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市场调查报告书

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1557301

电子烟市场 - 2024年至2029年预测

E-cigarettes Market - Forecasts from 2024 to 2029

出版日期: 2024年08月22日 | 出版商:

Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2个工作天内

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简介目录

电子烟市场预计将以15.06%的复合年增长率成长，市场规模将从2024年的240.47亿美元达到2029年的489.16亿美元。

因为电子烟由三个主要部件组成：插入烟液的蒸发器线圈、为蒸发器供电的锂离子控制电池以及含有丙二醇、尼古丁和调味剂的烟液盒。这些元件有助于向使用者输送液体尼古丁和调味液体。随着人们越来越意识到吸食由烟草製成的传统捲烟的有害影响，电子烟正迅速成为青少年和年轻人的首选。

主要市场参与者都在该市场开展业务，例如 JUUL Labs, Inc.，该公司已开始开发电子烟等产品。该公司的各种产品包括 JUULpods、小工具和各种零件。该公司销售电子尼古丁输送系统（ENDS），旨在帮助成年吸烟者戒除像香烟一样燃烧的烟草。

电子烟市场驱动因素：

由于风味多样性，需求增加

它们有多种口味，如薄荷味、烟草味或果味，以满足广泛的顾客需求。当你呼气时，你会闻到某种气味。口味是年轻人使用这些产品的主要原因。风味电子烟在青少年中持续流行，每年 85% 的青少年更喜欢水果和薄荷等口味。此外，这些设备成本效益的提高正在提高客户的接受度，预计这将在预测期结束前推动市场成长。 2021 年 10 月，美国食品药物管理局核准了三种新型烟草产品的销售，成为第一个透过上市前烟草产品应用途径 (PMTA)核准散装电子尼古丁输送系统产品的机构。此类支持电子烟的法规可能会推动市场。

人们越来越认识到电子烟比传统香烟更安全。

开发新产品的公司预计将加强电子烟的市场拓展。例如，根据全国青少年烟草调查（NYTS）的资料，2021年前六个月约有200万中学生使用电子烟，相应年龄层的高中生中有11.3%使用电子烟。製造商客製化产品的能力也可能会提高使用量。

此外，公司也致力于提高人们对电子烟的认识，尤其是成年吸烟者的认识。预计这将有助于预测期内几个主要品牌的市场扩张。此外，报导也举例说明了知名企业如何透过推出具有先进技术的新产品，使用不同的方法来吸引消费者的注意。

可充电电子烟的需求正在增加。

可充电电子烟可能会越来越受欢迎，因为它们更便宜，并且会阻止用户继续购买烟弹。製作电子烟油的人不需要使用预填充烟弹。此外，主要国家的青少年越来越多地使用可充电电子烟，这种电子烟烟雾较少，并且可以透过 USB 连接埠充电。

预计烟草在风味方面的需求量很大。

烟味液体蒸气提高了烟草的偏好，减少了烟草的负面影响。另一方面，调味品越来越多地被年轻人使用。水果、糖果/甜点/其他甜食、薄荷、薄荷醇是青少年电子烟使用者最喜欢的口味，其中85%使用加香产品。根据《纽约时报》报道，被发现使用电子烟的高中生中有 30% 使用薄荷醇调味剂，这种调味料是有香味的。

线下门市销售量高

电子烟以前在电子烟商店和加油站等商店出售。客户可以在这些地点选择各种设备和电子液体。此外，允许顾客在做出购买决定之前测试和试验这些小工具的商店可能会在预测期内推动零售渗透率。线上业务预计在预测期内将大幅成长。电子烟笔和电子烟是透过网路购买的，因为它们比实体店更便宜、更容易取得、更容易买到。

限制电子烟市场的因素：

电子烟中的有害成分抑制市场成长

许多研究都调查了电子烟是否安全。根据多篇论文报导，研究表明，电子烟与普通香烟一样会导致成瘾，并且含有类似的有害物质。例如，美国疾病管制与预防中心（CDC）发布的一份报告揭示了电子烟颗粒如何充满尼古丁等危险元素。儿童、青少年、孕妇和患有某些疾病的人应避免使用这些设备。需要更多的研究来确定过度使用电子烟的确切风险。这可能会抑制市场成长。

电子烟市场地域展望

预计北美将占据电子烟市场的较大份额

电子烟占烟草製品的大部分。目前美国市场上有超过3000种电子烟，并且每年都会增加新的口味。在北美市场，由于电子烟与时尚联繫在一起，对电子烟的需求进一步增加。

其次是捲烟、雪茄和个人蒸发器，其次是鼻烟、水烟、无烟烟草、斗烟、尼古丁袋、加热烟草製品、电子烟和其他口服尼古丁产品。电子烟消耗了大部分烟草製品，美国市场上有超过3000种电子烟型号，而且数量每年都在增加。

开拓电子烟市场：

2023年6月，VAPE公司NJOY Holdings, Inc.被Altria Group, Inc.收购。该公司将以奥驰亚子公司 NJOY, LLC 品牌销售 NJOY 电子尼古丁输送系统。
2023 年 6 月，帝国品牌公司 (Imperial Brands plc) 宣布收购 TJP Labs 的无烟零食，以拓展美国口腔产业。此次收购后，美国ITG Brands 将能够透过在消费者测试中表现良好的包装提供 14 种不同的产品。透过此次收购，TJP Labs 旨在增强其创造产品的能力，在全球范围内支持消费者的选择、灵活性和减少危害。

主要市场区隔

电子烟市场細項分析如下：

副产品

模组化电子烟
可充电电子烟
新一代电子烟
免洗电子烟

按口味

烟草
薄荷
薄荷醇
其他的

按分销管道

在线的
离线

按地区

北美洲
美国
加拿大
智利
其他的
欧洲
英国
德国
法国
其他的
中东/非洲
埃及
UAE
其他的
亚太地区
中国
日本
印尼
菲律宾
越南
马来西亚
其他的

Electronic cigarettes are less hazardous than regular cigarettes because they are made of three primary components: a vaporizer coil where e-liquid cartridges are inserted, a lithium-ion-controlled battery that powers the vaporizer, and an e-liquid cartridge that contains propylene glycol, nicotine, and flavours. These elements assist in delivering liquefied nicotine or flavoured fluids to users. With the increasing awareness of the harmful effects that come with smoking traditional cigarettes made from tobacco, e-cigarettes are quickly becoming a favourite choice among teenagers and young people.

Major market players are operating in the market like JUUL Labs, Inc. has started developing products like e-cigarettes. Various products by this company include JUULpods, gadgets and different parts. This firm markets an Electronic Nicotine Delivery System (ENDS) that is aimed at supporting mature smokers in moving away from burning tobacco such as cigarettes.

E-cigarettes Market Drivers:

Increased demand due to flavour variety

There are many different taste sensations to choose from, which include either menthol, tobacco-flavoured or even fruity ones, as well as catering to an extensive clientele base. They provide certain scents as they are exhaled. Flavours are a major reason why young people use these products. The popularity of flavoured e-cigarettes among teens continues to grow, with 85% of them preferring flavours like fruit, mint, and others each year. Additionally, customer acceptance has been enhanced by the increasing cost-effectiveness of these devices, and this is likely to drive market growth until the end of the forecast period. In October 2021, the US Food and Drug Administration approved the sale of three new tobacco products, making history as an agency that, for the first time, authorized a batch of electronic nicotine delivery system products through the Premarket Tobacco Product Application path (PMTA). The market will be driven by such regulations in support of e-cigarettes.

The rising awareness of e-cigarettes as they are safer than traditional cigarettes

Companies creating new products are expected to intensify the market's expansion towards e-cigarettes. For instance, National Youth Tobacco Survey (NYTS) data show that about 2 million middle and high school students used e-cigarettes in the first six months of 2021, with a corresponding 11.3% of high school students representing the age group. Besides, the ability of manufacturers to customize this product will also drive up the usage.

Further, companies have focused on increasing awareness of electronic cigarettes, particularly among adult smokers. Over the forecast period, this has been projected to help expand markets for some of the leading brands. Additionally, this article is an example of how prominent players are using different methods to capture consumer interest through launching new products that use advanced technology because they focus on attracting health-conscious clients globally.

Demand for rechargeable e-cigarettes is rising.

Rechargeable e-cigarettes will likely become more popular because they are cheap and discourage users from continuously buying cartridges. Those who make their e-liquid do not need to use prefilled cartridges. Furthermore, there has been increased use of rechargeable e-cigarettes that produce less smoke and can be charged with USB ports by teenagers in different major nations.

Tobacco is expected to have a high demand in terms of flavour.

Tobacco-flavoured liquid vapour improves the taste of tobacco items by diminishing their adverse consequences, thus making them more attractive and easier to obtain for initiated non-smokers. Flavoured items, on the other hand, are driving youth usage. Fruit, candy/desserts/other sweets, mint, and menthol are the most popular flavours among youth e-cigarette users, with 85% of them using flavoured products. According to the NYTS report, the usage of menthol flavours by 30% of high school students who were discovered using e-cigarettes, which are flavour-infused.

High sales in offline stores

E-cigarettes were previously sold in stores like vape shops & gas stations. Customers could choose from various devices & e-liquids at these locations. Also, stores that permit clients to test and experiment with these gadgets before concluding on a purchase selection are likely to foster retail store proliferation over the prediction horizon. Over the estimated period, the online segment is predicted to increase significantly. E-cigarette pens and vapes are purchased through the internet since it offers cheaper prices when compared to physical stores, easy accessibility or greater variety".

E-cigarettes Market Restraint:

Harmful ingredients present in e-cigarettes restrain the market growth

Many studies have looked at whether e-cigarettes are safe, as they say. Researchers have found that, according to various articles, electronic tobacco sticks can produce addiction as regular ones; they equally contain harmful substances. For example, the Centre for Disease Control and Prevention (CDC) came up with a report that revealed how e-cigarette particles are full of dangerous elements such as nicotine. These devices should be avoided by kids, teenagers, pregnant women, as well as individuals with specific medical cases. More studies are required to establish the exact risks of too much use of e-cigarettes since there is little information presently available on how different they are from conventional cigarettes. This can restrain the market growth.

E-cigarettes Market Geographical Outlook

North America is expected to hold a significant share of the e-cigarette market

E-cigarettes account for most tobacco products; there are currently over 3,000 e-cigarette varieties available in the US marketplace, with new tastes being added every year. In the North American market, the link of e-cigarettes with fashion appeal furthers e-cigarette demand.

Among college students, cigarettes, cigars, and personal vaporizers were the next most common products, followed by snuff, hookah, smokeless tobacco, pipe tobacco, nicotine pouches, heated tobacco products, e-cigarettes, other oral nicotine products; e-cigarettes consume most tobacco products, more than 3,000 e-cigarette models exist in the US markets, and the number grows annually

E-cigarettes Market Developments:

In June 2023, the vaping company NJOY Holdings, Inc. was acquired by Altria Group, Inc. The company will vend NJOY electronic nicotine delivery systems with the name brand NJOY, LLC, a subdivision of Altria. The distribution of NJOY products is managed by Altria Group Distribution Company.
In June 2023, Imperial Brands plc declared the purchase of tobacco-free snacks from TJP Labs' foray into the oral sector in America. After this acquisition, US's ITG Brands Company will be able to provide 14 different products through a packet that fared well during consumer tests. TJP Labs hopes to strengthen its dedication to creating goods that support consumer choice, flexibility, and harm reduction on a global scale using this acquisition.

Key Market Segmentation:

E-cigarettes Market is segmented and analyzed as below:

By Product

Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette

By Flavour

Tobacco
Mint
Menthol
Others

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Chile
Others
Europe
United Kingdom
Germany
France
Others
Middle East and Africa
Egypt
UAE
Others
Asia Pacific
China
Japan
Indonesia
Philippines
Vietnam
Malaysia
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. E-CIGARETTES MARKET BY PRODUCT

5.1. Introduction
5.2. Modular E-Cigarette
5.3. Rechargeable E-Cigarette
5.4. Next-Generation E-Cigarette
5.5. Disposable E-Cigarette

6. E-CIGARETTES MARKET BY FLAVOUR

6.1. Introduction
6.2. Tobacco
6.3. Mint
6.4. Menthol
6.5. Others

7. E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline

8. E-CIGARETTE MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Product
- 8.2.2. By Flavour
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Chile
  - 8.2.4.4. Others
8.3. Europe
- 8.3.1. By Product
- 8.3.2. By Flavour
- 8.3.3. By Distribution Channel
- 8.3.4. By Country
  - 8.3.4.1. United Kingdom
  - 8.3.4.2. Germany
  - 8.3.4.3. France
  - 8.3.4.4. Others
8.4. Middle East and Africa
- 8.4.1. By Product
- 8.4.2. By Flavour
- 8.4.3. By Distribution Channel
- 8.4.4. By Country
  - 8.4.4.1. Egypt
  - 8.4.4.2. UAE
  - 8.4.4.3. Others
8.5. Asia Pacific
- 8.5.1. By Product
- 8.5.2. By Flavour
- 8.5.3. By Distribution Channel
- 8.5.4. By Country
  - 8.5.4.1. China
  - 8.5.4.2. Japan
  - 8.5.4.3. Indonesia
  - 8.5.4.4. Philippines
  - 8.5.4.5. Vietnam
  - 8.5.4.6. Malaysia
  - 8.5.4.7. Others