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市场调查报告书
商品编码
1295331
全球冰淇淋市场 - 预测 2023-2028Global Ice Cream Market - Forecasts from 2023 to 2028 |
该市场竞争激烈,有许多全球和区域参与者,从小型手工生产商到大型跨国公司。冰淇淋市场受到多种因素的推动,包括对无乳製品和纯素食产品的需求不断增长、消费者口味和习惯的变化、可支配收入的增加以及生活方式的改变。随着越来越多的消费者采用植物性饮食并且患有乳糖不耐症,对无乳製品和纯素冰淇淋的需求正在增长。因此,人们正在探索新的植物冰淇淋产品来满足这个市场的需求。按产品类型划分,市场分为手工冰淇淋、衝动冰淇淋和外带冰淇淋。Artisan冰淇淋通常是小批量生产并在高端零售商中出售,而Impulse冰淇淋则在便利店和自动售货机中出售。外卖冰淇淋在超市和杂货店出售。
此外,冰淇淋市场可以按产品类型细分,包括硬冰淇淋、软冰淇淋、法式冰淇淋、非乳製冰淇淋和自製冰淇淋。自製冰淇淋可能比商业产品更受青睐,因为您可以完全控制原料的质量和製造过程。这意味着您可以监控整个过程,以确保您的冰淇淋采用优质原料製成,并且您的冰淇淋得到正确搅拌和冷冻。
预计推动冰淇淋市场的主要因素是可支配收入的增加。由于人们有更多的钱可以花在非必需品上,他们往往会花更多的钱在冰淇淋等奢侈美食上。更高的收入将使消费者能够购买比普通替代品更贵的优质冰淇淋。此外,消费者将有更多机会沉浸在就餐体验中,包括冰淇淋等甜点,比如外出就餐。这种趋势正在推动手工冰淇淋店的发展,提供批量生产的冰淇淋中不常见的独特新颖的口味和质地。
越来越多的素食顾客正在推动顾客购买非乳製冰淇淋,而越来越多的消费者群体转向纯素饮食正在推动对非乳製冰淇淋的需求。例如,Oatly 于 2021 年 11 月推出了纯素冰淇淋棒品牌,目前在美国 3,000 家商店出售。这款新的冰棒有四种口味,以燕麦奶为基底,外面覆盖着厚厚的巧克力壳。在国际市场上消费者对植物性产品需求不断增长的推动下,纯素食社区的数量在过去几年中稳步增长。根据Plant Based Foods Association的数据,到 2021 年,大约 6% 的美国消费者将成为素食主义者,并且这一比例预计在预测期内还会上升。
此外,乳糖不耐受和过敏是增加非乳製冰淇淋增长的重要原因。牛奶过敏是新生儿和幼儿最常见的食物过敏之一,特别是根据食物过敏统计数据。例如,美国国立卫生研究院(NIH)估计,到2022年,超过65%的成年人将出现一定程度的乳糖不耐受,导致食用乳製品后出现胃痛和消化不良。根据Holland and Barrett公司2022年发布的英国肠道健康报告,英国人普遍存在多种消化问题,其中腹胀、消化不良和胃灼热是英国人最常见的一些消化问题。
冰淇淋市场按地区分为北美、南美、欧洲、中东和非洲以及亚太地区。
主要增长动力之一是消费者对包括冰淇淋在内的冷冻甜点的强劲需求。冷冻甜点作为一种奢侈和舒适的食品深深植根于美国文化中。除了增加消费者可支配收入外,消费者偏好的变化和饮食习惯的变化也促进了美国冰淇淋市场的增长。另一个重要的增长动力是冰淇淋製造商不断创新和产品多样化,以满足不断变化的消费者口味。这包括推出新口味、独特组合和优质产品,以及满足特定饮食需求,例如无乳糖、植物性和低糖冰淇淋,以吸引更广泛的消费者群体。主要参与者包括Nestle SA, Unilever PLC, Kroger, Wells Enterprises, Mars, General Mills等。
此外,冰淇淋公司有效的营销和促销策略,例如广告、社交媒体活动以及与流行品牌和影响者的合作,有助于提高美国对冰淇淋产品的认识和需求。
根据国际乳製品协会的洞察,美国冰淇淋市场潜力巨大。2021 年冰淇淋产量超过 13 亿加仑,该行业正在蓬勃发展。家庭仍然是冰淇淋零售商的重要客户群,美国人平均每年消耗约 20 磅(相当于 4 加仑)的冰淇淋。儘管对非乳製品和植物性冰淇淋的需求不断增长,但当谈到最常消费的冰淇淋和冷冻甜点类型时,消费者仍然将这些选择排在最后。这表明美国人仍然强烈偏爱传统的乳製品冰淇淋。
The market is highly competitive and includes many global and regional players, ranging from small artisanal producers to large multinational corporations. The ice cream market is driven by various factors, such as the growing demand for dairy-free and vegan products, changing consumer preferences and habits, rising disposable income, and changing lifestyles. As more consumers adopt plant-based diets or have lactose intolerance, there is a growing demand for dairy-free and vegan ice cream options. This has led to the development of new plant-based ice cream products that cater to this market. The market is segmented by product type into artisanal, impulse, and take-home ice cream. Artisanal ice cream is usually made in small batches and is sold in high-end retail outlets, while impulse ice cream is sold in convenience stores and vending machines. Take-home ice cream is sold in supermarkets and grocery stores.
Additionally, the ice cream market can be segmented by product type, which includes hard ice cream, soft ice cream, french ice cream, non-dairy ice cream, and homemade ice cream. People may prefer homemade ice cream over store-bought options as people have complete control over the quality of the ingredients and the process of making the ice cream. This means that people can ensure that the ice cream is made with high-quality ingredients and monitor the process to ensure that the ice cream is properly churned and frozen.
The prime factor anticipated to drive the global ice cream market is the rising disposable income; as people have more money to spend on discretionary items, they tend to spend more on indulgent treats like ice cream. With higher income, consumers can purchase premium and high-quality ice creams, which are typically more expensive than standard options. Furthermore, consumers have more opportunities to indulge in food experiences such as dining out, which include desserts like ice cream. This trend has driven the growth of artisanal ice cream shops offering unique and innovative flavors and textures not typically found in mass-produced ice creams.
The increasing number of vegetarian customers is driving customers to buy non-dairy ice cream, while a rising segment of consumers shifting to a vegan diet is driving the demand for non-dairy ice creams. For instance, Oatly introduced a brand of vegan ice cream bars in November 2021, and it is now available in 3,000 locations in the United States. The new ice cream bars come in four flavors and are constructed with an oat milk base covered in a thick chocolate shell. Due to the growing consumer demand for plant-based products in the international market, there has been a steady increase in the number of vegan communities over the past years. Approximately 6% of American consumers will be vegan in 2021, according to Plant Based Foods Association, and this percentage is expected to rise during the forecast years.
Further, lactose intolerance and allergies are important reasons for increasing the growth of non-dairy ice creams. Cow's milk allergy is one of the most common food allergies in newborns and young children, especially in light of the food allergy statistic. For instance, the National Institutes of Health (NIH) estimates that in 2022, over 65% of adult humans have some degree of lactose intolerance, which results in stomach pain and digestion problems after consuming dairy products. According to the UK Gut Health Report issued by Holland and Barrett Company in 2022, the prevalence rates of several digestive problems in the UK have been identified, with bloating, indigestion, and heartburn being some of the most prevalent digestive difficulties experienced by the UK population.
The global ice cream market has been segmented by geography into North America, South America, Europe, Middle East and Africa, and Asia Pacific.
One of the key growth factors is the strong consumer demand for frozen desserts, including ice cream, which is deeply ingrained in American culture as a popular indulgence and comfort food. The increasing disposable income of consumers, coupled with changing consumer preferences and evolving dietary habits, has also contributed to the growth of the ice cream market in the USA. Another important growth factor is ice cream manufacturers' constant innovation and product diversification to cater to changing consumer preferences. This includes the introduction of new flavors, unique combinations, and premium offerings, as well as catering to specific dietary needs, such as lactose-free, plant-based, and low-sugar ice creams, to attract a wider consumer base. Some major players include Nestle SA, Unilever PLC, Kroger Co., Wells Enterprises, Inc., Mars, Inc., and General Mills, Inc., among others.
Furthermore, ice cream companies' effective marketing and promotional strategies, such as advertising, social media campaigns, and collaborations with popular brands or influencers, have helped create awareness and drive demand for ice cream products in the USA.
According to insights from the International Dairy Foods Association, there is immense potential for the ice cream market in the USA. The industry is thriving, with over 1.3 billion gallons of ice cream produced in 2021. Families remain a significant customer group for ice cream retailers, with the average American consuming roughly 20 pounds (equivalent to 4 gallons) of ice cream each year. Despite the increased demand for non-dairy and plant-based ice creams, consumers still rank these options lower in terms of the most-consumed types of ice cream and frozen desserts. This suggests that there is still a strong preference for traditional dairy-based ice creams in the USA.