市场占有率与预测:帐基于帐户的行销(ABM)平台，2023～2028年，南美(双报告绑定套装)

该产品包括两份报告:市场占有率与市场预测

QKS Group 透露，预计到 2028 年，拉丁美洲基于帐户的营销 (ABM) 平台市场的复合年增长率将高于平均水平。

拉丁美洲的帐户为基础的行销 (ABM) 平台市场正在强劲成长，预计到 2028 年复合年增长率将高于平均水平。随着该地区持续拥抱数位转型以及对策略业务和 IT 协调的需求不断增加，对有效的 ABM 解决方案的需求也在不断增长。拉丁美洲公司正在认识到 ABM 工具在优化流程、增强决策和促进创新方面的优势。随着公司努力简化营运、提高敏捷性并在动态的市场环境中获得竞争优势，ABM 平台的采用率显着增加。

QKS Group 表示： "基于帐户的行销 (ABM) 平台让 B2B 公司的行销和销售团队共同努力，瞄准最佳帐户，并透过持续的客户参与为目标帐户提供个人化的购买体验。它被定义为“使之成为可能的技术” ABM 平台提供联络人对客户的洞察，透过建立目标客户清单、规划、报告、将资料组织成可操作的活动并促进潜在客户开发，从而实现更好的决策。该平台使行销和销售团队能够开展活动，以实现更短的销售週期并提供更高的投资回报率和更好的客户体验。 ”

市场预测说明

QKS Group 透露，预计到 2028 年，拉丁美洲基于帐户的营销 (ABM) 平台市场的复合年增长率将高于平均水平。

拉丁美洲 ABM 市场的未来可望持续成长和创新。随着该地区的企业扩大采用个人化行销和策略客户参与，对先进 ABM 平台的需求可能会增加。数据分析、人工智慧和机器学习的技术进步预计将进​​一步推动市场，实现更精确的定位和更高的投资报酬率。拉丁美洲公司更有可能专注于改善客户体验和整合行销策略，使 ABM 成为其行销的重要组成部分。此外，可能会出现针对各行业特定需求量身定制的专业 ABM 解决方案，进一步增强 ABM 在业务成功中的作用。

QKS Group 表示： "基于帐户的行销 (ABM) 平台是一个允许 B2B 公司的行销和销售团队共同努力瞄准最佳客户，并透过持续的客户参与来提高客户购买力的平台。 "使人们能够个性化体验的技术。 ABM 平台提供联络人对客户的洞察，透过建立目标客户清单、规划、报告、将资料组织成可操作的活动并促进潜在客户开发，从而实现更好的决策。该平台使行销和销售团队能够采取行动缩短销售週期并提供更高的投资回报率和更好的客户体验。 "

目录

Market Share:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 南美市场占有率
• 南美市场占有率:各业界
• 市场占有率:媒体·娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 南美市场占有率:各部署类型
• 市场占有率:内部部署
• 市场占有率:云端
• 南美市场占有率:各客户类型
• 市场占有率:中小企业
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 南美市场预测
• 南美市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售业
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 中南美的市场预测:食品和饮料
• 南美的市场预测:各部署类型
• 市场预测:内部部署
• 市场预测:云端
• 南美的市场预测:各客户类型
• 市场预测:中小企业
• 市场预测:大企业
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Latin America.

Latin America is experiencing robust growth in the account-based marketing (ABM) market, with projections indicating an above-average CAGR by 2028. The region's increasing adoption of digital transformation and the growing demand for strategic alignment between business and IT have driven the need for effective ABM solutions. Companies in Latin America are increasingly recognizing the benefits of ABM tools in optimizing processes, enhancing decision-making, and fostering innovation. This has led to a significant rise in the implementation of ABM platforms, as businesses strive to streamline operations, improve agility, and gain a competitive edge in the dynamic market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Latin America.

The future of the ABM market in Latin America is poised for continued growth and innovation. As organizations in the region increasingly embrace personalized marketing and strategic customer engagement, the demand for advanced ABM platforms will rise. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to further propel the market, enabling more precise targeting and better ROI. Latin American companies are likely to place greater emphasis on enhancing customer experience and integrating marketing strategies, making ABM a vital part of their marketing arsenal. Additionally, the market may see the emergence of specialized ABM solutions tailored to the unique needs of various industries, reinforcing ABM's critical role in achieving business success.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Latin America Market Share
• Latin America Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Latin America Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Latin America Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Latin America Market Forecast
• Latin America Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Latin America Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Latin America Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Latin America, 2023
• Fig. 2 Latin America Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Latin America Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Latin America Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Latin America Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Latin America Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Latin America Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Latin America Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Latin America Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Latin America Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Latin America Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Latin America Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Latin America Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Latin America Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Latin America, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028