市场调查报告书
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1470479
宠物补充品市场:按产品、宠物、分销分类 - 2024-2030 年全球预测Pet Supplements Market by Product (Anti-oxidants, Digestive Enzymes, Essential Fatty Acids), Pet (Birds, Cats, Dogs), Distribution - Global Forecast 2024-2030 |
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预计2023年宠物补充品市场规模为8.62亿美元,预计2024年将达到9.1573亿美元,2030年将达到13.7521亿美元,复合年增长率为6.90%。
宠物补充品是一种旨在为宠物提供从正常饮食中获取足够数量的营养素、维生素、矿物质和其他膳食元素的产品。它们有多种形式,包括粉末、液体、锭剂和胶囊,可以解决多种健康相关问题,包括关节支持、皮肤和毛髮健康、消化器官系统健康和整体活力。这些补充品可促进宠物的营养平衡和健康,并可能有助于预防某些健康状况或管理现有的健康状况。宠物拥有量的增加、对宠物健康和保健的兴趣增加以及宠物人性化将导致消费者在宠物护理上的支出增加,进一步增加对宠物补充品的需求。然而,围绕着动物保健食品的严格法规环境,加上低品质仿冒品的盛行,可能会减缓新补充品进入市场的速度,威胁宠物健康并损害市场信誉,从而抑製成长。也就是说,开拓客製化和有针对性的补充品市场、利用个人化宠物营养技术以及扩大电子商务和直接面向消费者的销售模式代表着市场成长的潜在机会。
主要市场统计 | |
---|---|
基准年[2023] | 8.62 亿美元 |
预测年份 [2024] | 91573万美元 |
预测年份 [2030] | 1,375.21 百万美元 |
复合年增长率(%) | 6.90% |
产品:快速采用综合维他命和矿物质来填补宠物饮食中的营养缺口
抗氧化剂在最大限度地减少宠物氧化压力的影响方面发挥着重要作用,氧化压力可能导致心臟病、关节炎和癌症等慢性疾病。这些补充品通常被推荐给老年宠物,以支持认知健康和免疫功能。抗氧化剂补充品的偏好取决于您的宠物是否暴露于环境压力源及其年龄。消化酵素消化酵素对于患有胃肠道问题或胰腺功能不全的宠物非常重要。消化酵素促进营养物质的消化和吸收。吃加工食品或患有消化系统疾病的宠物更有可能更喜欢这些补充品。葡萄糖胺补充品可支持宠物的关节健康和活动能力,尤其是老年宠物或患有关节炎等关节相关问题的宠物。对葡萄糖胺的需求随着宠物的年龄和运动量而增加。绿牛肚补充品因其营养价值、帮助消化和促进肠道微生物群的健康平衡而受到重视。它通常是需要高度偏好、富含蛋白质的膳食补充剂的宠物饲主的首选。综合维他命和矿物质是综合补充品,旨在填补宠物饮食中的营养不足,并且经常被希望确保宠物摄取均衡营养的饲主使用。益生元促进健康的肠道细菌并改善胃肠道健康。消化不规则的宠物或从抗生素治疗中恢復的宠物尤其喜欢它。随着宠物饲主越来越意识到它们对肠道健康的益处,这些补充品迅速受到欢迎。
分销:不断发展的宠物补充品在线分销
线下分销包括宠物店、兽医诊所、超级市场等实体店。喜欢线下购物的消费者是出于即时购买的需要、亲自查看产品或直接获得专家建议的愿望以及对网路购物的。平台的需求。线上分销管道包括电子商务平台、製造商网站和直接面向消费者的服务。该细分市场迎合了那些喜欢便利、更优惠的价格、更全面的选择以及获得客户评论和评级的消费者。这对于居住在实体店不方便地区的技术主导消费者来说尤其有利。
区域洞察
美洲是一个主要的新兴市场,因为宠物拥有率高,并且在宠物医疗保健上的支出很大,主要是在美国和加拿大。在该地区,将宠物视为家庭成员的人性化趋势尤其强烈,导致对优质宠物补充品的需求增加,这些补充剂有望带来更好的健康益处。欧洲宠物补充品市场很发达,许多老字型大小企业提供各种产品。该地区严格的宠物补充品法规和食品法规确保了高品质标准并培养了消费者的信任。天然和有机补充品的趋势在德国、英国和法国尤为强劲。欧盟动物健康法规 (AHR) 等法规影响了新产品的进入和活跃在该地区的市场参与企业。中东和非洲的宠物补充品市场是由外籍人士数量的增加以及饲养宠物作为家庭一部分的当地人口的增加所推动的。受西方趋势的影响,人们对高品质宠物护理产品的兴趣日益浓厚,特别是在中东的富裕地区和宠物友善城市。然而,由于经济差异和对宠物的文化态度的限制,该地区对全球宠物补充品市场的贡献仍然不大。由于亚太地区人口众多且宠物拥有量不断增加,因此该地区为宠物补充品市场提供了巨大的机会。该地区消费者对宠物照护的态度发生了重大转变,对特色和优质产品的兴趣日益浓厚。然而,这个市场高度多样化,各国的趋势和法规环境各不相同。快速的都市化和宠物人性化正在推动对宠物补充品的需求,尤其是对天然和当地原料的兴趣。
FPNV定位矩阵
FPNV定位矩阵对于评估宠物补充品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对宠物补充品市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的智力见解。
1. 宠物补充品市场规模及预测为何?
2.在宠物补充品市场的预测期内,我们应该考虑投资哪些产品和应用?
3. 宠物补充品市场的技术趋势和法规结构是什么?
4.宠物补充品市场主要厂商的市场占有率是多少?
5. 进入宠物补充品市场的合适形式和策略手段是什么?
[187 Pages Report] The Pet Supplements Market size was estimated at USD 862.00 million in 2023 and expected to reach USD 915.73 million in 2024, at a CAGR 6.90% to reach USD 1,375.21 million by 2030.
Pet supplements are products designed to provide pets with nutrients, vitamins, minerals, and other dietary elements that may need to be obtained in sufficient quantities from their regular diet. They come in various forms, such as powders, liquids, tablets, or capsules, and can cater to multiple health-related issues, including joint support, skin and coat health, digestive wellness, and overall vitality. These supplements enhance the nutritional balance and well-being of pets, potentially aiding in preventing certain health conditions or managing existing ones. An increase in pet ownership, a rising focus on pet health and wellness, and the humanization of pets lead to higher consumer spending on pet care, further increasing the demand for pet supplements. However, the stringent regulatory environment surrounding animal health products, which can delay the introduction of new supplements to the market coupled with the prevalence of low-quality counterfeit products, poses a threat to pet health and undermines market credibility, impeding market growth. Nevertheless, developing customized and targeted supplements, leveraging technology for personalized pet nutrition, and expanding e-commerce and direct-to-consumer sales models provide potential opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 862.00 million |
Estimated Year [2024] | USD 915.73 million |
Forecast Year [2030] | USD 1,375.21 million |
CAGR (%) | 6.90% |
Product: Burgeoning adoption of multivitamins and minerals to fill nutritional gaps in a pet's diet
Antioxidants play a crucial role in minimizing the impact of oxidative stress in pets, which can lead to chronic diseases, including heart disease, arthritis, and cancer. These supplements are often advocated for aging pets to support cognitive health and immune function. Depending on the pet's exposure to environmental stressors and age, antioxidant supplementation can vary in preference. Digestive enzymes are crucial for pets with gastrointestinal issues or those with pancreatic insufficiency. They facilitate better digestion and absorption of nutrients. Pets on a processed food diet or those with digestive disorders show a high preference for these supplements. Glucosamine supplements support joint health and mobility in pets, particularly those older or suffering from joint-related issues such as arthritis. The need for glucosamine rises with the pet's age and level of physical activity. Green Tripe supplements are valued for their high nutrient content, aiding digestion, and promoting a healthy microflora balance in the gut. They are generally preferred by owners of pets needing a palatable, protein-rich diet booster. Multivitamins and Minerals are comprehensive supplements intended to fill nutritional gaps in a pet's diet and are commonly used by owners aiming to ensure their pets receive a balanced range of nutrients. Prebiotics promote healthy gut bacteria and improve gastrointestinal health. They are especially preferred for pets with irregular digestion or those recovering from antibiotic treatment. These supplements are rapidly gaining popularity as pet owners become more aware of the benefits of gut health.
Distribution: Evolving online distribution of pet supplements
Offline distribution includes physical retail stores such as pet shops, veterinary clinics, and supermarkets. Consumers who prefer to shop offline may do so because of the need for immediate purchase, the desire to visually inspect the product or seek in-person expert advice, and the need for more trust or access to online shopping platforms. Online distribution channels include e-commerce platforms, manufacturer websites, and direct-to-consumer services. This segment caters to consumers who prefer convenience, better pricing, more comprehensive selection, and access to customer reviews and ratings. It is particularly advantageous for technology-driven people living in areas with less access to physical retail outlets.
Regional Insights
Americas represents a highly developing pet supplements market, primarily due to high pet adoption rates and significant pet healthcare expenditure in the United States and Canada. The tendency of pet humanization, where pets are treated as family members, is particularly strong in this region, leading to increased demand for premium pet supplements that promise enhanced health benefits. Europe's pet supplements market is advanced, with numerous well-established players offering various products. The region's stringent pet supplements and food regulations ensure high-quality standards, thus fostering consumer trust. The growing trend of natural and organic supplements is particularly strong in Germany, the UK, and France. Regulations, such as the EU's Animal Health Regulation (AHR), affect new product entries and the market players active in this region. The pet supplements market in the Middle East and Africa is driven by the increasing number of expatriates and a growing local population adopting pets as part of the family. The increased interest in high-quality pet care products is influenced by western trends, particularly in affluent areas and pet-friendly cities in the Middle East. However, the region's overall contribution to the global pet supplements market remains modest, constrained by economic disparity and cultural attitudes towards pet ownership. The APAC region represents a significant opportunity for the pet supplements market due to its large population base and increasing rate of pet ownership. The region is experiencing a notable shift in consumer attitudes toward pet care, with a keen interest in specialized and premium products. However, the market is quite diverse, with varying trends and regulatory environments across different countries. Rapid urbanization and the humanization of pets are propelling demand for pet supplements, with a particular interest in natural and regionally sourced ingredients.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Pet Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pet Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Pet Supplements Market, highlighting leading vendors and their innovative profiles. These include Antelope Pets, Ayurvet Limited by Zenex Animal Health India Private Ltd., Bactolac Pharmaceutical, Inc., Beaphar Beheer BV, Blue Buffalo Co., Ltd. by General Mills, Inc., Boehringer Ingelheim International GmbH, Elanco Animal Health Incorporated, FoodScience, LLC, Garmon Corp. by Swedencare AB, Growel Agrovet Private Limited, Kemin Industries, Inc., Mars, Incorporated, Maruha Nichiro Group, Natural Dog Company, NEKTON GmbH, Nestle SA, Novotech Nutraceuticals, Inc., Now Health Group, Inc., Nutramax Laboratories, Inc., NutraPak USA, Nutri-Pet Research, Inc., Only Natural Pet, The Higgins Group Corp, VetriScience Laboratories., Virbac SA, and Zoetis Services LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Pet Supplements Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pet Supplements Market?
3. What are the technology trends and regulatory frameworks in the Pet Supplements Market?
4. What is the market share of the leading vendors in the Pet Supplements Market?
5. Which modes and strategic moves are suitable for entering the Pet Supplements Market?