查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1237850

茶叶市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

Tea Market - Growth, Trends, And Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

在预测期内，茶叶市场预计将以 4.5% 的复合年增长率增长。

COVID-19 大流行对全球茶叶市场产生了直接的不利影响。 为控制和遏制大流行而采取的全球停摆措施对分销渠道产生了不利影响。 分销渠道的中断也影响了增值活动并降低了成品的市场可用性。 茶产业是劳动密集型产业，需要大量劳动力来种植和加工茶叶。 与优质叶子的收穫高峰期相吻合的积极遏制公告对优质叶子的生产产生了影响。

茶叶市场的特点是红茶行业占比大。 然而，最大的增长将来自对绿茶和花草味茶的健康益处的认识。 中国是世界上最大的茶叶生产国，其次是印度、肯尼亚和斯里兰卡。 这是因为茶叶生产对气候条件的变化高度敏感，而且茶叶只能在狭义的农业生态条件下生产。 中国居首位，约占世界茶叶出口的31.8%。 此外，中国是绿茶的主要出口国。

亚太地区是调查中最大的区域部分。 每个国家的强劲经济增长导致越来越多的中产阶级消费者群体偏爱优质混合茶。 消费者正在将他们的购买范围从未包装的茶叶扩大到特种包装和袋装茶叶。 此外，碳酸饮料的消费成为茶行业的新趋势，进一步拉动了茶叶市场的增长。 此外，Bigelow等茶叶製造商推出了从果香到草本香的各种口味的茶，为消费者提供了多样化的茶产品阵容。

茶叶市场趋势

对草药和绿茶的兴趣增加

消费者对花草茶和绿茶的健康益处的认识可能会进一步推动茶叶市场的增长。 消费者可支配收入的增加、口味和偏好的变化以及各种市场参与者在茶中额外引入健康成分是推动市场增长的其他因素。 预计茶叶的便捷供应将推动亚太地区绿茶市场的增长。 全球绿茶产量预计将以比红茶更快的速度增长，这反映了中国的增长。 此外，千禧一代对茶的消费也在增加，推动茶学校和茶艺培训，在各地举办茶博会和茶艺活动，成为千禧一代的主要产品。 随着全球消费的扩大，中国绿茶出口稳步增长。 根据 ITC Trade 的数据，2020 年中国 3 公斤或以下包装的绿茶出口价值约为 7.341 亿美元，而 2017 年为 6.485 亿美元。 因此，全球不断增长的需求可能会推动市场发展多年。

茶叶市场-IMG1

亚太地区引领茶叶市场

目前，茶叶消费量的增长受到人均收入快速增长的推动，尤其是在亚太地区的新兴经济体中。 进入中产阶级的年轻且日益城市化的人口已准备好消费更多併购买优质茶产品。 因此，这些变化有可能演变成更强大、更持久的趋势。 目前，亚太地区是最大的茶叶消费市场，中国、印度等新兴国家经济增长强劲。 正因如此，不少中产消费者偏爱优质拼配茶和品牌茶，越来越多地从散装茶升级为特製茶叶包装和袋装。

茶叶市场-IMG2

茶叶市场竞争者分析

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第一章介绍

  • 调查先决条件和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场概览
  • 市场驱动因素
  • 市场製约因素
  • 价值链分析
    • 价值链摘要
    • 价值链中的加价
    • 价值链问题

第 5 章市场细分

  • 类型
    • 红茶
    • 绿茶
    • 专业
    • 发酵茶
    • 其他类型
  • 地区（生产量分析：量，消费量分析：量和值，进口量分析：量和值，出口量分析：量和值，价格趋势）
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 俄罗斯
      • 波兰
      • 英国
      • 德国
      • 爱尔兰
    • 亚太地区
      • 中国
      • 印度
      • 哈萨克斯坦
      • 斯里兰卡
      • 越南
      • 日本
      • 印度尼西亚
    • 南美洲
      • 巴西
      • 阿根廷
      • 智利
    • 中东和非洲
      • 沙特阿拉伯
      • 阿拉伯联合酋长国
      • 尼日利亚
      • 南非
      • 肯尼亚
      • 土耳其

第六章市场机会与未来趋势

第 7 章评估 COVID-19 的市场影响

简介目录
Product Code: 53910

The tea market is projected to register a CAGR of 4.5% during the forecast period.

The COVID-19 pandemic had a direct and unfavorable impact on the tea market globally. Global lockdowns to curb and contain the pandemic adversely affected the distribution channels. Value addition activities were affected due to disrupted distribution channels, which lowered the availability of end products in the market. The tea industry is a labor-intensive industry that has more labor involved in the process of growing and processing tea. The announcement of aggressive containments that coincided with the peak harvesting periods for quality tea leaves had affected the production of quality tea.

The tea market is characterized by the black tea segment holding a prominent share. However, the maximum growth is estimated for green and herbal/flavored tea due to the awareness of the health benefits associated with them. China is the largest producer of tea in the world, followed by India, Kenya, Sri Lanka, and others. Tea production is highly sensitive to changes in climatic conditions, as tea can only be produced in narrowly defined agro-ecological conditions. China ranks first in the global tea exports, representing approximately 31.8% of the global export of tea. China is also the leading green tea exporter.

Asia-Pacific was the largest geographic segment of the market studied. The robust economic growth in the countries has also created a large consumer base among middle-class groups with a preference for premium tea blends. Consumers are frequently enhancing their purchases from unpackaged tea to packed and bagged specialty varieties. Furthermore, the consumption of carbonated tea drinks is a new trend in the tea industry, which is further fuelling the growth of the tea market. Various tea manufacturing companies, such as Bigelow, have introduced several flavors of tea, ranging from fruity to herbal flavors, creating a diversified portfolio of tea products for customers.

Tea Market Trends

Increasing Inclination Toward Herbal and Green Tea

Consumer awareness about the health benefits of herbal and green tea may further drive the growth of the tea market. The rise in disposable income of consumers, changes in taste and preferences, and the introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. The easy availability of tea is expected to encourage the growth of the Asia-Pacific green tea market. World green tea production is expected to grow at a faster rate than black tea, reflecting the growth in China. The millennials are also increasing their tea consumption, led by the promotion of tea schools and tea art training and the staging of tea expos and tea events all over the country, making it a flagship product among millennials. Owing to the increased consumption across the world, China's export of green tea has been recording steady growth. According to the ITC Trade, China's green tea export of packages lesser than or equal to 3 kg packing was valued at around USD 734.1 million in 2020 compared to USD 648.5 million in 2017. Hence, the increasing demand around the world may drive the market over the years.

Tea Market - IMG1

Asia-Pacific is Leading the Tea Market

Currently, the growth in tea consumption is being driven by rapid growth in per capita incomes, particularly in the developing countries of Asia-Pacific. A growing, increasingly urban young population segment entering the middle class is prepared to consume more and pay for premium tea products. Therefore, these changes have the potential to develop into stronger and longer trends. At present, Asia-Pacific has the largest market for tea consumption, with robust economic growth in a number of developing countries, such as China and India. This has created a large middle-class group, with a preference for premium tea blends and brands, often upgrading their purchases from unpackaged tea to packed and bagged specialty varieties.

Tea Market - IMG2

Tea Market Competitor Analysis

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
    • 4.4.1 Value Chain Overview
    • 4.4.2 Price Markups in the Value Chain
    • 4.4.3 Value Chain Issues and Challenges

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Black Tea
    • 5.1.2 Green Tea
    • 5.1.3 Specialty Teas
    • 5.1.4 Fermented Tea
    • 5.1.5 Other Types
  • 5.2 Geography (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
    • 5.2.2 Europe
      • 5.2.2.1 Russia
      • 5.2.2.2 Poland
      • 5.2.2.3 United Kingdom
      • 5.2.2.4 Germany
      • 5.2.2.5 Ireland
    • 5.2.3 Asia-Pacific
      • 5.2.3.1 China
      • 5.2.3.2 India
      • 5.2.3.3 Kazakhstan
      • 5.2.3.4 Srilanka
      • 5.2.3.5 Vietnam
      • 5.2.3.6 Japan
      • 5.2.3.7 Indonesia
    • 5.2.4 South America
      • 5.2.4.1 Brazil
      • 5.2.4.2 Argentina
      • 5.2.4.3 Chile
    • 5.2.5 Middle-East and Africa
      • 5.2.5.1 Saudi Arabia
      • 5.2.5.2 United Arab Emirates
      • 5.2.5.3 Nigeria
      • 5.2.5.4 South Africa
      • 5.2.5.5 Kenya
      • 5.2.5.6 Turkey

6 MARKET OPPORTUNITIES AND FUTURE TRENDS

7 ASSESSMENT OF THE IMPACT OF COVID-19 ON THE MARKET