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市场调查报告书
商品编码
1765244

全球社群媒体分析市场

Social Media Analytics
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 239 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球社群媒体分析市场规模将达到 216 亿美元

全球社群媒体分析市场规模预计在2024年为64亿美元，到2030年将达到216亿美元，2024年至2030年的复合年增长率为22.5%。零售和电子商务是本报告分析的细分市场之一，预计其复合年增长率将达到23.1%，到分析期结束时规模将达到67亿美元。商业、金融服务和保险细分市场在分析期间的复合年增长率预计将达到28.5%。

美国市场规模估计为 18 亿美元，中国市场预计复合年增长率为 21.2%

美国社群媒体分析市场规模预计在2024年达到18亿美元。预计到2030年，作为世界第二大经济体的中国市场规模将达到32亿美元，在2024-2030年的分析期间内，复合年增长率为21.2%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为20.0%和18.7%。在欧洲，预计德国市场的复合年增长率约为15.1%。

全球社群媒体分析市场－主要趋势与驱动因素摘要

为什么社群媒体分析正在成为企业的策略资产？

社群媒体分析 (SMA) 正在成为企业增强数位行销策略、了解客户行为和提升品牌声誉的重要工具。随着社群媒体数据量的指数级增长，社群媒体分析使得分析和解读来自 Facebook、Twitter、Instagram 和 LinkedIn 等平台的大量数据成为可能。这种分析提供了有关客户情绪、趋势、宣传活动效果和竞争定位的宝贵见解，使企业能够做出数据驱动的决策并优化行销工作。对即时受众洞察的日益增长的需求，加上社交媒体宣传活动的日益复杂，正在推动零售、金融、医疗保健和技术等领域采用社交媒体分析，了解客户的数位足迹对于这些领域的成功至关重要。

科技进步如何增强社群媒体分析的能力？

人工智慧 (AI)、机器学习 (ML) 和自然语言处理 (NLP) 领域的技术创新显着增强了社群媒体分析的能力，使其更加健壮、准确和用户友好。 AI 和 ML 演算法支援进阶情绪分析、趋势侦测和预测分析，使企业能够预测客户需求和偏好。 NLP 提高了处理来自社群媒体的非结构化文字资料的能力，可以更深入地洞察客户情绪、意图和背景。云端基础的社交媒体分析平台提供扩充性、灵活性以及与其他行销和 CRM 工具的集成，使企业能够更有效地管理社交媒体资料。此外，数据视觉化和互动式仪表板的进步改善了用户体验，使负责人和分析师更容易解读数据并获得可行的见解。

哪些市场细分推动了社群媒体分析产业的成长？

组件包括软体和服务，其中社交媒体监控、社交聆听和竞争分析等软体解决方案占据最大的市场占有率。部署模型分为云端基础和内部部署的解决方案，其中云端基础的部署由于其扩充性和成本效益而越来越受欢迎。社群媒体分析的应用多种多样，包括客户体验管理、宣传活动管理、竞争基准化分析、销售和行销优化以及风险管理。组织规模分为大型企业和中小型企业，其中大型企业由于需要全面的分析解决方案而占据主要份额。最终用途产业包括零售、BFSI、医疗保健、IT 和通讯、媒体和娱乐、政府等。由于社群媒体使用率高且存在主要社群媒体分析供应商，北美占据市场主导地位。同时，由于数位化采用和社群媒体渗透，预计亚太地区将快速成长。

是什么推动了社群媒体分析市场的成长？

社群媒体分析市场的成长受到多种因素的推动，例如对数据主导行销策略的需求不断增长、人工智慧和机器学习技术的进步以及对即时受众洞察的需求。数位行销的兴起以及了解客户情绪、品牌知名度和宣传活动效果的重要性日益增加，推动了社群媒体分析解决方案的采用。进阶分析、大数据和云端运算的整合增强了社群媒体分析平台的功能，提供了更准确的预测和有价值的见解。对提高行销投资报酬率、优化客户参与和增强竞争情报的关注进一步推动了市场成长。此外，巨量资料位管道的扩展、影片内容使用量的增加以及对数据使用合规性和道德标准的日益重视，为社交媒体分析市场创造了新的机会。

部分

依产业垂直划分（零售与电子商务、BFSI、政府与国防、医疗保健与生命科学、製造业、IT 与电信、能源与公共产业、其他）

受访公司范例

  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited（Germin）
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.

人工智慧集成

全球产业分析师正在利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 并未遵循典型的 LLM 或特定产业的 SLM查询，而是建立了一个从全球专家收集的内容库，其中包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 比赛

简介目录
Product Code: MCP14884

Global Social Media Analytics Market to Reach US$21.6 Billion by 2030

The global market for Social Media Analytics estimated at US$6.4 Billion in the year 2024, is expected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% over the analysis period 2024-2030. Retail & eCommerce, one of the segments analyzed in the report, is expected to record a 23.1% CAGR and reach US$6.7 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 28.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.8 Billion While China is Forecast to Grow at 21.2% CAGR

The Social Media Analytics market in the U.S. is estimated at US$1.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.2 Billion by the year 2030 trailing a CAGR of 21.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 20.0% and 18.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.1% CAGR.

Global Social Media Analytics Market - Key Trends and Drivers Summarized

Why Is Social Media Analytics Becoming a Strategic Asset for Businesses?

Social Media Analytics (SMA) is becoming an indispensable tool for businesses seeking to enhance their digital marketing strategies, understand customer behavior, and improve brand reputation. As the volume of social media data grows exponentially, Social Media Analytics enables companies to analyze and interpret vast amounts of data from platforms like Facebook, Twitter, Instagram, and LinkedIn. This analysis provides valuable insights into customer sentiment, trending topics, campaign performance, and competitive positioning, allowing businesses to make data-driven decisions and optimize their marketing efforts. The growing need for real-time audience insights, coupled with the increasing complexity of social media campaigns, is driving the adoption of Social Media Analytics across sectors such as retail, finance, healthcare, and technology, where understanding the digital footprint of customers is crucial for success.

How Are Technological Innovations Enhancing the Capabilities of Social Media Analytics?

Technological innovations in Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are significantly enhancing the capabilities of Social Media Analytics, making them more robust, accurate, and user-friendly. AI and ML algorithms enable advanced sentiment analysis, trend detection, and predictive analytics, allowing businesses to anticipate customer needs and preferences. NLP is improving the ability to process unstructured text data from social media, providing deeper insights into customer sentiment, intent, and context. Cloud-based Social Media Analytics platforms offer scalability, flexibility, and integration with other marketing and CRM tools, enabling businesses to manage social media data more efficiently. Additionally, advancements in data visualization and interactive dashboards are enhancing the user experience, making it easier for marketers and analysts to interpret data and derive actionable insights.

Which Market Segments Are Driving the Growth of the Social Media Analytics Industry?

Components include software and services, with software solutions such as social media monitoring, social listening, and competitive analysis holding the largest market share. Deployment models are categorized into cloud-based and on-premise solutions, with cloud-based deployment gaining popularity due to its scalability and cost-effectiveness. Applications of Social Media Analytics span across customer experience management, campaign management, competitor benchmarking, sales and marketing optimization, and risk management. Organization sizes are divided into large enterprises and small and medium-sized enterprises (SMEs), with large enterprises accounting for a significant share due to their need for comprehensive analytics solutions. End-use industries include retail, BFSI, healthcare, IT and telecommunications, media and entertainment, and government. North America dominates the market due to high social media usage and the presence of major Social Media Analytics vendors, while Asia-Pacific is expected to witness rapid growth driven by increasing digital adoption and social media penetration.

What Are the Key Drivers of Growth in the Social Media Analytics Market?

The growth in the Social Media Analytics market is driven by several factors, including the increasing demand for data-driven marketing strategies, advancements in AI and ML technologies, and the need for real-time audience insights. The rise of digital marketing and the growing importance of understanding customer sentiment, brand perception, and campaign effectiveness are driving the adoption of Social Media Analytics solutions. The integration of advanced analytics, big data, and cloud computing is enhancing the capabilities of Social Media Analytics platforms, providing more accurate predictions and valuable insights. The focus on improving marketing ROI, optimizing customer engagement, and enhancing competitive intelligence is further supporting market growth. Additionally, the expansion of digital channels, increasing use of video content, and growing emphasis on compliance and ethical standards in data usage are creating new opportunities for the Social Media Analytics market.

SCOPE OF STUDY:

The report analyzes the Social Media Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Vertical (Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities, Other Verticals)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited (Germin)
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Data-Driven Marketing and Advertising Strategies Spurs Market for Social Media Analytics
    • Increasing Focus on Real-Time Audience Insights and Customer Sentiment Analysis Expands Market Scope
    • Growth of Influencer Marketing and Social Media Campaign Management Drives Adoption of Social Media Analytics
    • Integration of AI, Machine Learning, and Natural Language Processing in Analytics Solutions Fuels Innovation
    • Emergence of Advanced Social Media Listening and Monitoring Tools Strengthens Business Case
    • Focus on Enhancing Brand Reputation Management and Crisis Response Capabilities Drives Market Demand
    • Shift Towards Multi-Channel and Omni-Channel Analytics Solutions Expands Market Opportunities
    • Focus on Measuring ROI and Effectiveness of Social Media Campaigns Spurs Adoption
    • Growth of Video Content and Visual Analytics Expands Addressable Market for Social Media Analytics
    • Emergence of Cloud-Based and SaaS Social Media Analytics Platforms Enhances Market Scalability
    • Increasing Emphasis on Automated Reporting and Data Visualization Capabilities Drives Market Competitiveness
    • Need for Compliance with Data Protection Regulations and Ethical Standards Strengthens Market Position
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Government & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Government & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Energy & Utilities by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Energy & Utilities by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • CANADA
    • TABLE 22: Canada Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Canada 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • JAPAN
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 24: Japan Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Japan 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • CHINA
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • EUROPE
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 28: Europe Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 29: Europe 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 30: Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Europe 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • FRANCE
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: France 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • GERMANY
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 34: Germany Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Germany 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • ITALY
    • TABLE 36: Italy Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Italy 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • UNITED KINGDOM
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 40: Rest of Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Rest of Europe 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 42: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Asia-Pacific 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 44: Rest of World Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Rest of World 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030

IV. COMPETITION