市场占有率与预测:帐基于帐户的行销(ABM)平台，2023～2028年，西欧(双报告绑定套装)

市场占有率的说明

QKS Group 透露，到 2028 年，西欧的基于帐户的营销 (ABM) 平台市场预计将实现平均复合年增长率。

西欧基于帐户的行销 (ABM) 平台市场稳定，预计到 2028 年将实现平均复合年增长率。在持续的数位转型努力以及跨产业策略业务和 IT 协调的需求的推动下，成长一直稳定。西欧的组织继续认识到 ABM 工具在优化流程、促进有效决策和推动创新方面的价值。因此，ABM 平台得到了一致采用，公司利用这些解决方案来简化营运、提高敏捷性并在成熟的市场环境中保持竞争力。

市场预测

QKS Group 透露，西欧的基于帐户的营销 (ABM) 平台市场预计到 2028 年将实现平均复合年增长率。

西欧基于帐户的行销 (ABM) 平台市场的未来特征是稳步发展和缓慢创新。随着公司继续专注于个人化行销和策略客户参与，ABM 平台的采用将继续发挥重要作用。数据分析、人工智慧和机器学习的技术进步预计将有助于市场的发展，实现更精确的定位并提高投资回报。西欧公司可能会优先考虑改善客户体验和整合行销策略，确保 ABM 仍然是其行销工具包的关键组成部分。市场也可能转向针对特定产业需求量身打造的更专业的 ABM 解决方案，从而增强 ABM 在实现业务目标方面的策略重要性。

目录

Market Share:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 西欧市场占有率
• 西欧市场占有率:各业界
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 西欧市场占有率:各部署类型
• 市场占有率:内部部署
• 市场占有率:云端
• 西欧市场占有率:各客户类型
• 市场占有率:中小企业
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 西欧市场预测
• 西欧市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 西欧市场预测:各部署类型
• 市场预测:内部部署
• 市场预测:云端
• 西欧市场预测:各客户类型
• 市场预测:中小企业
• 市场预测:大企业
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

Western Europe presents a stable market for account-based marketing (ABM) platforms, with the market projected to register an average CAGR by 2028. While growth is steady, it is driven by the ongoing digital transformation initiatives and the need for strategic alignment between business and IT across various industries. Organizations in Western Europe continue to recognize the value of ABM tools in optimizing processes, facilitating effective decision-making, and driving innovation. This has led to a consistent adoption of ABM platforms, as businesses leverage these solutions to streamline operations, enhance agility, and maintain competitiveness in a mature market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

The future of the ABM market in Western Europe is characterized by steady progress and gradual innovation. As companies continue to focus on personalized marketing and strategic customer engagement, the adoption of ABM platforms will remain important. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to contribute to the market's evolution, enabling more precise targeting and better ROI. Western European businesses are likely to prioritize enhancing customer experience and integrating marketing strategies, ensuring ABM remains a critical component of their marketing toolkit. The market may also see a shift towards more specialized ABM solutions tailored to specific industry needs, reinforcing the strategic importance of ABM in achieving business goals.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Western Europe Market Share
• Western Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Western Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Western Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Western Europe Market Forecast
• Western Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Western Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Western Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Western Europe, 2023
• Fig. 2 Western Europe Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Western Europe Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Western Europe Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Western Europe Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Western Europe Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Western Europe Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Western Europe Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Western Europe Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Western Europe Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Western Europe Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Western Europe Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Western Europe Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Western Europe Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Western Europe, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028