市场占有率与预测:帐基于帐户的行销(ABM)平台，2023～2028年，中东欧(双报告绑定套装)

该产品包括两份报告:市场占有率与市场预测

QKS Group 透露，到 2028 年，中欧和东欧的基于帐户的营销 (ABM) 平台市场的复合年增长率预计将高于平均水平。

中欧和东欧的基于帐户的营销 (ABM) 平台市场正在经历显着增长，预计到 2028 年复合年增长率将高于平均水平。该地区的数位转型工作正在加速，策略业务和 IT 协调的需求正在推动 ABM 解决方案的采用。中欧和东欧的公司越来越认识到 ABM 工具在优化流程、推动创新和促进有效决策方面的价值。因此，寻求提高敏捷性、简化营运并在不断变化的市场环境中保持竞争优势的公司对 ABM 平台的采用显着增加。

QKS Group 表示： "基于帐户的行销 (ABM) 平台让 B2B 公司的行销和销售团队共同努力，瞄准最佳帐户，并透过持续的客户参与为目标帐户提供个人化的购买体验。它被定义为“使之成为可能的技术” ABM 平台提供联络人对帐户的洞察，透过建立目标帐户清单、规划、报告、将资料组织到可操作的活动中以及促进跨帐户的潜在客户培育，从而实现更好的决策。该平台使行销和销售团队能够开展活动，以实现更短的销售週期并提供更高的投资回报率和更好的客户体验。 ”

市场预测说明

QKS Group 透露，预计到 2028 年，中欧和东欧基于帐户的营销 (ABM) 平台市场的复合年增长率将高于平均水平。

中东欧反导市场前景广阔，预计将持续强劲成长。随着公司继续专注于个人化行销和策略客户参与，先进的 ABM 平台的采用可能会增加。数据分析、人工智慧和机器学习方面的创新将成为关键驱动因素，从而实现更精确的定位并提高投资回报率。该地区的公司可能会将 ABM 作为行销工作的关键要素，重点是改善客户体验和整合行销策略。我们也看到了针对特定行业的 ABM 解决方案的趋势，这可以进一步巩固 ABM 在实现业务目标和推动成功方面的作用。

QKS Group 表示： "基于帐户的行销 (ABM) 平台让 B2B 公司的行销和销售团队共同努力，瞄准最佳帐户，并透过持续的客户参与为目标帐户提供个人化的购买体验。它被定义为“使之成为可能的技术” ABM 平台提供联络人对帐户的洞察，透过建立目标帐户清单、规划、报告、将资料组织到可操作的活动中以及促进跨帐户的潜在客户培育，从而实现更好的决策。该平台使行销和销售团队能够采取行动缩短销售週期并提供更高的投资回报率和更好的客户体验。 "

目录

Market Share:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 中东欧市场占有率
• 中东欧市场占有率:产业
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 中东欧市场占有率:各部署类型
• 市场占有率:内部部署
• 市场占有率:云端
• 中东欧市场占有率:各客户类型
• 市场占有率:中小企业
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 中东欧市场预测
• 中东欧市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 中东欧市场预测:各部署类型
• 市场预测:内部部署
• 市场预测:云端
• 中东欧市场预测:各客户类型
• 市场预测:中小企业
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

Central & Eastern Europe is witnessing substantial growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The region's accelerating digital transformation efforts and the need for strategic alignment between business and IT have fueled the adoption of ABM solutions. Businesses in Central & Eastern Europe are increasingly recognizing the value of ABM tools in optimizing processes, driving innovation, and facilitating effective decision-making. This has resulted in a notable increase in the implementation of ABM platforms, as companies seek to enhance agility, streamline operations, and maintain a competitive edge in the evolving market landscape.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

The future of the ABM market in Central & Eastern Europe is promising, with expectations of sustained strong growth. As organizations continue to focus on personalized marketing and strategic customer engagement, the adoption of advanced ABM platforms will expand. Innovations in data analytics, artificial intelligence, and machine learning will be key drivers, enabling more precise targeting and improved ROI. Companies in the region are likely to emphasize enhancing customer experience and integrating marketing strategies, positioning ABM as a crucial element of their marketing efforts. The market may also witness a trend towards industry-specific ABM solutions, further solidifying ABM's role in achieving business objectives and driving success.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Central & Eastern Europe Market Share
• Central & Eastern Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Central & Eastern Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Central & Eastern Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Central & Eastern Europe Market Forecast
• Central & Eastern Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Central & Eastern Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Central & Eastern Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Central & Eastern Europe, 2023
• Fig. 2 Central & Eastern Europe Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Central & Eastern Europe Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Central & Eastern Europe Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Central & Eastern Europe, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028