2024-2028年全球切花市场

预计2023-2028年切花市场将成长187.1亿美元，预测期内复合年增长率为5.39%。

该报告包括对切花市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的驱动因素包括用于装饰和美学目的的切花的使用、花卉栽培的不断增长以及与种植观赏植物相关的盈利。

研究指出，杂交育种和生物技术的日益普及是未来几年推动切花市场成长的关键因素之一。此外，对优质鲜花的需求不断增长以及企业对企业（B2B）和企业对消费者（B2C）领域分销管道的扩大也可能导致市场需求强劲。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球切花市场
• 2018-2022年通路細項分析
• 2018-2022 年最终用户細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：按分销管道

• 细分市场
• 比较：按分销管道
• 线下：2023-2028年市场规模及预测
• 线上：2023-2028 年市场规模与预测
• 市场机会：依分销管道划分

第七章市场区隔：依最终用户

• 细分市场
• 比较：按最终用户
• 商业：2023-2028 年市场规模与预测
• 住宅：2023-2028 年市场规模与预测
• 市场机会：依最终用户划分

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 欧洲：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 德国：2023-2028 年市场规模与预测
• 法国：2023-2028年市场规模与预测
• 荷兰：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Beekenkamp Group
• Danziger Group
• David Austin Roses
• Dos Gringos LLC
• Dummen Orange
• Esmeralda
• Flamingo Horticulture investments
• Florius
• Karen Roses
• Marginpar BV
• Multiflora
• Rosebud Ltd
• Selecta Cut Flowers SAU
• Soex Flora
• Washington Bulb Co.

第十三章附录

The cut flowers market is forecasted to grow by USD 18.71 bn during 2023-2028, accelerating at a CAGR of 5.39% during the forecast period. The report on the cut flowers market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by use of cut flowers for decorative and aesthetic purposes, rising growth in floriculture, and profitability associated with growing ornamental plants.

Technavio's cut flowers market is segmented as below:

By Distribution Channel

• Offline
• Online

By End-user

• Commercial
• Residential

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the rise in popularity of hybridization and biotechnology as one of the prime reasons driving the cut flowers market growth during the next few years. Also, growing demand for premium flowers and expanding distribution channels in business-to-business (b2b) and business-to-consumer (b2c) spaces will lead to sizable demand in the market.

The report on the cut flowers market covers the following areas:

• Cut flowers market sizing
• Cut flowers market forecast
• Cut flowers market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cut flowers market vendors that include Astra Fund Holland BV, Beekenkamp Group, Danziger Group, David Austin Roses, Dos Gringos LLC, Esmeralda, Flamingo Horticulture investments, Florius, Jardin de Fleur, Jet Fresh Flowers, Karen Roses, Marginpar BV, Multiflora, Newey Ltd., Rosebud Ltd, Smithers Oasis Co., Soex Flora, The Flora, The Queen's Flower, The Sun Valley Group, Turkish Flower Group, Washington Bulb Co., Dummen Orange, and Selecta Cut Flowers SAU. Also, the cut flowers market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global cut flowers market 2018 - 2022
• 4.2 Distribution channel Segment Analysis 2018 - 2022
• 4.3 End-user Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by End-user

• 7.1 Market segments
• 7.2 Comparison by End-user
• 7.3 Commercial - Market size and forecast 2023-2028
• 7.4 Residential - Market size and forecast 2023-2028
• 7.5 Market opportunity by End-user

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 France - Market size and forecast 2023-2028
• 9.12 The Netherlands - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Beekenkamp Group
• 12.4 Danziger Group
• 12.5 David Austin Roses
• 12.6 Dos Gringos LLC
• 12.7 Dummen Orange
• 12.8 Esmeralda
• 12.9 Flamingo Horticulture investments
• 12.10 Florius
• 12.11 Karen Roses
• 12.12 Marginpar BV
• 12.13 Multiflora
• 12.14 Rosebud Ltd
• 12.15 Selecta Cut Flowers SAU
• 12.16 Soex Flora
• 12.17 Washington Bulb Co.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global cut flowers market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Distribution channel Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ billion)
• Exhibits43: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits44: Chart on End-user - Market share 2023-2028 (%)
• Exhibits45: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by End-user
• Exhibits47: Data Table on Comparison by End-user
• Exhibits48: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Commercial - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Commercial - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Residential - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Residential - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Residential - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Residential - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by End-user ($ billion)
• Exhibits57: Data Table on Market opportunity by End-user ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on France - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on The Netherlands - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on The Netherlands - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on The Netherlands - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on The Netherlands - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Beekenkamp Group - Overview
• Exhibits112: Beekenkamp Group - Product / Service
• Exhibits113: Beekenkamp Group - Key offerings
• Exhibits114: Danziger Group - Overview
• Exhibits115: Danziger Group - Product / Service
• Exhibits116: Danziger Group - Key news
• Exhibits117: Danziger Group - Key offerings
• Exhibits118: David Austin Roses - Overview
• Exhibits119: David Austin Roses - Product / Service
• Exhibits120: David Austin Roses - Key offerings
• Exhibits121: Dos Gringos LLC - Overview
• Exhibits122: Dos Gringos LLC - Product / Service
• Exhibits123: Dos Gringos LLC - Key offerings
• Exhibits124: Dummen Orange - Overview
• Exhibits125: Dummen Orange - Product / Service
• Exhibits126: Dummen Orange - Key news
• Exhibits127: Dummen Orange - Key offerings
• Exhibits128: Esmeralda - Overview
• Exhibits129: Esmeralda - Product / Service
• Exhibits130: Esmeralda - Key offerings
• Exhibits131: Flamingo Horticulture investments - Overview
• Exhibits132: Flamingo Horticulture investments - Product / Service
• Exhibits133: Flamingo Horticulture investments - Key offerings
• Exhibits134: Florius - Overview
• Exhibits135: Florius - Product / Service
• Exhibits136: Florius - Key offerings
• Exhibits137: Karen Roses - Overview
• Exhibits138: Karen Roses - Product / Service
• Exhibits139: Karen Roses - Key offerings
• Exhibits140: Marginpar BV - Overview
• Exhibits141: Marginpar BV - Product / Service
• Exhibits142: Marginpar BV - Key offerings
• Exhibits143: Multiflora - Overview
• Exhibits144: Multiflora - Product / Service
• Exhibits145: Multiflora - Key offerings
• Exhibits146: Rosebud Ltd - Overview
• Exhibits147: Rosebud Ltd - Product / Service
• Exhibits148: Rosebud Ltd - Key offerings
• Exhibits149: Selecta Cut Flowers SAU - Overview
• Exhibits150: Selecta Cut Flowers SAU - Product / Service
• Exhibits151: Selecta Cut Flowers SAU - Key offerings
• Exhibits152: Soex Flora - Overview
• Exhibits153: Soex Flora - Product / Service
• Exhibits154: Soex Flora - Key offerings
• Exhibits155: Washington Bulb Co. - Overview
• Exhibits156: Washington Bulb Co. - Product / Service
• Exhibits157: Washington Bulb Co. - Key offerings
• Exhibits158: Inclusions checklist
• Exhibits159: Exclusions checklist
• Exhibits160: Currency conversion rates for US$
• Exhibits161: Research methodology
• Exhibits162: Validation techniques employed for market sizing
• Exhibits163: Information sources
• Exhibits164: List of abbreviations