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通信平台即服务 (CPaaS) 市场 - 预测 2023-2028
市场调查报告书
商品编码
1279577

通信平台即服务 (CPaaS) 市场 - 预测 2023-2028

Communication Platform-as-a-Service (CPaaS) Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

通信平台即服务 (CPaaS) 市场预计将从 2021 年的 78.13 亿美元增至 2028 年的 295.24 亿美元，复合年增长率为 20.91%。 通信平台即服务（CPaaS）是一种服务模型，供公司和开发人员将实时通信功能集成到其服务和应用程序中。 CPaaS 提供商提供 API（应用程序编程接口），开发人员可以使用这些 API 将通信功能嵌入到他们的应用程序和服务中，而无需构建底层基础设施。 CPaaS 解决方案提供不同的通信渠道，例如语音、视频、短信、彩信、聊天和社交消息。 这些渠道可用于多种目的，包括客户服务、营销、协作和物联网 (IoT) 设备。 CPaaS 提供商通常还提供即用即付的定价模式，允许企业只需为电信服务付费。

通信平台即服务 (CPaaS) 市场是由对实时和全渠道通信的需求不断增长以及 API 的日益采用所推动的。

全渠道通信需求不断增长

近年来，全渠道沟通的重要性日益增强，通过语音、电子邮件、聊天和社交媒体等多种渠道与客户沟通已成为可能。 CPaaS 解决方案提供了各种沟通渠道，有助于市场的增长。 全渠道通信有助于提供无缝的客户体验、提高客户满意度并提高客户忠诚度。

API 采用率提高

API（应用程序编程接口）近年来变得越来越流行，因为它们允许公司集成不同的系统和应用程序。 CPaaS 解决方案提供的 API 允许开发人员将通信功能集成到他们的应用程序中，这有助于市场的增长。 例如，2022年10月，总部位于比利时的电信服务公司BICS将为企业推出通信平台即服务（CPaaS）解决方案，利用API将语音、文本和WhatsApp消息集成到现有工作流程中。

从应用来看，通信平台即服务 (CPaaS) 市场预计在语音领域将出现积极增长。

通信平台即服务 (CPaaS) 市场是一个快速增长的领域，拥有各种满足客户需求的应用程序。 CPaaS 最流行和最重要的应用之一是语音通话。 语音通话是任何通信系统不可或缺的一部分，但随着 CPaaS 的出现，它们比以往任何时候都更容易访问。 借助 CPaaS，企业可以轻鬆地将语音通话功能集成到现有的应用程序和工作流程中。 因此，公司能够提高客户参与度并简化沟通流程。

北美在通信平台即服务 (CPaaS) 的全球市场中占有很大份额。

按地区划分，通信平台即服务 (CPaaS) 市场分为北美、南美、欧洲、中东和非洲以及亚太地区。 由于对基于云的通信服务的需求不断增长，北美 CPaaS 市场是一个蓬勃发展的行业。 由于市场主要参与者、技术进步以及企业越来越多地采用数字化转型战略，预计该地区将在预测期内出现显着增长。 此外，移动消息应用的激增、人工智能和机器学习技术的兴起以及向全渠道通信的转变也有望推动北美CPaaS市场的增长。 由于其高度发达的IT基础设施、众多技术初创企业的存在以及基于云的服务的高度采用，美国在北美CPaaS市场中占有重要份额。 COVID-19 大流行也加速了 CPaaS 解决方案的采用。 这是因为公司越来越依赖远程通信和协作工具来保持运营运行。

内容

第 1 章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第 2 章研究方法

  • 调查数据
  • 调查设计
  • 验证

第 3 章执行摘要

  • 调查要点

第 4 章市场动态

  • 市场促进因素
  • 市场抑制因素
  • 波特五力分析
  • 行业价值链分析

第 5 章通信平台即服务 (CPaaS) 市场：按应用划分

  • 简介
  • 消息传递
  • 语音通话
  • 影像通话
  • 电子邮件
  • 验证/识别
  • 其他

第 6 章通信平台即服务 (CPaaS) 市场：按提供商划分

  • 简介
  • API 提供商
  • 网络所有者
  • 通讯公司

第 7 章通信平台即服务 (CPaaS) 市场：按最终用户划分

  • 简介
  • BFSI
  • 零售
  • 医疗保健
  • 公共机构
  • 教育
  • 其他

第 8 章通信平台即服务 (CPaaS) 市场：按地区

  • 简介
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他
  • 中东和非洲
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 以色列
    • 其他
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印度尼西亚
    • 台湾
    • 其他

第 9 章竞争格局与分析

  • 主要公司及战略分析
  • 新兴公司和市场盈利能力
  • 合併、收购、协议与合作
  • 供应商竞争力矩阵

第 10 章公司简介

  • Bandwidth Inc.
  • Avaya Inc.
  • ALE International
  • Infobip Ltd.
  • Twilio Inc.
  • Vonage
  • MessageBird
  • Plivo Inc.
  • Sinch
简介目录
Product Code: KSI061615201

The communication platform-as-a-service (CPaaS) market is projected to grow at a CAGR of 20.91%, reaching US$29.524 billion in 2028 from US$7.813 billion in 2021. Communication platform-as-a-service (CPaaS) is a service model that allows businesses and developers to integrate real-time communication features into their services or applications. CPaaS providers offer APIs (Application Programming Interfaces) that developers can use to embed communication functionality into their applications or services without building the underlying infrastructure. CPaaS solutions provide a variety of communication channels, such as voice, video, SMS, MMS, chat, and social messaging. These channels can be used for various applications, including customer service, marketing, collaboration, and IoT (Internet of Things) devices. In addition, CPaaS providers typically offer a pay-as-you-go pricing model, enabling businesses to only pay for their communication services.

The communication platform-as-a-service (CPaaS) market is driven by increasing demand for real-time and omnichannel communication and the rising adoption of APIs.

Increasing demand for omnichannel communication

Omnichannel communication has become increasingly important in recent years, enabling businesses to communicate with customers across multiple channels such as voice, email, chat, and social media. CPaaS solutions offer a range of communication channels, which has contributed to the market's growth. Omnichannel communication can help businesses to provide a seamless customer experience, improve customer satisfaction, and increase customer loyalty.

Rising adoption of APIs

APIs (Application Programming Interfaces) have become increasingly popular in recent years as they enable businesses to integrate different systems and applications. CPaaS solutions provide APIs that will allow developers to integrate communication capabilities into their applications, which has contributed to the market's growth. For instance, in October 2022, BICS, a telecommunications services company based in Belgium, introduced a Communications Platform as a Service (CPaaS) solution for businesses to integrate voice, text, and WhatsApp messaging into their existing workflows using APIs.

Based on application, the communication platform-as-a-service (CPaaS) market is expected to witness positive growth in the voice calling segment.

The communication platform-as-a-service (CPaaS) market is a rapidly growing sector, with various applications catering to the customers' needs. One of the most common and essential applications of CPaaS is voice calling. Voice calling is vital to any communication system, and CPaaS has made it more accessible than ever. With the help of CPaaS, businesses can easily integrate voice-calling functionality into their existing applications and workflows. This has resulted in improved customer engagement and streamlined communication processes for companies.

North America accounted for a significant share of the global communication platform-as-a-service (CPaaS) market.

Based on geography, the communication platform-as-a-service (CPaaS) market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The CPaaS market in North America is a rapidly growing industry driven by the increasing demand for cloud-based communication services. The region is expected to witness significant growth over the forecast period, owing to several key players in the market, technological advancements, and the increasing adoption of digital transformation strategies by businesses. Additionally, the growing popularity of mobile messaging applications, the rise of artificial intelligence and machine learning technologies, and the shift towards omnichannel communication are also expected to drive the growth of the CPaaS market in North America. The United States holds substantial shares of the North American CPaaS market due to its highly developed IT infrastructure, many technology start-ups, and a high adoption rate of cloud-based services. In addition, the COVID-19 pandemic has also accelerated the adoption of CPaaS solutions, as businesses increasingly rely on remote communication and collaboration tools to maintain operations.

Market Segmentation

By Application

  • Messaging
  • Voice calling
  • Video calling
  • Email
  • Verification/identity
  • Others

By Provider

  • API Providers
  • Network owners
  • Telecom companies

By End-User

  • BFSI
  • Retail
  • Healthcare
  • Public Sector
  • Education
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Design
  • 2.3. Validation

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY APPLICATION

  • 5.1. Introduction
  • 5.2. Messaging
  • 5.3. Voice calling
  • 5.4. Video calling
  • 5.5. Email
  • 5.6. Verification/identity
  • 5.7. Others

6. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY PROVIDER

  • 6.1. Introduction
  • 6.2. API Providers
  • 6.3. Network owners
  • 6.4. Telecom companies

7. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Retail
  • 7.4. Healthcare
  • 7.5. Public Sector
  • 7.6. Education
  • 7.7. Others

8. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. Japan
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Taiwan
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Bandwidth Inc.
  • 10.2. Avaya Inc.
  • 10.3. ALE International
  • 10.4. Infobip Ltd.
  • 10.5. Twilio Inc.
  • 10.6. Vonage
  • 10.7. MessageBird
  • 10.8. Plivo Inc.
  • 10.9. Sinch