广播天线市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

预计广播天线市场在预测期间（2022-2027 年）的复合年增长率为 4%。

高频接收器、成本效益和紧凑的尺寸可能会增加其在发达经济体城市人口中的受欢迎程度，从而支持市场的增长。

主要亮点

• 直播（卫星电视）已成为电视内容分发的重要形式。一个大的、可控的广播区域加上更高的带宽可以广播更多的频道，这就是卫星电视如此吸引人的原因。
• 此外，在将旧的、生锈的屋顶电视天线带到回收中心的十年内，家庭最佳电视天线选项的回归，以及智能电视等电视的创新，帮助媒体取得了令人惊讶的发展。今天的天线变得更小、更智能、更强大。无论是在室内还是室外，都有许多内置放大器的天线可以从远处放大无线电波，非常适合在农村地区使用。
• 许多家庭选择流媒体平台（用于 OTT 内容）和天线（用于主要网络广播、本地新闻和信息收集）的组合。这消除了对昂贵卫星电视的需求，每年为许多家庭节省 2,000 美元。例如，Sukses Indoor HDTV Digital TV Antenna提供了一个强大的、可拆卸的高清电视放大器信号增强器，可以接收最远 120 英里以外的地方。滤波技术可以消除手机和调频信号的干扰。此外，它还支持 1080p HDTV 和 4K 技术的编程。
• 与付费电视服务相比，广播电视天线具有多项优势，例如低成本、未压缩的高清信号、稳定的服务以及大量本地频道选择。这些是预计在预测期内推动全球广播天线市场向前发展的关键因素。此外，高清、2K、4K等图像质量的提高以及4K体育赛事的发展，正在推动广播天线的兴起。
• 此外，在 COVID-19 大流行期间，广播电视和天线的渗透率略有增加。据报导，超过 30% 的美国宽带家庭拥有电视天线。展望未来，预计拥有率和使用率都将继续上升，尤其是在大流行期间。

主要市场趋势

取得TV型高市场占有率

• 与付费电视相比，广播电视天线具有许多优势，包括成本更低、未压缩的高清信号、不间断服务和更广泛的本地频道。这些是预计在预测期内推动全球广播天线市场增长的主要因素。此外，高清、2K、4K 和 4K 体育赛事等图像质量的提高正在推动广播天线的发展。
• 然而，与其他付费订阅相比，使用广播天线可以观看的频道数量有限，预计这将在一定程度上阻碍市场增长。
• 在过去十年中，各国已从广播旧的模拟电视标准转向新的数字电视 (DTV)。但是，由于通常使用相同的广播频率，因此可以使用相同的天线来接收旧的模拟电视和新的 DTV 广播。
• 目前，电视天线製造商正在重点推出同时支持UHF和VHF功能以及高清内容的电视天线，尤其是室内天线。预计这一趋势将很快获得动力。
• 更重要的是，在看到生锈的旧屋顶电视天线最终被拖到回收中心的十年内，家庭最佳电视天线选项的回归伴随着智能电视等电视创新。媒体。今天的天线变得更小、更智能、更强大。无论是在室内还是室外，许多天线都有内置放大器，可以放大远处的信号，非常适合农村地区使用。

北美市场份额最高

• 由于有线和卫星频道的数量迅速增加，北美地区占有很大的市场份额。此外，互联网的普及使广播公司能够向观众提供高质量的内容，这是对广播设备需求的另一个主要原因。
• 此外，该播放器为该地区的单通道或双通道固定极化应用提供了简单而可靠的选择，其天线可供单个或多个广播公司临时或辅助使用。当您需要高性能天线时，RFStar 的 UHF 槽阵列天线是理想的选择，它可以灵活地在当前和未来频道之间更改频率。
• 此外，该地区日益增长的文化多样性也是数字频道数量增加的主要驱动力之一，从而增加了该地区对广播设备的需求。该地区广播和数字媒体领域的主要参与者正在积极引进新技术，进行收购和合作。
• 此外，国际公司正在新兴国家寻求机会，增加对该领域的投资。总体而言，预计该市场在预测期内将以健康的速度增长。

竞争格局

广播天线市场适度分散，大中型公司提供媒体和娱乐解决方案。领先的公司正在使用各种策略增加其在市场上的足迹，包括新产品推出、扩张、协议、合资企业、联盟和收购。以下是市场的一些关键发展。

• 2021 年 1 月，SPX Corporation 的子公司 Dielectric Communications ME 宣布已就收购 TCI International Inc. 达成最终协议。Dielectric 对 TCI 的收购将 Dielectric 的多元化产品供应扩展到美国电视和 FM 产品广播公司以及国际无线电和中频广播公司。

其他福利。

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第三章执行摘要

第四章市场洞察

• 市场概况
• 市场驱动力
• 市场製约因素
  • 光纤的演进有望成为天线采用的障碍
• 行业价值链分析
• 行业吸引力——五力分析分析
  • 新进入者的威胁
  • 买方议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争对手之间的竞争
• COVID-19 对广播天线市场的影响评估

第五章市场细分

• 类型
  • 电视机
  • 调频
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第 6 章 竞争格局

• 公司简介
  • TE Connectivity Ltd.□
  • Jampro Antennas Inc.□
  • Propagation Systems Inc.（PSI Antenna）□
  • TCI International Inc.
  • Twin Engineers Private Limited□
  • Dielectric Inc.□
  • OMB Sistemas Electronicos S.A.□
  • ELETEC Broadcast Transmitters Sarl□
  • ABE Elettronica s.r.l.□
  • Electronics Research Inc.□
  • ALDENA TELECOMUNICAZIONI Srl□
  • R.V.R. Elettronica S.r.l□
  • Kathrein Broadcast GmbH□

第七章投资分析

第八章市场展望

The Broadcast Antenna Market is expected to register a CAGR of 4% over the forecast period (2022 to 2027). The market is gaining popularity and is growing among the urban population in developed economies, owing to high-frequency receivers, cost-effectiveness, and compact size, which is likely to support the market's growth.

Key Highlights

• Direct broadcasting, or satellite television, has become a significant form of distribution for television content. The broad and controllable coverage areas available combined with the much larger bandwidths enables more channels to be broadcast, and this makes satellite television very attractive.
• Further, within a decade after seeing the last rusty old roof-mounted television antennas finally hauled away to recycling centers, the return of the best TV antenna options to homes has been a surprising turn of events in media along with innovation in televisions such as smart TVs. Today's antennas are smaller, more streamlined, and much more powerful. Whether for indoor or outdoor installation, many antennas come with built-in amplifiers to boost signals from further afield, making them ideal for rural areas
• Many households are now choosing a combination of streaming platforms (for OTT content) and an antenna (to pick up the major network broadcasts and local news and information). This cuts out the need for expensive satellite services, saving most households up to USD 2,000 per year. For instance, the Sukses Indoor HDTV Digital TV Antenna provides a powerful, detachable HDTV amplifier signal booster allowing reception from up to 120 miles away. The filtering technology helps in eliminating interference from cellular and FM signals. Further, it supports programming in 1080p HDTV and 4 K technology.
• Broadcast TV antennas have several advantages over pay-TV services, including inexpensive costs, uncompressed HD signals, consistent service, and a large selection of local channels. These are the key factors projected to propel the global broadcast antenna market forward during the forecast period. Furthermore, improved picture quality such as HD, 2K, and 4K and sporting events in 4K is driving the rise of broadcast antennas.
• Additionally, Amid the COVID-19 pandemic, the penetration of broadcast TV and antennas increased marginally. Over 30% of US broadband households report owning a TV antenna. It is expected to witness an upward trend both in ownership and usage to continue, especially during the pandemic period.

Key Market Trends

Television Type to Hold Highest Market Share

• Broadcast TV antennas offer a wide range of benefits over pay-TV services, some of which are low cost, uncompressed HD signals, uninterrupted services, and a wide range of local channels. These are the key factors expected to drive the growth of the global broadcast antenna market during the forecast period. Moreover, increased picture quality like HD, 2K, 4K, and sports events in 4K are fuelling the growth of broadcast antennas.
• However, the limited channels available, which can be viewed using TV antennas, are comparatively less than other paid subscriptions, which is expected to hamper the market's growth to a certain extent.
• Over the last decade, countries have switched from broadcasting using an older analog television standard to newer digital television (DTV). Generally, however, the same broadcast frequencies are used, so the same antennas can be used for older analog television and can also receive new DTV broadcasts.
• Currently, TV antenna manufacturers are focusing on introducing TV antennas, especially indoor antennas, that support both UHF and VHF functionality and HD content. This trend is expected to gain traction soon.
• Furthermore, within a decade after seeing the last rusty old roof-mounted television antennas finally hauled away to recycling centers, the return of the best TV antenna options to homes has been a surprising turn of events in the world of media along with innovation in the televisions such as smart TVs. Today's antennas are smaller, more streamlined, and are much powerful. Whether for indoor or outdoor installation, many antennas come with built-in amplifiers to boost signals from further afield, making them ideal for rural areas.

North America to Hold Highest Market Share

• The North American region holds a significant market share due to the rapidly increasing number of cable and satellite television channels. Additionally, the increasing internet penetration has allowed broadcasters to provide high-quality content to the viewers, which is one of the primary reasons for the demand for broadcast equipment.
• Furthermore, players provide a simple and reliable option for single or dual-channel fixed polarization applications in the region, where their antennas can be utilized by single or multiple broadcasters for interim or auxiliary usage. The RFStar UHF slotted array antennas are ideally suited when a high-performance antenna is needed, which allows for frequency agility between current and future channel operation.
• Furthermore, the rising cultural diversity across the region is also one of the primary factors that led to an increase in the number of digital channels, which in turn boosts the demand for broadcast equipment in the region. In the region, major players operating in the broadcast and digital media sectors are increasingly innovating new technologies and catering to acquisitions and partnerships.
• Moreover, with international companies exploring the potential in emerging nations, this sector is witnessing increasing investments. Overall, the market is expected to grow at a healthy rate over the forecast period.

Competitive Landscape

The Broadcast Antenna Market is moderately fragmented, with some large and several medium-sized companies offering solutions for media and entertainment. The major players use various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. Some of the key developments in the market are:

• January 2021: Dielectric Communications ME, a unit of SPX Corporation, announced it had signed a definitive agreement to purchase TCI International Inc. The acquisition of TCI by Dielectric expands Dielectric's diverse product offerings to US broadcasters for TV and FM products and overseas broadcasters in the high frequency and medium frequency spectrum.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Market Drivers
• 4.3 Market Restraints
  • 4.3.1 Evolution of Optic Fiber is Expected to Challenge the Antenna Adoption
• 4.4 Industry Value Chain Analysis
• 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Bargaining Power of Suppliers
  • 4.5.4 Threat of Substitute Products
  • 4.5.5 Intensity of Competitive Rivalry
• 4.6 Assessment of Impact of COVID-19 on the Broadcast Antenna Market

5 MARKET SEGMENTATION

• 5.1 Type
  • 5.1.1 Television
  • 5.1.2 FM
• 5.2 Geography
  • 5.2.1 North America
  • 5.2.2 Europe
  • 5.2.3 Asia Pacific
  • 5.2.4 Latin America
  • 5.2.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 TE Connectivity Ltd.​
  • 6.1.2 Jampro Antennas Inc.​
  • 6.1.3 Propagation Systems Inc. (PSI Antenna)​
  • 6.1.4 TCI International Inc.
  • 6.1.5 Twin Engineers Private Limited​
  • 6.1.6 Dielectric Inc.​
  • 6.1.7 OMB Sistemas Electronicos S.A.​
  • 6.1.8 ELETEC Broadcast Transmitters Sarl​
  • 6.1.9 ABE Elettronica s.r.l.​
  • 6.1.10 Electronics Research Inc.​
  • 6.1.11 ALDENA TELECOMUNICAZIONI Srl​
  • 6.1.12 R.V.R. Elettronica S.r.l​
  • 6.1.13 Kathrein Broadcast GmbH​

7 INVESTMENT ANALYSIS

8 MARKET OUTLOOK