市场调查报告书
商品编码
1494623
游戏机市场:按组件、类型、分销管道、应用划分 - 2024-2030 年全球预测Gaming Console Market by Component (Console Unit, Controller, External Storage), Type (Handheld Game Console, Home Video Game Console, Hybrid Video Game Console), Distribution Channel, Application - Global Forecast 2024-2030 |
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游戏机市场规模预计2023年将达296.9亿美元,2024年将达326.1亿美元,预计2030年将达到575.6亿美元,复合年增长率为9.92%。
游戏机市场主要包括销售用于玩视讯游戏的电子设备,输出是可以在外部萤幕或显示器上显示的视讯和音讯讯号。处理能力、图形和使用者介面的进步正在改善游戏体验并吸引更多用户。线上多人游戏和数位发行延长了游戏机的生命週期并创造了持续的收入流。作为多功能娱乐设备,主机将增加其对更广泛人群的吸引力。然而,行动游戏和市场竞争使其因其便利性和多功能性而成为强有力的竞争对手,这限制了市场的成长。此外,开发新技术和独家游戏的成本为市场扩张带来了挑战。此外,游戏机技术无需强大的硬体即可实现高品质的游戏体验,从而创造了市场成长潜力。虚拟实境和扩增实境预计将提供新的游戏体验并刺激对游戏机的需求。
主要市场统计 | |
---|---|
基准年[2023] | 296.9亿美元 |
预测年份 [2024] | 326.1亿美元 |
预测年份 [2030] | 575.6亿美元 |
复合年增长率(%) | 9.92% |
区域洞察
美洲市场,尤其是美国和加拿大,游戏机的家庭普及很高。作为技术创新中心,美国也拥有大量与硬体改进和互动游戏技术相关的专利申请。欧盟 (EU) 国家呈现出多元化的游戏机市场,且区域偏好差异很大。欧洲市场也热衷于环境永续性,鼓励主机製造商采用环保技术和可回收材料。中东和非洲 (MEA) 是一个新兴市场,那里的年轻人口和不断增长的网路普及正在推动人们对游戏机的兴趣。最近在中东和非洲地区的投资主要集中在内容在地化以及与当地通讯业者合作提供捆绑游戏和网路服务,以满足这些地区独特的消费者需求。包括中国、日本和印度在内的亚太地区是一个潜力巨大、消费行为多样化的地区。日本是一个成熟的市场,拥有丰富的游戏文化和对最新技术的高需求。儘管存在监管障碍,但在新兴中产阶级和转向授权主机的推动下,中国游戏机产业仍呈现强劲成长。儘管印度仍在发展中,但由于网路普及不断提高和年轻人口众多,印度显示出快速增长的潜力。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在游戏机市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对游戏机市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对游戏机市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[187 Pages Report] The Gaming Console Market size was estimated at USD 29.69 billion in 2023 and expected to reach USD 32.61 billion in 2024, at a CAGR 9.92% to reach USD 57.56 billion by 2030.
The gaming console market comprises the selling of electronic devices designed primarily for playing video games where the output is a video and audio signal that can be displayed on external screens or monitors. The advances in processing power, graphics, and user interfaces enhance the gaming experience, attracting more users. Online multiplayer and digital distribution extend the life cycle of consoles and create ongoing revenue streams. Consoles serving as multi-functional entertainment devices increase appeal to a broader audience. However, mobile gaming and PC gaming present strong competition due to their convenience and versatility, limiting the market growth. The cost of developing new technology and exclusive titles can be challenging for market expansion. Moreover, gaming console technology allows for high-quality gaming experiences without the need for powerful hardware, creating potential for market growth. Virtual and augmented reality offer new gaming experiences, anticipating drive demand for gaming consoles.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 29.69 billion |
Estimated Year [2024] | USD 32.61 billion |
Forecast Year [2030] | USD 57.56 billion |
CAGR (%) | 9.92% |
Regional Insights
The market in the Americas, particularly in the United States and Canada, shows a high penetration rate of gaming consoles among households. The United States, being a hub for technological innovation, has also seen significant patents filed related to hardware improvements and interactive gaming technologies. European Union (EU) countries showcase a diverse gaming console market with preferences varying significantly across regions. The European market is also keen on environmental sustainability, pushing console manufacturers to adopt greener technologies and recyclable materials. The Middle East and Africa (MEA) are emerging markets with a growing interest in gaming consoles, attributed to a young population and increasing internet penetration. Recent investment in the Middle East & Africa region focuses on localization of content and partnerships with local telecom providers to offer bundled gaming and internet services, catering to unique consumer needs in these geographies. Asia Pacific, encompassing China, Japan, and India, is a region with vast potential and varied consumer behavior. Japan is a mature market with a rich gaming culture and high demand for the latest technology. China, despite regulatory hurdles, shows robust growth in the gaming console sector, driven by a burgeoning middle class and a shift towards officially sanctioned consoles. India, although nascent, exhibits rapid growth potential due to rising internet penetration and a young demographic.
Market Insights
The market dynamics represent an ever-changing landscape of the Gaming Console Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Gaming Console Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Gaming Console Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Tencent Unveils Its Most Ambitious Console Game Amid Global Expansion Efforts
Tencent Holdings, launched an ambitious project into the console gaming market with the unveiling of "Last Sentinel," an action role-playing game. Tencent is diversifying its portfolio to include major console projects, reflecting a strategic pivot to meet changing consumer preferences globally, and in China. [Published On: 2023-12-08]
Sony and Microsoft Agree 10-year Deal To Keep Call Of Duty On Playstation
Microsoft's gaming division, declared an agreement with Sony Corp. to maintain the availability of the iconic Call of Duty franchise on PlayStation platforms. This decision symbolizes a pivotal moment of cooperation in what has been a fiercely competitive battle for dominance in the gaming industry between Xbox and PlayStation. [Published On: 2023-07-18]
Asus Launches ROG Ally Handheld Gaming Console in India
Asus has launched the ROG Ally, the brand's pioneering handheld gaming console, to the Indian market. This console supports versatile connectivity options, including Bluetooth, Wi-Fi, a ROG XG Mobile Interface, a USB Type-C combo port, and even has provisions for a 3.5mm audio jack and an SD card slot, making it a formidable choice for gaming enthusiasts seeking portability and power. [Published On: 2023-06-21]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Gaming Console Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Gaming Console Market, highlighting leading vendors and their innovative profiles. These include Activision Blizzard, Atari Inc., Capcom Co. Ltd., Cooler Master Co. Ltd., Corsair Components Inc., Dell Technologies, Gameloft SE, Hyperkin Inc., HyperX, Logitech Inc., Mad Catz Global Ltd., Microsoft Corp., Nintendo Co. Ltd., NVIDIA Corporation, Ouya Inc. (Subsidiary of Razer), PlayJam, Redragon, Republic of Games, Rockstar Games Inc., Sega Holdings Co. Ltd., Sony Corp., SteelSeries, Ubisoft Entertainment SA, and Valve Corp..
Market Segmentation & Coverage