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单一来源茶叶市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）
市场调查报告书
商品编码
1136007

单一来源茶叶市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

Single Origin Tea Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 212 Pages | 商品交期: 2-3个工作天内

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简介目录

在 2022-2027 年的预测期内，单一原产地茶叶市场的复合年增长率预计为 7.25%。

茶叶的独创性也体现在其味道上，不同产地的单一产地茶具有独特的味道和品质。因此，单一来源的茶正在获得消费者的兴趣并推动市场。消费者也有兴趣了解茶叶的製造过程，单一产地茶叶公司提供这一点以增加消费者的信心。

除其他好处外，茶的健康益处正在推动对有机和可持续生产的单一来源茶的需求。在 COVID-19 爆发期间，由于其抗氧化和免疫增强作用，对茶，尤其是绿茶的需求增加。然而，由于政府严格的指导方针，贸易活动暂时受到限制和关闭，导致茶叶进出口暂时下降。例如，根据德国联邦统计局的数据，德国的茶叶出口量从 2019 年的 22836.5 吨下降到 2020 年的 22236.5 吨。

如今，消费者更喜欢根据自己的规格冲泡茶，不同类型茶的消费量正在增加。因此，对能够与各种茶叶提取机配套使用，并可根据消费者需要在不同时间提取的单一产地茶叶的需求日益增加。

主要市场趋势

有机茶产品越来越受欢迎

有机茶的日益普及正在推动对单一来源茶的需求。消费者青睐合乎道德生产和当地加工的有机茶。此外，在产品包装上贴上标籤以表明生产和加工地点会增加对特定品牌的信任感。许多单一来源的茶叶公司从亚太地区采购产品。这导致这些地区对有机种植的单一来源茶的需求增加，并增加了产品的出口。例如，根据农林水产省的数据，日本认证有机茶的出口量从 2017 年的 45 万公斤增加到 2020 年的 102 万公斤。除了有机茶，消费者对单一来源茶的道德采购的需求也增加了对公平贸易认证茶的需求。据FairTrade Germany统计，有机茶在德国公平贸易认证茶叶销量中的占比从2016年的85%上升到2021年的89%。因此，推测对有机茶的需求增加将推动市场上单一来源茶的增长。

亚太地区市场份额最大

中国、日本、印度等亚太地区各国茶叶生产和消费非常突出。中国是绿茶消费大国，也是世界第一大生产国。然而，该国现在正在探索来自斯里兰卡、印度和中国等不同原产国的红茶偏好。与茶相关的健康益处（包括抗氧化剂含量）以及该地区与茶饮料的传统联繫正在推动该地区市场中单一来源茶的增长。根据美国粮食及农业组织的数据，中国是亚太地区最大的茶叶生产国，2020年茶叶产量为297万吨。事实上，根据联合国商品贸易统计数据，2021年中国将成为最大的茶叶出口国，其次是斯里兰卡和印度。 2021年，中国向世界各国出口茶叶22.9919亿美元。因此，亚太地区生产的优质茶叶不仅迎合当地消费者，也迎合全球消费者，他们更喜欢在区域市场收穫和加工的单一产地茶叶。

竞争格局

单一产地茶叶市场是一个竞争激烈的市场，主要参与者有 Dilmah Ceylon Tea Company PLC、Art of Tea、Debonair Tea Company、Origin Tea、Premier's Tea Limited 和 Akbar Brothers Ltd。市场分散，因为市场上的所有参与者在区域市场以及全球市场上都有相当大的影响力。这些公司提供种类繁多的特色茶，以及红茶和绿茶，以满足不同的消费者需求。该公司共同提供各种认证和美国农业部认证的产品，从而进一步赢得客户的信任。此外，公司使用非转基因标籤来满足客户的兴趣和需求。例如，My Red Tea 提供单一来源的路易波士茶以及 100% 美国农业部认证的有机、转基因和不含咖啡因的茶。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第1章介绍

  • 研究假设和市场定义
  • 调查范围

第2章研究方法

第 3 章执行摘要

第 4 章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 输入
    • 茶
    • 绿茶
    • 其他
  • 包装风格
    • 茶包
    • 生锈的
  • 分销渠道
    • 超市/大卖场
    • 专卖店
    • 网上商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 北美其他地区
    • 欧洲
      • 英国
      • 德国
      • 意大利
      • 法国
      • 西班牙
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中东

第 6 章竞争格局

  • 市场份额分析
  • 领先玩家策略
  • 公司简介
    • Dilmah Ceylon Tea Company PLC
    • Akbar Brothers Ltd.
    • Organic India
    • Premier's Tea Limited
    • Art of Tea
    • Origin Tea
    • Alveus GmbH
    • Debonair Tea Company
    • Single Estate Teas
    • Kahawa

第 7 章市场机会和未来趋势

第 8 章 COVID-19 对市场的影响

第9章免责声明

简介目录
Product Code: 91882

The single origin tea market is projected to register a CAGR of 7.25% during the forecast period, 2022-2027.

The originality factor of the tea is evident from its taste, as single origin tea of different regions has distinct tastes and quality. This, in turn, attracts customers to the product, thereby, driving the market for single origin tea. Alongside, the consumers are interested in understanding the manufacturing process of tea, which is provided by the companies manufacturing single origin tea, thereby, building trust among the consumers.

Additionally, the health benefits associated with tea are increasing the demand for organically and sustainably sourced single origin teas. During the COVID-19 pandemic, the demand for tea, specifically green tea, increased, due to the presence of antioxidants and immunity-boosting properties associated with it. However, the trade practices were restricted temporarily due to strict government guidelines and shut down, leading to a temporary decrease in the import and export of tea. For instance, according to the Federal Statistical Office of Germany, the export volume of tea from Germany decreased from 22,836.5 tons in 2019 to 22,236.5 tons in 2020.

Nowadays, consumers are preferring to brew their tea according to their specifications, which has increased the consumption of a different variety of tea. This has increased the demand for single origin tea leaves, which can be suitably used in various tea brewers and can be brewed for different time durations according to the need of the consumer.

Key Market Trends

Rising Popularity of Organic Tea Products

The growing popularity of organic tea is driving the demand for single origin tea in the market. Consumers are rooting for organic tea that is produced ethically and is processed at the source of production. They also prefer labels on product packaging showing the origin of production and processing, thereby, enhancing their trust in a particular brand. A majority of single origin tea companies source their product from the Asia-Pacific region. This has led to an increase in demand for organic single origin tea from these regions, in turn, increasing the export of products from the region. For instance, according to the Ministry of Agriculture, Forestry, and Fisheries, the export volume of organic certified tea from Japan increased from 0.45 million kilograms in 2017 to 1.02 million kilograms in 2020. Along with organic tea, the demand for fair trade certified tea also increased, owing to the consumer demand for ethical sourcing of single origin tea. As per the statistics of FairTrade Germany, the share of organic tea in the sales volume of fair trade certified tea increased from 85% in 2016 to 89% in 2021 in Germany. Therefore, the escalating demand for organic tea is estimated to increase the growth of single origin tea in the market.

Asia-Pacific Holds the Largest Share in the Market

The production, as well as consumption of tea, is very prominent in different countries of the Asia-Pacific region like China, Japan, and India, among others. China is the world's top producer as well as consumer of green tea. But the country is now exploring its preference for black tea from different countries of origin like Sri Lanka, India, and China itself. The health benefits associated with tea like the presence of antioxidants, along with the traditional association of the region with tea beverage, is driving the growth of single origin tea in the regional market. According to the United States Food and Agriculture Organization, China was the largest producer of tea in the Asia-Pacific region, having produced 2.97 million metric tons of tea in 2020. In fact, as per the statistics of UN Comtrade, China was the leading tea exporting country in 2021, followed by Sri Lanka and India. In 2021, China exported USD 2,299.19 million of tea to different countries. Therefore, the high quality tea produced in the Asia-Pacific region has catered to the demand of consumers in the region as well as global consumers to prefer single origin tea, harvested and processed in the regional market.

Competitive Landscape

The single origin tea market is highly competitive with the presence of key players like Dilmah Ceylon Tea Company PLC, Art of Tea, Debonair Tea Company, Origin Tea, Premier's Tea Limited, and Akbar Brothers Ltd., among others. The market is fragmented as all the players in the market have a substantial presence in the global as well as regional markets. These players offer different varieties of specialty tea, along with black tea and green tea, suiting the diverse demands of consumers. Alongside, the companies offer products with different certifications like the United States Department of Agriculture certification, thereby, gaining the trust of customers further. Moreover, the companies are also making use of GMO-free labeling to cater to customers' attention and demand furthermore. For instance, My Red Tea offers single origin Rooibos tea, which is 100% USDA certified organic, along with being GMO and caffeine free.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Black Tea
    • 5.1.2 Green Tea
    • 5.1.3 Others
  • 5.2 Packaging
    • 5.2.1 Tea Bags
    • 5.2.2 Loose Tea
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 Italy
      • 5.4.2.4 France
      • 5.4.2.5 Spain
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Strategies Adopted By Leading Players
  • 6.3 Company Profiles
    • 6.3.1 Dilmah Ceylon Tea Company PLC
    • 6.3.2 Akbar Brothers Ltd.
    • 6.3.3 Organic India
    • 6.3.4 Premier's Tea Limited
    • 6.3.5 Art of Tea
    • 6.3.6 Origin Tea
    • 6.3.7 Alveus GmbH
    • 6.3.8 Debonair Tea Company
    • 6.3.9 Single Estate Teas
    • 6.3.10 Kahawa

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

9 DISCLAIMER