位置分析市场报告：2030 年趋势、预测与竞争分析

位置分析趋势和预测

到 2030 年，全球位置分析市场预计将达到 560 亿美元，2024 年至 2030 年复合年增长率为 16.0%。该市场的主要驱动因素包括透过即时位置追踪优化供应链流程的需求日益增长、多功能物联网 (IoT) 设备的日益普及以及无人驾驶汽车的日益普及和商业化。全球位置分析市场的未来看起来充满希望，在远端监控、销售和行销优化、资产管理、风险管理和设施管理市场方面存在机会。

Lucintel 预计，在预测期内，对专业分析技能的需求不断增长，云端基础的解决方案不断普及，以及公司越来越多地转向外部供应商来处理维护、培训和资料分析需求，预计服务需求将出现高速成长。

由于连结设备的激增、对即时资料分析的需求不断增长、物联网技术的开拓以及提高业务效率和预防性维护的愿望，远端监控将继续成为该市场的最大细分市场。

由于地理资讯系统和分析商业智慧的使用不断增加，以及对该地区客户需求和满意度的日益关注，预计北美在预测期内仍将是最大的地区。

位置分析市场的新趋势

新趋势对位置分析市场的贡献反映了技术的发展和不断变化的业务需求，这促使企业更好地利用位置资讯来获得竞争优势和业务效率。人工智慧和机器学习的整合、即时分析以及扩展的跨行业应用正在引领新的贡献。主要趋势

• 人工智慧和机器学习的整合：将人工智慧和机器学习与位置分析集成，为市场带来了一个全新的开始。这些技术可以提供高阶模式识别、预测分析和即时决策等。由人工智慧支援的位置分析将更深入地洞察消费行为、供应链优化和跨职能业务效率。
• 即时分析：这与对即时位置资料和见解不断增长的需求密切相关。企业可以立即回应不断变化的客户行为、当前的市场状况和业务挑战。这一趋势与零售、运输、物流等行业高度相关。
• 与物联网整合：位置分析和物联网技术的整合是资料收集和分析领域成长最快的功能之一。物联网设备提供即时位置信息，用于流程最佳化、改进的资产管理和预测性维护。这一趋势对于製造、运输和物流行业至关重要。
• 提高资料隐私和安全性：位置分析变得比以往任何时候都更加普遍，随之而来的是人们对这些敏感资讯的隐私和安全性的日益担忧。由于监管要求不断提高，公司越来越重视保护这些敏感的位置资讯。先进的安全措施和隐私权政策对于维护消费者信任和满足监管要求至关重要。

地点分析市场的新兴趋势，例如人工智慧整合、即时分析、细分市场扩展、物联网整合和增强的资料隐私，正在重塑行业格局。这些趋势正在推动创新、提高决策能力并扩大位置资料的用途。透过适应这些趋势，企业可以利用位置分析来提高业务效率、优化客户体验并应对不同细分市场的复杂挑战。

位置分析市场的最新趋势

多元化发展本质上是先进技术融合和应用领域拓展的结果。包括零售、交通和城市规划在内的许多行业的成长都是由创新推动的。主要发展展示了技术可以透过多种方式根据业务需求推动基于位置的洞察和业务效率。

• 先进的地理围篱解决方案：更精细、动态、基于位置的触发器，使企业能够进行高度针对性的促销活动、追踪客户动向并优化物流业务。增强的地理围栏功能可提高业务效率和客户参与。
• 位置资讯与人工智慧和巨量资料分析的整合将从根本上改变企业分析和使用位置资讯的方式。人工智慧演算法分析大量位置资料并得出预测见解，从而推动更好的决策。这不仅使所有预测更加准确，而且有助于提供高度个人化的客户体验。
• 位置追踪：即时追踪定位技术得到改进，可以更好更快地获取资料。即时位置追踪解决方案可应用于车队管理、监控商店中的客户行为等。这一发展将带来更有效率的业务和更好的客户服务。
• 更好的行动位置资料解决方案：资料解决方案不断变得更加智能，对企业更有用，可以更深入地了解消费者的行为和偏好。行动工具中的进阶分析可以帮助企业了解店内和店外的流量模式，从而帮助优化商店布局和行销策略。

位置分析市场的最新发展证明了技术进步和扩展应用的影响。人工智慧整合、即时分析和新使用案例等新趋势正在重塑市场。零售、智慧城市、医疗保健、物流和城市规划领域的策略性成长机会凸显了基于位置的洞察力日益增长的重要性。了解这些趋势和机会对于利用位置分析来推动业务成功和业务效率至关重要。

位置分析市场的策略成长机会

位置分析市场为各种应用提供了策略成长机会。这些机会表明位置资料对于推动业务决策和提高业务效率的高度重要性。随着行业认识到高级位置分析解决方案的价值，新应用程式应该成为主要的成长领域。

• 零售优化：透过优化商店布局、改进库存管理、有针对性的促销等来增强您的零售能力。透过分析客流量和客户行为，零售商可以做出更多资料驱动的决策，从而真正提高销售额和客户满意度。
• 市场成长机会：智慧城市计画为位置分析带来了巨大的机会。市场的关键需求之一是进一步优化交通管理、改善公共安全和改善基础设施规划的解决方案。智慧城市计划是先进定位技术投资的主要驱动力之一。
• 医疗应用：监控病患、管理资源并支援紧急应变。利用即时位置资料改善医院运作和病患照护的解决方案具有巨大的成长潜力。追踪和分析的进一步增强正在改变医疗保健服务。
• 它在物流领域也发挥着重要作用。它在物流领域发挥着重要作用。追踪出货、改善路线规划并最终管理库存，透过基于位置的解决方案实现节省和提高效率。随着供应链优化越来越受到关注，对高阶位置分析的需求将持续成长。

位置分析市场的最新趋势突显了快速发展的技术和不断增加的应用程式的影响。新兴趋势包括将人工智慧整合到解决方案中、即时分析以及正在重塑市场的新使用案例。策略性成长机会集中在零售、智慧城市、医疗保健、物流、城市规划等领域的发展，这表明对基于位置的洞察力的依赖程度越来越高。了解趋势和机会将帮助您充分利用位置分析并推动市场成长。

位置分析市场驱动因素/挑战

许多不同的技术、经济和监管因素正在影响位置分析市场。因此，该领域的技术进步提高了资料准确性并增强了推动市场成长的分析能力。另一方面，随着资料主导决策需求的增加，经济因素将推动市场需求。此外，资料隐私和合规性挑战等一些监管挑战阻碍了位置分析的正常运作。

推动位置分析市场的因素包括：

1.技术进步：人工智慧、机器学习、物联网等，所有这些都在位置分析市场中持续成长。该技术可以透过即时分析和预测建模促进更准确的资料采集。人工智慧演算法支援模式识别和决策，物联网设备记录无缝位置资料。因此，它们的组合有望提高采用率，因为它们可以提高业务效率并支援行业中的尖端应用。

2.2.资料主导决策的需求：随着位置分析的采用而不断增加。此外，位置资料在当今每个行业领域都发挥着至关重要的作用，有助于做出富有洞察力的决策、简化业务并改善客户体验。增强商业智慧和提高竞争优势的投资正在推动对位置分析解决方案的需求。这在零售、物流和城市规划等行业中很明显，位置资料为策略决策提供了重要的见解。

3. 智慧城市计划的扩展：世界各地智慧城市计划的增加正在推动位置分析。智慧城市利用位置资讯的力量来发展更好的城市基础设施、控制和管理交通流量并创造更安全的公共空间。位置分析可以与多项智慧城市计划相结合，以实现更好的资源利用并改善公民的整体生活体验。各国政府和市政当局越来越多地投资于基于位置的技术，以解决城市问题并促进永续发展。

位置分析市场挑战如下。

1.资料安全和隐私：位置分析市场的一个主要挑战是资料隐私和安全。由于位置资讯本质上是敏感和个人信息，因此公司必须遵守严格的资料保护条例，例如 GDPR 和 CCPA。因此，保护资料储存、传输和使用对于维护消费者信任和避免法律后果至关重要。资料外洩和位置资料滥用可能会给企业和个人带来可怕的后果。

2. 监理合规性：避免复杂的法规环境是位置分析市场面临的主要挑战之一。有关资料收集、使用和共用的法规因地区而异。为此，企业有特定的法律和监管要求，其中许多要求涉及额外的成本和时间投资。违规行为会导致罚款、法庭诉讼、声誉受损，并限制市场成长和采用。

3. 与现有系统整合：将位置分析解决方案与现有 IT 设置和基础设施整合可能很困难。对于企业来说，将新的分析和工具与遗留系统整合可能是一项艰鉅的任务，会破坏资料和见解的顺畅流动。相容性问题、资料整合困难以及管理整合流程所需的技能要求可能会阻碍位置分析解决方案的有效部署和利用。

位置分析市场的主要驱动因素包括技术进步、对资料洞察的需求、智慧城市计划、电子商务的成长以及基础设施投资。然而，除了监管合规性和系统整合之外，该领域最大的挑战之一还涉及资料隐私。透过克服这些挑战并利用这种力量，企业可以充分利用位置分析的潜力来简化业务，做出有效的决策，并在日益资料主导的世界中竞争。

按细分市场进行位置分析

这项研究按组件、应用程式、部署模式、最终用途行业和地区提供了全球位置分析的预测。

位置分析市场的国家前景

由于技术创新和对基于位置的资料洞察的需求不断增长，位置分析市场一直在塑造近期趋势，并且在世界主要地区正在经历重大发展。美国、中国、德国、印度和日本是世界上既有发达地区又有发展中地区的地区，这些地区的发展可能会显着改变公司对位置资料的策略使用。高级分析、即时资料处理的整合以及各行业采用率的提高是推动这一演变的一些关键趋势。

• 美国：在美国，位置分析越来越多地与人工智慧和机器学习相结合，进一步提高了这些分析的预测能力。关键的开发领域之一是即时分析平台，为零售和运输等行业提供可行的见解。领先的科技公司正在投资数百万美元来开发位置资料解决方案，以提高个人化和业务效率。创新包括先进的地理围栏和空间分析工具，使公司能够优化供应链和客户参与。
• 中国：巨量资料和物联网正在结合起来，进一步发展位置分析。政府对智慧城市的推动正在推动先进的基于位置的城市规划和交通管理解决方案的发展。企业正在利用位置资讯来增强物流、改善消费者体验并支持电子商务的成长。对基于位置的人工智慧技术的投资正在改变中国企业进行市场分析和客户行为预测的方式。
• 德国：德国对位置分析的关注重点是提高工业和製造业资讯的准确性和整合度。该领域的发展导致了地理空间资料的部署，以实现价值链的完整性，特别是在生产流程和供应链管理方面。德国公司也考虑在能源管理和智慧电网技术中使用位置分析。其方法是开发可以与现有系统整合的解决方案，从而实现业务效率和永续性的无缝、即时洞察。
• 印度：位置分析在零售和通讯业发展势头强劲。公司正在投资行动位置资料，以支援消费行为和有针对性的行销。随着数位基础设施和智慧城市计划的兴起，位置分析被引入以建立更好的城市和管理交通。创新包括经济实惠的解决方案，利用行动资料改善客户体验并简化业务。
• 日本：旨在将位置分析用于自动驾驶汽车和机器人等尖端应用。这需要将位置资讯与其他先进感测器和人工智慧集成，为导航系统和智慧基础设施提供动力。同样，日本公司正在探索用于灾害管理和城市规划的位置分析，反映了透过创新技术提高安全性和效率的承诺。

常问问题

Q1.市场规模有多大？

答：到 2030 年，全球位置分析市场预计将达到 560 亿美元。

Q2.市场成长预测如何？

答：2024 年至 2030 年，全球位置分析市场预计将以 16.0% 的复合年增长率成长。

Q3.影响市场成长的关键驱动因素有哪些？

答案：这个市场的关键驱动力是透过即时位置追踪优化供应链流程的需求不断增长、各行业越来越多地采用物联网 (IoT) 设备以及无人驾驶汽车的日益采用和商业化。

Q4.市场的主要细分市场有哪些？

答：位置分析市场的未来充满希望，在远端监控、销售和行销优化、资产管理、风险管理和设施管理市场方面存在机会。

Q5. 市场上主要企业有哪些？

答：主要企业是：

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Q6.未来最大的细分市场是什么？

答：Lucintel 受到对专业分析技能的不断增长的需求、云端基础的解决方案的激增以及公司越来越多地使用外部供应商来满足维护、培训和资料分析需求的推动，我们预测服务将见证高增长。

Q7. 预计未来五年哪个地区将成为最大的市场？

答：由于地理资讯系统和分析商业智慧的使用不断增加，以及该地区对客户需求和满意度的重视，北美在预测期内仍然是最大的地区。

Q8. 可以客製化报告吗？

答：是的，Lucintel 列出了 10% 的客製化服务，无需额外费用。

目录

第一章执行摘要

第二章全球位置分析市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球位置分析市场趋势（2018-2023）与预测（2024-2030）
• 按组件分類的全球位置分析市场
  • 解决方案
  • 服务
• 按应用分類的全球位置分析市场
  • 远端监控
  • 销售和行销优化
  • 资产管理
  • 风险管理
  • 设施管理
  • 其他的
• 按部署模式分類的全球位置分析市场
  • 本地
  • 云端基础
• 按最终用途行业分類的全球位置分析市场
  • BFSI
  • 医疗保健
  • 款待
  • 政府
  • 运输和物流
  • 资讯科技和通讯
  • 零售/消费品
  • 媒体与娱乐

第四章 2018-2030年区域市场趋势及预测分析

• 按地区分類的全球位置分析市场
• 北美位置分析市场
• 欧洲位置分析市场
• 亚太地区位置分析市场
• 其他地区的位置分析市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球位置分析市场成长机会（按组成部分）
  • 全球位置分析市场成长机会（按应用）
  • 按部署模式分類的全球位置分析市场成长机会
  • 最终用途产业的全球位置分析市场成长机会
  • 按地区分類的全球位置分析市场成长机会
• 全球位置分析市场新趋势
• 战略分析
  • 新产品开发
  • 全球位置分析市场容量扩张
  • 全球位置分析市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业概况

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Location Analytics Trends and Forecast

The future of the global location analytics market looks promising with opportunities in the remote monitoring, sales and marketing optimization, asset management, risk management, and facility management markets. The global location analytics market is expected to reach an estimated $56 billion by 2030 with a CAGR of 16.0% from 2024 to 2030. The major drivers for this market are growing need for supply chain processes to be optimized through real-time location tracking, growing adoption of internet of things (IoT) devices across multiple sectors, and the introduction and progressive commercialization of driverless cars.

Lucintel forecasts that services is expected to witness the higher growth over the forecast period due to rising need for specialist analytics skills and the popularity of cloud-based solutions, as well as, businesses are using outside suppliers to handle more and more of their maintenance, training, and data analysis needs.

Within this market, remote monitoring will remain the largest segment due to proliferation of linked devices, the growing need for real-time data analytics, and the development of IoT technologies, along with the desire for improved operational efficiency and preventive maintenance.

North America will remain the largest region over the forecast period due to growing use of geographic information systems and analytical business intelligence, as well as a growing emphasis on customer requirements and satisfaction in the area.

Emerging Trends in the Location Analytics Market

The contribution of new trends to the Location Analytics market reflects the evolution of technology and the ever-changing business demands, thereby leading organizations in better utilization of location information for a competitive edge and operational effectiveness. Integration of AI with machine learning, real-time analytics, and expansion of applications across industries lead the new contributions. Key Trends

• AI and Machine Learning Integration: Integrating AI and machine learning with location analytics will bring a whole new beginning to the marketplace. These technologies can provide advanced pattern recognition, predictive analytics, and real-time decision-making among others. AI-driven location analytics goes deeper into consumer behavior insights, supply chain optimization, and operational efficiencies across sectors.
• Real-time analytics: This goes hand-in-hand with the growing demand for real-time location data and insights. Companies are able to act upon the changing customer behavior, current market conditions, and operational difficulties right on time. This trend is very relevant to industries like retail, transportation, and logistics.
• Integration with IoT: The integration of location analytics and IoT technologies is one of the fast-increasing capabilities of data collection and analysis. IoT devices convey the real-time location data used in view to optimize processes, improve asset management, and allow for predictive maintenance. This trend is vital for industries dealing with manufacturing, transportation, and logistics.
• Improved Data Privacy and Security: The prevalence of location analytics has increased more so than ever, and with this comes concerns about privacy and security regarding such sensitive information. Companies are paying more critical attention to securing such vital location data amidst growing requirements for regulation. Advanced security measures and privacy policies are crucial for holding consumer confidence and meeting regulatory requirements.

The emerging trends in the Location Analytics market, including AI integration, real-time analytics, sector expansion, IoT integration, and enhanced data privacy, are reshaping the industry landscape. These trends are driving innovation, improving decision-making capabilities, and expanding the applications of location-based data. As businesses adapt to these trends, they can leverage location analytics to enhance operational efficiency, optimize customer experiences, and address complex challenges across various sectors.

Recent Developments in the Location Analytics Market

Varied Developments Were Essentially Indicative of Increased Amalgamation of Advanced Technologies and Expansion of Their Applications. Growth in many industries, such as retail, transportation, and urban planning, has been led by innovations. Key developments indicate the different ways technology enhances location-based insight and operational efficiencies in line with business needs.

• Advanced geofencing solutions: allow for more granular, dynamic location-based triggers that enable enterprises to run very targeted promotions, track customers' movements, and optimize logistic operations. Enhanced capabilities in geofencing will serve to improve customer engagement along with operational efficiencies.
• The integration of AI and big data analytics with location data fundamentally changes how businesses analyze and use location information. AI algorithms analyze vast amounts of location data for predictive insights that help drive better decision-making. This makes all forecasts not only more accurate but also helps in providing very personalized customer experiences.
• Location Tracking: Real-time tracking location technology is improving to capture data in a better and faster way. Real-time location tracking solutions find applications in fleet management, monitoring instore customer behavior, and more. This development will grant higher efficiency in operations and better customer service.
• Better Mobile Location Data Solutions: The solutions of data are continuously getting intelligent, hence more helpful to businesses in gaining even more granular insights into consumer behaviors and preferences. With advanced analytics on mobile tools, companies understand the pattern of traffic inside and around stores, thus helping in optimizing store layouts and marketing strategies.

Recent developments in the Location Analytics market demonstrate the impact of technological advancements and expanding applications. Emerging trends like AI integration, real-time analytics, and new use cases are reshaping the market. Strategic growth opportunities in retail, smart cities, healthcare, logistics, and urban planning highlight the increasing importance of location-based insights. Navigating these trends and opportunities is essential for leveraging location analytics to drive business success and operational efficiency.

Strategic Growth Opportunities for Location Analytics Market

The strategic growth opportunities are wide open for various applications in the Location Analytics market. These opportunities show the high importance that the location-based data is getting in driving business decisions and improving operational efficiencies. Emerging applications should represent key growth areas as industries recognize the value of advanced location analytics solutions.

• Retail Optimization: This can be used to enhance retail functions such as optimisation of store layout, improvement in inventory management, and promotion targeting. Analyzing the flow of traffic and the behavior of customers will help retailers make more data-driven decisions that actually drive sales and customer satisfaction.
• Market Growth Opportunities: Smart city initiatives offer enormous opportunities for location analytics. The serious need for solutions that will further optimize traffic management, enhance public safety, and improve infrastructure planning is one of the serious needs of the market. Smart city projects are one of the major drivers for investments into advanced location-based technologies.
• Healthcare Applications: It monitors the patient, manages the resources, and supports responses in an emergency. Solutions that improve hospital operations and patient care, assisted by real-time location data, offer great growth potential. This is transforming the delivery of healthcare by enhancing tracking and analytics further.
• important role in the field of logistics: It enables tracking shipments, improvement in route planning, and, finally, inventory management, thus savings and efficiency that can be gained through place-based solutions. As more focus is turned to optimize the supply chain, the demand for advanced location analytics will continue to grow.

The recent trends underlined in the Location Analytics market have underlined the impact of rapidly developing technologies and increasing applications. Emerging trends include the integration of AI into the solutions, real-time analytics, and new use cases that will reshape the marketplace. Strategic growth opportunities are concentrated around developments in retail, smart cities, healthcare, logistics, and urban planning, representing an increasing dependence on location-based insights. Trends and opportunities need to be embraced, which will help in leveraging location analytics to its full potential and driving growth within the market.

Location Analytics Market Driver and Challenges

Many diverse technological, economic, and regulatory factors influence the market of Location Analytics. Accordingly, technical advances in the field improve the accuracy of data and enhance the analytical capabilities that fuel market growth. In contrast, economic factors boost market demand as there is more demand for data-driven decision-making. Also, several regulatory challenges impede the proper functioning of location analytics, such as data privacy and compliance challenges.

The factors responsible for driving the location analytics market include:

1. Technological advancements: such as AI, machine learning, and IoT-all of which continue to increase in the Location Analytics market. The technology can facilitate the capture of more accurate data with real-time analytics and predictive modeling. AI algorithms enhance pattern recognition and decision-making, while IoT devices provide seamless location data. Hence, putting these together is seen to improve the efficiency of operations and enable support for most advanced applications in industries, which leads to increased adoption.

2. The demand for data-driven decision-making: has grasped the top gear, hence the increasing adoption of location analytics. In addition, location data today plays a vital role in business functions across industries, as it enables an organization to derive insightful decisions, streamline operations, and further customer experiences. The graver demand for enhanced business intelligence and higher competitive advantage investments inflates in location analytics solutions. This can be very well noticed in industries like retail, logistics, and urban planning, wherein location data offers imperative insights into strategic decisions.

3. Expansion of Smart City Projects: Growing number of smart city projects worldwide fuels location analytics. Smart cities harness the power of location for developing better urban infrastructure, controlling and managing traffic flow, and building safer public spaces. Location analytics integrates with several smart city initiatives to channelize better resource utilization and enhance the overall living experience for citizens. Governments and municipalities are investing in more technologies that use location data to solve urban problems and undertake sustainable development.

Challenges in the location analytics market are:

1. Data Security and Privacy: A major challenge for the Location Analytics market pertains to data privacy and security. Since location data is essentially sensitive and personal, businesses are strictly required to abide by strict data protection regulations such as GDPR and CCPA. For this, safeguarding data storage, transmission, and usages will be crucial to maintain consumer trust and avoid legal implications. Data breaches and other misuses of location information can cause horrific after-effects on businesses and individuals.

2. Regulatory Compliance: Moving around the complex regulatory environment remains one of the major challenges faced by the Location Analytics market. Regulations relating to data collection, usage, and sharing are different in different regions. For all these, there are specific legal and regulatory requirements for businesses, many of which involve extra cost and time investment. Breaches result in fines, cases filed in courts, and damage to reputation, hence constraining growth and adoption in the market.

3. Integration with existing systems: It might be difficult to integrate location analytics solutions with the existing IT setup and infrastructure. It could be painful for businesses to align new analytics tools with legacy systems, which would impede the flow of data and insights smoothly. Incompatibility problems, difficulty in data integration, and requirements for skills needed to manage the integration processes potentially block the road to effective deployment and utilization of location analytics solutions.

The major drivers in the Location Analytics market include technological advancement, demand for insights from data, smart city initiatives, growth of e-commerce, and investment in infrastructure. However, one of the biggest challenges in this domain would be related to data privacy, along with regulatory compliance and system integration. Overcoming these challenges by exploiting the drivers may allow businesses to tap into the full potential of location analytics, leading to better efficiency in operations, effective decision-making, and competitiveness in the increasingly data-driven world.

List of Location Analytics Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies location analytics companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the location analytics companies profiled in this report include-

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Location Analytics by Segment

The study includes a forecast for the global location analytics by component, application, deployment mode, end use industry, and region.

Location Analytics Market by Component [Analysis by Value from 2018 to 2030]:

• Solutions
• Services

Location Analytics Market by Application [Analysis by Value from 2018 to 2030]:

• Remote Monitoring
• Sales and Marketing Optimization
• Asset Management
• Risk Management
• Facility Management
• Others

Location Analytics Market by Deployment Mode [Analysis by Value from 2018 to 2030]:

• On-premises
• Cloud-based

Location Analytics Market by End Use Industry [Analysis by Value from 2018 to 2030]:

• BFSI
• Healthcare
• Hospitality
• Government
• Transport and Logistic
• IT and Telecom
• Retail and Consumer Goods
• Media and Entertainment

Location Analytics Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Location Analytics Market

The Location Analytics market has lately witnessed some critical development in all key global regions, with technology innovation and an upsurpirng demand for insights from location-based data shaping the recent trends. The United States, China, Germany, India, and Japan represent a mix of developed and developing regions worldwide where developments are likely to significantly alter the strategic application of location-based data by businesses. Advanced analytics integration, real-time data processing, and increasing adoption across various industries are some key trends shaping this evolution.

• United States: Location analytics is increasingly combined with AI and Machine Learning in the US to further advance the predictive capabilities of such analytics. One of the key areas of development is real-time analytics platforms that will deliver actionable insights for industries such as retail and transportation. The major technology firms are spending millions of dollars furthering the development of location-based data solutions driving personalization and operational efficiency. Innovations involve advanced geofencing and spatial analysis tools that enable businesses to optimize supply chains and customer engagement.
• China: Big data and IoT are coming together to further develop location analytics. The Government's push for smart cities has turbo-charged the development of sophisticated location-based solutions for urban planning and traffic management. Firms are using location data to enhance logistics, improve consumer experience, and aid in e-commerce growth. Investment into location-based AI technologies is changing the way business in China approaches market analysis and predictions of customer behavior.
• Germany: The German attention to location analytics is more toward increasing precision and integration of information in industrial and manufacturing industries. Developments in this domain have led to the deployment of geospatial data to achieve perfection in the value chain, especially production processes and supply chain management. German firms are contemplating the use of location analytics even in energy management and smart-grid technologies. The approach is to develop solutions that can integrate with prevailing systems to enable seamless, real-time insights for operational efficiency and sustainability.
• India: Location analytics is gaining momentum within the retail and telecommunications industries. Companies are making investments towards mobile location data to realize consumer behavior and targeted marketing. Increased digital infrastructure and smart city initiatives are leading to the adoption of location-based analytics to build better cities and manage traffic. Innovations include affordable solutions using mobile data for enhancing customer experiences and streamlining operations.
• Japan: aims to use location analytics for state-of-the-art applications such as autonomous vehicles and robotics. This requires the integration of location information with other advanced sensors and AI to enhance navigation systems and intelligent infrastructures. Similarly, Japanese firms are exploring location-based analytics for disaster management and urban planning, reflecting a commitment to enhancing both safety and efficiency through innovative technologies.

Features of the Global Location Analytics Market

Market Size Estimates: Location analytics market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Location analytics market size by various segments, such as by component, application, deployment mode, end use industry, and region in terms of value ($B).

Regional Analysis: Location analytics market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different component, application, deployment mode, end use industry, and regions for the location analytics market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the location analytics market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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FAQ

Q1. What is the location analytics market size?

Answer: The global location analytics market is expected to reach an estimated $56 billion by 2030.

Q2. What is the growth forecast for location analytics market?

Answer: The global location analytics market is expected to grow with a CAGR of 16.0% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the location analytics market?

Answer: The major drivers for this market are growing need for supply chain processes to be optimized through real-time location tracking, growing adoption of internet of things (IoT) devices across multiple sectors and the introduction and progressive commercialization of driverless cars.

Q4. What are the major segments for location analytics market?

Answer: The future of the location analytics market looks promising with opportunities in the remote monitoring, sales and marketing optimization, asset management, risk management, and facility management markets.

Q5. Who are the key location analytics market companies?

Answer: Some of the key location analytics companies are as follows:

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Q6. Which location analytics market segment will be the largest in future?

Answer: Lucintel forecasts that services is expected to witness the higher growth over the forecast period due to rising need for specialist analytics skills and the popularity of cloud-based solutions, as well as, businesses are using outside suppliers to handle more and more of their maintenance, training, and data analysis needs.

Q7. In location analytics market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to growing use of geographic information systems and analytical business intelligence, as well as a growing emphasis on customer requirements and satisfaction in the area.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the location analytics market by component (solutions and services), application (remote monitoring, sales and marketing optimization, asset management, risk management, facility management, and others), deployment mode (on-premises and cloud-based), end use industry (BFSI, healthcare, hospitality, government, transport and logistic, IT and telecom, retail and consumer goods, media and entertainment, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
• Market Report

Table of Contents

1. Executive Summary

2. Global Location Analytics Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Location Analytics Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Location Analytics Market by Component
  • 3.3.1: Solutions
  • 3.3.2: Services
• 3.4: Global Location Analytics Market by Application
  • 3.4.1: Remote Monitoring
  • 3.4.2: Sales and Marketing Optimization
  • 3.4.3: Asset Management
  • 3.4.4: Risk Management
  • 3.4.5: Facility Management
  • 3.4.6: Others
• 3.5: Global Location Analytics Market by Deployment Mode
  • 3.5.1: On-premises
  • 3.5.2: Cloud-based
• 3.6: Global Location Analytics Market by End Use Industry
  • 3.6.1: BFSI
  • 3.6.2: Healthcare
  • 3.6.3: Hospitality
  • 3.6.4: Government
  • 3.6.5: Transport and Logistic
  • 3.6.6: IT and Telecom
  • 3.6.7: Retail and Consumer Goods
  • 3.6.8: Media and Entertainment

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Location Analytics Market by Region
• 4.2: North American Location Analytics Market
  • 4.2.1: North American Location Analytics Market by Component: Solutions and Services
  • 4.2.2: North American Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others
• 4.3: European Location Analytics Market
  • 4.3.1: European Location Analytics Market by Component: Solutions and Services
  • 4.3.2: European Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others
• 4.4: APAC Location Analytics Market
  • 4.4.1: APAC Location Analytics Market by Component: Solutions and Services
  • 4.4.2: APAC Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others
• 4.5: ROW Location Analytics Market
  • 4.5.1: ROW Location Analytics Market by Component: Solutions and Services
  • 4.5.2: ROW Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Location Analytics Market by Component
  • 6.1.2: Growth Opportunities for the Global Location Analytics Market by Application
  • 6.1.3: Growth Opportunities for the Global Location Analytics Market by Deployment Mode
  • 6.1.4: Growth Opportunities for the Global Location Analytics Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global Location Analytics Market by Region
• 6.2: Emerging Trends in the Global Location Analytics Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Location Analytics Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Location Analytics Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Alteryx
• 7.2: Cisco Systems
• 7.3: Galigeo
• 7.4: Google
• 7.5: HERE Technologies
• 7.6: Hexagon
• 7.7: Microsoft Corporation
• 7.8: Oracle Corporation
• 7.9: Pitney Bowes
• 7.10: Sisense