市场调查报告书
商品编码
1570702
以帐户为基础的行销市场:按帐户类型、组件、部署模型、组织规模、产业 - 2025-2030 年全球预测Account-based Marketing Market by Account Type, Component, Deployment Model, Organization Size, Verticals - Global Forecast 2025-2030 |
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2023年基于帐户的行销市场价值为13.8亿美元,预计到2024年将达到15.9亿美元,复合年增长率为13.10%,到2030年将达到32.8亿美元。
基于帐户的行销(ABM)是一种策略方法,透过将个人帐户视为特定市场来专注于有针对性的行销。 ABM 的定义是透过个人化宣传活动吸引相关人员并接触目标客户(通常是大型企业客户)。对 ABM 的需求源于对更高行销投资回报率、与销售人员的协作以及更有效地吸引高价值客户的能力的需求。 ABM 适用于个人化参与很重要的各种行业,包括科技、金融服务和医疗保健。最终用户主要是希望加强客户关係并增加大客户收益的 B2B 公司。数位行销工具、资料分析和客户关係管理系统的日益部署对市场成长产生了重大影响,这些工具可实现个人化和精确的定位。潜在的机会在于利用人工智慧和机器学习来完善目标策略并提高参与效率。您还可以透过整合人工智慧驱动的见解来建立长期关係,以优化客户体验。然而,资料隐私问题和大规模创建真正个人化体验的挑战等限制可能会阻碍市场扩张。此外,销售和行销团队之间的协调和客製化不力可能会导致效率低下。创新的关键领域包括开发更先进的分析平台,可以更深入地了解帐户行为和偏好。加强全通路行销策略并在不同平台上提供无缝的客户体验也很重要。研究在保持个人化的同时减少隐私问题的方法也将是有利的。总体而言,ABM 市场具有巨大的成长潜力,但公司可以透过利用最新技术并加强销售和行销团队之间的协作来最大限度地提高投资回报。
主要市场统计 | |
---|---|
基准年[2023] | 13.8亿美元 |
预测年份 [2024] | 15.9亿美元 |
预测年份 [2030] | 32.8亿美元 |
复合年增长率(%) | 13.1% |
市场动态:揭示快速发展的基于帐户的行销市场的关键市场洞察
以帐户为基础的行销市场正在因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险,以及消费行为及其对製造业的影响,您还可以更清楚地了解其对成本和采购趋势的影响。
波特的五力:驾驭基于帐户的行销市场的策略工具
波特的五力框架是理解市场竞争格局的重要工具。波特的五力框架描述了评估公司竞争和探索策略机会的清晰方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势,解决弱点并避免潜在的挑战,从而确保更强大的市场地位。
PESTLE分析:了解基于帐户的行销市场的外部影响
外部宏观环境因素在塑造帐户行销市场的绩效动态发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素,公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化,并帮助他们做出积极主动的决策。
市场占有率分析 了解帐户行销市场的竞争状况
基于帐户的行销市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来发现自己的竞争定位。该分析揭示了市场集中、细分和整合的趋势,为供应商提供了製定策略决策所需的洞察力,使他们能够在日益激烈的竞争中占有一席之地。
FPNV 定位矩阵基于帐户的行销市场供应商的绩效评估
FPNV 定位矩阵是评估基于帐户的行销市场中供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商,从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商,并确定最能满足您的策略目标的合作伙伴和解决方案。
策略分析和建议描绘了基于帐户的行销市场的成功之路
对于旨在加强其在全球市场的影响力的公司来说,基于帐户的行销市场的策略分析至关重要。透过审查关键资源、能力和绩效指标,公司可以识别成长机会并努力改进。这种方法使您能够克服竞争格局中的挑战,利用新的商机并取得长期成功。
1. 市场渗透率:对当前市场环境的详细回顾。
2. 市场开拓:辨识新兴市场的成长机会,评估现有产业的扩张潜力,并提供未来成长的策略蓝图。
3. 市场多元化:分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。
4. 竞争评估与情报:彻底分析竞争格局,检视市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。
5. 产品开发与创新:重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。
1.目前的市场规模和未来的成长预测是多少?
2. 哪些产品和地区提供最佳投资机会?
3.塑造市场的关键技术趋势和监管影响是什么?
4.主要厂商的市场占有率和竞争地位如何?
5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么?
The Account-based Marketing Market was valued at USD 1.38 billion in 2023, expected to reach USD 1.59 billion in 2024, and is projected to grow at a CAGR of 13.10%, to USD 3.28 billion by 2030.
Account-based marketing (ABM) is a strategic approach that focuses on targeted marketing by treating individual accounts as specific markets. It is defined by its precision in reaching targeted clients, usually large enterprise accounts, by engaging stakeholders through personalized campaigns. The necessity for ABM arises from a need for higher marketing ROI, sales alignment, and the ability to engage high-value accounts more effectively. Its application spans various industries, including technology, financial services, and healthcare, where personalized engagement is crucial. End users mainly include B2B companies looking to enhance customer relationships and increase revenue from key accounts. The market's growth is significantly influenced by the rising adoption of digital marketing tools, data analytics, and customer relationship management systems that enable personalized and precise targeting. A potential opportunity lies in leveraging AI and machine learning to refine targeting strategies and improve engagement efficiency. Another opportunity is the integration of AI-driven insights to optimize customer experiences, thus fostering long-term relationships. However, limitations like data privacy concerns and the challenge of creating truly personalized experiences at scale can hinder market expansion. Moreover, a lack of alignment between sales and marketing teams or insufficient customization can result in inefficiencies. Key areas for innovation include developing more advanced analytics platforms that can offer deeper insights into account behaviors and preferences. Another area is the enhancement of omni-channel marketing strategies to provide a seamless customer experience across different platforms. Researching ways to mitigate privacy issues while maintaining personalization will also be advantageous. Overall, while the ABM market presents significant growth potential, businesses need to address these challenges proactively by leveraging the latest technologies and fostering collaboration between sales and marketing teams to maximize their return on investment.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.38 billion |
Estimated Year [2024] | USD 1.59 billion |
Forecast Year [2030] | USD 3.28 billion |
CAGR (%) | 13.1% |
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Account-based Marketing Market
The Account-based Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Account-based Marketing Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Account-based Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Account-based Marketing Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Account-based Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Account-based Marketing Market
A detailed market share analysis in the Account-based Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Account-based Marketing Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Account-based Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Account-based Marketing Market
A strategic analysis of the Account-based Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc., Metadata.io, Postal.io, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?