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市场调查报告书
商品编码
1197993
植物性食品和饮料 - 增长、趋势和预测 (2023-2028)Plant-Based Food and Beverages- Growth, Trends, and Forecasts (2023 - 2028) |
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植物基食品和饮料市场预计在未来五年内以 9.28% 的复合年增长率增长。
随着消费者对健康的关注度越来越高,与素食主义相关的各种健康益处,如降低胆固醇、稳定血糖、减少炎症和支持免疫系统等,已经增加了越来越多的素食文化。人口增加了全球对植物性食品和饮料的需求。 此外,各行各业的公司都在大力投资以获取和开发新的植物基产品。 这主要是由于对植物性产品的需求不断增长。 例如,2021 年 6 月,雀巢在其英国门店推出了植物性豌豆奶。 该产品基于富含蛋白质的黄豌豆。
因此,对植物性饮食的日益偏爱以及主要肉类加工商和製造商愿意以其肉类替代品阵容参与竞争表明植物性食品及其为饮料消费提供了巨大的机会. 预计这一趋势将在预测期内继续增长。
植物性食品和饮料市场的出现凸显了客户需求从动物性产品向植物性产品的转变。 向植物性饮食的逐渐过渡主要受到生态问题、健康意识、伦理或宗教信仰、环境问题和动物权利意识的影响。
此外,消费者对乳製品行业中使用的过敏、激素和不道德的畜牧方法的认识导致素食主义越来越受欢迎。 因此,对植物性食品和饮料的需求不断增加。 这主要是由于消费者认为这些产品比传统食品更健康、更安全。 与此同时,乳製品替代食品具有很大的产品开发空间,并吸引了众多製造商的关注以贡献市场。 因此,食品公司越来越多地投资于满足新颖口味和口味特征的吸引力。 例如,2022年11月,卡夫亨氏推出植物基奶酪片“NotCheese”,这是卡夫亨氏与智利食品科技公司NotCo合资推出的首款产品,预计2023年上市。在美国各地。
植物性食品和饮料在亚太地区越来越受欢迎,包括中国、泰国、越南、日本和澳大利亚。 杜邦最近进行的一项调查发现,超过 75% 的亚太地区消费者希望以与购买肉类相似的价格购买植物性替代品。 另一方面,83% 的受访者认为蛋白质是食用植物性食品和饮料的重要因素。
植物基汉堡、肉类和奶製品替代品深受亚洲人欢迎。 此外,消费者渴望以植物为基础的亚洲美食和清洁标籤饮料,因为他们重视健康、营养和便利。 此外,大豆是目前亚洲消费最广泛的植物性饮料,中国、台湾、日本和泰国均种植了乳製品替代饮料(杏仁奶、燕麦奶、大麻奶、豆浆、米浆等)。正在领导
由于 Danone SA、The Hain Celestial Group Inc.、Conagra Brands Inc.、Nestle SA、Campbell Soup Company、Blue Diamond Growers 等小型跨国公司的存在,市场竞争非常激烈。 这些公司在扩大产能和推出产品以满足全球对植物性食品和饮料日益增长的需求方面处于领先地位。 由于市场的快速发展,包装、广告、注入健康成分等产品创新已成为企业采取的主要策略。
此外,Conagra Brands Inc.、联合利华和 Danone SA 等公司正专注于合作伙伴关係、合併和收购,以利用他们收购的公司的专业知识来增加他们的市场份额和产品组合。。
The plant-based food and beverages market is projected to register a CAGR of 9.28% during the next five years.
Consumers are more aware of their health nowadays, and vegan culture is growing more popular among consumers due to the various health benefits associated with it, such as lowering cholesterol, stabilizing blood sugar, reducing inflammation, and supporting the immune system, thereby increasing the demand for plant-based food and beverages across the globe. Additionally, companies from all sectors are making significant investments to acquire and develop new plant-based products. This is primarily due to the increasing demand for plant-based products. For instance, in June 2021, Nestle launched plant-based pea milk in its UK stores. The product is made from protein-packed yellow peas.
Thus, the growing preference for plant-based diets and the major meat processors and manufacturers announcing their intentions to join the competition with their line of meat alternatives present a massive opportunity for plant-based food and beverage consumption. This trend is expected to keep growing in the forecast period.
The emergence of the plant-based food and beverage market clearly demonstrates a shift in customers' demands from animal-based products to plant-based products. This incremental shift toward a plant-based diet is primarily influenced by ecological concerns, health consciousness, ethical or religious beliefs, and awareness about environmental issues and animal rights.
Furthermore, consumer awareness of allergies, hormones, and unethical animal husbandry practices utilized in the dairy industry has led to an increase in the popularity of veganism. Therefore, the demand for plant-based food and beverages is constantly increasing, mainly due to consumers' perception that these products are healthier and safer than conventional foods. Along with this, dairy alternatives hold wide scope for product development, pulling significant attention from manufacturers to contribute to the market. As a result, food companies are increasingly investing in catering to the appeal that novel flavors and taste profiles provide. For instance, in November 2022, Kraft Heinz launched plant-based cheese slices called NotCheese, which is the first product launched by the joint venture of Kraft Heinz and Chilean food tech firm NotCo and is expected to be rolled out across the United States in 2023.
Plant-based food and beverages are becoming increasingly popular in Asia-Pacific countries such as China, Thailand, Vietnam, Japan, and Australia. According to a recent study conducted by DuPont, over 75% of APAC consumers are willing to spend a similar price spent on meat for plant-based alternatives. Meanwhile, protein has been rated as an essential element by 83% of respondents behind consuming plant-based food and beverages.
Plant-based burgers, meats, and dairy-alternative beverages have been accepted well by Asians. Furthermore, consumers look forward to plant-based Asian cuisines and beverages with clean labels, as they value health and nutrition with convenience. Moreover, soy is currently the most widely consumed plant-based beverage in Asia, with China, Taiwan, Japan, and Thailand leading the growth of dairy-alternative beverages, which include almond milk, oat milk, hemp milk, pea milk, and rice milk.
The market is highly competitive with the presence of small-scale and global companies such as Danone SA, The Hain Celestial Group Inc., Conagra Brands Inc., Nestle SA, Campbell Soup Company, and Blue Diamond Growers. These companies have been the front runners in terms of expansion of their production capacity and product launches to cater to the increasing demand for plant-based food and beverages around the world. Owing to the rapidly developing market, product innovation in terms of packaging, advertisement, and infusion of healthy ingredients is the major strategy adopted by companies.
Furthermore, companies such as Conagra Brands Inc., Unilever, and Danone SA, are also focusing on partnerships, mergers, and acquisitions to expand their market shares and product portfolios by leveraging on the expertise of the acquired companies.