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市场调查报告书
商品编码
1470432
AR 和 VR 软体市场:按类型、平台、软体类型、部署、最终用户 - 全球预测,2024-2030 年AR & VR Software Market by Type (AR Software, VR Software), Platform (Console, Desktop, Headsets), Software Type, Deployment, End-User - Global Forecast 2024-2030 |
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AR & VR 软体市场规模预计 2023 年为 134.5 亿美元,预计 2024 年将达到 158.8 亿美元,2030 年将达到 439.6 亿美元,复合年增长率为 18.43%。
扩增实境 (AR) 和虚拟实境 (VR) 软体是互动式数位平台,可透过电脑产生的感官资讯来扩增实境世界。在 AR 中,这些技术将数位资讯与用户的环境即时集成,而在 VR 中,它们创造了完全模拟另一个环境的体验。透过利用先进的 3D 图形、资料处理能力和基于感测器的输入设备,AR 和 VR 软体支援跨各个领域(包括商业和商业使用案例)开发身临其境型应用程式。同时,娱乐产业越来越多地采用AR和VR软体,以及教育和医疗产业对身临其境型学习的需求不断增长,正在增加市场的成长潜力。此外,全球范围内处理 AR 和 VR 软体的公司数量的增加也大大促进了市场的扩张。然而,与 AR 和 VR 软体相关的巨大成本和隐私问题正在阻碍市场成长。市场参与企业正在投资研究以减少延迟问题,促进应用程式之间的跨平台相容性和无缝集成,并透过加密和区块链技术加强资料保护措施。另一方面,AR和VR在工业应用中的采用将促进製造流程的改进,并有助于市场的未来成长。
主要市场统计 | |
---|---|
基准年[2023] | 134.5亿美元 |
预测年份 [2024] | 158.8亿美元 |
预测年份 [2030] | 439.6亿美元 |
复合年增长率(%) | 18.43% |
类型:利用AR和VR软体作为身临其境型技术来满足消费者需求
AR 软体是数位连接的软体,可产生现实世界中的对象,以便在平板电脑、手机和耳机等装置上提供逼真的体验。此外,VR是完全在3D环境中创建的软体,它使用户沉浸在3D环境中,并允许他们与虚拟世界进行逼真的互动。虚拟实境取代了视觉,而扩增实境则增强了视觉。 AR 使用者可以控制自己在现实世界中的存在,而 VR 则需要使用耳机和其他穿戴式装置。
平台:透过电脑支援的平台扩展 AR 和 VR 软体的可用性
AR和VR软体快速部署到行动和桌面上,让人们在行动和桌面萤幕上与虚拟物件互动,提供真实环境和虚拟3D物件的混合显示。此外, VR头戴装置和 VR主机可让您看到迭加在真实世界背景上的影像。在这些平台上使用 AR 和 VR 为跨行业边界的消费者提供了无缝体验。
软体类型:更多地使用视觉化软体来改变使用者体验并提高生产力
3D 建模软体可让设计人员创建现实世界物件的复杂数位模型。 3D建模软体广泛应用于架构、游戏和电影製作等产业。 AR 远端协作工具透过提供互动式和沈浸式环境,正在彻底改变通讯方式。文件软体简化了建筑和医疗保健等许多行业的文件流程。基于 AR 和 VR 的解决方案允许使用者透过扩展或虚拟环境存取重要文件和资料,而无需中断其工作流程。 AR 和 VR 导航应用程式透过提供直觉的方向和即时位置资讯来改善使用者体验。复杂资料的可视化极大地受益于 AR 和 VR 技术,使用户能够更有效地操纵和理解资讯。 VR 内容创建软体让内容创作者设计引人入胜的环境。工作流程优化软体透过优化设备维护、员工培训和零售店管理等工作流程来提高各行业的效率。
部署:更多地采用商业应用程式来实现云端基础的即时 VR 体验
透过云端平台部署AR和VR是基于现实世界空间特征的环境的持久数位副本,使得与多个用户即时共用AR体验成为可能。另一方面,本地和混合AR 和 VR 则结合了两种商业应用的可能方面。将 AR 和 VR 软体引入本地和混合商业应用程序,使这些软体能够整合显示为现实世界自然组成部分的虚拟对象,为最终用户提供无缝集成的解决方案,我们可以支援和响应各个行业。
最终用户:在教育应用中越来越多地使用 VR 软体进行培训
AR 和 VR 软体的出现为用户提供身临其境的体验,彻底改变了各个领域。 AR 透过将数位资讯迭加到实体物件和环境上,增强了教育领域的传统学习方法。航太和国防领域使用的 AR 和 VR 技术是由高级培训、模拟和维护支援的需求所驱动的。零售企业正在采用 AR 和 VR 解决方案来提供身临其境的购物体验并提高客户参与。医疗产业利用 AR 和 VR 软体进行医疗培训、患者治疗和復健。此外,AR 和 VR 软体广泛应用于汽车和运输行业,用于培训目的,例如驾驶模拟器,允许客户自订汽车模型,并利用扩大的挡风玻璃来提高驾驶员和飞行员的安全性。另一方面,VR 在游戏和影片串流平台中越来越受欢迎,透过将用户置于行动的中心来提供身临其境的体验。在娱乐产业,由于消费者对沉浸式和互动体验的渴望,对 AR 和 VR 技术的兴趣日益增加。在这一领域,AR 为现有的实体环境添加了一层数位关联性,而 VR 则为使用者创造了新的探索世界。
区域洞察
在美国,美国和加拿大是AR&VR软体市场的主要国家。美国政府已在该领域申请了大量专利,重点关注军事训练、虚拟健康治疗和疼痛管理等医疗应用。欧洲国家也对用于教育、娱乐和工业工作的 AR 和 VR 技术表现出极大的兴趣。我们发现该地区的客户优先考虑高品质内容以及与现有 AR 和 VR 软体嵌入式设备应用程式的无缝整合。此外,在中东和非洲地区,以色列和阿拉伯联合大公国(United Arab Emirates)等国家正在扩大其工业和航太航太业,催生了扩增实境(AR)和虚拟实境(VR)等最尖端科技。大量投资。另一方面,中国、日本、印度、韩国、澳洲和纽西兰等亚太国家透过开发AR和VR软体为世界进步做出了巨大贡献。 「数位印度」和「数位中国策略」等数位倡议正在积极促进该地区AR和VR软体市场的强劲扩张。
FPNV定位矩阵
FPNV定位矩阵对于评估AR&VR软体市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对 AR 和 VR 软体市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1.AR&VR软体市场的市场规模与预测是多少?
2.在AR和VR软体市场预测期内,我们应该考虑投资哪些产品和应用?
3.AR&VR软体市场的技术趋势和法规结构是什么?
4.AR&VR软体市场主要厂商的市场占有率是多少?
5.进入AR&VR软体市场的合适形式和策略手段是什么?
[182 Pages Report] The AR & VR Software Market size was estimated at USD 13.45 billion in 2023 and expected to reach USD 15.88 billion in 2024, at a CAGR 18.43% to reach USD 43.96 billion by 2030.
Augmented reality (AR) and virtual reality (VR) software are interactive digital platforms that enhance the real world with computer-generated perceptual information. These technologies integrate digital information with the user's environment in real time through AR or create a fully simulated experience of a different environment through VR. By harnessing advanced 3D graphics, data processing capabilities, and sensor-based input devices, AR & VR software enables the development of immersive applications spanning various sectors, including commercial and business use cases. Meanwhile, the growing adoption of AR & VR software in the entertainment industry and the increased need for immersive learning in the education and healthcare industry enhance the market's potential growth. In addition, the growing number of AR & VR software companies worldwide significantly contribute to the expansion of the market. However, significant cost and privacy issues associated with the AR & VR software hamper the market growth. Market players are working towards innovative strategies such as investing in research to reduce latency issues, fostering cross-platform compatibility and seamless integration between applications, and enhancing data protection measures through encryption and blockchain technology. On the other hand, the adoption of AR & VR in industrial applications subsequently enhances the improvements in the manufacturing process and contributes to the market's future growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.45 billion |
Estimated Year [2024] | USD 15.88 billion |
Forecast Year [2030] | USD 43.96 billion |
CAGR (%) | 18.43% |
Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs
AR software is digitally connected software providing devices such as tablets, phones, headsets, and more real-world experience by generating objects into the real world. In addition, VR is a completely 3D environment-created software that immerses the user into the 3D environment, enabling them to interact with the virtual world in a real way. Virtual reality replaces your vision, while augmented reality enhances it. AR users retain control of their presence in the real world, whereas VR necessitates the use of a headset and other wearable devices.
Platform: Widening availability of AR & VR software through computer enabled platforms
The rapid deployment of AR & VR software in mobile and desktop platforms allows people to interact with virtual objects on the mobile and desktop screen, providing a mixture of display with the real environment and virtual 3D objects. Additionally, VR headsets and console VR allow viewers to see images superimposed onto the real background. The uses of AR and VR for these platforms provide a seamless experience to consumers across industry verticals.
Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity
3D modeling software enables designers to create complex digital models of real-world objects. 3D modeling software is widely used in industries such as architecture, gaming, and film production, 3D modeling software. AR remote collaboration tools are revolutionizing communication by providing interactive and immersive environments. Documentation software streamlines documentation processes for many industries, such as construction or healthcare. AR & VR-based solutions allow users to access important documents and data through an augmented or virtual environment without disrupting workflows. AR & VR navigation applications enhance user experiences by providing intuitive directions and real-time location-based information. Complex data visualization benefits greatly from AR & VR technology, enabling users to interact with and understand information more efficiently. VR content creation software enables content creators to design captivating environments. Workflow optimization software enhances efficiency across various industries by optimizing workflows such as equipment maintenance, employee training, or retail store management.
Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience
The deployment of AR and VR through a cloud platform is a persistent digital copy of an environment based on the real world's spatial properties, enabling the sharing of AR experiences with multiple users in real-time. On the other hand, on-premise and hybrid AR & VR combine the possible aspects of both commercial applications. With on-premise and hybrid deployments of AR & VR software in commercial applications, these software helps them to integrate virtual objects that appear as a natural part of the real world and provide seamlessly integrated solutions to the end users, allowing them to support and cater to various industry challenges.
End-User: Rising uses of VR software in educational applications for a training applications
The advent of AR & VR software has revolutionized various sectors by providing immersive experiences for users. AR enhances traditional learning methods in the education sector by overlaying digital information onto physical objects or environments. AR & VR technologies used in the aerospace and defense sector are driven by the need for advanced training, simulation, and maintenance support. Retailers are adopting AR & VR solutions to offer immersive shopping experiences and improve customer engagement. The healthcare industry utilizes AR and VR software for medical training, patient treatment, and rehabilitation. In addition, the automotive and transportation industry widely uses AR and VR software for training purposes, including driving simulators, and to empower customers to customize car models and leverage augmented windshields to increase driver and pilot safety. Meanwhile, VR has gained traction in gaming and video streaming platforms, offering users an immersive experience by transporting them into the heart of the action. The entertainment industry represents a rising interest in AR & VR technologies due to consumers' desire for immersive and interactive experiences. In this sector, AR adds a layer of digital interactivity to existing physical environments, while VR creates new worlds for users to explore.
Regional Insights
In America, the United States, and Canada are key countries in the AR & VR software market due to the U.S. government has filed numerous patents in this domain, focusing on military training and healthcare applications such as virtual health treatment and pain management. The European countries have also shown significant interest in AR & VR technologies for education, entertainment, and industrial tasks. Customers in this region have been found to prioritize high-quality content and seamless integration with the uses of existing AR & VR software embedded devices. In addition, in the Middle East and Africa (MEA) region, countries including Israel and the United Arab Emirates (UAE) are investing heavily in cutting-edge technology such as augmented reality (AR) and virtual reality (VR) due to industrial and aerospace industry expansion. On the other hand, Asia-Pacific countries such as China, Japan, India, South Korea, Australia, and New Zealand are contributing significantly to global advancements in AR & VR software development. Digital initiatives such as 'Digital India' and 'Digital China Strategy' aggressively contributed to the strong market expansion for the AR & VR software in this region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the AR & VR Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the AR & VR Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the AR & VR Software Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, Advanced Micro Devices, Inc., Amazon Web Services, Inc., Appinventiv Technologies Pvt. Ltd., Apple Inc., ARLOOPA Inc., Autodesk, Inc., Blippar Ltd., Cisco Systems, Inc., Contentful Group, Cosm Immersive, Epic Games, Inc., Fyusion, Inc. by Cox Automotive, Inc., Google LLC by Alphabet Inc., HQSoftware, Immersed Inc, Inglobe Technologies Srl, Intel Corporation, International Business Machines Corporation, Matterport, Inc., Meta Platforms, Inc., Microsoft Corporation, Mimic Technologies, Inc. by Surgical Science Sweden AB, NEC Corporation, Niantic, Inc., Nuevo Sentido Tecnologico Realidad Aumentada, S.L., Nvidia Corporation, Oracle Corporation, Pixotope Technologies, Plutomen Technologies Pvt Ltd., Pratiti Technologies Pvt Ltd., PTC Inc., Qualcomm Incorporated, REWO by VIAR d.o.o., Salesforce, Inc., SAP SE, SHAMLA TECH Solutions, Sigma Software LLC, Taqtile, Inc., Unity Software Inc., VironIT, Vodafone Group plc, and Zakeke by Futurenext S.r.l..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the AR & VR Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the AR & VR Software Market?
3. What are the technology trends and regulatory frameworks in the AR & VR Software Market?
4. What is the market share of the leading vendors in the AR & VR Software Market?
5. Which modes and strategic moves are suitable for entering the AR & VR Software Market?