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市场调查报告书
商品编码
1809742
全球摩托车市场按车辆类型、推进类型、引擎容量、类别、价格分布和应用分類的预测(2025-2030 年)Two Wheeler Market by Vehicle Type, Propulsion Type, Engine Capacity, Category, Price Range, Application - Global Forecast 2025-2030 |
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预计2024年全球摩托车市场规模将达1,169.5亿美元,2025年成长至1,238.1亿美元,复合年增长率为5.94%,到2030年将达到1,653.8亿美元。
主要市场统计数据 | |
---|---|
基准年:2024年 | 1169.5亿美元 |
预计年份:2025年 | 1238.1亿美元 |
预测年份:2030年 | 1653.8亿美元 |
复合年增长率(%) | 5.94% |
在这个科技快速进步、消费行为日新月异的时代,摩托车产业正处于关键的十字路口。受都市化趋势、永续性要求和数位转型的影响,出行需求正在快速演变。在此背景下,製造商、供应商和服务供应商必须应对由多样化的车辆架构和驱动模式所塑造的市场格局。
电气化正成为重塑摩托车市场的最具影响力的催化剂之一。随着世界各国政府颁布更严格的排放气体法规并向消费者提供奖励,电力驱动已不再是利基市场,而是核心策略重点。製造商正在大力投资电池技术,探索快速充电解决方案,并开发电池更换网络,以解决续航里程焦虑并提升充电便利性。
美国对零件和组装件征收新关税,给那些能够进入北美供应链的摩托车製造商带来了材料成本压力。钢铁和铝等原物料价格上涨,加上整车关税上调,导致生产成本上升。因此,各公司正在重新评估筹资策略,并在成本竞争力强的地区寻找替代供应商,以缓解利润率下滑的影响。
深入研究两轮车市场的结构构成,我们可以从多个细分标准中发现清晰的模式。按车辆类型评估,摩托车在註重性能的骑乘者中拥有强大的追随者,而Scooter则因其易用性和价格实惠而在都市区持续成长。从推进技术来看,虽然内燃机在许多成熟市场和新兴市场仍然盛行,但电动车的市场份额正在扩大,尤其是在註重环保的消费者群体中。在电动车领域,基于城市密度和基础设施完备程度等因素,可更换电池系统的兴起正与传统的插电式充电模式竞争。
区域动态将对摩托车市场的发展轨迹产生重大影响。在美洲,城市拥挤和环境法规正在推动电动Scooter的逐步普及,而对轻型通勤摩托车的需求也持续存在。虽然奖励计画和基础设施投资尚处于初期阶段,但消费者对低排放出行的兴趣正在稳步增长。
领先的汽车原始设备製造商和供应商正在积极扩展其摩托车产品组合,以纳入先进的推进系统和互联互通功能。拥有内燃机传统经验的老牌製造商正在利用其工程专业知识推出混合动力汽车和电动车,而新进业者则专注于电动和数位优先车型。这些策略反映了向永续旅行和附加价值服务的更广泛转变。
为了跟上日益加快的变革步伐,产业领导者应优先开发可扩充性的电动平台。在多种车型中实现电池模组和电力电子设备的标准化,有助于企业提高成本效益并简化生产流程。同时,与基础设施营运商建立策略伙伴关係可以扩大充电和换电网络,从而提升消费者信心,并促进电动两轮车的普及。
我们的调查方法将严谨的一手和二手资料收集与强大的分析框架相结合,以确保研究结果的清晰度和可靠性。一手研究包括与目标商标产品製造商、一级供应商和售后服务提供者的高阶主管进行一对一访谈。这些访谈提供了关于策略重点、产品蓝图和基础设施挑战的第一手观点。
摘要,摩托车产业处于传统内燃技术与下一代电动解决方案的交汇点。从不断变化的消费者预期和监管环境,到区域基础设施差异以及关税的影响,重要的市场驱动因素正在塑造竞争格局。細項分析揭示了车辆类型、推进类型、引擎排气量、价格分布和应用案例之间微妙的相互关係。
The Two Wheeler Market was valued at USD 116.95 billion in 2024 and is projected to grow to USD 123.81 billion in 2025, with a CAGR of 5.94%, reaching USD 165.38 billion by 2030.
KEY MARKET STATISTICS | |
---|---|
Base Year [2024] | USD 116.95 billion |
Estimated Year [2025] | USD 123.81 billion |
Forecast Year [2030] | USD 165.38 billion |
CAGR (%) | 5.94% |
In an era defined by rapid technological progress and shifting consumer behaviors, the two wheeler industry stands at a pivotal juncture. Mobility demands are evolving rapidly, influenced by urbanization trends, sustainability imperatives and digital transformation. Against this backdrop, manufacturers, suppliers and service providers must navigate a landscape shaped by diverse vehicle architectures and varied propulsion models.
As market participants explore opportunities, the dual emphasis on performance and efficiency has never been more pronounced. Traditional internal combustion platforms continue to hold sway in many regions, while electric alternatives gain traction through enhanced charging infrastructure and supportive policies. Moreover, the rise of shared mobility services adds further complexity, as consumers seek flexible access options without the commitments of ownership.
This introduction sets the stage for a deeper examination of transformative forces, regulatory shifts and segmentation dynamics that define the current two wheeler ecosystem. By understanding foundational market drivers and emerging consumer preferences, industry leaders can anticipate change and craft strategies that align with the next generation of mobility solutions.
Electrification has emerged as one of the most influential catalysts reshaping the two wheeler landscape. As governments around the world enact stringent emissions regulations and offer consumer incentives, electric propulsion is no longer a niche consideration but a core strategic priority. Manufacturers are investing heavily in battery technologies, exploring rapid charging solutions and developing battery-swapping networks to address range anxiety and charging convenience.
Furthermore, regulatory impetus is driving innovation in materials, safety systems and connectivity features. Embedded telematics, predictive maintenance capabilities and over-the-air software updates are elevating the rider experience and creating new opportunities for recurring revenue models. In parallel, consumer demand for personalization and digital integration is prompting OEMs to expand their offerings with customizable accessories, mobile applications and cloud-enabled services.
Connectivity advancements are fostering closer collaboration across the mobility ecosystem. Partnerships among OEMs, technology providers and infrastructure operators are breaking down traditional silos, enabling seamless data exchange and integrated user journeys. By understanding these transformative shifts in propulsion, regulation and digital integration, industry stakeholders can position themselves at the forefront of a rapidly evolving market.
The imposition of new United States tariffs on components and assembled units has introduced material cost pressures for two wheeler manufacturers with exposure to North American supply chains. Increases on raw materials such as steel and aluminum, alongside duties on fully-assembled vehicles, have elevated production expenses. Consequently, firms are reassessing sourcing strategies and exploring alternative suppliers in cost-competitive regions to mitigate margin erosion.
Moreover, these tariffs have influenced global procurement decisions, as companies weigh the benefits of localizing production against the complexities of establishing new manufacturing footprints. Some OEMs have accelerated contract negotiations with regional partners, aiming to preserve financial performance while adhering to evolving trade regulations. In parallel, logistics networks are being optimized to offset tariff impact, including consolidation of shipments and renegotiation of freight contracts.
In addition, the ripple effects of these measures extend to pricing dynamics and dealer margins. Manufacturers must strike a delicate balance between preserving consumer affordability and maintaining sustainable profitability. As the industry adapts to this tariff environment, those entities that proactively refine their supply chain resilience and adopt agile cost-management practices will emerge more robust in the face of ongoing trade uncertainties.
Diving into the structural makeup of the two wheeler market reveals distinct patterns across multiple segmentation criteria. When evaluated by vehicle type, motorcycles maintain strong appeal among performance-oriented riders while scooters continue to thrive in urban contexts driven by ease of use and affordability. Turning to propulsion technology, internal combustion engines remain prevalent in many mature and emerging markets, even as electric variants secure growing mindshare, particularly among environmentally conscious consumers; within the electric segment, the emergence of battery-swappable systems competes with traditional plug-in charging models based on factors like urban density and infrastructure readiness.
Engine capacity further delineates market preferences, with smaller displacements up to 125cc favored for daily commuting and higher categories between 126cc and 500cc attracting enthusiasts seeking enhanced power and touring capabilities; above 500cc, premium offerings cater to the high-performance segment. Categorization into large, mini and standard classifications influences product design and feature sets, shaping consumer perceptions and price positioning. Speaking of which, the market's pricing spectrum spans budget-friendly models for cost-sensitive buyers, mid-range options that balance features with value and premium variants that deliver advanced technology and brand prestige.
Finally, application-based segmentation underscores how usage patterns guide product development: personal mobility drives most purchases, commercial uses such as courier, delivery and rental services prioritize durability and cost efficiency, while racing applications demand specialized performance engineering. These interwoven segmentation insights equip stakeholders to tailor strategies that align with specific consumer needs and operational contexts.
Regional dynamics exert a profound influence on two wheeler market trajectories. In the Americas, urban congestion and environmental regulations are spurring gradual adoption of electric scooters alongside sustained demand for lightweight commuter motorcycles. Incentive programs and infrastructure investments are at an early stage, yet consumer interest in low-emission mobility options is steadily rising.
Europe, the Middle East and Africa present a mosaic of market conditions. Western Europe's strict emissions standards and robust charging networks are accelerating electric two wheeler penetration, while the Middle East's focus on luxury recreational models sustains high-displacement motorcycle segments. Across Africa, rural mobility and cost-effective transport solutions remain the primary drivers, prompting robust volumes for economical, ICE-powered scooters and commuter motorcycles.
Meanwhile, Asia-Pacific continues to anchor global demand. High population densities, favorable ownership costs and expanding urban centers fuel demand for both entry-level scooters and mid-capacity motorcycles. Government policies in key markets promote electrification, resulting in a rapid rise of electric two wheelers, particularly where battery-swapping ecosystems have gained traction. Understanding these regional distinctions enables manufacturers and suppliers to calibrate investments, distribution networks and product portfolios to align with localized requirements.
Leading automotive OEMs and component suppliers are vigorously expanding their two wheeler portfolios to encompass advanced propulsion and connectivity features. Established manufacturers with heritage in internal combustion engines are leveraging their engineering expertise to introduce hybrid and electric variants, while newer entrants are focusing exclusively on electric and digital-first models. These strategies reflect a broader shift towards sustainable mobility and the pursuit of value-added services.
Strategic partnerships have emerged as a cornerstone of competitive differentiation. Alliances between OEMs and battery suppliers aim to secure long-term access to critical raw materials and streamline cell production. Concurrently, collaborations with software developers and telematics providers are accelerating the integration of connected services, predictive maintenance tools and rider safety applications. Such joint ventures enable rapid innovation and cost-sharing while mitigating risks associated with new technology deployment.
In addition to product and technology alliances, companies are enhancing their distribution channels through digital retail platforms and subscription-based offerings. By adopting flexible ownership models and online configurators, they cater to evolving consumer preferences for convenience and customization. This multi-pronged approach underscores how competitive dynamics among legacy players and emerging challengers will shape the future direction of the two wheeler industry.
To navigate the accelerating pace of change, industry leaders should prioritize the development of scalable electric platforms. By standardizing battery modules and power electronics across multiple models, companies can achieve cost efficiencies and streamline production timelines. In parallel, forging strategic alliances with infrastructure operators will expand charging and swapping networks, thereby enhancing consumer confidence and adoption rates for electric two wheelers.
Furthermore, investing in digital ecosystems can unlock new revenue streams. Integrating telematics solutions that offer usage-based insurance, remote diagnostics and over-the-air updates fosters stronger customer relationships and recurring service income. Leaders should also explore subscription-based ownership models to lower the barrier to trial and broaden market reach among urban commuters and younger demographics.
Lastly, agile supply chain management is critical in the face of tariff volatility and fluctuating raw material costs. Companies should adopt advanced analytics for demand forecasting, diversify supplier portfolios to minimize disruption risks and collaborate closely with logistics partners to optimize lead times. By executing these actionable strategies, manufacturers and stakeholders can capitalize on emerging trends and secure a competitive advantage in the evolving two wheeler arena.
Our research methodology combines rigorous primary and secondary data acquisition with robust analytical frameworks to ensure clarity and reliability. The primary phase involved one-on-one interviews with senior executives spanning original equipment manufacturers, tier-1 suppliers and aftermarket service providers. These interviews provided firsthand perspectives on strategic priorities, product roadmaps and infrastructure challenges.
Complementing this, secondary research encompassed in-depth reviews of regulatory filings, patent databases and industry publications. Publicly available information from government agencies and technology journals was meticulously cross-referenced to validate historical trends and policy developments. This dual approach facilitated the triangulation of insights, enabling a holistic understanding of market dynamics.
Data synthesis was conducted through qualitative thematic analysis and quantitative index development. Key variables such as propulsion adoption rates, infrastructure density and supply chain resilience were systematically scored to identify patterns and potential inflection points. Quality assurance protocols, including peer reviews and data consistency checks, reinforce the integrity of our findings.
In summary, the two wheeler industry is poised at the intersection of legacy combustion technologies and next-generation electric solutions. Critical market drivers-ranging from shifting consumer expectations and regulatory imperatives to regional infrastructure disparities and tariff influences-collectively shape the competitive landscape. Segmentation analysis highlights the nuanced interplay between vehicle types, propulsion models, engine capacities, pricing tiers and application use cases.
Regional insights underscore the importance of localized strategies, as consumer preferences and policy environments vary significantly across the Americas, EMEA and Asia-Pacific. Leading players are responding through product diversification, strategic partnerships and digital service integration, while new challengers seek to disrupt traditional value chains with innovative business models.
Ultimately, success in this dynamic environment will depend on the ability to anticipate change, embrace collaboration and maintain operational agility. Organizations that align their R&D investments, go-to-market approaches and supply chain structures with these evolving imperatives will be best positioned to capture long-term growth opportunities.