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切花市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按类型、按应用、分销管道、地区和竞争细分Cut Flowers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Application, By Distribution Channel By Region and Competition |
预计全球切花市场在 2024-2028 年预测期内将以令人印象深刻的复合年增长率成长。由于仪式和仪式装饰中鲜花的受欢迎程度和需求的不断增加,切花市场正在不断增长。此外,办公室和饭店出于美学目的的切花进出口不断增加,也增加了切花市场的需求。
切花的需求量很大,因为它们可用于婚礼、仪式以及生日、週年纪念日和其他活动等特殊场合的礼物。根据101个国家的对外贸易统计,「新鲜、干燥、染色、漂白、浸渍或以其他方式製备的适合花束或观赏用途的切花和花蕾」的全球出口额超过10美元到2021 年将达到8 亿美元。切花因其在人们中的深刻意义和象征意义而日益流行,支持了预测期内市场的成长。例如,菊花象征着幸福和乐观,使其在庆祝活动、派对装饰和花环造型中备受追捧。预计这将有助于预测期内市场的成长。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 337.8亿美元 |
2028 年市场规模 | 470.8亿美元 |
复合年增长率 | 5.79% |
成长最快的细分市场 | 网路零售 |
最大的市场 | 北美洲 |
玫瑰是最受欢迎的花卉之一,在世界各地的切花市场上有着巨大的需求。这些花朵与爱和感情的情感相关,具有诱人的外观和芳香的香气。玫瑰有红、白、黄、橙、粉等多种颜色,美观大方,被用作装饰品和装饰品,如花环、胸花、胸花等。此外,需求量也在增加市场上的菊花。这种花因其美丽、多样的形状和鲜艳的色彩而受到人们的欢迎。它是一种多年生花卉,可以全年栽培,导致全球各种品种的商业化。菊花有多种花形和颜色,是一年中每个季节都有的花卉之一,从而有助于切花市场的增长,并且由于其在预测期内易于获得,预计也将促进市场增长。此外,菊花是茎较短的品种,因此生长的植物可以一次开出多朵花,从而在开花期间表现出更高的产量。因此,由于单株产量较高,这些在经济上有利于商业化生产,因此对美学和装饰的需求很高,从而扩大了切花市场并有利可图。
以装饰目的呈现鲜花的趋势不断增长,这是为切花市场创造巨大需求的一个共同驱动因素。花瓶布置、场地装饰、非正式和正式活动中的欢迎花束、葬礼和婚礼上的装饰以及圣诞节、復活节和新年等节日期间的装饰等活动是市场对切花需求增加的主要原因。医学杂誌《医学补充疗法》发表的一项研究发现,在附近放一束鲜切花也可以减轻人们的压力。此外,根据 2021 年贸易出口数据,荷兰、哥伦比亚、厄瓜多和肯亚等国家的切花出口成长最快。鲜切花的商业化需求导致了表达感谢、展现美丽、反映情感等多种行为的需求。
销售花卉产品的电子商务格局正在显着成长。网路卖家的激增可归因于对花卉产品的需求不断增长,特别是用于装饰、特殊场合和仪式的切花。近年来,人们明显偏好鲜切花而不是人造花,导致在仪式和庆祝活动中的使用增加。线上订单将鲜花运送到运输和配送服务的便利性确保了鲜花的新鲜度和及时供应,从而促进了切花市场的扩张。此外,线上交付的可用性不断提高,个人可以透过将鲜切花直接送到家门口来给他们的客户、亲人、患者和其他人带来惊喜。由于节省时间和从各种鲜切花中灵活选择的额外好处,在线购买选择继续支持市场的成长。
根据给定的市场数据,TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
The global cut flowers market is expected to grow with an impressive CAGR in the forecast period, 2024-2028. The market for cut flowers is growing due to the increasing popularity and demand for fresh flowers in decorations for ceremonies and rituals. Additionally, the rising import and export of cut flowers for aesthetic purposes in offices and hotels are boosting the demand for the cut flower market.
Cut flowers are in high demand due to their usage in weddings, ceremonies, and as gifts for special occasions such as birthdays, anniversaries, and other events. According to the External Trade Statistics of 101 countries, the global exports of "Cut flowers and flower buds of an appropriate kind suitable for bouquets or for ornamental purposes, fresh, dried, dyed, bleached, impregnated, or otherwise prepared" were more than USD10.8 billion in 2021. The growing popularity of cut flowers, based on their deep meaning and symbolism among people, supports the market's growth in the forecast period. For instance, the chrysanthemum flower symbolizes happiness and optimism, making it highly sought after for celebrations, party decorations, and garland formations. This is expected to contribute to the market's growth in the forecast period.
The rising popularity of cut flowers in decorations is evident. There is a growing demand for cut flowers in parties, ceremonies, wedding decorations, birthday celebrations, anniversary celebrations, and other events. Interior designers and wedding planners have increased the demand for fresh cut flowers to enhance their decorations. Flowers such as roses, chrysanthemums, lilies, and carnations are particularly in high demand during festivals. In India, for example, roses and lilies are used as spiritual symbols and offerings in pious rituals and weddings. The aesthetic demand for cut flowers has also increased worldwide, as they are commonly used in wreaths, vase displays, and garlands. Additionally, there is a significant market demand for cut flowers to beautify informal spaces, such as homes, balconies, and rooms, where fresh cut flowers are used for vase decorations and garlands. This further supports the market's growth in the forecast period.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 33.78 Billion |
Market Size 2028 | USD 47.08 Billion |
CAGR (2023-2028) | 5.79% |
Fastest Growing Segment | Online Retail |
Largest Market | North America |
Roses are among the most popular flowers, having a huge demand across the world in the cut flower market. Associated with emotions of love and affection, the flowers possess an alluring look and an aromatic fragrance. Roses available in various colors such as red, white, yellow, orange, and pink, being aesthetically beautiful, are used as/in the decorative items and ornamental decorations such as Garlands, Boutonniere, Corsages, etc. Additionally, there is an increased demand for chrysanthemum flowers in the market. This flower is popular due to its beauty, diverse shape, and vibrant colors. It is a perennial flower which can be cultivated throughout the year resulting in commercialization of various cultivars globally. Chrysanthemum exists in multiple flower shapes and colors and is one of those flowers which is available every season of the year thereby contributing to the cut flower market growth and is anticipated to bolster the market growth based on its easy availability in the forecast period as well. Additionally, chrysanthemum are cultivars with shorter stems so the growing plant can bear multiple flowers at a time and thus exhibit higher yields in its flowering time. Therefore, due to the higher yield per plant, these are economically advantageous for commercial production and therefore are high in demand for aesthetics and decorations, expanding the cut flower market, profitably.
The growing trend of presenting fresh flowers for decorative purposes is a common driver that creates a huge demand for the cut flower market. Activities such as vase arrangements, decorating a venue, welcoming bouquets at informal and formal events, decorations at funerals and weddings, and decorations during holidays such as Christmas, Easter, and New Year are key reasons for the higher demand for cut flowers in the market. A study published by the medical journal "Complementary Therapies in Medicine" found that keeping a bouquet of fresh cut flowers nearby can also reduce stress in people. Additionally, the growing export of cut flowers is observed to be the highest in countries such as the Netherlands, Colombia, Ecuador, and Kenya, based on the 2021 trade export data. The commercializing demand for fresh cut flowers has led to their demand in expressing several behaviors such as expressing thanks, projecting their beauty, and reflecting emotions, among others.
The e-commerce landscape for selling floral products is witnessing significant growth. The surge in online sellers can be attributed to the rising demand for floral products, particularly cut flowers used for decoration, special occasions, and rituals. In recent times, there has been a noticeable preference for fresh cut flowers over artificial ones, leading to increased usage in rituals and celebrations. The convenience of online orders for transporting flowers to shipping and distribution services ensures their freshness and timely availability, thereby fostering the expansion of the cut flower market. Furthermore, the increased availability of online delivery allows individuals to surprise their clients, loved ones, patients, and others by sending fresh cut flowers directly to their doorstep. With the added benefit of saving time and the flexibility to choose from a wide range of fresh cut flowers, online purchasing options continue to support the growth of the market.
Global Cut Flowers market is segmented based on the type, application, distribution channel, region and competitive landscape. Based on type, the market is further segmented into Chrysanthemum, Carnation, Gerbera and Lilium. Based on application, the market is further bifurcated into Home and Commercial segment. Depending on the distribution channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores/ Florists and Online Retail.
Dummen Orange, Danziger Group, Dos Gringos LLC, Esmeralda Farms, Flamingo Flowers BV, Florance Flora, Karen Roses Company, Marginpar BV, Multiflora, Rosebud Limited, etc., are some of the major players operating in the global cut flowers market.
In this report, Global Cut Flowers Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global cut flowers market.
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: