市场占有率与预测:帐基于帐户的行销(ABM)平台，2023～2028年，美国(双报告绑定套装)

该产品包括两份报告:市场占有率与市场预测

QKS Group 透露，预计到 2028 年，美国基于帐户的营销 (ABM) 平台市场的复合年增长率将低于平均水平。

儘管与其他地区相比成长率有所放缓，但美国仍然是基于帐户的营销 (ABM) 平台市场的重要参与者。预计到 2028 年，该市场的复合年增长率将低于平均值。有几个因素促使成长放缓，包括市场饱和和大型企业典型的较长采用週期。也就是说，随着公司寻求改善行销策略、提高目标定位和增强客户参与度，ABM 平台的采用不断发展。儘管步伐可能缓慢，但美国公司仍在继续投资 ABM 工具，以加强销售和行销团队之间的协作，提高客户保留率并推动更个人化的行销工作。这种逐步采用证实了对 ABM 在实现业务目标方面的策略重要性的谨慎而稳定的认识。

QKS Group 解释： "基于帐户的行销 (ABM) 平台是 B2B 公司的行销和销售团队协作定位最佳帐户并透过持续的客户参与来个性化目标帐户的购买体验的平台。被定义为“使之成为可能的技术” ABM 平台提供联络人对客户的洞察，透过建立目标客户清单、规划、报告、将资料组织成可操作的活动并促进潜在客户开发，从而实现更好的决策。该平台使行销和销售团队能够开展活动，以实现更短的销售週期并提供更高的投资回报率和更好的客户体验。 ”

市场预测说明

QKS Group 透露，预计到 2028 年，美国基于帐户的行销 (ABM) 平台市场的复合年增长率将低于平均水平。

儘管预期成长率低于平均水平，但美国基于帐户的行销 (ABM) 平台市场的未来仍具有广阔的发展和创新潜力。随着公司继续应对复杂的数位竞争格局，我们预计将更加重视个人化行销和策略客户参与。数据分析、人工智慧和机器学习的进步可能会推动下一波 ABM 创新，从而实现更精确的定位和更高的投资回报率。此外，随着企业越来越重视客户体验和整合行销方法，ABM 平台将在培养更深层的客户关係和提高整体行销效率方面发挥关键作用。美国市场可能会转向针对特定产业需求而客製化的更专业的 ABM 解决方案，进一步巩固 ABM 作为现代行销策略的关键要素。

目录

Market Share:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 美国市场占有率
• 美国市场占有率:各业界
• 市场占有率:媒体&娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 美国市场占有率:各部署类型
• 市场占有率:内部部署
• 市场占有率:云端
• 美国市场占有率:各客户类型
• 市场占有率:中小企业
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 美国市场预测
• 美国市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 美国市场预测:各部署类型
• 市场预测:内部部署
• 市场预测:云端
• 美国市场预测:各客户类型
• 市场预测:中小企业
• 市场预测:大企业
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of below average by 2028 in USA.

Despite a slower growth rate compared to other regions, the United States remains a significant player in the account-based marketing (ABM) market. The market is projected to register a below-average CAGR by 2028. Several factors contribute to this tempered growth, including market saturation and the longer adoption cycles typical of larger enterprises. Nevertheless, the adoption of ABM platforms continues to evolve as organizations seek to refine their marketing strategies, improve targeting, and enhance customer engagement. While the pace may be slower, U.S. companies are still investing in ABM tools to achieve better alignment between sales and marketing teams, improve customer retention, and drive more personalized marketing efforts. This gradual adoption underscores a steady, albeit measured, recognition of the strategic importance of ABM in achieving business objectives.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of below average by 2028 in USA.

The future of the account-based marketing (ABM) market in the United States, despite its below-average projected growth, holds promising potential for evolution and innovation. As organizations continue to navigate the complexities of a competitive digital landscape, the emphasis on personalized marketing and strategic customer engagement is expected to intensify. Advances in data analytics, artificial intelligence, and machine learning will likely drive the next wave of ABM innovation, enabling more precise targeting and improved ROI. Moreover, as businesses increasingly prioritize customer experience and integrated marketing approaches, ABM platforms will play a crucial role in fostering deeper customer relationships and enhancing overall marketing effectiveness. The U.S. market may see a shift towards more specialized ABM solutions tailored to industry-specific needs, further solidifying ABM's position as a critical component of modern marketing strategies.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• USA Market Share
• USA Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• USA Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• USA Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• USA Market Forecast
• USA Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• USA Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• USA Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms USA, 2023
• Fig. 2 USA Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 USA Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 USA Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 USA Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 USA Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 USA Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 USA Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 USA Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 USA Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 USA Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 USA Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 USA Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 USA Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing USA, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028