市场调查报告书
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1500266
忠诚度管理市场:按类型、解决方案、部署模式、营运商、产业划分 - 2024-2030 年全球预测Loyalty Management Market by Type (Managed, Standalone), Solution (Channel Loyalty, Customer Loyalty, Customer Retention), Deployment Mode, Operator, Vertical - Global Forecast 2024-2030 |
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预计2023年版税管理市场规模为106.8亿美元,预计2024年将达123.1亿美元,2030年将达306.1亿美元,复合年增长率为16.22%。
忠诚度管理软体和解决方案可协助企业创建、管理和奖励客户忠诚度。忠诚度管理软体可协助您自动提供积分和折扣、追踪客户活动并提供个人化优惠。改善客户体验和有效留住现有客户的需求日益增长,导致企业越来越多地采用忠诚度管理解决方案。企业还可以采用忠诚度管理解决方案,为客户提供非金钱奖励,包括个人化奖励、分层福利和游戏化元素,与客户建立更深的联繫,培养长期忠诚度。然而,资料同步和安全性问题可能会阻碍公司采用忠诚度管理解决方案。然而,随着技术的进步和特许权使用费管理行动应用程式的引入,特许权使用费管理软体和解决方案在最终使用领域的采用预计将会增加。
主要市场统计 | |
---|---|
基准年[2023] | 106.8亿美元 |
预测年份 [2024] | 123.1亿美元 |
预测年份 [2030] | 306.1亿美元 |
复合年增长率(%) | 16.22% |
区域洞察
由于老字型大小企业的存在以及忠诚度管理解决方案的重大创新,美洲的忠诚度管理市场正在不断增长。美洲的企业越来越多地数位化并采用最尖端科技,实施以客户为中心的解决方案,以改善客户体验并提高品牌忠诚度。在亚太地区,越来越多地使用行动应用程式和线上入口网站来管理和追踪客户行为,这正在影响企业对忠诚度管理解决方案的使用。政府加速企业数位化的倡议以及引入创新解决方案来建立品牌忠诚度和基本客群,正在为欧洲、中东和非洲地区的忠诚度管理解决方案创造巨大潜力。此外,世界各地的公司都致力于开发创新的解决方案,以满足不断变化的客户需求,并在动态的商业环境中最大限度地取得成功,而世界各地公司的忠诚度预计将加速管理解决方案的采用。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在忠诚度管理市场中的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对忠诚度管理市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在忠诚度管理市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[181 Pages Report] The Loyalty Management Market size was estimated at USD 10.68 billion in 2023 and expected to reach USD 12.31 billion in 2024, at a CAGR 16.22% to reach USD 30.61 billion by 2030.
Loyalty management software and solutions assist businesses to create, manage, and reward customer loyalty. Loyalty management software can help automate the delivery of points or discounts, track customer activity, and offer personalized offers. The growing need to enhance customer experiences and efficiently retain existing customers is resulting in increased adoption of loyalty management solutions by businesses. Additionally, enterprises are employing loyalty management solutions to provide personalized incentives, tiered benefits, and non-financial rewards, including gamification elements to their customers to create cordial connections with their customers and foster long-term loyalty. However, data synchronization and security issues may refrain businesses from adopting loyalty management solutions. Nevertheless, the technological advancements and introduction of loyalty management mobile applications are anticipated to increase the adoption of loyalty management software and solutions by the end-use sectors.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.68 billion |
Estimated Year [2024] | USD 12.31 billion |
Forecast Year [2030] | USD 30.61 billion |
CAGR (%) | 16.22% |
Regional Insights
The loyalty management market in the Americas is evolving owing to the presence of well-established businesses and significant innovations in loyalty management solutions. The growing digitalization and adoption of cutting-edge technologies across businesses in the Americas encourage implementing customer-centric solutions to enhance the customer experience and increase brand loyalty. The growing utilization of mobile applications and online portals to manage and track customer activities have influenced business organizations' use of loyalty management solutions in the APAC region. Government initiatives to increase digitalization across businesses and implementation of innovative solutions to build brand loyalty and customer base are creating immense potential for loyalty management solutions in the EMEA region. Moreover, enterprises across the globe are emphasizing developing innovative solutions to meet changing customer needs and maximize success in the dynamic business environment and are expected to encourage the adoption of loyalty management solutions by businesses worldwide.
Market Insights
The market dynamics represent an ever-changing landscape of the Loyalty Management Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Loyalty Management Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Loyalty Management Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Capillary Makes Third Acquisition in the US; Acquires Tenerity's Digital Connect Assets
Capillary Technologies made a significant move by acquiring Tenerity's Digital Connect Assets to create a robust rewards solution, now known as Rewards+. The acquisition enabled Capillary to offer a comprehensive suite of products, including a technology platform, consulting services, loyalty program design, analytics, rewards network, and marketing communications in the U.S. and Europe. [Published On: 2023-06-07]
Points4Purpose Expands into U.S. Market, Revolutionizing Cause-Related Loyalty Programs
Points4Purpose Inc., an Australian loyalty platform, announced to expand its innovative loyalty program to the United States. The expansion aims to introduce a white-label card-linked solution, enabling consumers to shop, save, and donate their cashback to a cause close to their hearts. In addition, Points4Purpose is launching CommunityRewards, a loyalty coalition program that integrates sustainable fundraising rewards to complement traditional charitable sources. [Published On: 2023-06-01]
Salesforce and Polygon Partner on NFT Loyalty Program
Salesforce Inc. partnered with Polygon Labs to develop a proprietary loyalty program based on Non-Fungible Tokens (NFTs). Through this collaboration, companies can leverage Salesforce's loyalty program and blockchain rewards for their customers. [Published On: 2023-03-22]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Loyalty Management Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Loyalty Management Market, highlighting leading vendors and their innovative profiles. These include AAAecommerce, Inc., Annex Cloud, Antavo Limited, Blue Ocean Contact Centers, Inc., Bond Brand Loyalty Inc., Boomerangme, Inc., Capillary Technologies, Cerillion Technologies Ltd., Comarch S.A., Epsilon Data Management, LLC, Froogal Innovations Inc, IBS Software Private Limited, ICF International, Inc., International Business Machine Corporation, Kobie Marketing, Kognitiv Corporation, Maritz Holdings Inc., Microsoft Corporation, Oracle Corporation, Preferred Patron Loyalty, LLC, Salesforce, Inc., SAP SE, SessionM by Mastercard International Incorporated, Tibco Software by Cloud Software Group, Inc., and Yotpo Ltd..
Market Segmentation & Coverage
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