市场调查报告书
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虚拟製作市场规模、份额和趋势分析报告:按组件(硬件、软件、服务)、产品类型、最终用途、地区、细分市场预测,2023-2030 年Virtual Production Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Type, By End-user, By Region, And Segment Forecasts, 2023 - 2030 |
根据 Grand View Research, Inc. 的最新报告,全球虚拟製作市场预计到 2030 年将达到 67.8 亿美元。
预计从 2023 年到 2030 年,该市场的复合年增长率将达到 18.2%。 虚拟製作在媒体和娱乐行业的日益普及,加上高清视觉效果和创建实时虚拟环境的能力,是推动市场增长的主要因素。
这项技术可让电影製作人将虚拟背景环境集成到实景镜头中,从而减少对现场製作团队和工作人员的需求。 这可以显着降低视频製作成本。 例如,在 2020 年 COVID-19 大流行之后,好莱坞电影製作人找到了一种高科技解决方案,可以在片场无人值守地分批拍摄 100 人。 使用云剋星、舞台艺术 LED 设置和远程拍摄演员的机器人摄像机等技术(称为独奏电影机器人)对电影製作人有很大帮助。 虚拟製作的技术进步正在帮助广播公司通过尽量减少技术人员在广播室的实际存在来提高运营效率。
例如,2020 年 3 月,Sky Sports 推出了一个虚拟製作套件,允许公司的团队创建内容并远程传输。 该套件连接了 48 个虚拟工作站和相同数量的直连工作站,支持远程编辑、同步直播节目以及将直播剪辑直接传送到社交媒体平台。 虚拟製作可以製作出具有更好视觉效□□果和更低製作成本的电影,但它也带来了一些挑战,尤其是由于行业参与者缺乏培训和经验。
例如,2022 年 5 月,英国虚拟製作解决方案製造商 Mo-Sys Academy 宣布推出新的虚拟製作课程。 本课程旨在填补对受过培训的技术人员的需求激增的虚拟製作领域的技能缺口。
随着人工智能的出现,虚拟製作技术大大提高了计算机生成图形的质量。 复杂的场景现在可以设计和可视化为 3D 模型,并实时编辑和检查。 通过降低人员和设备的运输和物流成本,该技术将对市场产生积极影响。 电影製作人可以使用模拟或虚拟摄像机在片场捕捉真人场景,将计算机生成的 3D 图形元素与真人电影镜头无缝融合,并以最终的视觉效果结束。。
VFX 技术的发展和动画的发展令娱乐行业兴奋不已。 例如,2022 年 7 月,美国订阅流媒体服务和製作公司 Netflix 宣布计划收购澳大利亚动画和视觉效果数字工作室 Animal Logic。 这一举措将使 Netflix 能够加快开发端到端动画製作能力的步伐。
此外,人工智能有助于加快电影製作过程的前期製作支持。 在过去十年中,前期製作工作严重依赖非结构化的票房数据和与观众相关的有限人口统计信息,阻碍了引人入胜的视频内容的开发。 但现在,人工智能可以从从各种平台收集的大型数据集中产生洞察力,以了解对建议内容的接受度和兴趣。
例如,Netflix 根据准确、个性化的推荐和对用户行为的观察(例如浏览历史和投诉)以及暂停和倒带视频等数据操作创建视频内容。。 2021 年 4 月,我们决定投资 170 亿美元建立专用数据库,并根据平台收集的数据开发原创内容。 人工智能技术还可以理解剧本和场景,识别描绘的位置,并建议导演可以想像的真实世界位置,并创建逼真的计算机图形图像位置。
游戏行业越来越多地采用虚拟製作也将使该市场受益。 企业现在专注于利用 3D 环境,开发紧凑舒适的虚拟游戏机,以及与虚拟製作平台相关的技术创新,如 3D 音频、无绳虚拟现实耳机、云可扩展性等因素,预计将推动市场发展游戏应用程序的增长。
此外,通过引入身临其境的体验,图形内容的 360° 视图将成为可能,从而实现全新水平的游戏交互,让玩家能够通过感官控制和修改游戏环境。 这使玩家可以更顺畅地与视频游戏互动。 因此,虚拟製作技术在游戏中的应用越来越多,预计将推动市场的增长。
The global virtual production market size is expected to reach USD 6.78 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 18.2% from 2023 to 2030. The rising popularity of virtual production in the media and entertainment industry, combined with its capabilities to create high-definition visuals and real-time virtual environments, is the key factor propelling the growth of the market.
The technology enables filmmakers to reduce the demand for on-set production teams and crew members by integrating virtual background environments into live-action footage. This allows for a significant reduction in video production costs. For instance, in 2020, after the COVID-19 pandemic, filmmakers in the Hollywood industry found the hi-tech solution of shooting without gathering 100s of people on set. The use of techniques such as cloudbusting, stagecraft LED setup, and robotic camera to shoot actors remotely, known as the Solo Cinebot has helped the filmmaker a lot. Technological advancement in virtual production helps broadcasters improve their operational efficiency with the least physical presence of technicians in the broadcasting room.
For instance, in March 2020, Sky Sports implemented a virtual production suite, which has enabled its teams to create content and stream it remotely. The suite connected 48 virtual workstations and an equal number of direct-to-workstation connections for remote editing, simultaneous live programming, and the distribution of live clippings directly on social media platforms. Although virtual production can produce a film with better visuals and low production costs, it also poses some challenges, especially from the lack of training and experience among industry professionals.
For instance, in May 2022, Mo-Sys Academy, a manufacturer of virtual production solutions in the U.K. announced the launch of a new virtual production course. This course intends to close the skills gap in the virtual production sector, which is experiencing a surge in demand for trained technicians.
With the advent of artificial intelligence, virtual production technology has witnessed significant improvements in the quality of its computer-generated graphics. Design and visualization of all complex scenes in a three-dimensional model have become convenient, further editing and reviewing in a real-time environment. The technology positively impacts the market by reducing the transportation and logistics costs of crew members and equipment. It enables filmmakers to capture on-set live-action scenes through simul-cams or virtual cameras and seamlessly merge computer-generated 3D graphic elements with the film's live-shooting footage to conclude with the final visual effects.
The evolution of VFX technologies and the growth of animation are boosting the entertainment industry. For instance, in July 2022, Netflix, a subscription streaming service and production company in the U.S. announced a plan to acquire Animal Logic, an Australian animation, and visual effects digital studio. This initiative will help Netflix accelerate its efforts to develop end-to-end animation production capabilities.
Furthermore, artificial intelligence facilitates pre-production support that helps to accelerate video production work. In the previous decade, pre-production works heavily relied on unstructured box office data and limited demographic information related to viewers, leading to less engaging video content development. However, now artificial intelligence can generate insights from large data sets collected from various platforms to understand the proposed content's acceptance and interest.
For example, Netflix creates video content based on accurate, personalized recommendations and observations of its users' behavior, such as surfing history, claims, and data actions like pausing or rewinding videos. Also, in April 2021, the company decided to invest USD 17 billion to create a dedicated database to develop original content based on its platform's collected data. Artificial intelligence technology can also help understand scripts and screenplays to recognize the locations described and suggest real-world locations where directors can imagine and create realistic computer graphic imagery locations.
The growing implementation of virtual production in the gaming industry also works well for the market. Factors such as leveraging a three-dimensional environment, increased focus of companies on developing compact and comfortable virtual gaming devices, and constant technological innovation on virtual production platforms, such as 3D audio, untethered virtual reality headsets, and cloud scalability, are expected to drive market growth across gaming applications.
Furthermore, introducing an immersive experience allows for 360° views of graphic content and a new level of gaming interaction, enabling players to control and modify the gaming environment through their senses. This made the interaction with the video games smoother for the player. Hence the increased application of virtual production technology in games is expected to propel the growth of the market.