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市场调查报告书
商品编码
1825332
植物优格市场:2025-2030 年预测Plant Based Yogurt Market - Forecasts from 2025 to 2030 |
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植物优格市场预计将从 2025 年的 36.34 亿美元成长到 2030 年的 54.92 亿美元,复合年增长率为 8.61%。
随着消费者对健康、永续性和道德问题的认识不断提高,全球植物优格市场预计将在预测期内稳步增长,推动其转向植物性和纯素替代品。资金筹措雄厚的创新新兴企业的崛起以及线下销售管道的不断拓展是推动市场扩张的关键因素。以杏仁、腰果、燕麦和豌豆等原料製成的植物酸奶,迎合了注重健康的消费者对无乳糖、无麸质和营养替代品的需求。
市场驱动因素
转向植物性和纯素产品
健康意识的增强和纯素食主义的兴起是植物优格市场的主要驱动力。由于乳糖不耐症、饮食限制以及对环境永续性的担忧,消费者正在寻找乳製品的替代品。植物优格不含麸质、低糖,富含维生素和益生菌,是一种营养丰富的替代品,吸引了注重健康的消费者。这种转变在乳糖不耐症族群中尤其明显,约三分之一的美国人口患有乳糖不耐症,这推动了人们对口味和口感俱佳的无乳糖优格的需求。
创新产品开发
受创新产品发布和植物来源市场正在经历显着成长。新兴企业和成熟企业正专注于开发迎合消费者不断变化的偏好的新产品,例如富含肠道健康益处和独特植物来源。这些创新产品获得了大量资金的支持,使企业能够改进产品,推出满足小众饮食需求的产品,进一步激发消费者兴趣,促进市场扩张。
拓展线下销售管道
超级市场和专卖店等线下零售通路的扩张,正在推动植物优格的供应和销售量。领先的零售商正在投资扩张实体店,为消费者提供更多购买这些产品的机会。线下通路的扩张,加上有效的行销和消费者教育,预计将使更广泛的人群更容易获得植物酸奶,从而推动市场成长。
地理视角
北美市场领导地位
北美,尤其是美国,占据了全球植物优格市场的很大份额。由于乳糖不耐症和无麸质/低糖饮食等健康问题,该地区的乳製品消费量正在下降。植物优格是一种可行的替代品,它营养丰富,吸引了那些寻求永续和道德食品选择的消费者。美国市场的发展受到消费者日益增强的健康和环境意识的推动,植物优格已成为传统乳製品的首选替代品。
亚太地区和欧洲
由于健康意识的增强和素食主义的兴起,亚太地区(尤其是在中国和印度等都市区)的植物优格市场正在蓬勃发展。欧洲也是一个重要的市场,其成长动力源自于人们对永续性和植物营养的浓厚兴趣,其中德国和英国等国家引领消费者对乳製品替代品的需求。这两个地区在植物优格产品方面的创新和投资都在不断增加,这为市场扩张提供了支持。
市场趋势
植物优格市场的特点是新兴企业活动和资金筹措的激增,这使得符合消费者对健康、永续性和独特口味需求的创新产品得以开发。对肠道健康和营养配方的关注,包括使用新型植物成分的配方,正在推动消费者的兴趣。此外,不断扩展的线下零售通路正在改善产品取得管道,而强调植物优格益处的行销宣传活动正在推动消费者的接受。素食主义的日益普及以及对无乳糖和无麸质产品的需求也推动了植物优格市场的发展,这与全球永续和健康饮食的趋势一致。
植物优格市场正呈现稳定成长态势,这得益于素食主义和植物性饮食的兴起、创新产品开发以及线下销售管道的持续拓展。北美市场引领市场,得益于消费者的高认知度和对饮食的关注;而亚太地区和欧洲市场则凭藉日益提升的健康意识和永续性趋势贡献了力量。对创新营养产品的关注以及此类产品在零售店的日益普及,预计将推动市场持续扩张。随着消费者偏好不断转向道德和健康导向,植物优格市场已做好准备,能够满足这一需求,并在整个预测期内持续成长。
它有什么用途?
产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响
The plant based yogurt market is expected to grow from USD 3.634 billion in 2025 to USD 5.492 billion in 2030, at a CAGR of 8.61%.
The global plant-based yogurt market is poised for steady growth throughout the forecast period, driven by increasing consumer awareness of health, sustainability, and ethical concerns, leading to a shift toward plant-based and vegan alternatives. The rise of innovative startups, supported by significant funding, and the expansion of offline sales channels are key factors propelling market expansion. Plant-based yogurts, made from sources like almonds, cashews, oats, and peas, cater to health-conscious consumers seeking lactose-free, gluten-free, and nutrient-rich alternatives.
Market Drivers
Shift Toward Plant-Based and Vegan Products
Growing health consciousness and the rising adoption of veganism are primary drivers of the plant-based yogurt market. Consumers are increasingly seeking alternatives to dairy-based products due to concerns about lactose intolerance, dietary restrictions, and environmental sustainability. Plant-based yogurts, which are gluten-free, low in sugar, and rich in vitamins and probiotics, offer a nutritious substitute that appeals to health-focused individuals. This shift is particularly pronounced among those with lactose intolerance, affecting approximately one-third of the U.S. population, driving demand for lactose-free options with appealing flavors and textures.
Innovative Product Development
The market is experiencing significant growth due to innovative product launches and investments in plant-based yogurt formulations. Startups and established players are focusing on developing novel products to meet evolving consumer preferences, such as yogurts with enhanced gut health benefits or unique plant-based ingredients. These innovations are supported by substantial funding, enabling companies to refine their offerings and introduce products that cater to niche dietary needs, further driving consumer interest and market expansion.
Expansion of Offline Sales Channels
The growth of offline retail channels, such as supermarkets and specialty stores, is boosting the accessibility and sales volume of plant-based yogurts. Retail giants are investing in expanding their physical presence, providing more opportunities for consumers to purchase these products. The increased availability through offline channels, combined with effective marketing and consumer education, is expected to drive market growth by making plant-based yogurts more accessible to a broader audience.
Geographical Outlook
North America's Market Leadership
North America, particularly the United States, holds a significant share of the global plant-based yogurt market. The region has seen a decline in dairy consumption due to health concerns, including lactose intolerance and dietary preferences for gluten-free and low-sugar options. Plant-based yogurts serve as a viable alternative, offering nutritional benefits and appealing to consumers seeking sustainable and ethical food choices. The U.S. market is driven by growing consumer awareness of health and environmental issues, positioning plant-based yogurts as a preferred substitute for traditional dairy products.
Asia-Pacific and Europe
The Asia-Pacific region is witnessing growth in the plant-based yogurt market due to rising health consciousness and increasing adoption of vegan diets, particularly in urban areas of countries like China and India. Europe is also a key market, driven by a strong focus on sustainability and plant-based nutrition, with countries like Germany and the UK leading in consumer demand for dairy alternatives. Both regions are seeing increased innovation and investment in plant-based yogurt products, supporting market expansion.
Market Trends
The plant-based yogurt market is characterized by a surge in startup activity and funding, enabling the development of innovative products tailored to consumer demands for health, sustainability, and unique flavors. The focus on gut-healthy and nutrient-rich formulations, such as those using novel plant-based ingredients, is driving consumer interest. Additionally, the expansion of offline retail channels is enhancing product accessibility, while marketing campaigns emphasizing the benefits of plant-based yogurts are boosting consumer adoption. The market is also benefiting from the growing popularity of veganism and the demand for lactose-free and gluten-free options, aligning with global trends toward sustainable and health-conscious eating.
The plant-based yogurt market is on a steady growth trajectory, driven by the shift toward vegan and plant-based diets, innovative product development, and the expansion of offline sales channels. North America leads the market, supported by high consumer awareness and dietary concerns, while Asia-Pacific and Europe contribute through growing health consciousness and sustainability trends. The market's focus on novel, nutrient-rich products and increased retail accessibility positions it for sustained expansion. As consumer preferences continue to evolve toward ethical and health-focused choices, the plant-based yogurt market is well-positioned to meet these demands, driving growth throughout the forecast period.
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