市场调查报告书
商品编码
1461251
美国植物性食品市场评估:依产品类型、依成分、依最终用途、依应用、依分销渠道、依地区、机会、预测(2017-2031 年)United States Plant Based Food Market Assessment, By Product Type, By Source, By End-use, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023年美国植物性食品市场规模为115.1亿美元,预计2024-2031年期间复合年增长率为12.98%。近年来,由于人们对植物性饮食的健康和环境效益的认识不断提高、消费者偏好的变化以及食品技术的进步等因素的推动,该市场呈现出显着的增长。
由于对更健康、更永续的食品选择的需求不断增长,美国植物性食品市场是食品产业中快速成长的部分。植物性食品由植物性成分製成,如蔬菜、水果、谷物、豆类和坚果。这些产品通常不含肉类、乳製品和鸡蛋等动物产品,这对于寻求纯素食、素食和弹性素食的消费者来说是一个有吸引力的选择。全国近 8% 的人口是素食主义者,3% 是严格素食者。植物性食品市场包括多种产品,例如肉类替代品、乳製品替代品、植物性零食和植物性饮料。随着植物性食品需求的增加,市场将不断扩大和发展,为食品产业创造创新和成长机会。
亚麻籽、藜麦、豌豆蛋白、奇亚籽和燕麦等植物性蛋白质来源的广泛使用,为食物增添了营养风味,并提供了牛奶、肉类和鸡蛋的健康替代品。消费者错误地认为植物性食品比普通膳食更贵,而且植物性食品和新鲜农产品的承受能力限制了市场的成长,特别是对于低收入的美国人来说。然而,新进业者和老牌公司可以透过提供创新的解决方案,轻鬆地向此类大众群体提供植物性饮食,从而利用这个市场的潜力。2024 年 3 月,以色列食品科技公司 Yo Egg 开始在美国零售店(主要在洛杉矶)销售不含动物产品的荷包蛋和单面煎蛋。Yo Egg 专营预煮冷冻荷包蛋和可炒或煮的单面蛋。本产品主要由大豆蛋白、鹰嘴豆和葵花籽油组成。
植物性肉类替代品市场可能会获得与牛奶替代品相似的美元占有率
美国植物性食品市场与植物性饮食的日益普及密切相关。近年来,植物性饮食因其众多的健康和环境益处而变得越来越受欢迎。牛奶替代品在美国植物性食品市场中占据很大占有率,这主要是由于乳糖不耐症人群众多。该国近 36% 的人口患有乳糖不耐症。植物奶占美国牛奶市场总量的 15%。由于新推出的植物性肉类替代产品、持续的产品创新以及越来越多的消费者消费天然或有机成分製成的食品,肉类替代品领域将在预测期内获得更广泛的市场占有率。是一个这样做的机会。2024 年 3 月,The Kraft Heinz Company与 TheNotCompany, Inc. 的合资企业 The Kraft Heinz Not Company LLC 发布了首款植物性 Oscar Mayer 产品,以及首款植物性肉类替代品 NotHotDogs 和 NotSausages。这两种产品都为消费者提供了消费者渴望的烟熏、咸味和多汁、浓稠的口感。
提高消费者健康意识
近年来,由于消费者对更健康、更永续食品的需求不断增长,美国植物性食品的使用量显着增加。全国各地的超市和餐厅都在透过库存更多植物性食品来应对这一需求,包括植物性肉类替代品、不含乳製品的牛奶和纯素起司。植物性替代品具有多种健康益处,包括控制血糖水平和降低胆固醇水平。此外,主要食品公司开始推出传统肉类和乳製品的植物性替代品,进一步扩大植物性选择的可用性。
本报告研究和分析了美国植物性食品市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
United States plant-based food market is expected to witness a CAGR of 12.98% during the forecast period 2024-2031F and was valued at USD 11.51 billion in 2023. The market has experienced significant growth in recent years, fuelled by factors such as increasing awareness of the health and environmental benefits of plant-based diets, changing consumer preferences, and advancements in food technology.
The United States plant-based food market is a rapidly growing segment of the food industry, driven by a rising demand for healthier and more sustainable food options. Plant-based food products are made from ingredients that are derived from plants, such as vegetables, fruits, grains, legumes, and nuts. These products are typically free from animal products such as meat, dairy, and eggs, making them an appealing choice for consumers looking for vegan, vegetarian, or flexitarian options. Nearly 8 percent of the county's population is vegetarian and 3 percent vegan. The plant-based food market includes a wide range of products such as meat alternatives, dairy alternatives, plant-based snacks, and plant-based beverages. As the demand for plant-based food products continues to rise, it is likely that the market will continue to expand and evolve, presenting opportunities for innovation and growth in the food industry.
The wider availability of plant protein ingredients such as flaxseed, quinoa, pea proteins, chia and oats are adding nutritional flavours in food making them a healthier alternative to milk, meat, and eggs. Consumer's misconception of plant-based meals being more expensive than the regular meal options and accessibility to buy plant-based food and fresh produce, especially for the lower -income Americans hinders the market growth to a limited extent. Although, new entrants as well as existing players can tap this market potential by bringing in innovative solutions to provide easy accessibility of plant-based meals to this mass group. In March 2024, Yo Egg, an Israeli food technology firm, began selling its vegan poached eggs and sunny-side-ups at US retail locations, with the primary focus on Los Angeles. Yo Egg specialises in precooked frozen poached and sunny-side-up eggs that are ready to fry or boil. The products are composed primarily of soy protein, chickpeas, and sunflower oil.
Plant Based Meat Segment May Capture Similar Dollar Share as of Daily Alternatives
The United States plant-based food market is closely linked to the growing popularity of plant-based diets, which have become increasingly popular in recent years due to their numerous health benefits and environmental advantages. Dairy alternatives hold a prominent share in the plant-based food market in the United States mainly owing to a large lactose intolerant population. Nearly 36% of the country's population is lactose intolerant. Plant based milk captures 15% of the total milk market in the US. Newly launched plant-based meat products, continuous product innovation and increasing consumer adoption of consuming food made of natural or organic food ingredients tend to open door of opportunity for meat substitutes segment to hold a wider market share during the forecast period. In March 2024,the first plant-based Oscar Mayer products and the first plant-based meat invention from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc., were introduced by The Kraft Heinz Not Company LLC as NotHotDogs and NotSausages. Both the products provide smoky and savoury taste experience to the consumers with juicy and thick bites that they crave for.
Increasing Consumer Preference for Healthier Diets
The availability of plant-based food products has increased significantly in recent years in the United States, driven by growing consumer demand for healthier and more sustainable food options. Supermarkets and restaurants across the country have responded to this demand by increasing their offerings of plant-based products, including plant-based meat alternatives, dairy-free milk, and vegan cheese. Plant based alternatives offers various health benefits such as controlled blood sugar, and lowered cholesterol level. Moreover, large food companies have started to introduce plant-based alternatives to traditional meat and dairy products, further expanding the availability of plant-based options. For instance, in February 2024, Califia Farms launched a plant-based milk, Califia Farms Complete, which contains nutrients, protein, amino acid and lesser sugar as compared to dairy-based milk. The product is made using a mixture of chickpea, pea, and fava bean protein.
This trend is expected to continue in the coming years as consumers become more health and environmentally conscious and seek out alternative protein sources. As the availability of plant-based products continues to increase, it is likely that the plant-based food market will continue to grow in the United States. The US retail sales for plant-based foods was USD 8 billion in 2022 out of which the plant-based milk category accounted to USD 2.8 billion with more than 40 percent of the household penetration.
Impact of COVID-19
The COVID-19 pandemic has had a mixed impact on the plant-based food market in the United States. On the one hand, the pandemic has raised awareness among consumers about the importance of a healthy and balanced diet, which has led to increased interest in plant-based foods. As a result, sales of plant-based food products have generally remained strong throughout the pandemic. However, the pandemic has also disrupted supply chains and led to shortages of certain plant-based products, such as tofu and tempeh. In addition, the closure of restaurants and other food service establishments has led to a decline in demand for plant-based products in these sectors.
Key Players Landscape and Outlook
The market for plant-based foods in the United States is fragmented, with a number of small- and medium-sized businesses as well as recent entrants. Prominent players include Amy's Kitchen, Inc., Beyond Meat, INC., Impossible Food, Inc., Boca Foods Company (Kraft Foods, Inc.), Hormel foods Corporation, Morning Star Farms (Kellogg Na Co.), and The Hain Celestial Group, Inc. among others. To increase their product offerings and worldwide footprints, these players put numerous tactics into practice. New product releases, collaborations, agreements, partnerships, and acquisitions are the primary business tactics used by the majority of enterprises in the market for plant-based foods. In March 2024, Beyond Meat, INC. announced the launch of a redesigned and extended range of Beyond Crumbles in the United States, available in three delicious flavours, with low saturated fat content, and satisfying the nutritional requirements of both the Better Choices for Life and Heart-Check Food Certification Programmes from the American Diabetes Association and the American Heart Association, respectively.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work