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市场调查报告书
商品编码
1198432
汤市场 - 增长、趋势和预测 (2023-2028)Soup Market - Growth, Trends, and Forecasts (2023 - 2028) |
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预计未来五年汤市场的复合年增长率为 2.9%。
产品种类的增加、健康和保健产品的消费以及市场参与者的积极促销预计将促进汤市场的增长。 此外，对更健康食品的需求不断增长预计会增加对汤的需求。 速溶汤、干汤和超高温灭菌汤预计将在预测期内主导汤市场，原因是更方便的准备和更忙碌的生活方式推动消费者对这些产品的需求不断增加。
对具有特定认证和健康声明的汤的需求也大幅增加，尤其是在遵循特定饮食习惯的消费者中。 消费者愿意为这种注重健康的产品支付额外费用，这最终补充了研究市场。 这种趋势广泛推动了标有有机、纯天然和不含添加物的汤的销售。 此外，方便食品增长强劲，尤其是在中高收入消费者中。 这是由于女性劳动力的增加以及全球对快餐和便餐的需求不断增加。 因此，预计在预测期内市场增长率将增加。
汤品市场趋势
对方便食品的需求不断增长
新文化的影响和不断上升的烹饪趋势极大地推动了汤品市场。 与夏季相比，消费者更倾向于在冬季购买汤品，因此市场的销量也呈现季节性激增。 过去几年，产品种类的增加、健康和保健产品的消费以及市场参与者的积极促销促进了市场的增长。 对健康食品的需求不断增长预计将推动该地区对汤的需求，该地区在所研究的市场中占有相当大的份额。
生活方式的改变正在响应对方便食品不断增长的需求。 作为一种更健康、更美味的食品替代品，汤的便利性支持消费者快节奏的生活方式。 此外，随着对方便食品的需求增加，企业越来越多地推出便于食用和处理的包装形式。 例如，金宝汤提供了一杯可以在微波炉中加热的汤，而且包装比普通的粉状汤包更合适。 此外，该领域的多家公司正在推出产品并增加产品线。 例如，2022 年 9 月，Pacific Foods 推出了新的有机罐装即食汤和辣椒，采用可无限回收、无双酚 A 内衬的包装。
北美占据市场份额
在优质、清洁标籤和新口味的推出的推动下，人们对汤作为更健康食品的看法发生了变化，人们更喜欢将汤作为快餐，这推动了北美地区的市场增长。预计 推动北美汤品市场增长的主要因素是美国和加拿大等国家人们日益忙碌的生活方式，他们选择即食食品。 此外，製造商为迎合当前零食趋势而对汤产品进行创新，以及储备适合客户的汤品类型，都在促进这些国家的销售。 例如，2022 年 7 月，Upton's Naturals 在美国推出了三种新的美味素食即食汤，可以在炉子上或微波炉中烹製。 此外，加拿大市场外籍人口众多，因此对具有多种民族风味的汤有需求。 因此，新兴国家正专注于开发和销售更健康、更令人难忘的汤品。
还有邹普！ 几家餐馆和快餐连锁店，例如和 Tim Hortons，正在推出他们的流行汤的零售系列。 例如，2022 年 1 月，Zoup! Eatery 推出了“Zoup! Good, Really Good (R) Soups”，这是一系列不含麸质、人造成分和防腐剂的优质汤和肉汤，具有 Zoup 的家常味道！
汤品市场竞争分析
由于国际和地区参与者众多，汤品市场是一个竞争激烈的市场。 该市场是一个整合市场，主要参与者包括金宝汤公司、联合利华、通用磨坊、雀巢公司和卡夫亨氏公司，拥有大量市场份额。 公司根据价格、质量、原材料和促销等标准进行竞争。 因此，每家公司都专注于战略举措，以获得显着的市场份额。 此外，这些公司正在进行研发 (R&D)，以开发符合消费者需求的具有创新口味和成分的产品，以扩大其市场占有率并保持其地位。正在增加对
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动因素
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按类型
- 罐头食品和腌製食品
- 代字号
- 干燥
- 冰雪奇缘
- 即时
- 超高温灭菌
- 按类别
- 素汤
- 杂粮汤
- 按包裹
- 罐头食品
- 在一个袋子里
- 其他包
- 按分销渠道
- 超市/大卖场
- 便利店
- 网上购物
- 其他分销渠道
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 沙特阿拉伯
- 其他中东地区
- 北美
第六章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- The Campbell Soup Company
- Unilever PLC
- Nestle SA
- The Kraft Heinz Company
- Premier Foods Group Limited
- Ottogi Co. Ltd
- General Mills Inc.
- Conagra Brands Inc.
- Tideford Organic Foods Limited
- Upton's Naturals Co.
- WA Baxter & Sons（Holdings）Limited
- B&G Foods Holding Corp.
第7章 市场机会今后动向
The soup market is projected to witness a CAGR of 2.9% in the upcoming five years.
Increasing product varieties, consumption of health and wellness products, and active promotions by market players are expected to contribute to the growth of the soup market. Moreover, the growing demand for healthier food products is expected to boost the demand for soups. Instant, dehydrated, and UHT soups are expected to dominate the soup market during the forecast period due to their ease of preparation and the increasing consumer demand for such products, driven by busier lifestyles.
Additionally, there has been a substantial surge in demand for soups selling specific certifications and health claims, especially among consumers monitoring a particular diet. Consumers are willing to pay extra for such health-oriented products, eventually supplementing the studied market. The trend has extensively boosted the sales of soups labeled with organic, made-with-natural ingredients, and free-from claims. Furthermore, there has been a significant rise in convenience food products, particularly among middle-to-higher-income consumers. The surge can be attributed to the rising women's workforce and their growing demand for quick and time-saving meal options worldwide. This is set to boost market growth in the forecast period.
Soup Market Trends
Increasing Demand for Convenience Food
The new cultural influences and rising culinary trends have significantly boosted the soups market. The market also witnesses a seasonal sales surge, as consumers tend to buy soups more during the winters when compared to the summers. The increasing product varieties, consumption of health and wellness products, and active promotions by the market players have contributed to the market's growth over the past few years. The rising demand for healthy food products is expected to boost the demand for soups in the region, which accounts for a significant share of the market studied.
The changing lifestyle caters to the increasing demand for convenience food. The convenience of soups, healthier and tastier food alternatives, supports the fast-paced lifestyle of consumers. Moreover, with the increased demand for convenience food, companies are increasingly coming up with convenient packaging formats to consume and dispose of. For example, Campbell offers soup in microwavable cups, making it a more suitable packaging format than powdered soup in regular packets. Additionally, various companies operating in the segment are coming up with product launches and increasing their product offerings. For instance, in September 2022, the new organic canned ready-to-eat soups and chilis packed in infinitely recyclable non-BPA lined packaging were launched by Pacific Foods.
North America Holds Prominent Share
The changing perception of soups as a healthier food choice and preference toward soup as a quick meal, supported by the launch of premium, clean-label, and novel flavors, are expected to propel the market's growth in the North American region. The major factor driving the growth of the North American soup market is the increasingly busy lifestyle of people in countries like the United States and Canada, where people opt for ready-to-go meals. Additionally, innovation in soup products by manufacturers, in line with the current snacking trends, and stocking the right soup variety for their customers are driving sales in these countries. For instance, in July 2022, Upton's Naturals introduced three new flavorful vegan Ready-to-Eat soups that can be cooked on a stovetop or microwaved in the United States. There is also a demand for soups with different ethnic flavors in the Canadian market, owing to the higher ex-pat population in the country. Key players are thus, focusing on the development and launch of healthier and memorable soup options in the country.
Moreover, some of the restaurants and fast-food chains, such as Zoup! & Tim Hortons are launched their retail line of popular soups. For instance in January 2022, Zoup! Eatery, a local restaurant chain, launched Zoup! Good, Really Good® Soups, a line of premium soups and broths free of gluten, artificial ingredients, and preservatives, and features one of Zoup!'s homestyle bases
Soup Market Competitor Analysis
The soup market is highly competitive due to numerous international and regional players. The market has prominent players, such as Campbell Soup Company, Unilever, General Mills, Nestle SA, and The Kraft Heinz Company, who hold a significant market share, making it a consolidated market. Companies are competing based on price, quality, ingredients, and promotions. Therefore, they are focused on strategic initiatives to achieve prominent market shares. Additionally, these companies are increasing their investments in research and development (R&D) to develop products with innovative flavors and ingredients in line with consumer needs to expand their presence and maintain their position in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Canned/Preserved
- 5.1.2 Chilled
- 5.1.3 Dehydrated
- 5.1.4 Frozen
- 5.1.5 Instant
- 5.1.6 UHT
- 5.2 By Category
- 5.2.1 Vegetarian Soup
- 5.2.2 Non-vegetarian Soup
- 5.3 By Packaging
- 5.3.1 Canned
- 5.3.2 Pouched
- 5.3.3 Other Packaging
- 5.4 By Distribution Channel
- 5.4.1 Supermarkets/Hypermarkets
- 5.4.2 Convenience Stores
- 5.4.3 Online Retail Stores
- 5.4.4 Other Distribution Channels
- 5.5 Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.1.3 Mexico
- 5.5.1.4 Rest of North America
- 5.5.2 Europe
- 5.5.2.1 Spain
- 5.5.2.2 United Kingdom
- 5.5.2.3 Germany
- 5.5.2.4 France
- 5.5.2.5 Italy
- 5.5.2.6 Russia
- 5.5.2.7 Rest of Europe
- 5.5.3 Asia-Pacific
- 5.5.3.1 China
- 5.5.3.2 Japan
- 5.5.3.3 India
- 5.5.3.4 Australia
- 5.5.3.5 Rest of Asia-Pacific
- 5.5.4 South America
- 5.5.4.1 Brazil
- 5.5.4.2 Argentina
- 5.5.4.3 Rest of South America
- 5.5.5 Middle East & Africa
- 5.5.5.1 South Africa
- 5.5.5.2 Saudi Arabia
- 5.5.5.3 Rest of Middle East & Africa
- 5.5.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 The Campbell Soup Company
- 6.3.2 Unilever PLC
- 6.3.3 Nestle SA
- 6.3.4 The Kraft Heinz Company
- 6.3.5 Premier Foods Group Limited
- 6.3.6 Ottogi Co. Ltd
- 6.3.7 General Mills Inc.
- 6.3.8 Conagra Brands Inc.
- 6.3.9 Tideford Organic Foods Limited
- 6.3.10 Upton's Naturals Co.
- 6.3.11 WA Baxter & Sons (Holdings) Limited
- 6.3.12 B&G Foods Holding Corp.
