, PepsiCo, Inc., the USD 1.2 billion acquisition of Siete Foods, highlights strong market confidence in the gluten-free sector. This move expands PepsiCo's access to high-growth, multicultural, and grain-free products, leveraging Siete's innovation and increasing availability. The deal supports a positive outlook for continued expansion and innovation in the gluten-free market.
All the segments will be provided for all the regions and countries covered.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.