视频游戏市场：趋势、机遇、竞争分析

从 2021 年到 2027 年，视频游戏市场预计将以 7% 的复合年增长率增长，到 2027 年达到 2151 亿美元。推动市场的主要因素是智能手机的增加以及在互联网上玩游戏的便利性。未来，智能手机、平板电脑、PC和游戏机市场都会有机会。

本报告对全球视频游戏市场进行了调查，并系统地包括市场规模和预测、市场驱动因素和挑战、市场趋势、细分市场分析、竞争条件和增长机会分析等信息。

目录

第 1 章执行摘要

第二章市场背景及分类

• 简介、背景和分类
• 供应链
• 行业驱动因素和挑战

第三章市场趋势和预测分析（2016-2027）

• 宏观经济趋势和预测
• 全球市场趋势和预测
• 按设备类型
  • 智能手机
  • 平板电脑
  • 电脑
  • 控制台
  • 其他
• 按类型
  • 射击游戏
  • 动作游戏
  • 运动游戏
  • 角色扮演游戏
  • 冒险游戏
  • 赛车游戏
  • 策略游戏
  • 其他
• 按年龄组
  • 10 至 20 岁年龄段
  • 年龄组 21-35 岁
  • 年龄组 36 至 50 岁
  • 51-65岁年龄段
• 按平台类型
  • 离线游戏
  • 网络游戏
• 按玩家类型
  • 极限玩家
  • 休閒玩家

第 4 章按地区划分的市场趋势和预测分析

• 按地区
• 北美
  • 按设备类型
  • 按类型
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 按设备类型
  • 按类型
  • 德国
  • 英国
  • 法国
• 亚太地区
  • 按设备类型
  • 按类型
  • 中国
  • 日本
  • 韩国
• 其他领域
  • 按设备类型
  • 按类型
  • 巴西
  • 土耳其

第5章竞争分析

• 产品组合分析
• 地理范围
• 波特五力分析

第6章增长机会和战略分析

• 增长机会分析
  • 按设备
  • 按类型
  • 按平台类型
  • 按玩家类型
  • 按地区
• 全球市场新趋势
• 战略分析
  • 新产品开发
  • 兼併、收购、合资

第7章主要公司简介

• Sony
• Tencent Holdings Limited
• Apple Inc.
• Microsoft
• NetEase
• Activision Blizzard
• Google
• Electronic Arts
• Nintendo Company Limited
• BANDAI NAMCO Holdings Inc.

Video Game Market Trends and Forecast

The future of the global video game market looks promising with opportunities in the smartphone, tablet, PC, and console market. The global video game market is expected to reach an estimated $215.1 billion by 2027 with a CAGR of 7% from 2021 to 2027. The major drivers for this market are increasing growth of smartphones and easy availability of games on the internet.

Emerging Trends in the Video Game Market

Emerging trends, which have a direct impact on the dynamics of the industry, include development of augmented reality (AR) and virtual reality (VR) products such as head mounted displays (HMD) and head-up displays (HUD) and development of game based learning for academics and skill development.

A total of 111 figures / charts and 96 tables are provided in this 202-page report to help in your business decisions. Sample figures with insights are shown below. To learn the scope of benefits, companies researched, and other details of the video game market report.

Video Game Market by Segment

The study includes a forecast for the global video game market by device type, genre type, platform type, gamer type, age group, and region as follows:

By Device Type [$B shipment analysis from 2016 to 2027]:

• Smartphones
• Tablets
• PC
• Consoles
• Others (Gameboy, Handheld Device, Parlor Games)

By Genre [$B shipment analysis from 2016 to 2027]:

• Shooter
• Action
• Sports
• Role-Playing
• Adventure
• Racing
• Strategy
• Others (Casual Games, Party Games, Simulation Games)

By Platform Type [$B shipment analysis from 2016 to 2027]:

• Online
• Offline

By Gamer Type [$B shipment analysis from 2016 to 2027]:

• Extreme
• Casual

By Age Group [$B shipment analysis from 2016 to 2027]:

• Age 10-20
• Age 21-35
• Age 36-50
• Age 51-60

By Region [$B shipment analysis for 2016 - 2027]:

• North America

United States

Canada

Mexico

• Europe

Germany

Russia

United Kingdom

France

• Asia Pacific

Japan

China

South Korea

• The Rest of the World

List of Video Game Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies video game companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the video game companies profiled in this report includes.

• Sony
• Tencent
• Microsoft
• Netease
• Activation Blizzard
• Goggle
• Electronic Arts
• Nintendo
• Bandai Namco

Video Game Market Insight

• Lucintel forecasts that shooter game is expected to remain the largest segment due to increasing interest towards action packed video games across all age groups. The constantly developing graphics quality that delivers real
• life like mission along with a platform to have an ultimate gaming experience, is driving the market for shooter games.
• Smartphone will remain the largest and highest growing segment due to increasing smartphone user in emerging nations.
• Asia Pacific will remain the largest region and it is also expected to witness the highest growth over the forecast period due to significant improvement of broadband Internet in this region. Growing internet has enabled a steady rise in the online video game market, as it allow gamers to experience this well liked category of games with a high-speed internet connection.

Features of Video Game Market

• Market Size Estimates: Video game market size estimation in terms of value ($B)
• Trend and Forecast Analysis: Market trends (2016-2021) and forecast (2022-2027) by various segments and regions.
• Segmentation Analysis: Market size by various segments, such as device, genre, age group, platform type, gamer type in terms of value
• Regional Analysis: Video game market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different device, genre, age group, platform type, gamer type, and regions for the video game market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the video game market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the video game market size?

Answer: The global video game market is expected to reach an estimated $215.1 billion by 2027.

Q2. What is the growth forecast for video game market?

Answer: The video game market is expected to grow at a CAGR of 7% from 2021 to 2027.

Q3. What are the major drivers influencing the growth of the video game market?

Answer: The major drivers for this market are increasing growth of smartphones and easy availability of games on the internet.

Q4. What is the major device or application industries for video game?

Answer: smartphone will remain the largest and highest growing segment due to increasing smartphone user in emerging nations.

Q5. What are the emerging trends in video game market?

Answer: Emerging trends, which have a direct impact on the dynamics of the industry, include development of augmented reality (AR) and virtual reality (VR) products such as head mounted displays (HMD) and head-up displays (HUD) and development of game based learning for academics and skill development.

Q6. Who are the key video game companies?

Answer: Some of the key video game companies are as follows:

• Sony
• Tencent
• Microsoft
• Netease
• Activation Blizzard
• Goggle
• Electronic Arts
• Nintendo
• Bandai Namco

Q7. Which video game by genre segment will be the largest in future?

Answer: Lucintel forecasts that the shooter game is expected to remain the largest segment due to increasing interest towards action packed video games across all age groups.

Q8. In video game market, which region is expected to be the largest in next 5 years?

Answer: Asia Pacific is expected to remain the largest region and witness the highest growth over next 5 years.

Q9. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions

• Q.1 What are some of the most promising, high-growth opportunities for the global video game market by device type (smartphone, tablet, PC, console, and others), by genre (shooter, action, sports, role-playing, adventure, racing, strategy, and others), by platform type (online and offline), by gamer type(extreme and casual), by age group(age 10-20, age 21-35, age 36-50, age 51-65) and by region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2 Which segments will grow at a faster pace and why?
• Q.3 Which regions will grow at a faster pace and why?
• Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges of the market?
• Q.5 What are the business risks and threats to the market?
• Q.6 What are the emerging trends in this market and the reasons behind them?
• Q.7 What are the changing demands of customers in the market?
• Q.8 What are the new developments in the market? Which companies are leading these developments?
• Q.9 Who are the major players in this market? What strategic initiatives are being implemented by key players for business growth?
• Q.1 0 What are some of the competitive products and processes in this area and how big of a threat do they pose for loss of market share via material or product substitution?
• Q.1 1 What M & A activities have taken place in the last 5 years in this market?

Table of Contents

1. Executive Summary

2. Market Background and Classifications

• 2.1: Introduction, Background, and Classification
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2016 to 2027

• 3.1: Macroeconomic Trends and Forecast
• 3.2: Global Video Game Market Trends and Forecast
• 3.3: Global Video Game Market by Device Type
  • 3.3.1: Smartphone
  • 3.3.2: Tablet
  • 3.3.3: PC
  • 3.3.4: Console
  • 3.3.5: Others
• 3.4: Global Video Game Market by Genre
  • 3.4.1: Shooter Games
  • 3.4.2: Action Games
  • 3.4.3: Sports Games
  • 3.4.4: Role-Playing Games
  • 3.4.5: Adventure Games
  • 3.4.6: Racing Games
  • 3.4.7: Strategy Games
  • 3.4.8: Others
• 3.5: Global Video Game Market by Age Group
  • 3.5.1: Age Group 10-20
  • 3.5.2: Age Group 21-35
  • 3.5.3: Age Group 36-50
  • 3.5.4: Age Group 51-65
• 3.6: Global Video Game Market by Platform Type
  • 3.6.1: Offline Games
  • 3.6.2: Online Games
• 3.7: Global Video Game Market by Gamer Type
  • 3.7.1: Extreme Gamers
  • 3.7.2: Casual Gamers

4. Market Trends and Forecast Analysis by Region

• 4.1: Global Video Game Market by Region
• 4.2: North American Video Game Market
  • 4.2.1: Market by Device Type: Smartphone, Tablet, PC, Console, and Others
  • 4.2.2: Market by Genre: Shooter, Action, Sports, Role-Playing, Adventure, Racing, Strategy, and Others
  • 4.2.3: United States Video Game Market
  • 4.2.4: Canadian Video Game Market
  • 4.2.5: Mexican Video Game Market
• 4.3: European Video Game Market
  • 4.3.1: Market by Device Type: Smartphone, Tablet, PC, Console, and Others
  • 4.3.2: Market by Genre: Shooter, Action, Sports, Role-Playing, Adventure, Racing, Strategy, and Others
  • 4.3.3: German Video Game Market
  • 4.3.4: United Kingdom Video Game Market
  • 4.3.5: French Video Game Market
• 4.4: APAC Video Game Market
  • 4.4.1: Market by Device Type: Smartphone, Tablet, PC, Console, and Others
  • 4.4.2: Market by Genre: Shooter, Action, Sports, Role-Playing, Adventure, Racing, Strategy, and Others
  • 4.4.3: Chinese Video Game Market
  • 4.4.4: Japanese Video Game Market
  • 4.4.5: South Korean Video Game Market
• 4.5: ROW Video Game Market
  • 4.5.1: Market by Device Type: Smartphone, Tablet, PC, Console, and Others
  • 4.5.2: Market by Genre: Shooter, Action, Sports, Role-Playing, Adventure, Racing, Strategy, and Others
  • 4.5.3: Brazilian Video Game Market
  • 4.5.4: Turkish Video Game Market

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Geographical Reach
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Video Game Market by Device
  • 6.1.2: Growth Opportunities for the Global Video Game Market by Genre
  • 6.1.3: Growth Opportunities for the Global Video Game Market by Platform Type
  • 6.1.4: Growth Opportunities for the Global Video Game Market by Gamer Type
  • 6.1.5: Growth Opportunities for the Global Video Game Market by Region
• 6.2: Emerging Trends of the Global Video Game Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Mergers, Acquisitions, and Joint Ventures in the Global Video Game Market

7. Company Profiles of Leading Players

• 7.1: Sony
• 7.2: Tencent Holdings Limited
• 7.3: Apple Inc.
• 7.4: Microsoft
• 7.5: NetEase
• 7.6: Activision Blizzard
• 7.7: Google
• 7.8: Electronic Arts
• 7.9: Nintendo Company Limited
• 7.10: BANDAI NAMCO Holdings Inc.