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市场调查报告书
商品编码
1858159

按服务产品、类型、用例、部署方式、组织规模和行业分類的基于帐户的营销市场 - 全球预测 2025-2032 年

Account-based Marketing Market by Offering, Type, Use Case, Deployment, Organization Size, Verticals - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，基于帐户的行销市场规模将成长 35.2 亿美元，复合年增长率为 11.15%。

关键市场统计数据
基准年 2024 15.1亿美元
预计年份：2025年 16.7亿美元
预测年份 2032 35.2亿美元
复合年增长率 (%) 11.15%

这是一项策略性引入，它透过将领导层的优先事项与以买家为中心的结果和营运要求相结合，为基于客户的行销转型奠定了基础。

本执行摘要首先阐明了现代B2B企业中基于客户的行销（ABM）的策略背景，重点阐述了领导层和营收团队如何携手合作，实现优先考虑的客户目标。引言部分指出，ABM并非战术性的附加措施，而是一种系统化的营运模式，它融合了目标明确的编配、统一的资料和互联商务。高阶主管应从以买家为中心和价值实现的角度看待ABM。当团队运用差异化的提案主张锁定目标客户、透过进阶归因分析衡量客户参与度并及时推动销售时，ABM才能蓬勃发展。

在当前环境下，领导者们既要努力加速销售管道成长，又要控制支出并展现可衡量的回报。因此，投资决策越来越依赖明确的用例：新客户获取、业务拓展和客户留存。本导言概述了成熟的ABM专案的核心组成部分：用于编配和个人化的整合平台、强大的数据和识别能力，以及能够扩展宣传活动创意和营运执行的服务。此外，本导言也指出，转型是一个迭代的过程，需要管治、绩效计画以及鼓励跨职能协作的企业文化。

最后，本节透过阐明高阶主管希望解答的关键问题，为接下来的分析奠定了基础：哪些能力能够最快地产生影响？如何在有限的技术和服务中优先分配资源？以及如何根据不断变化的经济和监管环境调整ABM策略？这个框架有助于读者理解后续的见解，并专注于可操作的决策和可解释的结果。

深入剖析技术进步、数据保真度提高以及买家期望不断变化，正在重塑基于帐户的营销格局的变革性转变。

编配和个人化技术的快速发展、对高保真帐户资料和身分解析的重新重视，以及消费者对相关性和速度的不断提升，这些因素正推动着行销策略从静态细分转向动态的、以使用者意图主导的互动。采用灵活的编配层并将分析和归因融入宣传活动工作流程的企业，能够更快地迭代，并获得更可预测的结果。

同时，服务模式也不断演进以支持规模化发展。对于缺乏深厚内部专业知识的组织而言，託管服务和培训产品正成为重要的管道，它们能够帮助组织更快地采用新技术，同时又能使其专注于核心商业目标。这种转变伴随着创新和内容能力的优质化，这些能力可以针对不同客户群进行个人化定制，从而确保通讯能够引起采购决策者的共鸣。

最后，监管、经济和采购动态正在重塑买方行为和供应商选择标准。采购团队要求供应商能够证明其产品与现有行销技术投资的整合性，同时法律和隐私方面的考量也在影响身分和意图资料的使用方式。总而言之，这些变化有利于那些能够将模组化技术、强大的资料管治和以结果为导向的服务模式相结合的供应商和企业内部团队，加速产品应用并减少部署阻力。

全面检验2025年美国关税变化对基于帐户的营销营运、采购主导买家行为和宣传活动时机的累积影响

美国在2025年实施的新关税政策正在对商业营运产生深远影响，尤其对供应链复杂、跨国采购频繁的产业而言，更会直接影响到以客户为基础的行销（ABM）专案。关税变化加剧了采购审查的严格程度，影响了供应商的选择週期，并促使企业重新评估先前支撑其整合市场推广策略的供应商关係。这些采购行为正在改变买家的时间表和优先事项，进而影响ABM专案拓展推广和建构价值主张的方式。

与全球供应链紧密相关的产品和服务销售，或依赖受影响地区合作伙伴的企业，正在调整通讯，强调供应韧性、成本可预测性和本地服务能力。针对采购和供应链决策者的ABM宣传活动，如今更加重视缓解策略和整体拥有成本，而非单纯的功能主导效益。这种调整也延伸至客户评分和优先排序，企业将关税风险暴露和供应链风险指标纳入客户分级逻辑。

此外，关税政策促使商务、采购和法务团队加强协作，以确保合约承诺和定价模式能够清晰地传达给目标客户。从执行层面来看，ABM团队越来越依赖基于情境的策略手册，以预测采购方面的异议并提供替代价值路径。总而言之，2025年的关税环境凸显了情境智慧、适应性宣传活动设计以及跨职能协作的重要性，以在不断变化的商业性环境中保持营收成长动能。

深入的细分洞察揭示了交付结构、专案类型、用例、部署模式、组织规模和垂直行业差异如何影响ABM投资的选择和执行。

细分思维对于精准ABM至关重要，明确不同产品、类型、用例、部署方式、组织规模和垂直行业之间的差异，有助于发现哪些投资能够释放不成比例的价值。在考虑产品时，区分平台和软体以及服务很有帮助。平台和软体涵盖ABM平台、分析和归因、数据和智慧以及编配和个人化功能。服务则透过行销宣传活动创新和内容、託管服务、策略咨询以及培训和赋能来补充这些技术能力，每项都代表着不同的能力成熟阶段。

基于类型的细分明确了专案预期：ABM-lite 适合寻求目标明确、复杂度较低的宣传活动的团队。程序化 ABM 则强调透过自动化和资料主导的定向来实现规模化。使用案例驱动策略设计：专注于客户行销和拥护的倡议，与旨在获取新客户、加速销售管道、促进交易成长和交叉销售、事件驱动型专案或客户留存和续约的专案相比，需要不同的编配和衡量方式。

实施方面的考量会影响整合的风险和速度。云端基础方案通常能更快实现价值，并与现代技术堆迭更好地互通性，而本地部署解决方案则可以满足特定的安全性和合规性要求。组织规模也至关重要，因为大型企业通常需要复杂的管治、跨区域支援和更高级的专业服务，而中小企业则更注重开箱即用的工作流程和经济高效的託管服务。最后，行业差异也很重要：汽车与製造；银行、金融服务与保险；建筑与工程；教育；政府与公共部门；医疗保健与生命科学；IT、通讯与媒体；以及零售与电子商务等行业都有其独特的购买习惯、监管限制和讯息框架，这些都需要体现在量身定制的策略手册和内容策略中。

深入说明美洲、欧洲、中东和非洲以及亚太地区的动态如何影响 ABM 部署优先顺序、合规性和在地化。

区域动态显着影响ABM专案的架构以及领导者优先考虑的能力。在美洲，买家的接受模式倾向于快速的数位化互动和广泛使用云端基础的营销生态系统，这支持了积极的程序化ABM以及对分析和归因的投资。同时，该地区的解决方案提供商和代理商优先考虑与主流销售互动和CRM平台集成，以实现销售管道的精简和与商业KPI的更紧密结合。

在欧洲、中东和非洲，监管和隐私的考量通常促使企业采取更保守的身份和意图资料处理方式，而且采购流程可能涉及多个司法管辖区的相关人员。这有利于那些能够展现强大的资料管治和区域合规专业知识，并提供客製化专业服务以降低实施风险的供应商和企业内部团队。在亚太地区，市场异质性和某些市场快速的数位转型为云端优先策略和混合部署方案都创造了机会。该地区的企业经常寻求扩充性的编配工具和区域资料伙伴关係，以应对瞬息万变的企业交易。

区域文化和商业性规范会影响内容个人化、管道组合和事件驱动策略，因此高阶主管应优先考虑区域试点，以在更大规模推广之前检验通讯和衡量方法，并分配资源用于区域赋能，以将集中式策略转化为有效的本地执行。

关键的企业级洞察，综合考虑供应商能力、伙伴关係生态系统、定价策略和采用模式，这些因素都会影响买方的选择和投资回报率的实现。

要评估企业级定位，需要检视其能力匹配度、市场推广策略和生态系统伙伴关係。大型技术供应商透过将编配和个人化与强大的分析和身分解决方案相结合来脱颖而出，而专业供应商则通常透过在单一领域（例如意向资料或身分解析）提供深度服务来展开竞争。对于那些缺乏内部程式化广告实力的企业而言，能够将创新规模、管理式宣传活动执行与可衡量的归因能力结合的服务公司和代理商越来越受到重视。

伙伴关係策略至关重要。拥有开放API和预先建置整合方案，能够与主流CRM、互动和资料平台对接的供应商，可以减少实施摩擦，并抓住更大的企业级商机。同时，拥有强大的认证实施合作伙伴网络，并提供全面培训和支援的公司，能够提高采用率，降低客户流失率。定价模式和产品组合也会进一步影响竞争地位。提供模组化使用和清晰解约率路径的供应商，能够帮助买家轻鬆地从小规模起步并逐步扩展。

采用模式显示，企业倾向于优先选择能够成功实现跨职能部门协作的供应商，即行销、销售和客户成功部门共用通用仪表板、操作手册和责任制。能够证明其提升销售转换率、缩短销售週期和提高续约率的公司，在与潜在企业客户洽谈时，拥有明显的商业性优势。

为行业领导者提供可操作的建议，以加速实现可衡量的收入影响，包括优先考虑 ABM 试点计画、协调跨职能团队以及加强管治和衡量。

产业领导者应以严谨的蓝图来推进ABM，优先考虑有价值的成果、管治和跨职能支援。首先，要明确与可衡量的商业指标相关的优先用例，然后设计试验计画，在有限的客户群中检验假设。这些试点计画应结合编配和个人化功能，并专注于高品质的客户资料和身分解析，以确保获得相关且可衡量的回应。

组织架构设计同样重要。应组成跨职能团队，涵盖销售、行销和负责人成功等部门，明确各部门的角色、决策权以及与客户绩效挂钩的绩效奖励。培训和操作手册的製定可以与技术实施同步进行，从而加快价值实现。在技​​术方面，应选择具有强大API的模组化平台，以保持灵活性并避免供应商锁定，同时确保资料管治和隐私控製到位，从而维护相关人员之间的信任。

衡量框架必须超越虚荣指标，而应重视领先指标，例如客户互动速度、会议接受率以及购买阶段的进展。最后，领导者必须透过将回顾机制制度化来规划持续学习。他们还必须将预算从表现不佳的活动重新分配到那些具有明显成长潜力的活动，确保资源流向回报率最高的专案。

一份透明的调查方法概述，详细介绍了用于得出策略性ABM洞察的一级和二级资料综合、检验通讯协定和分析方法。

本分析所依据的研究采用混合方法，结合了主要相关人员访谈、质性案例研究和严谨的二手资讯综合分析，以检验趋势并发现新出现的讯号。主要研究包括与商业领袖、产品负责人、资料负责人和服务供应商进行结构化对话，以收集从实际应用中汲取的经验教训并了解营运限制。此外，还对实施案例进行了案例层级审查，以识别通用的成功因素、规模化障碍以及衡量方法的有效性。

二手研究考察了供应商的能力、产品蓝图和公开声明，以识别技术主导的趋势并描绘供应商生态系统的演变过程。研究采用多源资料三角验证法，以减少偏差并突出一致的模式。研究运用了严谨的分析方法，包括对定性输入进行主题编码、情境分析以探索宏观经济和监管变化的影响，以及配置检验以确保所推荐的干预措施能够解决实际存在的痛点。

透明度和可复製性是整个过程中的关键考虑因素。调查方法的选择、样本组成和限制均有详细记录，以便相关人员评估其在自身情况下的适用性。最终成果是一套可用于决策的实用证据，同时充分考虑了不同产业、地区和组织成熟度之间的固有差异。

《营收领导者》是一份简洁的总结，它将策略性要务和营运槓桿结合起来，以将 ABM 投资转化为可持续的商业性优势。

总之，不断发展的ABM格局将奖励那些能够将策略意图与严谨执行相结合、投资于高品质客户数据并建立可大规模提供个人化互动服务的编配层的企业。成功的专案将平台功能与加速采用的服务结合，并在衡量和创新迭代之间建立反馈循环。市场和监管变化带来的累积效应意味着，对于寻求可预测客户绩效的营收型企业而言，敏捷性和跨职能协作如今已成为核心竞争力。

因此，高阶主管应着重采取务实的策略：优先考虑高影响力用例，透过严格部署的试点计画检验，并透过模组化技术选择和客製化赋能实现规模化应用。对于受影响行业的供应商和客户相关机构而言，密切关注区域动态和关税主导的采购变化至关重要。最后，随着市场环境的不断变化，那些能够证明其客户互动速度和转换率显着提升的公司将获得巨大的商业性优势。

本摘要概述了领导者必须采取的策略要务和营运手段，以确保其ABM投资获得可持续回报。未来发展需要权衡利弊，持续专注于效果衡量，并致力于不断迭代改进，将买家相关性置于所有战术性选择的核心。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 提升ABM平台与CRM及行销自动化系统的整合度，以提升效率
  • 利用人工智慧改进帐户定位和预测分析
  • ABM策略从基于线索的指标转向基于以收益为准的绩效衡量
  • 更重视多通路个人化，以提升高价值客户的参与度
  • 利用意向资料来优先考虑那些展现即时购买讯号的帐户的做法日益兴起
  • ABM（客户关係管理）在中型企业中得到更广泛的应用，这些企业正在寻求可扩展的企业策略。
  • 合併销售和行销团队，以统一基于客户的收入运营
  • 利用ABM不仅可以获得新客户，还可以客户维繫。
  • 增加对ABM工具的投资，以支援混合式和远端企业销售模式
  • 资料隐私合规性在全球ABM宣传活动执行策略中的重要性日益凸显

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

8. 以帐户为基础的行销市场（依产品/服务划分）

  • 平台/软体
    • ABM平台
    • 分析与归因
    • 数据与智能
      • 公司图形/技术数据
      • 身份解析度与帐户匹配
      • 意图数据
    • 编配与个性化
  • 服务
    • 宣传活动创新与内容
    • 託管服务
    • 策略咨询
    • 训练

9. 按类型分類的帐户为基础的行销市场

  • ABM 轻型
  • 程序化ABM
  • 战略反恐行销

第十章：基于客户的行销市场－用例分析

  • 客户行销与倡议
  • 项目扩展和交叉销售
  • 事件驱动型项目
  • 获取新客户
  • 管道推广
  • 保留与续约

第十一章 以帐户为基础的行销市场部署

  • 云端基础的
  • 本地部署

第十二章：依组织规模分類的客户行销市场

  • 大公司
  • 小型企业

第十三章 以客户为基础的行销市场（按行业划分）

  • 汽车/製造业
  • 银行、金融服务和保险
  • 建筑与工程
  • 教育
  • 政府和公共机构
  • 医疗保健与生命科学
  • 资讯科技、通讯与媒体
  • 零售与电子商务

第十四章 按地区分類的客户导向行销市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十五章 以客户为基础的行销 分组市场

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十六章 按国家分類的客户帐户行销市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十七章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Demandbase, Inc.
    • 6sense Insights, Inc.
    • Act-On Software, Inc.
    • AdDaptive Intelligence, Inc.
    • Albacross Nordic AB
    • Cremarc Limited
    • Dealfront Group GmbH
    • DemandScience US, LLC
    • Evergage by Salesforce, Inc.
    • Flyp Technologies Inc.
    • Folloze, Inc.
    • Gripped Ltd
    • HubSpot, Inc.
    • IDG Communications, Inc.
    • Ignitium LLC
    • Integrate.com, Inc.
    • Kwanzoo, Inc.
    • Madison Logic, Inc.
    • Marketo by Adobe Inc.
    • Metadata.io
    • Momentum ITSMA
    • NextRoll, Inc.
    • Postal.io, Inc.
    • Reachdesk Ltd
    • Stifel Marcin LLC
    • WPP LLC
    • ZoomInfo Technologies LLC
    • Digital Radish by Selbey Anderson Group
    • Datamatics Business Solutions Inc.
    • The ABM Agency
    • Beacon by Yes & Holdings, LLC
Product Code: MRR-C002B1C997C2

The Account-based Marketing Market is projected to grow by USD 3.52 billion at a CAGR of 11.15% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 1.51 billion
Estimated Year [2025] USD 1.67 billion
Forecast Year [2032] USD 3.52 billion
CAGR (%) 11.15%

A strategic introduction that sets the stage for account-based marketing transformation by aligning leadership priorities with buyer-centric outcomes and operational requirements

This executive summary opens by establishing a clear strategic context for account-based marketing within modern B2B organizations, centering on how leadership and revenue teams must converge to deliver prioritized account outcomes. The introduction frames ABM not as a tactical overlay but as an organizational operating model that combines targeted orchestration, unified data, and aligned commercial motion. Executives should view ABM through the lens of buyer-centricity and value realization: the discipline succeeds when teams target accounts with differentiated value propositions, measure engagement through advanced attribution, and enable sales with timely intent signals.

In the current environment, leaders are balancing pressure to accelerate pipeline growth with the need to contain spend and demonstrate measurable return. Consequently, investment decisions are increasingly tied to clear use cases such as new account acquisition, deal expansion, and retention. This introduction outlines the core components that underpin mature ABM programs: integrated platforms for orchestration and personalization, robust data and identity capabilities, and services that scale campaign creativity and operational execution. It also establishes the expectation that transformation is iterative, requiring governance, performance cadences, and a culture that rewards cross-functional collaboration.

Finally, the section sets the stage for the analysis that follows by articulating the primary questions executives need answered: which capabilities drive the fastest time to impact, where to prioritize limited resources across technology and services, and how to adapt ABM playbooks to shifting economic and regulatory conditions. This framing prepares readers to interpret the subsequent insights with an emphasis on practical decisions and accountable outcomes.

An incisive overview of transformative shifts reshaping the account-based marketing landscape driven by technology advances, data fidelity, and evolving buyer expectations

The ABM landscape is undergoing transformative shifts driven by three converging forces: rapid advances in orchestration and personalization technology, a fresh emphasis on high-fidelity account data and identity resolution, and evolving buyer expectations for relevance and speed. These shifts are catalyzing a move away from static segmentation toward dynamic, intent-driven account engagement. Organizations that adopt flexible orchestration layers and embed analytics and attribution into campaign workflows are able to iterate more quickly and improve predictability of outcomes.

Concurrently, service models are evolving to support scale. Managed services and training offerings are becoming critical pathways for organizations that lack deep in-house expertise, enabling faster adoption while preserving organizational focus on core commercial objectives. This transition is accompanied by a premium on creative and content capabilities that can be personalized at account scale, ensuring that messaging resonates across buying committees.

Finally, regulatory, economic, and procurement dynamics are reshaping buyer behavior and vendor selection criteria. Procurement teams are demanding demonstrable integrations with existing martech investments, while legal and privacy considerations are influencing how identity and intent data are used. Taken together, these shifts favor vendors and internal teams that combine modular technology, strong data governance, and outcome-focused service models that accelerate adoption and reduce implementation friction.

A comprehensive examination of the cumulative impact of United States tariff changes in 2025 on account-based marketing operations, procurement-driven buyer behavior, and campaign timing considerations

The enactment of new U.S. tariff measures in 2025 has rippled through commercial operations in ways that intersect with account-based marketing programs, particularly for industries with complex supply chains and cross-border procurement. Tariff changes have increased procurement scrutiny, affected vendor selection cycles, and prompted firms to re-evaluate supplier relationships that previously supported integrated go-to-market stacks. These procurement behaviors alter buyer timelines and priorities, which in turn shift how ABM programs must time outreach and structure value propositions.

Organizations that sell products or services tied to global supply chains or that rely on partners located in affected regions have responded by reframing messaging to highlight supply resiliency, cost predictability, and regional service capabilities. ABM campaigns targeting procurement and supply chain decision-makers now place a greater emphasis on mitigation strategies and total cost of ownership rather than purely feature-driven benefits. This recalibration has extended to account scoring and prioritization, with firms incorporating tariff exposure and supply chain risk indicators into their account tiering logic.

Moreover, the tariffs have encouraged greater collaboration between commercial, procurement, and legal teams to ensure that contractual commitments and pricing models are communicated clearly to target accounts. From an execution standpoint, ABM teams are increasingly relying on scenario-based playbooks that anticipate procurement objections and provide alternative value pathways. Overall, the 2025 tariff environment has elevated the importance of contextual intelligence, adaptive campaign design, and cross-functional alignment in sustaining revenue momentum amid shifting commercial constraints.

Deep segmentation insights that reveal how offering structures, program types, use cases, deployment models, organizational scale, and vertical nuances shape ABM investment choices and execution

Segmented thinking is essential to precision ABM, and a clear articulation of offering, type, use case, deployment, organization size, and vertical differences reveals where investments unlock disproportionate value. When considering offering, it is useful to distinguish Platforms and Software from Services. Platforms and Software encompass ABM platforms, analytics and attribution, data and intelligence, and orchestration and personalization capabilities; within data and intelligence, further specialization exists across firmographic and technographic data, identity resolution and account matching, and intent data. Services complement these technology capabilities through campaign creative and content, managed services, strategy consulting, and training and enablement, each addressing different stages of capability maturity.

Type-based segmentation clarifies program expectations: ABM Lite suits teams seeking targeted, lower-complexity campaigns; programmatic ABM emphasizes scale through automation and data-driven targeting; and strategic ABM supports high-touch, bespoke plays for enterprise accounts with extended decision cycles. Use cases drive tactical design: initiatives focused on customer marketing and advocacy require different orchestration and measurement than programs aimed at new account acquisition, pipeline acceleration, deal expansion and cross-sell, event-driven programs, or retention and renewal efforts.

Deployment considerations influence integration risk and speed. Cloud-based solutions generally enable faster time-to-value and easier interoperability with modern stacks, whereas on-premise deployments can address specific security or compliance requirements. Organization size matters because large enterprises often require complex governance, multi-region support, and deeper professional services, while small and medium enterprises prioritize out-of-the-box workflows and cost-effective managed offerings. Finally, vertical differentiation matters: Automotive and Manufacturing, Banking Financial Services and Insurance, Construction and Engineering, Education, Government and Public Sector, Healthcare and Lifescience, IT Telecommunication and Media, and Retail and eCommerce each impose unique buying cadences, regulatory constraints, and message framing, which must be reflected in bespoke playbooks and content strategies.

Focused regional intelligence detailing how dynamics across the Americas, Europe Middle East and Africa, and Asia-Pacific influence ABM deployment priorities, compliance, and localization

Regional dynamics materially affect how ABM programs are structured and which capabilities leaders prioritize. In the Americas, buyer adoption patterns tend to favor rapid digital engagement and broad use of cloud-based martech ecosystems, which supports aggressive programmatic ABM and a willingness to invest in analytics and attribution. Meanwhile, solution providers and agencies in the region emphasize integration with popular sales engagement and CRM platforms, enabling streamlined pipelines and close alignment with commercial KPIs.

In Europe, the Middle East and Africa, regulatory and privacy considerations often require more conservative approaches to identity and intent data, and procurement cycles may involve multiple stakeholders across jurisdictions. These conditions favor vendors and internal teams that can demonstrate strong data governance and localized compliance expertise, coupled with tailored professional services to reduce deployment risk. In Asia-Pacific, market heterogeneity and rapid digital adoption in certain markets create opportunities for both cloud-first strategies and hybrid implementations; organizations there frequently seek scalable orchestration tools and regional data partnerships to capture fast-moving enterprise deals.

Across regions, cultural and commercial norms influence content personalization, channel mix, and event-driven strategies. Executives should therefore prioritize regional pilots that validate messaging and measurement approaches before broad rollouts, and allocate resources to local enablement so that centralized strategy translates into effective localized execution.

Key company-level insights synthesizing vendor capability differentiation, partnership ecosystems, pricing approaches, and adoption patterns that influence buyer selection and ROI realization

Evaluating company-level positioning requires attention to capability alignment, go-to-market motion, and ecosystem partnerships. Leading technology providers differentiate by combining orchestration and personalization with robust analytics and identity solutions, while specialist vendors often compete by offering depth in a single domain such as intent data or identity resolution. Service firms and agencies that pair creative scale and managed campaign execution with measurable attribution capabilities are increasingly valued by organizations that lack internal programmatic depth.

Partnership strategies matter: vendors with open APIs and pre-built integrations to major CRM, engagement, and data platforms reduce implementation friction and capture larger enterprise opportunities. At the same time, firms that maintain a strong roster of certified implementation partners and offer comprehensive training and enablement drive higher adoption rates and lower churn. Competitive positioning is further shaped by pricing models and packaging; vendors that offer modular consumption and clear upgrade paths make it easier for buyers to start small and scale.

Adoption patterns show that enterprises prioritize vendors who can demonstrate successful cross-functional deployments-instances where marketing, sales, and customer success share common dashboards, playbooks, and accountability. Companies that can provide case evidence of improved pipeline conversion, reduced sales cycles, or higher renewal rates enjoy a distinct commercial advantage when engaging prospective enterprise clients.

Actionable recommendations for industry leaders to prioritize ABM pilots, align cross-functional teams, and enforce governance and measurement to accelerate measurable revenue impact

Industry leaders should approach ABM with a disciplined roadmap that prioritizes value outcomes, governance, and cross-functional enablers. Begin by defining a narrow set of priority use cases tied to measurable commercial metrics and design pilot programs that validate hypotheses within a limited set of accounts. These pilots should combine orchestration and personalization capabilities with a focused investment in high-quality account data and identity resolution to ensure relevance and measurable response.

Organizational design is equally important: create cross-functional squads that embed sales, marketing, and customer success representatives with clear roles, decision rights, and performance incentives linked to account outcomes. Investment in enablement is non-negotiable; training and playbook development should accompany technology rollout to reduce time-to-impact. From a technology standpoint, prefer modular platforms with robust APIs to preserve flexibility and avoid vendor lock-in, and enforce data governance and privacy controls to sustain trust across stakeholders.

Measurement frameworks must move beyond vanity metrics to emphasize leading indicators such as account engagement velocity, meeting acceptance rate, and movement across buying stages. Finally, leaders should plan for continuous learning by institutionalizing retrospectives and by reallocating budget from underperforming plays into those demonstrating clear uplift, ensuring resources flow to initiatives with the highest demonstrated return on effort.

A transparent research methodology overview detailing primary and secondary data integration, validation protocols, and analytical approaches used to derive strategic ABM insights

The research underpinning this analysis integrates a mixed-methods approach that combines primary stakeholder interviews, qualitative case studies, and rigorous secondary-source synthesis to validate trends and detect emergent signals. Primary research included structured conversations with commercial leaders, product and data owners, and service providers to capture practical lessons from live implementations and to understand operational constraints. These interviews were augmented by case-level reviews of deployments to identify common success factors, barriers to scale, and the effectiveness of measurement approaches.

Secondary research reviewed vendor capabilities, product roadmaps, and public statements to cross-check technology-driven trends and to map how vendor ecosystems are evolving. Triangulation across sources was used to mitigate bias and to surface consistent patterns. Analytical rigor was applied through thematic coding of qualitative inputs, scenario analysis to explore the implications of macroeconomic and regulatory shifts, and construct validation to ensure that recommended interventions address observable pain points.

Throughout the process, attention was paid to transparency and reproducibility: methodological choices, sample composition, and limitations were documented to enable stakeholders to assess applicability to their context. The outcome is a pragmatic body of evidence designed to inform decision-making while acknowledging the variability inherent across industries, regions, and organizational maturities.

A concise conclusion synthesizing strategic imperatives and operational levers that revenue leaders must marshal to translate ABM investments into sustained commercial advantage

In conclusion, the evolving ABM landscape rewards organizations that align strategic intent with disciplined execution, invest in high-quality account data, and build orchestration layers that enable personalized engagement at scale. Successful programs blend platform capability with services that accelerate adoption and create feedback loops between measurement and creative iteration. The cumulative effect of market and regulatory shifts means that agility and cross-functional alignment are now core competencies for revenue organizations seeking predictable account outcomes.

Executives should therefore focus on a pragmatic sequence: prioritize high-impact use cases, validate through tightly scoped pilots, and scale via modular technology choices combined with purposeful enablement. Attention to regional dynamics and tariff-driven procurement changes will be essential for suppliers and for organizations engaging accounts in affected sectors. Finally, companies that can demonstrate rapid, measurable improvements in account engagement velocity and conversion will capture disproportionate commercial advantage as market conditions continue to change.

This summary synthesizes the strategic imperatives and operational levers that leaders must marshal to translate ABM investments into sustained revenue performance. The path forward requires conscious trade-offs, relentless focus on measurement, and a commitment to iterative improvement that keeps buyer relevance at the center of every tactical choice.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Increased integration of ABM platforms with CRM and marketing automation systems for efficiency
  • 5.2. Adoption of artificial intelligence to enhance account targeting and predictive analytics accuracy
  • 5.3. Shift from lead-based metrics to revenue-based performance measurement in ABM strategies
  • 5.4. Growing focus on personalization across multiple channels for high-value account engagement
  • 5.5. Rise of intent data usage to prioritize accounts showing real-time buying signals
  • 5.6. Expansion of ABM adoption among mid-sized businesses seeking scalable enterprise strategies
  • 5.7. Convergence of sales and marketing teams for unified account-based revenue operations
  • 5.8. Use of ABM for customer retention and expansion, not just new account acquisition
  • 5.9. Increased investment in ABM tools to support hybrid and remote enterprise selling models
  • 5.10. Growing importance of data privacy compliance in global ABM campaign execution strategies

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Account-based Marketing Market, by Offering

  • 8.1. Platforms / Software
    • 8.1.1. ABM Platforms
    • 8.1.2. Analytics & Attribution
    • 8.1.3. Data & Intelligence
      • 8.1.3.1. Firmographic & Technographic Data
      • 8.1.3.2. Identity Resolution & Account Matching
      • 8.1.3.3. Intent Data
    • 8.1.4. Orchestration & Personalization
  • 8.2. Services
    • 8.2.1. Campaign Creative & Content
    • 8.2.2. Managed Services
    • 8.2.3. Strategy Consulting
    • 8.2.4. Training & Enablement

9. Account-based Marketing Market, by Type

  • 9.1. ABM Lite
  • 9.2. Programmatic ABM
  • 9.3. Strategic ABM

10. Account-based Marketing Market, by Use Case

  • 10.1. Customer Marketing & Advocacy
  • 10.2. Deal Expansion & Cross-Sell
  • 10.3. Event-Driven Programs
  • 10.4. New Account Acquisition
  • 10.5. Pipeline Acceleration
  • 10.6. Retention & Renewal

11. Account-based Marketing Market, by Deployment

  • 11.1. Cloud-Based
  • 11.2. On-Premise

12. Account-based Marketing Market, by Organization Size

  • 12.1. Large Enterprise
  • 12.2. Small & Medium Enterprise

13. Account-based Marketing Market, by Verticals

  • 13.1. Automotive & Manufacturing
  • 13.2. Banking, Financial Services & Insurance
  • 13.3. Construction & Engineering
  • 13.4. Education
  • 13.5. Government & Public Sector
  • 13.6. Healthcare & Lifescience
  • 13.7. IT & Telecommunication & Media
  • 13.8. Retail & eCommerce

14. Account-based Marketing Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. Account-based Marketing Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. Account-based Marketing Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. Demandbase, Inc.
    • 17.3.2. 6sense Insights, Inc.
    • 17.3.3. Act-On Software, Inc.
    • 17.3.4. AdDaptive Intelligence, Inc.
    • 17.3.5. Albacross Nordic AB
    • 17.3.6. Cremarc Limited
    • 17.3.7. Dealfront Group GmbH
    • 17.3.8. DemandScience US, LLC
    • 17.3.9. Evergage by Salesforce, Inc.
    • 17.3.10. Flyp Technologies Inc.
    • 17.3.11. Folloze, Inc.
    • 17.3.12. Gripped Ltd
    • 17.3.13. HubSpot, Inc.
    • 17.3.14. IDG Communications, Inc.
    • 17.3.15. Ignitium LLC
    • 17.3.16. Integrate.com, Inc.
    • 17.3.17. Kwanzoo, Inc.
    • 17.3.18. Madison Logic, Inc.
    • 17.3.19. Marketo by Adobe Inc.
    • 17.3.20. Metadata.io
    • 17.3.21. Momentum ITSMA
    • 17.3.22. NextRoll, Inc.
    • 17.3.23. Postal.io, Inc.
    • 17.3.24. Reachdesk Ltd
    • 17.3.25. Stifel Marcin LLC
    • 17.3.26. WPP LLC
    • 17.3.27. ZoomInfo Technologies LLC
    • 17.3.28. Digital Radish by Selbey Anderson Group
    • 17.3.29. Datamatics Business Solutions Inc.
    • 17.3.30. The ABM Agency
    • 17.3.31. Beacon by Yes & Holdings, LLC

LIST OF FIGURES

  • FIGURE 1. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. ACCOUNT-BASED MARKETING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 229. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 230. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 231. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 232. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 233. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 234. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 235. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 236. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 237. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 238. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 239. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 240. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 241. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 242. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 243. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 244. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 245. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 246. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 247. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 248. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 249. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 252. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 253. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 254. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 255. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 256. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 257. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 258. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 259. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 260. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 261. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 262. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 263. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 264. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 265. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 266. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 267. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 268. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 269. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 272. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 273. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 274. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 275. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 276. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 277. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 278. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 279. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 280. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 281. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 282. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 283. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 284. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 285. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 286. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 287. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 288. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 289. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 290. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 291. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 292. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 293. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 294. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 295. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 296. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 297. EUROPE, MIDDLE EAST & A