市场占有率与预测:帐基于帐户的行销(ABM)平台，2023～2028年，世界规模(双报告绑定套装)

市场占有率的说明

QKS Group 透露，到 2028 年，基于帐户的行销 (ABM) 平台市场的复合年增长率预计将达到 11.4%。

基于帐户的行销 (ABM) 平台正在成为一个重要的技术类别，使 B2B 组织能够针对最有价值的帐户和机会开展有针对性的数据驱动型行销活动。从本质上讲，ABM 平台使行销人员能够基于丰富的资料集（包括公司和技术统计、意图监控和预测分析）来识别和建立适合理想客户檔案的策略客户细分。 ABM 平台提供了一个中央枢纽，用于定义关键客户，然后为每个客户设计个人化的多通路体验。这种编排涵盖了定向广告、直邮和礼品等出站管道，以及网路个人化、聊天部署和销售支援等入站参与。透过此流程，ABM 平台获得有关参与度、归因和收入影响的全面帐户层级分析，以优化策略。

市场预测说明

QKS Group 透露，到 2028 年，基于帐户的行销 (ABM) 平台的复合年增长率预计将达到 11.40%。

基于帐户的行销 (ABM) 平台已成为一种重要的技术类别，使 B2B 组织能够针对其最有价值的帐户和机会开展有针对性的数据驱动型行销活动。从本质上讲，ABM 平台使行销人员能够根据丰富的资料集（包括公司和技术统计资料、意图监控和预测分析）来识别和建立与理想客户檔案相符的策略客户细分。 ABM 平台提供了一个中央枢纽，用于定义关键客户，然后为每个客户设计个人化的多通路体验。这种编排涵盖了定向广告、直邮和礼品等出站管道，以及网路个人化、聊天部署和销售支援等入站参与。透过此流程，ABM 平台获得有关参与度、归因和收入影响的全面帐户层级分析，以优化策略。

目录

Market Share:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场分析

• 全球ABM市场占有率分析

第4章 市场占有率分析

• 市场占有率:各地区
• 市场占有率:世界
• 市场占有率:美国
• 市场占有率:加拿大
• 市场占有率:南美
• 市场占有率:西欧
• 市场占有率:中东欧
• 市场占有率:中东·非洲
• 市场占有率:中国
• 市场占有率:亚太地区(日本·中国以外)
• 市场占有率:日本
• 市场占有率:各业界
• 市场占有率:媒体&娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 市场占有率:各部署类型
• 市场占有率:内部部署
• 市场占有率:云端
• 市场占有率:各客户类型
• 市场占有率:中小企业
• 市场占有率:大企业
• 市场占有率:企业

第5章 企业简介

• 公司概要
• 分析师的观点与分析

第6章 附录

• 调查手法

Market Forecast:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场分析

• 全球ABM市场预测分析

第4章 市场预测分析

• 市场预测:各地区
• 市场预测:世界
• 市场预测:美国
• 市场预测:加拿大
• 市场预测:南美
• 市场预测:西欧
• 市场预测:中东欧
• 市场预测:中东·非洲
• 市场预测:中国
• 市场预测:亚太地区(日本·中国以外)
• 市场预测:日本
• 市场展望:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 市场预测:食品和饮料
• 市场预测:各部署类型
• 市场预测:内部部署
• 市场预测:云端
• 市场预测:各客户类型
• 市场预测:中小企业
• 市场预测:各规模
• 市场预测:企业

第5章 企业简介

• 公司概要
• 分析师的观点与分析

第6章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of 11.4% by 2028.

Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Platform Projected to Register a CAGR of 11.40% by 2028.

Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Analysis

• Global ABM Market Share Analysis

Chapter 04: Market Share Analysis

• Market Share by Region
• Market Share Worldwide
• Market Share USA
• Market Share Canada
• Market Share Latin America
• Market Share Western Europe
• Market Share Central & Eastern Europe
• Market Share Middle East & Africa
• Market Share China
• Market Share APAC Ex Japan & China
• Market Share Japan
• Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 05: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 06: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Analysis

• Global ABM Market Forecast Analysis

Chapter 04: Market Forecast Analysis

• Market Forecast by Region
• Market Forecast Global
• Market Forecast USA
• Market Forecast Canada
• Market Forecast Latin America
• Market Forecast Western Europe
• Market Forecast Central & Eastern Europe
• Market Forecast Middle East & Africa
• Market Forecast China
• Market Forecast APAC Ex Japan & China
• Market Forecast Japan
• Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast Deployment Type: Cloud
• Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 05: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 06: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing (ABM) Worldwide, 2023
• Fig. 2 Market Share of Account-Based Marketing (ABM) USA, 2023
• Fig. 3 Market Share of Account-Based Marketing (ABM) Canada, 2023
• Fig. 4 Market Share of Account-Based Marketing (ABM) Latin America, 2023
• Fig. 5 Market Share of Account-Based Marketing (ABM) Western Europe, 2023
• Fig. 6 Market Share of Account-Based Marketing (ABM) Central & Eastern Europe, 2023
• Fig. 7 Market Share of Account-Based Marketing (ABM) Middle East & Africa, 2023
• Fig. 8 Market Share of Account-Based Marketing (ABM) Asia excluding Japan and China, 2023
• Fig. 9 Market Share of Account-Based Marketing (ABM) Japan, 2023
• Fig. 10 Market Share of Account-Based Marketing (ABM) China, 2023
• Fig. 11 Market Share of Account-Based Marketing (ABM) IT & Telecom Industry, 2023
• Fig. 12 Market Share of Account-Based Marketing (ABM) Banking & Financial Services Industry, 2023
• Fig. 13 Market Share of Account-Based Marketing (ABM) Insurance Industry, 2023
• Fig. 14 Market Share of Account-Based Marketing (ABM) Healthcare Industry, 2023
• Fig. 15 Market Share of Account-Based Marketing (ABM) Government & Public Sector, 2023
• Fig. 16 Market Share of Account-Based Marketing (ABM) Retail & eCommerce, 2023
• Fig. 17 Market Share of Account-Based Marketing (ABM) Manufacturing, 2023
• Fig. 18 Market Share of Account-Based Marketing (ABM) Hospitality, 2023
• Fig. 19 Market Share of Account-Based Marketing (ABM) On-premises Deployment, 2023
• Fig. 20 Market Share of Account-Based Marketing (ABM) Cloud Deployment, 2023
• Fig. 21 Market Share of Account-Based Marketing (ABM) SMB Customers, 2023
• Fig. 22 Market Share of Account-Based Marketing (ABM) Large Customers, 2023
• Fig. 23 Market Share of Account-Based Marketing (ABM) Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing (ABM) Worldwide, 2024-2028
• Fig. 2 Market Forecast of Account-Based Marketing (ABM) USA, 2024-2028
• Fig. 3 Market Forecast of Account-Based Marketing (ABM) Canada, 2024-2028
• Fig. 4 Market Forecast of Account-Based Marketing (ABM) Latin America, 2024-2028
• Fig. 5 Market Forecast of Account-Based Marketing (ABM) Western Europe, 2024-2028
• Fig. 6 Market Forecast of Account-Based Marketing (ABM)) Central & Eastern Europe, 2024-2028
• Fig. 7 Market Forecast of Account-Based Marketing (ABM) Middle East & Africa, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing (ABM) Asia excluding Japan and China, 2024-2028
• Fig. 9 Market Forecast of Account-Based Marketing (ABM) Japan, 2024-2028
• Fig. 10 Market Forecast of Account-Based Marketing (ABM)) China, 2024-2028
• Fig. 11 Market Forecast of Account-Based Marketing (ABM) IT & Telecom Industry, 2024-2028
• Fig. 12 Market Forecast of Account-Based Marketing (ABM) Banking & Financial Services Industry, 2024-2028
• Fig. 13 Market Forecast of Account-Based Marketing (ABM) Insurance Industry, 2024-2028
• Fig. 14 Market Forecast of Account-Based Marketing (ABM) Healthcare Industry, 2024-2028
• Fig. 15 Market Forecast of Account-Based Marketing (ABM)) Government & Public Sector, 2024-2028
• Fig. 16 Market Forecast of Account-Based Marketing (ABM) Retail & eCommerce, 2024-2028
• Fig. 17 Market Forecast of Account-Based Marketing (ABM) Manufacturing, 2024-2028
• Fig. 18 Market Forecast of Account-Based Marketing (ABM) Hospitality, 2024-2028
• Fig. 19 Market Forecast of Account-Based Marketing (ABM) On-premises Deployment, 2024-2028
• Fig. 20 Market Forecast of Account-Based Marketing (ABM) Cloud Deployment, 2024-2028
• Fig. 21 Market Forecast of Account-Based Marketing (ABM) SMB Customers, 2024-2028
• Fig. 22 Market Forecast of Account-Based Marketing (ABM) Large Customers, 2024-2028
• Fig. 23 Market Forecast of Account-Based Marketing (ABM) Enterprise Customers, 2024-2028