市场调查报告书
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1378716
防伪包装市场:2023-2028年全球产业趋势、份额、规模、成长、机会与预测Anti-Counterfeit Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年全球防伪包装市场规模达1,100亿美元。展望未来, IMARC Group预计到2028年市场规模将达到2,194亿美元,2022-2028年复合年增长率(CAGR)为12.2%。越来越多的假冒事件、防伪包装领域的新兴技术进步以及主要市场参与者之间的併购(M&A)是推动市场发展的主要因素。
防伪包装是指用于防止或阻止假冒和未经授权复製产品的包装解决方案和技术。它涉及将安全功能、防篡改机制和独特的识别标记融入包装中,以确保所附产品的真实性和完整性。它透过采用先进的包装技术和方法,打击市场上假冒伪劣商品的氾滥,保护品牌声誉,保障消费者安全,维护製造商的收入,防伪包装旨在提供可见和隐蔽的特征,使造假者难以为继。准确地复製或模仿原始包装。这些安全措施可协助消费者和监管机构识别正品,同时也让公司在整个供应链中追踪和追踪其产品。
全球防伪包装市场主要受到各行业防伪活动需求不断增长的推动,包括药品、食品和饮料(F&B)、消费性电子产品和奢侈品,这对坚固的防伪包装产生了强劲的需求解决方案。此外,先进包装技术和有效打击假策略的广泛采用也促进了市场的成长。此外,政府和监管机构严格的法规和智慧财产权执法推动了防伪包装的采用,这是另一个主要的成长诱导因素。此外,对包含全像图、防篡改标籤和独特序列码等认证功能的创新包装解决方案的需求不断增长,也推动了市场的成长。此外,消费者意识的增强和对正品的日益偏好也对市场产生了积极影响。
造假事件日益增多
假冒伪劣已成为一个普遍存在的全球问题,影响製药、电子、化妆品和奢侈品等各个行业。假冒产品的增加给品牌所有者带来了重大挑战,随着公司寻求有效措施来保护其产品和消费者,这推动了对防伪包装解决方案的需求。此外,防伪包装提供视觉提示和认证功能,有助于区分正品和假冒产品,使消费者能够做出明智的购买决定并保护品牌完整性,这是另一个主要的成长诱导因素。此外,品牌所有者正在转向防伪包装解决方案来保护他们的产品和消费者,从而推动市场成长。此外,防伪包装结合了各种视觉提示和认证功能,使消费者和当局更容易区分正品和假冒产品,从而促进了市场成长。
新兴技术进步
技术进步对于防伪包装解决方案的开发至关重要。此外,製造商正在将先进技术整合到包装中,以增强安全性和身份验证。例如,具有独特图案和全像特征的防篡改标籤提供了可见的篡改证据,使得更容易识别假冒产品,从而加速了市场成长。此外,快速响应(QR)码和无线射频识别(RFID)标籤的结合使消费者和供应链利益相关者能够验证真实性并追踪产品的旅程,这是另一个主要的成长诱导因素。这些技术也为品牌所有者提供了对其供应链的宝贵见解,确保透明度和问责制,从而加快产品采用率。除此之外,视觉线索(例如全像标籤)的引入可以直接表明真实性,从而推动市场成长。除了这些特殊墨水(例如变色墨水或隐形墨水)之外,还提供仅在特定条件下可见的隐藏式身分验证功能,从而增加了影响市场成长的额外安全层。
产业合作和伙伴关係
包装公司、技术提供者和品牌所有者之间日益加强的合作和伙伴关係正在促进市场的成长。此外,协作可以将不同的安全功能和技术整合到包装解决方案中,使造假者更难以复製或篡改影响市场成长的产品。此外,协作努力透过促进所有利害关係人(包括製造商、供应商、分销商和监管机构)之间的资讯交流和合作来加强供应链安全。这些合作允许将不同的安全功能和技术整合到包装解决方案中,并提供其独特的功能,例如列印技术、身份验证机製或序列化系统方面的专业知识。此外,他们还可以创建高度安全且造假者难以复製或篡改的包装解决方案。例如,包装公司可以与技术供应商合作,将独特的全像标籤或防篡改密封件与嵌入式近场通讯 (NFC) 晶片集成,确保采用多层方法进行产品认证。
IMARC Group提供了全球防伪包装市场报告各细分市场主要趋势的分析,以及 2023-2028 年全球和区域层面的预测。我们的报告根据技术、功能类型和最终用途行业对市场进行了分类。
条码
RFID(无线射频辨识)
全息图
标籤剂
其他的
RFID目前在市场上占据主导地位
该报告根据技术对市场进行了详细的细分和分析。这包括条码、无线射频识别 (RFID)、全像图、标籤剂等。报告称,无线射频识别(RFID)是最大的细分市场。
RFID 技术利用无线电波在附在产品上的标籤或标籤与读取器设备之间传输资料。它为防伪措施提供了多种优势,例如增强的产品追踪、身份验证和即时监控功能,有助于市场成长。此外,它能够为每种产品提供唯一的识别码,使製造商、零售商和消费者能够在整个供应链中追踪和验证产品,这是另一个主要的成长诱导因素。此外,RFID标籤可以储存大量资料,使详细的产品资讯(例如製造细节、批次号码和有效期限)能够安全地嵌入标籤中,从而为市场成长提供积极的推动力。此外,RFID技术提供即时监控和追踪功能,使製造商能够检测和回应对其产品的任何未经授权的处理或篡改,这有助于防止假冒、转移和非法贸易活动,从而推动市场成长。除此之外,RFID 技术还提供营运优势,例如改善库存管理、供应链视觉性和简化物流。这些优势使其成为各个行业(包括製药、消费品、电子和汽车等)公司的有吸引力的选择。
显性特征
隐蔽特征
明显的特征代表最大的部分
该报告根据功能类型提供了详细的市场细分和分析。这包括显性特征和隐性特征。根据该报告,明显的特征代表了最大的部分。
显性特征是融入包装中的易于识别的视觉元素,可提供真实性的可见指示并起到威慑假冒的作用。这些功能旨在让消费者、供应链参与者和监管机构轻鬆识别,帮助他们快速区分正品和仿冒品。此外,它通常还包括全像图、安全标籤、压花、独特设计、特殊墨水和防篡改功能等有助于市场成长的元素。这些功能通常以难以复製的方式整合到产品包装中,从而确保产品的完整性并保护消费者免受假冒商品的侵害。此外,明显的特征可以有效建立信任、提高品牌声誉,并能够快速识别影响市场成长的假冒产品。此外,在积极寻求的消费者中提供明显的产品真实性保证的公开功能越来越受欢迎,这也促进了市场的成长。此外,监管机构和品牌所有者也提倡使用明显的特征来打击假冒,创造积极的市场前景。
食品与饮品
卫生保健
汽车
消费性电子产品
其他的
医疗保健产业占最大市场份额
报告还提供了基于最终用途行业的详细市场细分和分析。这包括食品和饮料 (F&B)、医疗保健、汽车、消费性电子产品等。报告显示,医疗保健占据了最大的市场份额。
医疗保健产业包括药品、医疗器材和保健产品,所有这些都需要采取严格的措施来防止假冒并确保病人安全。
假药对公众健康构成重大威胁,因为它们可能含有不正确的成分、不正确的剂量水平,甚至有害物质。为了解决这个问题,医疗保健产业一直在积极采用防伪包装解决方案,包括唯一识别码、防篡改密封和追踪技术等解决方案,以确保整个供应链中产品的真实性和可追溯性到市场成长。此外,美国食品药物管理局(FDA)和欧洲药品管理局(EMA)等监管机构实施的严格规定,进一步推动了医疗保健领域对防伪包装的需求。这些法规要求製药公司实施序列化和追踪系统,以防止假药进入市场。此外,消费者对假冒医疗保健产品相关风险的认识不断增强,导致他们越来越偏好正品和安全的产品。这反过来又促使製造商投资防伪包装解决方案,以建立信任并确保产品完整性,从而推动市场成长。
北美洲
美国
加拿大
亚太地区
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美在市场上表现出明显的主导地位
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美占据了大部分市场份额。
北美拥有健全的监管框架和针对假冒产品的严格法律,这导致製造商越来越多地采用防伪包装解决方案。美国食品药物管理局 (FDA) 等组织的存在确保严格遵守和执行防伪措施,这正在影响市场的成长。此外,北美各种技术先进的包装产业以其创新的包装解决方案而闻名,包括先进的防伪技术,如RFID标籤、全像图、防篡改标籤和追踪系统,这些都为市场提供了积极的推动力生长。这些技术提供增强的安全性和身份验证功能,使造假者难以复製或篡改产品。此外,北美消费者对正宗产品的意识和需求不断增长,正在推动市场成长。消费者对他们购买的产品变得更加警惕,并愿意为正品和安全的商品支付溢价,导致品牌所有者越来越多地采用防伪包装来保护他们的产品和品牌声誉。
目前,市场上的主要参与者正在实施各种策略来巩固自己的地位并保持竞争优势。他们正在投资研发 (R&D) 活动,以增强其防伪包装解决方案。此外,他们正在与其他行业利益相关者建立策略伙伴关係和合作。这包括与包装技术提供者、品牌所有者、政府机构和行业协会合作。除此之外,他们的目标是提供多种防伪包装解决方案,以满足不同产业的需求。他们扩展了产品组合,包括各种包装格式、安全功能和身分验证技术。这使他们能够服务不同的行业并有效地满足特定要求,从而增强他们的市场影响力。
3M公司
阿尔普维视公司
应用 DNA 科学公司
Authentix Inc.(蓝水能源有限责任合伙)
艾利丹尼森公司
CCL工业公司
杜邦公司
萨维科技公司(洛克希德马丁公司)
SICPA控股公司
SML集团
斑马技术
2021 年7 月,Authentix 收购了线上品牌和内容权利保护供应商Strategy IP Information Pte Ltd (SIPI),扩大了Authentix 的数位安全技术组合,包括线上防伪和内容权利解决方案,并扩大了品牌保护产品的范围客户。
2022 年,3M 公司建立了新的3M 验证平台,以报告潜在的假冒3M 产品,在COVID-19 大流行期间的反假冒工作取得成功的基础上,将假冒报告流程扩大到包括该公司生产的所有产品。
2022年2月,CCL产业宣布现已成为国际反仿冒联盟(IACC)成员。加入 IACC 将 CCL Design Authentication 纳入全球品牌保护社区,为品牌所有者、执法部门和政府提供打击假冒的专业知识。
The global anti-counterfeit packaging market size reached US$ 110.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 219.4 Billion by 2028, exhibiting a growth rate (CAGR) of 12.2% during 2022-2028. The growing instances of counterfeiting, the emerging technological advancements in anti-counterfeit packaging, and mergers and acquisitions (M&A) among key market players are some of the major factors propelling the market.
Anti-counterfeit packaging refers to the packaging solutions and techniques employed to prevent or deter the counterfeiting and unauthorized replication of products. It involves incorporating security features, tamper-evident mechanisms, and unique identification markers into the packaging to ensure the authenticity and integrity of the enclosed products. It protects brand reputation, safeguard consumer safety, and preserve the revenue of manufacturers by combating the proliferation of counterfeit goods in the market by employing sophisticated packaging technologies and methods, anti-counterfeit packaging aims to provide visible and covert features that make it difficult for counterfeiters to reproduce or imitate the original packaging accurately. These security measures help consumers and regulatory authorities to identify genuine products, while also allowing companies to track and trace their products throughout the supply chain.
The global anti-counterfeit packaging market is primarily driven by the rising demand for counterfeit activities across various industries, including pharmaceuticals, food and beverages (F&B), consumer electronics, and luxury goods, which has created a strong demand for robust anti-counterfeit packaging solutions. Additionally, the widespread adoption of advanced packaging technologies and strategies to combat counterfeiting effectively is contributing to the market growth. Moreover, the stringent regulations and intellectual property rights enforcement by governments and regulatory bodies have propelled the adoption of anti-counterfeit packaging representing another major growth-inducing factor. Also, the escalating demand for innovative packaging solutions that incorporate authentication features such as holograms, tamper-evident labels, and unique serialization codes are propelling the market growth. Furthermore, the growing consumer awareness and the increasing preference toward genuine products have influenced the market positively.
The increasing instances of counterfeiting
Counterfeiting has become a pervasive global issue affecting various industries, including pharmaceuticals, electronics, cosmetics, and luxury goods. The rise in counterfeit products poses significant challenges for brand owners which is driving the demand for anti-counterfeit packaging solutions as companies seek effective measures to protect their products and consumers. Moreover, anti-counterfeit packaging provides visual cues and authentication features that help differentiate genuine products from counterfeit ones, enabling consumers to make informed purchasing decisions and protecting brand integrity representing another major growth-inducing factor. Furthermore, brand owners are turning to anti-counterfeit packaging solutions to protect their products and consumers propelling the market growth. Also, anti-counterfeit packaging incorporates various visual cues and authentication features that make it easier for consumers and authorities to distinguish genuine products from counterfeits augmenting the market growth.
The emerging technological advancements
Technological advancements are essential in the development of anti-counterfeit packaging solutions. In addition, manufacturers are integrating advanced technologies into the packaging to enhance security and authentication. For instance, tamper-evident labels with unique patterns and holographic features provide visible evidence of tampering, making it easier to identify counterfeit products which is accelerating the market growth. Moreover, the incorporation of quick response (QR) codes and radio frequency identification (RFID) tags allow consumers and supply chain stakeholders to verify the authenticity and track the product's journey representing another major growth-inducing factor. These technologies also provide brand owners with valuable insights into their supply chain, ensuring transparency and accountability accelerating the product adoption rate. Besides this, the introduction of visual cues, such as holographic labels, serve as an immediate indication of authenticity propelling the market growth. Along with these special inks, such as color-shifting or invisible inks, provide covert authentication features that are only visible under specific conditions, adding an extra layer of security influencing the market growth.
Industry collaboration and partnerships
The increasing collaboration and partnerships among packaging companies, technology providers, and brand owners are contributing to the market growth. In addition, collaboration allows the integration of diverse security features and technologies into packaging solutions, making it more challenging for counterfeiters to replicate or tamper with products influencing the market growth. Furthermore, collaborative efforts strengthen supply chain security by promoting information exchange and cooperation among all stakeholders, including manufacturers, suppliers, distributors, and regulatory authorities. These collaborations allow for the integration of diverse security features and technologies into packaging solutions with their unique capabilities to the table, such as expertise in printing technologies, authentication mechanisms, or serialization systems. Also, they can create packaging solutions that are highly secure and difficult for counterfeiters to replicate or tamper with. For instance, a packaging company may collaborate with a technology provider to integrate unique holographic labels or tamper-evident seals with embedded near-field communication (NFC) chips, ensuring a multi-layered approach to product authentication.
IMARC Group provides an analysis of the key trends in each segment of the global anti-counterfeit packaging market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on technology, feature type, and end use industry.
Barcodes
RFID (Radio-Frequency Identification)
Holograms
Taggants
Others
RFID currently dominates the market
The report has provided a detailed breakup and analysis of the market based on technology. This includes barcodes, radio-frequency identification (RFID), holograms, taggants, and others. According to the report, radio-frequency identification (RFID) represented the largest segment.
RFID technology utilizes radio waves to transfer data between a tag or label attached to a product and a reader device. It offers several advantages for anti-counterfeit measures, such as enhanced product tracking, authentication, and real-time monitoring capabilities contributing to the market growth. Moreover, its ability to provide a unique identification code for each product allows manufacturers, retailers, and consumers to track and authenticate products throughout the supply chain representing another major growth-inducing factor. Also, RFID tags can store large amounts of data, enabling detailed product information, such as manufacturing details, batch numbers, and expiration dates, to be securely embedded in the tag, providing a positive thrust to the market growth. Furthermore, RFID technology offers real-time monitoring and tracking capabilities, allowing manufacturers to detect and respond to any unauthorized handling or tampering of their products which helps prevent counterfeiting, diversion, and illicit trade activities propelling the market growth. Apart from this, RFID technology also provides operational benefits such as improved inventory management, supply chain visibility, and streamlined logistics. These advantages make it an attractive choice for companies across various industries, including pharmaceuticals, consumer goods, electronics, and automotive, among others.
Overt Features
Covert Features
Overt features represent the largest segment
The report has provided a detailed breakup and analysis of the market based on the feature type. This includes overt features and covert features. According to the report, overt features represented the largest segment.
Overt features are easily identifiable visual elements incorporated into the packaging to provide visible indications of authenticity and act as deterrents to counterfeiting. These features are designed to be easily recognized by consumers, supply chain participants, and regulatory authorities, helping them quickly distinguish genuine products from counterfeit ones. In addition, it typically includes elements such as holograms, security labels, embossing, unique designs, special inks, and tamper-evident features contributing to the market growth. These features are often integrated into product packaging in a way that makes them difficult to replicate, ensuring the integrity of the product and protecting consumers from counterfeit goods. Moreover, overt features are effective in establishing trust, enhancing brand reputation, and enabling swift identification of counterfeit products influencing market growth. Also, the growing popularity of overt features offering visible assurance of product authenticity among actively seeking consumers is augmenting the market growth. Furthermore, regulatory bodies and brand owners are also advocating for the use of overt features to combat counterfeiting creating a positive market outlook.
Food and Beverage
Healthcare
Automotive
Consumer Electronics
Others
Healthcare sector holds the largest share in the market
A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes food and beverage (F&B), healthcare, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
The healthcare industry encompasses pharmaceuticals, medical devices, and healthcare products, all requiring stringent measures to prevent counterfeiting and ensure patient safety.
Counterfeit pharmaceuticals pose a significant threat to public health, as they may contain incorrect ingredients, incorrect dosage levels, or even harmful substances. To combat this issue, the healthcare industry has been actively adopting anti-counterfeit packaging solutions featuring solutions such as unique identification codes, tamper-evident seals, and track-and-trace technologies to ensure the authenticity and traceability of products throughout the supply chain contributing to the market growth. Moreover, the stringent regulations imposed by regulatory authorities, such as the food and drug administration (FDA) and the European medicines agency (EMA), further drive the demand for anti-counterfeit packaging in the healthcare sector. These regulations require pharmaceutical companies to implement serialization and track-and-trace systems to prevent the entry of counterfeit drugs into the market. Additionally, the growing awareness among consumers about the risks associated with counterfeit healthcare products led to an increasing preference for authentic and safe products. This, in turn, has prompted manufacturers to invest in anti-counterfeit packaging solutions to build trust and ensure product integrity propelling the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the majority of the market share.
North America has a robust regulatory framework and stringent laws regarding counterfeit products, which has led to increased adoption of anti-counterfeit packaging solutions by manufacturers. The presence of organizations such as the Food and Drug Administration (FDA) in the United States ensuring strict compliance and enforcement of anti-counterfeit measures is influencing the market growth. Moreover, various technologically advanced packaging industries in North America, known for their innovative packaging solutions including sophisticated anti-counterfeit technologies such as RFID tags, holograms, tamper-evident labels, and track-and-trace systems are providing a positive thrust to the market growth. These technologies provide enhanced security and authentication features, making it difficult for counterfeiters to replicate or tamper with products. Furthermore, the growing consumer awareness and demand for genuine and authentic products across North America is propelling market growth. Consumers are becoming more vigilant about the products they purchase and are willing to pay a premium for authentic and safe goods leading to increased adoption of anti-counterfeit packaging by brand owners to safeguard their products and protect their brand reputation.
At presents, key players in the market are implementing various strategies to strengthen their position and maintain a competitive edge. They are investing in research and development (R&D) activities to enhance their anti-counterfeit packaging solutions. Moreover, they are establishing strategic partnerships and collaborations with other industry stakeholders. This includes partnering with packaging technology providers, brand owners, government agencies, and industry associations. Besides this, they are aiming to offer numerous anti-counterfeit packaging solutions to cater to diverse industry needs. They expand their product portfolios to include various packaging formats, security features, and authentication technologies. This allows them to serve different sectors and address specific requirements effectively, strengthening their market presence.
3M Company
Alpvision SA
Applied DNA Sciences Inc.
Authentix Inc. (Blue Water Energy LLP)
Avery Dennison Corporation
CCL Industries Inc.
DuPont
Savi Technology Inc. (Lockheed Martin)
SICPA Holding SA
SML Group
Zebra Technologies
In July 2021, Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider, expanding Authentix's portfolio of digital security technologies to comprise online anti-counterfeiting and content rights solutions and increasing the scope of offerings for brand protection clients.
In 2022, 3M Company has established the new 3M Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by the company.
In February 2022, CCL Industries announced that it has now become members of the International Anticounterfeiting Coalition (IACC). Joining IACC brings CCL Design Authentication into the Global Brand Protection community, to offer expertise in the fight against counterfeit to brand owners, law enforcement and governments.