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市场调查报告书

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AdTech 市场规模、份额和趋势分析报告：按产品、按广告类型、按广告管道、按广告格式、按平台、按公司规模、按行业、按地区和细分市场预测，2024-2030 年

AdTech Market Size, Share & Trends Analysis Report By Offering, By Advertising Type, By Advertising Channel, By Advertising Format, By Platform, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2030

出版日期: 2024年07月05日 | 出版商:

Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

简介目录图表

AdTech 市场成长与趋势：

Grand View Research, Inc.最新报告显示，2024年至2030年，全球AdTech市场规模预计将以22.4%的复合年增长率成长，2030年达到33,594.1亿美元。

企业越来越多地寻求资料和分析，以更好地了解目标受众并优化广告支出。 AdTech 解决方案提供资料收集、分析和定位工具，从而实现高度个人化和有效的广告宣传。程序化广告可以自动化库存的买卖，从而消除了手动谈判的需要。这种高效的流程使广告商能够以优化的成本吸引更多的受众，并允许发布商更有效地填充其广告库存。

智慧型手机的普及从根本上改变了消费者获取资讯和与品牌互动的方式。 AdTech 产业正在策略性地适应这种模式转移，透过建立行动优化的广告格式和定位策略来有效地吸引使用 Masu 的消费者。此外，影片内容消费的快速成长，加上数位户外 (DOOH) 广告等创新管道的日益普及，需要开发吸引观众注意力的新颖广告格式。广告科技公司处于这一发展的最前沿，开拓了互动式影片广告和扩增实境体验等引人注目的格式。

为了回应《一般资料保护规范》(GDPR) 和《加州消费者隐私法案》(CCPA) 等法规，广告科技产业正朝着隐私友善广告实务进行必要的转变。广告科技公司正在积极开发解决方案，优先考虑用户隐私，同时提供有影响力的广告宣传。人工智慧 (AI) 在广告定位、个人化和宣传活动优化方面发挥着越来越重要的作用。透过利用人工智慧分析大量资料并识别使用者行为模式，广告科技公司可以开发更有效、更有针对性的广告宣传。联网电视(CTV) 提供了弥合传统电视和数位广告之间差距的独特机会。透过在智慧电视和串流媒体设备上启用目标广告，CTV 将成为广告科技市场持续成长的主要推动力。

AdTech 市场报告亮点

在资料主导行销需求不断增长、向程式化广告转变、广告格式创新以及行动广告成长的推动下，全球广告科技市场预计从 2024 年到 2030 年将以 22.4% 的复合年增长率成长。
到2023年，服务领域占据最大的市场占有率，达到33.4%，预计在预测期内将以22.9%的复合年增长率快速成长。
预计行动广告产业将成长最快，到 2023 年所占份额将达到 55.0%，预测期内的复合年增长率将超过 23.2%。
零售和消费品领域预计将在 2023 年以 27.2% 的份额主导市场，并在预测期内以 22.1% 的复合年增长率扩张。
GDPR 和 CCPA 等法规正在影响资料驱动的广告方法。 GDPR 和 CCPA 限制公司收集和使用使用者资料的方式。这使得广告商很难收集传统上用于高度针对性广告的详细使用者资料。
北美广告科技市场在整体市场中占据主导地位，2023 年收益占有率为 35.3%。高数位广告支出、领先的 AdTech 技术公司的存在以及强大的资料基础设施等因素正在推动市场成长。

2023年和2030年区域分析和市场占有率
北美洲
- 透过提供，2017-2030
- 依广告类型划分，2017-2030
- 按广告管道划分，2017-2030
- 依广告形式划分，2017-2030
- 按平台划分，2017-2030
- 按公司规模划分，2017-2030
- 按行业划分，2017-2030
- 美国
- 加拿大
- 墨西哥
欧洲
- 透过提供，2017-2030
- 依广告类型划分，2017-2030
- 按广告管道划分，2017-2030
- 依广告形式划分，2017-2030
- 按平台划分，2017-2030
- 按公司规模划分，2017-2030
- 按行业划分，2017-2030
- 英国
- 德国
- 法国
- 西班牙
- 义大利
亚太地区
- 透过提供，2017-2030
- 依广告类型划分，2017-2030
- 按广告管道划分，2017-2030
- 依广告形式划分，2017-2030
- 按平台划分，2017-2030
- 按公司规模划分，2017-2030
- 按行业划分，2017-2030
- 中国
- 日本
- 印度
- 韩国
- 澳洲
拉丁美洲
- 透过提供，2017-2030
- 依广告类型划分，2017-2030
- 按广告管道划分，2017-2030
- 依广告形式划分，2017-2030
- 按平台划分，2017-2030
- 按公司规模划分，2017-2030
- 按行业划分，2017-2030
- 巴西
中东/非洲
- 透过提供，2017-2030
- 依广告类型划分，2017-2030
- 按广告管道划分，2017-2030
- 依广告形式划分，2017-2030
- 按平台划分，2017-2030
- 按公司规模划分，2017-2030
- 按行业划分，2017-2030
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
- 南非

第十二章 AdTech 市场竞争态势

主要市场参与企业
- Adobe
- Alibaba Group Holding Limited
- Amazon.com, Inc.
- Criteo
- Facebook Incorporation
- Google Incorporation
- Microsoft Incorporation
- SpotX
- Twitter Incorporation
- Verizon
2023年主要企业市场占有率分析
2023 年公司分类/定位分析
策略规划
- 扩张
- 获得
- 合作
- 产品/服务发布
- 合伙
- 其他的

简介目录图表

Product Code: GVR-4-68040-033-5

AdTech Market Growth & Trends:

The global AdTech market size is anticipated to reach USD 3,359.41 billion by 2030, growing at a CAGR of 22.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights:

The global AdTech market is expected to grow at a CAGR of 22.4% from 2024 to 2030, driven by rising demand for data-driven marketing, a shift towards programmatic advertising, innovation in ad formats, and growth of mobile advertising.
The services segment holds the biggest market share at 33.4% in 2023 and is expected to grow faster at a CAGR of 22.9% during the forecast period.
The mobile advertising segment dominated the market with a share of 55.0% in 2023 and is projected to witness the fastest CAGR of over 23.2% during the forecast period.
The retail & consumer goods segment dominated the market with a share of 27.2% in 2023 and is expected to expand at a CAGR of 22.1% during the forecast period.
Regulations like GDPR and CCPA are impacting data-driven advertising methods. GDPR and CCPA restrict how businesses collect and use user data. This makes it harder for advertisers to gather detailed user profiles that were previously used for highly targeted advertising.
The AdTech market in North America dominated the overall market in 2023 with a revenue share of 35.3%. Factors such as high digital ad spending, the presence of major AdTech companies, and robust data infrastructure propel the market growth.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Research Methodology
1.4. Research Assumptions
1.5. List of Data Sources
- 1.5.1. Secondary Sources
- 1.5.2. Primary Sources

Chapter 2. Executive Summary

2.1. Market Insights
2.2. Market Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

3.1. Market Lineage Outlook
3.2. AdTech Market - Value Chain Analysis
3.3. AdTech Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunity Analysis
3.4. AdTech Market - Porter's Five Forces Analysis
- 3.4.1. Supplier power
- 3.4.2. Buyer power
- 3.4.3. Substitution threat
- 3.4.4. Threat from new entrant
- 3.4.5. Competitive rivalry
3.5. AdTech Market - PESTEL Analysis
- 3.5.1. Political landscape
- 3.5.2. Economic landscape
- 3.5.3. Social landscape
- 3.5.4. Technology landscape
- 3.5.5. Environmental landscape
- 3.5.6. Legal landscape

Chapter 4. AdTech Market Offering Outlook

4.1. Offering Analysis & Market Share, 2023 & 2030
4.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
- 4.2.1. Solution
  - 4.2.1.1. Demand-Side Platforms (DSPs)
  - 4.2.1.2. Supply-Side Platforms (SSPs)
  - 4.2.1.3. Ad Networks
  - 4.2.1.4. Data Management Platforms (DMPs)
  - 4.2.1.5. Ad Exchange Platforms
  - 4.2.1.6. Agency Trading Desks (ATDs)
  - 4.2.1.7. Others
- 4.2.2. Services
  - 4.2.2.1. Professional Services
  - 4.2.2.1.1. Training & Consulting
  - 4.2.2.1.2. Deployment & Integration
  - 4.2.2.1.3. Support & Maintenance
  - 4.2.2.2. Managed Services

Chapter 5. AdTech Market Advertising Type Outlook

5.1. Advertising Type Analysis & Market Share, 2023 & 2030
5.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
- 5.2.1. Programmatic Advertising
- 5.2.2. Non-Programmatic Advertising

Chapter 6. AdTech Market Advertising Channel Outlook

6.1. Advertising Channel Analysis & Market Share, 2023 & 2030
6.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 6.2.1. Television Advertising
- 6.2.2. Radio Advertising
- 6.2.3. Digital Out-of-Home (DOOH) Advertising
- 6.2.4. Others (Mobile/Tablet Advertising)

Chapter 7. AdTech Market Advertising Format Outlook

7.1. Advertising Format Analysis & Market Share, 2023 & 2030
7.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 7.2.1. Image
- 7.2.2. Video
- 7.2.3. Text
- 7.2.4. Others

Chapter 8. AdTech Market Platform Outlook

8.1. AdTech Market, By Platform Analysis & Market Share, 2023 & 2030
8.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 8.2.1. Mobile
- 8.2.2. Web
- 8.2.3. Others

Chapter 9. AdTech Market Enterprise Size Outlook

9.1. Enterprise Size Analysis & Market Share, 2023 & 2030
9.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 9.2.1. Small and Medium Enterprise (SME)
- 9.2.2. Large Enterprise

Chapter 10. AdTech Market Industry Vertical Outlook

10.1. Industry Vertical Analysis & Market Share, 2023 & 2030
10.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 10.2.1. Retail & Consumer Goods
- 10.2.2. BFSI
- 10.2.3. Hospitality
- 10.2.4. Media & Entertainment
- 10.2.5. Transport & Logistics
- 10.2.6. Healthcare
- 10.2.7. IT & Telecom
- 10.2.8. Education
- 10.2.9. Others

Chapter 11. AdTech Market: Regional Estimates & Trend Analysis

11.1. Regional Analysis & Market Share, 2023 & 2030
11.2. North America
- 11.2.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.2.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.2.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.2.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.2.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.2.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.2.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.2.8. U.S.
  - 11.2.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.2.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.2.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.2.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.2.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.2.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.2.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.2.9. Canada
  - 11.2.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.2.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.2.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.2.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.2.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.2.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.2.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.2.10. Mexico
  - 11.2.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.2.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.2.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.2.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.2.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.2.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.2.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.3. Europe
- 11.3.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.3.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.3.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.3.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.3.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.3.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.3.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.8. U.K.
  - 11.3.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.9. Germany
  - 11.3.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.10. France
  - 11.3.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.11. Spain
  - 11.3.11.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.11.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.11.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.11.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.11.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.11.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.11.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.12. Italy
  - 11.3.12.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.12.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.12.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.12.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.12.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.12.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.12.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.4. Asia-Pacific
- 11.4.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.4.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.4.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.4.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.4.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.4.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.4.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.8. China
  - 11.4.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.9. Japan
  - 11.4.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.10. India
  - 11.4.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.11. South Korea
  - 11.4.11.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.11.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.11.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.11.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.11.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.11.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.11.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.12. Australia
  - 11.4.12.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.12.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.12.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.12.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.12.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.12.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.12.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.5. Latin America
- 11.5.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.5.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.5.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.5.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.5.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.5.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.5.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.5.8. Brazil
  - 11.5.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.5.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.5.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.5.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.5.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.5.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.5.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.6. Middle East & Africa
- 11.6.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.6.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.6.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.6.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.6.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.6.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.6.8. KSA
  - 11.6.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.6.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.6.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.6.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.6.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.6.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.6.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.6.9. UAE
  - 11.6.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.6.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.6.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.6.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.6.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.6.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.6.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.6.10. South Africa
  - 11.6.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.6.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.6.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.6.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.6.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.6.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.6.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)

Chapter 12. AdTech Market Competitive Landscape

12.1. Key Market Participants
- 12.1.1. Adobe
- 12.1.2. Alibaba Group Holding Limited
- 12.1.3. Amazon.com, Inc.
- 12.1.4. Criteo
- 12.1.5. Facebook Incorporation
- 12.1.6. Google Incorporation
- 12.1.7. Microsoft Incorporation
- 12.1.8. SpotX
- 12.1.9. Twitter Incorporation
- 12.1.10. Verizon
12.2. Key Company Market Share Analysis, 2023
12.3. Company Categorization/Position Analysis, 2023
12.4. Strategic Mapping
- 12.4.1. Expansion
- 12.4.2. Acquisition
- 12.4.3. Collaborations
- 12.4.4. Product/service launch
- 12.4.5. Partnerships
- 12.4.6. Others

简介目录图表

List of Tables

Table 1 List of abbreviations
Table 2 AdTech Market - Industry snapshot & key buying criteria, 2017 - 2030
Table 3 AdTech Market, 2017 - 2030 (USD Million)
Table 4 AdTech Market, by region, 2017 - 2030 (USD Million)
Table 5 AdTech Market, by Offering, 2017 - 2030, (USD Million)
Table 6 Offering AdTech Market, by region, 2017 - 2030 (USD Million)
Table 7 AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 8 Advertising Type AdTech Market, by region, 2017 - 2030 (USD Million)
Table 9 AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 10 Advertising Channel AdTech Market, by region, 2017 - 2030 (USD Million)
Table 11 AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 12 Advertising Format AdTech Market, by region, 2017 - 2030 (USD Million)
Table 13 AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 14 Platform AdTech Market, by region, 2017 - 2030 (USD Million)
Table 15 AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 16 Enterprise Size AdTech Market, by region, 2017 - 2030 (USD Million)
Table 17 AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 18 Industry Vertical AdTech Market, by region, 2017 - 2030 (USD Million)
Table 19 North America AdTech Market, 2017 - 2030 (USD Million)
Table 20 North America AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 21 North America AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 22 North America AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 23 North America AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 24 North America AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 25 North America AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 26 North America AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 27 U.S. AdTech Market, 2017 - 2030 (USD Million)
Table 28 U.S. AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 29 U.S. AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 30 U.S. AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 31 U.S. AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 32 U.S. AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 33 U.S. AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 34 U.S. AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 35 Canada AdTech Market, 2017 - 2030 (USD Million)
Table 36 Canada AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 37 Canada AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 38 Canada AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 39 Canada AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 40 Canada AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 41 Canada AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 42 Canada AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 43 Europe AdTech Market, 2017 - 2030 (USD Million)
Table 44 Europe AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 45 Europe AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 46 Europe AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 47 Europe AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 48 Europe AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 49 Europe AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 50 Europe AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 51 U.K. AdTech Market, 2017 - 2030 (USD Million)
Table 52 U.K. AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 53 U.K. AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 54 U.K. AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 55 U.K. AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 56 U.K. AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 57 U.K. AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 58 U.K. AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 59 Germany AdTech Market, 2017 - 2030 (USD Million)
Table 60 Germany AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 61 Germany AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 62 Germany AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 63 Germany AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 64 Germany AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 65 Germany AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 66 Germany AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 67 France AdTech Market, 2017 - 2030 (USD Million)
Table 68 France AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 69 France AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 70 France AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 71 France AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 72 France AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 73 France AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 74 France AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 75 Spain AdTech Market, 2017 - 2030 (USD Million)
Table 76 Spain AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 77 Spain AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 78 Spain AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 79 Spain AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 80 Spain AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 81 Spain AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 82 Spain AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 83 Italy AdTech Market, 2017 - 2030 (USD Million)
Table 84 Italy AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 85 Italy AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 86 Italy AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 87 Italy AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 88 Italy AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 89 Italy AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 90 Italy AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 91 Asia Pacific AdTech Market, 2017 - 2030 (USD Million)
Table 92 Asia Pacific AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 93 Asia Pacific AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 94 Asia Pacific AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 95 Asia Pacific AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 96 Asia Pacific AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 97 Asia Pacific AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 98 Asia Pacific AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 99 China AdTech Market, 2017 - 2030 (USD Million)
Table 100 China AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 101 China AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 102 China AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 103 China AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 104 China AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 105 China AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 106 China AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 107 Japan AdTech Market, 2017 - 2030 (USD Million)
Table 108 Japan AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 109 Japan AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 110 Japan AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 111 Japan AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 112 Japan AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 113 Japan AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 114 Japan AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 115 India AdTech Market, 2017 - 2030 (USD Million)
Table 116 India AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 117 India AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 118 India AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 119 India AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 120 India AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 121 India AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 122 India AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 123 South Korea AdTech Market, 2017 - 2030 (USD Million)
Table 124 South Korea AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 125 South Korea AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 126 South Korea AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 127 South Korea AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 128 South Korea AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 129 South Korea AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 130 South Korea AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 131 Australia AdTech Market, 2017 - 2030 (USD Million)
Table 132 Australia AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 133 Australia AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 134 Australia AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 135 Australia AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 136 Australia AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 137 Australia AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 138 Australia AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 139 Latin America AdTech Market, 2017 - 2030 (USD Million)
Table 140 Latin America AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 141 Latin America AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 142 Latin America AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 143 Latin America AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 144 Latin America AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 145 Latin America AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 146 Latin America AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 147 Brazil AdTech Market, 2017 - 2030 (USD Million)
Table 148 Brazil AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 149 Brazil AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 150 Brazil AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 151 Brazil AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 152 Brazil AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 153 Brazil AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 154 Brazil AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 155 Middle East and Africa (MEA) AdTech Market, 2017 - 2030 (USD Million)
Table 156 Middle East and Africa (MEA) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 157 Middle East and Africa (MEA) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 158 Middle East and Africa (MEA) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 159 Middle East and Africa (MEA) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 160 Middle East and Africa (MEA) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 161 Middle East and Africa (MEA) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 162 Middle East and Africa (MEA) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 163 United Arab Emirates (UAE) AdTech Market, 2017 - 2030 (USD Million)
Table 164 United Arab Emirates (UAE) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 165 United Arab Emirates (UAE) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 166 United Arab Emirates (UAE) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 167 United Arab Emirates (UAE) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 168 United Arab Emirates (UAE) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 169 United Arab Emirates (UAE) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 170 United Arab Emirates (UAE) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 171 Kingdom of Saudi Arabia (KSA) AdTech Market, 2017 - 2030 (USD Million)
Table 172 Kingdom of Saudi Arabia (KSA) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 173 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 174 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 175 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 176 Kingdom of Saudi Arabia (KSA) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 177 Kingdom of Saudi Arabia (KSA) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 178 Kingdom of Saudi Arabia (KSA) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 179 South Africa AdTech Market, 2017 - 2030 (USD Million)
Table 180 South Africa AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 181 South Africa AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 182 South Africa AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 183 South Africa AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 184 South Africa AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 185 South Africa AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 186 South Africa AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 187 Participant's Overview
Table 188 Financial Performance
Table 189 Product Benchmarking
Table 190 Key companies undergoing expansion
Table 191 Key companies involved in mergers & acquisitions
Table 192 Key companies undertaking partnerships and collaboration
Table 193 Key companies launching new product/service launches

List of Figures

Fig. 1 AdTech Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot, by Offering and Advertising Type
Fig. 8 Segment snapshot by Advertising Channel and Advertising Format
Fig. 9 Segment snapshot by Platform and Enterprise Size
Fig. 10 Segment snapshot by Industry Vertical
Fig. 11 Competitive landscape snapshot
Fig. 12 AdTech Market value, 2017-2030 (USD Million)
Fig. 13 AdTech Market - Industry value chain analysis
Fig. 14 AdTech Market - Market trends
Fig. 15 AdTech Market: Porter's analysis
Fig. 16 AdTech Market: PESTEL analysis
Fig. 17 AdTech Market, by Offering: Key takeaways
Fig. 18 AdTech Market, by Offering: Market share, 2023 & 2030
Fig. 19 Solution AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 20 Demand-Side Platforms (DSPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 21 Supply-Side Platforms (SSPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 22 Ad Networks AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 23 Data Management Platforms (DMPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 24 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 25 Service AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 26 Professional Services AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 27 Training & Consulting AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 28 Deployment & Integration AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 29 Support & Maintenance AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 30 Managed Services AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 31 AdTech Market, by Advertising Type: Key takeaways
Fig. 32 AdTech Market, by Advertising Type: Market share, 2023 & 2030
Fig. 33 Programmatic Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 34 Non-Programmatic Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 35 AdTech Market, by Advertising Channel: Key takeaways
Fig. 36 AdTech Market, by Advertising Channel: Market share, 2023 & 2030
Fig. 37 Television Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 38 Radio Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 39 Digital Out-of-Home (DOOH) Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 40 Others (Mobile/Tablet Advertising) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 41 AdTech Market, by Advertising Format: Key takeaways
Fig. 42 AdTech Market, by Advertising Format: Market share, 2023 & 2030
Fig. 43 Television Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 44 Image AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 45 Video AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 46 Text AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 47 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 48 AdTech Market, by Platform: Key takeaways
Fig. 49 AdTech Market, by Platform: Market share, 2023 & 2030
Fig. 50 Mobile AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 51 Web AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 52 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 53 AdTech Market, by Enterprise Size: Key takeaways
Fig. 54 AdTech Market, by Enterprise Size: Market share, 2023 & 2030
Fig. 55 Small and Medium Enterprise (SME) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 56 Large Enterprise AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 57 AdTech Market, by Industry Vertical: Key takeaways
Fig. 58 AdTech Market, by Industry Vertical: Market share, 2023 & 2030
Fig. 59 Retail & Consumer Goods AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 60 BFSI AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 61 Hospitality AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 62 Media & Entertainment AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 63 Transport & Logistics AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 64 Healthcare AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 65 IT & Telecom AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 66 Education AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 67 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 68 Global AdTech Market revenue, by region, 2023 & 2030 (USD Million)
Fig. 69 North America AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 70 U.S. AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 71 Canada AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 72 Mexico AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 73 Europe AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 74 U.K. AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 75 Germany AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 76 France AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 77 Italy AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 78 Spain AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 79 Asia Pacific AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 80 China AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 81 Japan AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 82 India AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 83 Australia AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 84 South Korea AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 85 Latin America AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 86 Brazil AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 87 Middle East & Africa AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 88 KSA AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 89 UAE AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 90 South Africa AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 91 Key company categorization
Fig. 92 AdTech Market - Key company market share analysis, 2023
Fig. 93 Strategic framework