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市场调查报告书

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1321946

全球硬茶市场 - 市场规模、份额、增长分析：按类型、按包装、按口味、按分销渠道、按酒精含量（低酒精含量、高酒精含量）分类 - 行业预测（2023-2030）

Global Hard Tea Market Size, Share, Growth Analysis, By Type, By Packaging, By Flavor, By Distribution channel, By Alcohol content(Low alcohol content and high alcohol content ) - Industry Forecast 2023-2030

出版日期: 2023年07月22日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2021年硬茶市场规模为19.9亿美元，2022年为24.7亿美元。预测该市场在预测期内（2023-2030年）将以25%的年复合成长率增长，到2030年将达到145亿美元。

硬茶，也称为加标茶或酒精茶，是一种巧妙地结合了红茶和酒精的怡人风味的饮料。这种有吸引力的饮料通常由茶叶、酒精、甜味剂和各种调味料结构，提供多种口味和酒精浓度。近年来，随着消费者寻求新型和创新的酒精饮料，硬茶的受欢迎程度稳步上升。

硬茶被定位为传统鸡尾酒和啤酒的清爽、清淡替代品，已成为消费者的最爱。硬茶以平易近人、舒适的茶精吸引了寻求独特饮用体验的消费者。消费者可以轻鬆获得罐装和瓶装硬茶，也可以在网上搜寻数百种食谱，在家自己泡茶。

在北美，对低热量、低糖饮料的需求不断增长，以及对新鲜和创意酒精饮料选择的不断寻找，是硬茶市场快速增长的原因。此外，年轻消费者对酒精饮料的日益偏好以及饮料行业高端化趋势的不断增强，也是推动亚太地区硬茶市场崛起的要素。

硬茶市场的快速增长是由于消费者对低热量和低糖酒精饮料的需求不断增加。随着健康意识变得越来越普遍，人们正在寻找比传统选择更健康的酒精饮料。硬茶富含红茶、天然甜味剂和酒精，是传统鸡尾酒和啤酒的首选替代品。这一趋势在北美尤其明显，消费者对健康和保健的兴趣极大地影响了他们的偏好，并推动了酒精饮料市场的发展。

由于来自啤酒、葡萄酒和烈酒等其他酒精饮料类别的激烈竞争，硬茶市场面临着巨大的课题。 Hardty 近年来取得了显着增长，但与现有类别相比，一直难以占领市场份额。此外，天然茶和香料等优质原料的成本预计将对试图保持市场竞争力的公司构成定价课题。这种情况可能会使新参与企业难以在该行业立足，并限制整个硬性类别的增长预测。

该报告考察了全球硬茶市场，提供了市场概况、按类型、包装、风味、分销渠道、酒精含量、地区以及进入市场的公司概况分類的趋势。

AB InBev
Anheuser-Busch Companies, LLC
Boston Beer Company
Constellation Brands
Diageo plc
E &J Gallo Winery
FIFCO USA
Heineken NV
Kirin Brewery Company, Limited
Mark Anthony Brands
Molson Coors Brewing Company
Nestle SA
North American Beverage Co.
Pabst Brewing Company
Pernod Ricard SA
PepsiCo, Inc.
Phusion Projects LLC
Stone Brewing Company
The Coca-Cola Company
The Joseph Company International, Inc.

简介目录

Product Code: SQMIG30G2010

Hard Tea Market size was valued at USD 1.99 billion in 2021 and is poised to grow from USD 2.47 billion in 2022 to USD 14.5 billion by 2030, growing at a CAGR of 25% in the forecast period (2023-2030).

Hard tea, also known as spiked tea or alcoholic tea, is a beverage that skillfully combines the delightful flavors of tea and alcohol. This enticing drink typically consists of tea leaves, alcohol, sweeteners, and various flavorings, offering a diverse range of flavors and alcohol content levels. The popularity of hard tea has been steadily increasing in recent years, as consumers seek novel and innovative alcoholic beverages to enjoy.

Marketed as a refreshing and lighter alternative to traditional cocktails or beer, hard tea has gained traction among consumers. It appeals to those looking for a unique drinking experience with the familiar and comforting essence of tea. Consumers can conveniently find hard tea available in pre-made cans or bottles, or they can explore numerous recipes online to craft their own at home.

In North America, the hard tea market has witnessed remarkable growth, attributing this surge to the rising demand for low-calorie and low-sugar beverages, as well as the ongoing quest for fresh and inventive alcoholic drink options. Moreover, the increasing preference for alcoholic beverages among younger consumers and the growing trend of premiumization in the beverage industry are driving factors behind the flourishing hard tea market in the Asia Pacific region.

Segments covered in this report:

Global Hard Tea market is segmented by type, packaging, alcohol content, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Hard Tea, and Non-alcoholic hard tea. Based on packaging, the market is segmented into Bottles, and Cans. By Alcohol content, the market is segmented into low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV). By Flavor, the market is segmented into peach, raspberry, lemon, and other fruit flavors. By Distribution channel, the market is segmented into supermarkets, liquor stores, online stores, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The surge in the hard tea market can be attributed to the growing consumer demand for alcoholic beverages that are low in calories and sugar. As health-consciousness becomes increasingly prevalent, people seek alcoholic options that offer a healthier profile compared to conventional choices. Hard tea, with its incorporation of tea, natural sweeteners, and alcohol, presents a favorable alternative to traditional cocktails or beer. This trend is particularly prominent in North America, where consumers' focus on health and wellness significantly influences their preferences and drives the evolution of the alcoholic beverage market.

Restraint

The hard tea market encounters a notable challenge stemming from intense competition posed by other alcoholic beverage categories, including beer, wine, and spirits. Despite its substantial growth in recent years, hard tea faces difficulties in gaining market share when compared to well-established categories. Furthermore, the cost of premium ingredients like natural tea and flavorings can pose pricing challenges for companies seeking to remain competitive in the market. This situation may make it demanding for new entrants to establish a foothold in the industry and could potentially limit the overall growth prospects of the hard tea category.

Market Trends

An important market trend in the global hard tea industry is the growing demand for natural and organic ingredients. As consumers become increasingly health-conscious, they seek beverages that are not only low in calories but also free from artificial sweeteners, flavors, and colors. This shift in consumer preferences is prompting companies to incorporate natural and organic components in their hard tea offerings, positioning them as healthier and more sustainable alternatives to conventional sugary beverages. Furthermore, the proliferation of e-commerce and online sales platforms is facilitating companies to expand their market reach and offer customers more convenient avenues to buy their products.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Hard Tea Market by Type

Market Overview
Alcoholic hard tea
and Non-alcoholic hard tea

Global Hard Tea Market by Packaging

Market Overview
Bottles and Cans

Global Hard Tea Market by Flavor

Market Overview
Peach
raspberry
lemon
and other fruit flavors

Global Hard Tea Market by Distribution channel

Market Overview
Supermarkets
liquor stores
online stores
and others

Global Hard Tea Market by Alcohol content

Market Overview
Low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV)

Global Hard Tea Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

AB InBev
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anheuser-Busch Companies, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E & J Gallo Winery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FIFCO USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Brewery Company, Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mark Anthony Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
North American Beverage Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Phusion Projects LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stone Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Joseph Company International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In March 2023, Diageo plc announced the launch of a new line of hard teas under its Captain Morgan brand.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments