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早餐麦片市场增长、趋势和预测 (2023-2028)
市场调查报告书
商品编码
1190143

早餐麦片市场增长、趋势和预测 (2023-2028)

Breakfast Cereals Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 167 Pages | 商品交期: 2-3个工作天内

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简介目录

未来五年，早餐麦片市场预计将以 5.08% 的复合年增长率增长。

市场的增长是由不断变化的饮食习惯和消费者饮食的变化推动的，因为它为容易获得的食物提供了一种方便的解决方案，无需进一步准备就可以优化消费的便利性。由于西方文化对模式的影响而增加。 消费者对日常营养和健康食品的偏好也推动了市场的发展。 此外，便利店的强劲增长推动了品牌知名度，也推动了早餐麦片市场的增长。

早餐麦片市场的增长可归因于一些因素，例如热门麦片细分市场的复苏和对优质产品的需求增加。 热麦片部分包括在食用前加热的产品，粥就是一个典型的例子。 预计未来五年对热麦片的需求将继续增加。

主要市场趋势

对健康和营养食品的需求不断增长

随着时代的发展，消费者的健康意识越来越强，对营养食品的需求越来越大。 消费者发现在他们的饮食中添加高纤维和高蛋白对于保持身体健康和增强免疫力很重要。 Kellogg、Nestle SA 和 General Mills 等公司提供各种口味和类型的营养谷物。 2021 年，由于消费者的高营养需求，General Mills 推出了一系列速溶燕麦片。 对营养谷物的需求在大流行期间增加，并在大流行后继续增长。 对增强免疫力的谷物的需求增长，公司开始开发新产品以响应不断变化的客户需求。

由于城市化进程、中产阶级的壮大、职业女性人数的增加以及可支配收入的增加，全球发达国家和发展中国家对早餐麦片的需求正在增加。 据美国农业部称，早餐麦片在印度的销量增长了 60%。 此外，据 APEDA 称，美国、加拿大和英国的早餐麦片销量将在 2021 年增长。 儘管这些地区的人口仅占世界人口的 6%，但它们加起来占全球早餐麦片消费量的 54%。 因此，对健康和营养食品的需求不断增加正在推动全球早餐麦片市场的发展。

亚太地区发展迅速。

在亚太地区，中国的市场份额最大，其次是日本和澳大利亚。 这是由于早餐麦片消费模式的改变和更健康产品的趋势。 此外，越来越多地采用西方生活方式是推动市场销售的另一个因素。 最近的发展表明早餐麦片细分市场的增长。 在日本等亚洲国家，谷物选择仅限于基本的玉米片和同类产品。 然而，在日本，每年都有公司推出甜味早餐麦片，而且品种越来越多。

磨砂薄片在日本很受欢迎。 与在美国等其他国家/地区销售的磨砂薄片不同，它们含有较少的糖分。 这反映了日本人的健康意识，公司试图通过让他们的早餐麦片更健康来吸引更多的日本消费者。 产品开发是亚太地区早餐麦片市场采用最多的战略之一。 例如，2021 年，Kellogg India 将 Froot Loops 引入其早餐麦片系列，并受益于 COVID 后市场激增导致国内包装产品消费量的增加。 低碳水化合物、高纤维、高谷物、强化早餐谷物产品的开发引发了市场增长，这些产品吸引了注重健康的消费者。

竞争格局

早餐麦片市场竞争激烈，许多国内外公司都在争夺市场份额。 主要参与者包括 Kellogg Company、General Mills Inc.、Nestle SA、Post Holdings Inc. 和 Campbell Soup Company。 领先的市场参与者正在大力投资早餐麦片市场的研发活动，以满足新兴的消费者对更健康、更清洁标籤食品的需求，从而引入新的和创新的变化。 我们还看到公司之间的合作，以战略性地执行独特的营销活动。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 类型
    • 煮熟的麦片
    • RTE 系列
  • 分销渠道
    • 超市/大卖场
    • 便利店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Campbell Soup Company（Freedom Foods）
    • General Mills Inc
    • The Oetker Group
    • Bob's Red Mill Natural Foods
    • Back to Nature's Food Company LLC
    • Calbee Inc,
    • B & G Foods Inc.
    • The Kellogg Company
    • Post Holdings, Inc.
    • Nestle SA

第7章 市场机会今后动向

简介目录
Product Code: 46378

The breakfast cereals market is projected to register a CAGR of 5.08% during the next five years.

The growth of the market increased due to the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumer preference for nutritious and healthy food on a regular basis is driving the market. Moreover, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.

The growth of the breakfast cereal market can be positively attributed to factors such as the resurgence of the hot cereal sector and increasing demand for premium products. The hot cereal sector is made up of products that are heated before eating, with the prime example being porridge. The demand for hot cereals is likely to continue on an upward trajectory over the next five years.

Key Market Trends

Increasing Demand for Healthy and Nutritious Food

Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity. Companies like Kellogg, Nestle SA, and General Mills have a variety of nutritious cereals in various flavors and types. In 2021, General Mills launched a series of instant oatmeal cereals, owing to the high nutrition requirement of consumers. There was an increasing demand for nutritious cereals during the pandemic, and it has continued to grow post-pandemic. The demand for immunity-boosting cereal rose, and companies started innovating new products according to the changing customer demands.

With the rise in urbanization, the growing middle-class population, the increase in the number of working women, and the rise in disposable income, the developed and developing regions across the globe are witnessing a rising demand for breakfast cereals. They are more convenient, unlike complex traditional home-made items, which take much longer to prepare. According to USDA, there was a 60% increase in the sales of breakfast cereals in India. Furthermore, according to the APEDA, in 2021, United States, Canada, and United Kingdom witnessed growth in sales of breakfast cereals. These regions collectively represented 54% of world breakfast cereal consumption despite having only 6% of the global population. Hence, the increase in demand for healthy and nutritious food is driving the breakfast cereal market across the globe.

Asia-Pacific is the Fastest Growing Region

In the Asia-Pacific region, China dominates the market, holding the largest market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption patterns and inclination toward healthier products. Also, the increased adoption of the western lifestyle is one of the driving factors of the market sales. The recent trends indicate the growth in the breakfast cereal segment. In Asian countries like Japan, cereal options were limited to basic cornflakes and comparable items. But every year, companies keep launching a greater variety of sweet and flavored breakfast cereals in Japan.

Frosted flakes are very popular in Japan. It contains less sugar, unlike the frosted flakes sold in other countries like United States. This reflects the health-conscious nature of the Japanese people, and companies are trying to attract a more Japanese consumer base by making breakfast cereals healthy. Product development is one of the most adopted strategies in the Asia-Pacific breakfast cereal market. For instance, in 2021, Kellogg India introduced Froot Loops to its breakfast cereal range to get the benefit of increased in-home consumption of packaged products, owing to the post-covid surge in the market. Product development of low-carb, high-fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers triggered the market's growth.

Competitive Landscape

The breakfast cereals market is competitive in nature, with a large number of domestic and global players competing for market share. Some of the major key players in the market include Kellogg Company, General Mills Inc., Nestle SA, Post Holdings Inc., and Campbell Soup Company. The key market players are significantly investing in research and development activities in the breakfast cereals market to introduce new and innovative variants to meet the emerging consumer demand for healthy and clean labeled foods products. The market also sees collaborations between companies to strategize unique marketing campaigns.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Ready-to-cook Cereals
    • 5.1.2 Ready-to-eat Cereals
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Campbell Soup Company (Freedom Foods)
    • 6.3.2 General Mills Inc
    • 6.3.3 The Oetker Group
    • 6.3.4 Bob's Red Mill Natural Foods
    • 6.3.5 Back to Nature's Food Company LLC
    • 6.3.6 Calbee Inc,
    • 6.3.7 B & G Foods Inc.
    • 6.3.8 The Kellogg Company
    • 6.3.9 Post Holdings, Inc.
    • 6.3.10 Nestle SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS