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市场调查报告书
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1268741

增强现实(AR)市场规模,份额和趋势分析报告：按组件（硬件,软件）,显示器（头戴式显示器,智能眼镜,平视显示器,手持设备）,应用程序,地区,细分趋势2023-2030

Augmented Reality Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Display (Head-Mounted Display, Smart Glass, Head-Up Display, Handheld Devices), By Application, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 170 Pages | 商品交期: 2-10个工作天内

价格

增强现实 (AR) 市场增长和趋势：

根据 Grand View Research, Inc. 的一份新报告，全球增强现实 (AR) 市场规模从 2023 年到 2030 年的复合年增长率将达到 39.8%，到 2030 年将达到 5,975%。预计将达到4000万美元。

这一市场增长归因于增强现实 (AR) 技术在汽车,医疗保健,教育,建筑和物流等各个行业的日益普及。 增强现实 (AR) 界面不仅可以改善工作环境，还可以优化工作效率，同时在效率,生产力和安全性方面带来显着优势。

AR 技术在不断发展，随着技术的进步变得更加熟悉和可靠。 一些市场参与者正在专注于推出新的和更具创新性的产品，以吸引客户并在行业中获得竞争优势。 例如，在 2023 年，Google LLC 宣布为 Google Cloud 客户推出其最新的 Immersive Stream for XR 服务。 据说这项新服务不需要强大的硬件或特殊应用程序来让您沉浸在增强现实 (AR) 或 3D 世界中。 用户只需扫描二维码或点击链接即可进入增强现实 (AR) (XR)。

增强现实 (AR) 行业的增长受到各行各业现有企业积极采用 AR 技术解决方案的影响，尤其是在 COVID-19 爆发之后。 例如，AR 技术正在教育机构中广泛采用，以增强学生的学习体验。

市场也受益于零售领域，因为 AR 为购物者提供身临其境的体验并帮助他们做出明智的购买决定。 2022 年 11 月，Snap, Inc. 与 Amazon.com, Inc. 合作，为品牌和客户在线推出支持 AR 的数字试穿款式。 这种时尚合作伙伴关係有望使 AR 购物体验无缝衔接。

AR 技术在利基市场非常受欢迎。 一些移动设备供应商已经发布了支持 AR 的移动设备。 因此，随着 AR 技术的不断发展和更现实的用例的引入，预计在预测期内增强现实 (AR) 市场将显着增长。

增强现实市场亮点

  • 按组件划分，随着 AR 设备在製造,医疗保健,教育,零售和电子商务等各种应用中的应用取得进展，预计软件领域在预测期内的复合年增长率约为 41.0%。 .
  • 在显示领域，智能眼镜的采用率正在增加，不仅用于个人娱乐用途，还用于建筑规划,製造过程和医疗保健等工业应用。预计将录得 49.1 的显着增长率2018 年的百分比。
  • 按应用划分，到 2022 年，工业和製造业将占销售额的约 24.0%。 这是因为 AR 已被证明是企业中的关键应用程序，可通过保持所有流程运行,发现异常和减少生产停机时间来确保高效运营。
  • 由于製造业,物流/运输,汽车和游戏/娱乐行业的快速扩张，预计 2023 年至 2030 年亚太地区的增强现实 (AR) 行业将录得较大的复合年增长率，尤其是在日本和中国。估计。

内容

第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 二手信息和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第 2 章执行摘要

  • 市场概况
  • 细分快照 (1/2)
  • 细分快照 (2/2)
  • 竞争格局快照

第 3 章市场变量,趋势和范围

  • 市场体系展望
  • 行业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场製约因素分析
  • 行业分析工具
    • 波特的分析
    • 宏观经济分析
  • 2022 年主要公司分析
  • 关键玩家定位矩阵，2022 年
  • 增强现实 (AR) - COVID-19 影响分析

第 4 章成分估计和趋势分析

  • 组件变化分析和市场份额，2022 年和 2030 年
  • 按组件
    • 硬件
    • 软件

第五章显示预估与趋势分析

  • 显示变化分析和市场份额，2022 年和 2030 年
  • 按展示
    • 头戴式显示器
    • 智能眼镜
      • 电影放映眼镜
      • XR 眼镜
    • 平视显示器
    • 手持设备

第 6 章使用情况估计和趋势分析

  • 应用变化分析和市场份额，2022 年和 2030 年
  • 通过使用
    • 航空航天与国防
    • 汽车
    • 教育
    • 电子商务和零售
    • 游戏和娱乐
    • 医疗保健
    • 工业和製造业
    • 其他

第7章区域估计与趋势分析

  • 增强现实 (AR) 市场：区域展望
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 韩国
  • 南美洲
    • 巴西
  • 中东和非洲 (MEA)

第八章竞争格局

  • 主要参与者
      • 增强现实 (AR) 硬件市场参与者
    • Vuzix
    • Meta
    • RealWear, Inc.
    • Alphabet Inc.（Google LLC）
    • Nreal Technology Limited
    • Magic Leap, Inc.
    • Lenovo Group
    • Tilt Five, Inc.
    • Snap, Inc.
    • Apple, Inc.
    • Seiko Epson Corporation（Epson America Inc.）
    • Rokid, Inc.
    • Shenzhen INMO Technology Co., Ltd.
    • Xiaomi Corporation
    • MAD Gaze
    • OPPO Private Limited（Parent company-BBK Electronics Corporation）
    • Viture, Inc.
    • DreamWorld, Inc.
    • Goertek, Inc.
    • Microsoft Corporation
    • Qualcomm Technologies, Inc.
    • Sony Group Corporation
    • Samsung Electronics Co., Ltd.
      • AR软体市场厂商
    • TeamViewer AG
    • PTC Inc.
    • Librestream Technologies
    • OverIT SpA
    • AMA Corporation Plc
    • CareAR Holdings（Parent Company-Xerox Holding Corporation）
    • RE'FLEKT GmbH
    • Help Lightning, Inc.
    • Taqtile, Inc.
    • Atheer, Inc.
    • Scope Technologies US Inc.
    • Blippar Group Limited
    • Wikitude GmbH（Parent Company-Qualcomm Technologies, Inc.）
    • Zappar Ltd.
  • 主要市场进入者的近期发展和影响
  • 公司分类
  • 参与者概览
  • 财务业绩
  • 产品基准
  • 公司热图分析
  • 2022 年公司市场份额分析
  • 战略规划
    • 分机
    • 併购
    • 协作
    • 新产品发布
Product Code: 978-1-68038-820-6

Augmented Reality Market Growth & Trends:

The global augmented reality market size is expected to reach USD 597.54 billion by 2030, registering a CAGR of 39.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market growth can be credited to the increasing adoption of augmented reality (AR) technology across several industry verticals, such as automotive, healthcare, education, construction, and logistics among others. The augmented reality interfaces enhance the work environment as well as optimize operational efficiency while offering significant benefits in terms of efficiency, productivity, and safety.

AR technology has been evolving continuously and getting more accessible and reliable in line with the advances in technology. Several market players are focused on introducing new and more innovative offerings to attract customers and gain a competitive edge in the industry. For instance, in 2023, Google LLC announced the launch of its latest Immersive Stream for XR service for its Google Cloud customers. This new offering is said to eliminate the need for any powerful hardware or a special application to immerse oneself in the augmented reality or 3D world. The users can simply scan a QR code or click a link to get into extended reality (XR).

The growth of augmented reality industry is being influenced by the aggressive adoption of AR technology solutions by various industry incumbents, especially in the wake of the COVID-19 outbreak. For instance, AR technology is being widely adopted across educational institutions to enhance the learning experience for students.

The market is also benefiting from the retail domain as AR provides an immersive experience to shoppers and helps them make informed buying decisions. In November 2022, Snap, Inc. partnered with Amazon.com, Inc. to initiate AR-enabled digital try-on styles for the brands and customers online. This fashion partnership is anticipated to create an AR shopping experience seamless.

AR technology is gaining massive traction in niche markets. Several mobile device vendors are introducing AR-compatible mobile devices. As such, the market for augmented reality is poised for significant growth during the forecast period as AR technology continues to evolve and more real-life use cases are introduced.

Augmented Reality Market Report Highlights:

  • In terms of component, software segment is expected to register a CAGR of around 41.0% during the forecast period owing to the rising adoption of AR devices across various applications, including manufacturing, healthcare, education, retail & e-commerce, among others
  • In terms of display, smart glass segment is expected to register a notable growth rate of 49.1% by 2030 with the increasing adoption of smart glasses beyond personal uses of entertainment to industrial applications such as architectural planning, manufacturing processes, healthcare, and more
  • In terms of application, industrial & manufacturing segment accounted for the revenue share of around 24.0% in 2022 as AR finds important application in businesses to ensure efficient operations by keeping all processes operational, spotting anomalies, and reducing production downtime
  • Asia Pacific augmented reality industry is estimated to witness a significant CAGR from 2023 to 2030 with the rapid expansion of manufacturing, logistic & transportation, automotive, and gaming & entertainment industries, especially in Japan and China

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot (1/2)
  • 2.3. Segment Snapshot (2/2)
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. Macroeconomic Analysis
  • 3.5. Key Company Analysis, 2022
  • 3.6. Key Player Positioning Matrix, 2022
  • 3.7. Augmented Reality- Covid-19 Impact Analysis

Chapter 4. Component Estimates and Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Augmented Reality Market Estimates & Forecast, By Component (USD Billion)
    • 4.2.1. Hardware
    • 4.2.2. Software

Chapter 5. Display Estimates & Trend Analysis

  • 5.1. Display Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Augmented Reality Market Estimates & Forecast, By Display (USD Billion)
    • 5.2.1. Head Mounted Display
    • 5.2.2. Smart Glasses
      • 5.2.2.1 Cinema Display Glasses
      • 5.2.2.2 XR Glasses
    • 5.2.3. Head-Up Display
    • 5.2.4. Handheld Devices

Chapter 6. Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Augmented Reality Market Estimates & Forecast, By Application (USD Billion)
    • 6.2.1. Aerospace & Defense
    • 6.2.2. Automotive
    • 6.2.3. Education
    • 6.2.4. E-Commerce & Retail
    • 6.2.5. Gaming & Entertainment
    • 6.2.6. Healthcare
    • 6.2.7. Industrial & Manufacturing
    • 6.2.8. Others

Chapter 7. Regional Estimates & Trend Analysis

  • 7.1 Augmented Reality Market: Regional Outlook
  • 7.2 North America
    • 7.2.1 North America augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2 U.S.
      • 7.2.2.1 U.S. augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3 Canada
      • 7.2.3.1 Canada augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.2.4 Mexico
      • 7.2.4.1 Mexico augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.3 Europe
    • 7.3.1 Europe augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2 UK.
      • 7.3.2.1 UK augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3 Germany
      • 7.3.4.1 Germany augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5 France
      • 7.3.5.1 France augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2 India
      • 7.4.2.1 India augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3 China
      • 7.4.3.1 China augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4 Japan
      • 7.4.4.1 Japan augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5 South Korea
      • 7.4.5.1 South Korea augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.5 South America
    • 7.5.1 South America augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2 Brazil
      • 7.5.2.1 Brazil augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.6 Middle East and Africa (MEA)
    • 7.6.1 MEA augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Landscape

  • 8.1 Key Participants
      • Augmented Reality Hardware Market Players
    • 8.1.1 Vuzix
    • 8.1.2 Meta
    • 8.1.3 RealWear, Inc.
    • 8.1.4 Alphabet Inc. (Google LLC)
    • 8.1.5 Nreal Technology Limited
    • 8.1.6 Magic Leap, Inc.
    • 8.1.7 Lenovo Group
    • 8.1.8 Tilt Five, Inc.
    • 8.1.9 Snap, Inc.
    • 8.1.10 Apple, Inc.
    • 8.1.11 Seiko Epson Corporation (Epson America Inc.)
    • 8.1.12 Rokid, Inc.
    • 8.1.13 Shenzhen INMO Technology Co., Ltd.
    • 8.1.14 Xiaomi Corporation
    • 8.1.15 MAD Gaze
    • 8.1.16 OPPO Private Limited (Parent company - BBK Electronics Corporation)
    • 8.1.17 Viture, Inc.
    • 8.1.18 DreamWorld, Inc.
    • 8.1.19 Goertek, Inc.
    • 8.1.20 Microsoft Corporation
    • 8.1.21 Qualcomm Technologies, Inc.
    • 8.1.22 Sony Group Corporation
    • 8.1.23 Samsung Electronics Co., Ltd.
      • Augmented Reality Software Market Players
    • 8.1.24 TeamViewer AG
    • 8.1.25 PTC Inc.
    • 8.1.26 Librestream Technologies
    • 8.1.27 OverIT S.p.A.
    • 8.1.28 AMA Corporation Plc
    • 8.1.29 CareAR Holdings (Parent Company - Xerox Holding Corporation)
    • 8.1.30 RE'FLEKT GmbH
    • 8.1.31 Help Lightning, Inc.
    • 8.1.32 Taqtile, Inc.
    • 8.1.33 Atheer, Inc.
    • 8.1.34 Scope Technologies US Inc.
    • 8.1.35 Blippar Group Limited
    • 8.1.36 Wikitude GmbH (Parent Company - Qualcomm Technologies, Inc.)
    • 8.1.37 Zappar Ltd.
  • 8.2 Recent Development & Impact, By Key Market Participants
  • 8.3 Company Categorization
  • 8.4 Participant's Overview
  • 8.5 Financial Performance
  • 8.6 Product Benchmarking
  • 8.7 Company Heat Map Analysis
  • 8.8 Company Market Share Analysis, 2022
  • 8.9 Strategy Mapping
    • 8.9.1 Expansion
    • 8.9.2 Mergers & acquisition
    • 8.9.3 Collaborations
    • 8.9.4 New product launches

List of Tables

  • Table 1 Augmented Reality Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Billion)
  • Table 2 Augmented Reality Market Revenue Estimates and Forecast, By Display, 2018 - 2030 (USD Billion)
  • Table 3 Augmented Reality Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Billion)
  • Table 4 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 5 Key company categorization
  • Table 6 Company Heat Map Analysis
  • Table 7 Key companies undergoing expansions
  • Table 8 Key companies involved in mergers and acquisitions
  • Table 9 Key companies undergoing collaborations
  • Table 10 Key companies launching new products
  • Table 11 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Augmented Reality Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Augmented Reality Market Value, 2022 (USD Billion)
  • Fig. 11 Augmented Reality- Industry Value Chain Analysis
  • Fig. 12 Augmented Reality Market Dynamics
  • Fig. 13 Key Market Driver Impact
  • Fig. 14 Key Market Restraint Impact
  • Fig. 15 Augmented Reality Market: PORTER's Five Forces Analysis
  • Fig. 16 Augmented Reality Market: Macroeconomic Analysis
  • Fig. 17 Augmented reality market, by component, key takeaways
  • Fig. 18 Component movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 19 Augmented reality market, by display, key takeaways
  • Fig. 20 Display movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 21 Augmented reality market, by application, key takeaways
  • Fig. 22 Application movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 23 Regional market size estimates & forecasts, 2022 & 2030 (USD Billion)
  • Fig. 24 Regional movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 25 Key Company Categorization
  • Fig. 26 Company Market Share Analysis, 2022
  • Fig. 27 Strategic framework