市场占有率与预测:帐基于帐户的行销(ABM)平台，2023～2028年，中国(双报告绑定套装)

该产品包括两份报告:市场占有率与市场预测

QKS Group 透露，预计到 2028 年，中国的帐户行销 (ABM) 平台市场复合年增长率将高于平均水平。

中国的帐户行销 (ABM) 平台市场正在显着成长，预计到 2028 年复合年增长率将高于平均值。该国快速的数位转型努力以及对战略业务和 IT 协调不断增长的需求正在刺激 ABM 解决方案的采用。中国的组织正在认识到 ABM 工具在优化流程、促进有效决策和推动创新方面的价值。随着公司利用这些解决方案来简化营运、提高敏捷性并在不断发展的数位环境中获得竞争优势，ABM 平台的采用率正在上升。

QKS Group 表示： "基于帐户的行销 (ABM) 平台让 B2B 公司的行销和销售团队共同努力，瞄准最佳帐户，并透过持续的客户参与为目标帐户提供个人化的购买体验。它被定义为“使之成为可能的技术” ABM 平台提供联络人对帐户的洞察，透过建立目标帐户清单、规划、报告、将资料组织到可操作的活动中以及促进跨帐户的潜在客户培育，从而实现更好的决策。该平台使行销和销售团队能够开展活动，以实现更短的销售週期并提供更高的投资回报率和更好的客户体验。 ”

市场预测说明

QKS Group透露，到2028年，中国的帐户行销（ABM）平台市场复合年增长率将高于平均水准。中国反导市场前景广阔，可望持续强劲成长。随着公司继续优先考虑个人化行销和策略客户参与，对先进 ABM 平台的需求可能会成长。数据分析、人工智慧和机器学习的技术进步预计将推动下一波 ABM 创新，实现更精确的定位并提高投资回报率。中国企业可能会专注于改善客户体验和整合行销策略，使 ABM 成为其行销工作的关键要素。市场也可能转向针对特定行业需求量身定制的更专业的 ABM 解决方案，从而提高 ABM 在实现业务目标方面的策略重要性。

QKS Group 表示： "基于帐户的行销 (ABM) 平台允许 B2B 公司的行销和销售团队共同努力，瞄准最佳帐户，并透过持续的客户参与来个性化目标帐户的购买体验它被定义为 "使之成为可能的技术" 。 ABM 平台提供联络人对帐户的洞察，透过建立目标帐户清单、规划、报告、将资料组织到可操作的活动中以及促进跨帐户的潜在客户培育，从而实现更好的决策。该平台使行销和销售团队能够采取行动缩短销售週期并提供更高的投资回报率和更好的客户体验。 "

目录

Market Share:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场占有率分析

• 中国市场占有率
• 中国市场占有率:产业
• 市场占有率:媒体&娱乐
• 市场占有率:零售
• 市场占有率:BFSI
• 市场占有率:旅游、饭店
• 市场占有率:教育
• 市场占有率:公共部门
• 市场占有率:医疗保健·生命科学
• 市场占有率:汽车
• 市场占有率:食品和饮料
• 中国市场占有率:各部署类型
• 市场占有率:内部部署
• 市场占有率:云端
• 中国市场占有率:各客户类型
• 市场占有率:中小企业
• 市场占有率:大企业
• 市场占有率:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

Market Forecast:

第1章 摘要整理

• 主要调查结果
• 主要预测
• 主要趋势
• 市场概要

第2章 市场概要

• 市场定义和范围
• 影响市场的主要原因
• 促进因素与阻碍因素

第3章 市场预测分析

• 中国市场预测
• 中国市场预测:各业界
• 市场预测:媒体&娱乐
• 市场预测:零售
• 市场预测:BFSI
• 市场预测:旅游&饭店
• 市场预测:教育
• 市场预测:公共部门
• 市场预测:医疗保健&生命科学
• 市场预测:汽车
• 中国的市场预测:食品和饮料
• 中国市场预测:各部署类型
• 市场预测:内部部署
• 市场预测:云端
• 中国市场预测:各客户类型
• 市场预测:中小企业
• 市场预测:各规模
• 市场预测:企业

第4章 企业简介

• 公司概要
• 分析师的观点与分析

第5章 附录

• 调查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in China.

China is witnessing significant growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The country's rapid digital transformation initiatives and the growing need for strategic alignment between business and IT have fueled the adoption of ABM solutions. Organizations in China are increasingly recognizing the value of ABM tools in optimizing processes, facilitating effective decision-making, and driving innovation. This has led to a notable rise in the implementation of ABM platforms, as businesses leverage these solutions to streamline operations, enhance agility, and gain a competitive edge in the evolving digital landscape.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group reveals that the account-based marketing market will register an above-average CAGR by 2028 in China. The future of the ABM market in China is highly promising, with sustained strong growth anticipated. As businesses continue to prioritize personalized marketing and strategic customer engagement, the demand for advanced ABM platforms will increase. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to drive the next wave of ABM innovation, enabling more precise targeting and better ROI. Chinese companies are likely to emphasize enhancing customer experience and integrating marketing strategies, making ABM a critical ABM a critical component of their marketing efforts. The market may also see a shift towards more specialized ABM solutions tailored to specific industry needs, reinforcing the strategic importance of ABM in achieving business goals.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• China Market Share
• China Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• China Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• China Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• China Market Forecast
• China Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• China Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• China Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms China, 2023
• Fig. 2 China Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 China Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 China Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 China Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 China Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 China Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 China Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 China Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 China Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 China Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 China Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 China Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 China Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing China, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028