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市场调查报告书
商品编码
1536919

产品资讯管理：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Product Information Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3个工作天内

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简介目录

产品资讯管理市场规模预计到2024年为156.2亿美元，预计到2029年将达到319.8亿美元，在市场估计和预测期间（2024-2029年）复合年增长率为15.41%。

产品资讯管理-市场

产品资讯管理 (PIM) 解决方案集中和管理公司的产品讯息，确保产品资料的单一、准确视图。 PIM 提供了一个集中平台，用于经济高效地管理有关公司产品和服务的资料。

主要亮点

  • 集中产品管理提高了零售商、製造商和批发商的解决方案使用率。 PIM 有助于保持从不同来源获得的产品资料的一致性和质量，并将其整合到一个通用资料库中。透过简化内部和外部行销流程，PIM 软体越来越多地被跨行业采用，从而提高客户满意度和全通路体验。
  • 随着资料生成的显着增加，资料和资讯已成为组织和企业的支柱。除了储存和传输产品资料外，PIM还可以提高整体资料质量，鼓励资料审核，提高产品资讯的准确性。透过减少跨多个系统管理冗余资讯的需要，资料品质和一致性自然会提高。政府法规正在帮助扩大 PIM 市场，特别是在医疗保健和线上业务解决方案方面。
  • 由于 COVID-19 大流行的影响，电子商务显着增长，显示 PIM 解决方案的成长和采用。网路零售的持续成长对采用电子商务系统产生了巨大的需求。电子商务系统提供企业资源规划、供应链管理、客户关係管理系统，满足客户对即时产品资讯日益增长的需求。拥有多种产品的公司在其产品目录中使用复杂的分类。
  • 数位商务的复杂性涉及许多公司简化产品资讯到下游通路的创建、维护和发布。 PIM使许多管道和媒体可以轻鬆传播讯息。因此，各种最终用户都采用该软体来管理大量的产品内容。因此，电子商务带来的资料管理日益复杂，显着增加了对PIM软体的需求。
  • 资料外洩可能会损害公司的信任和声誉，进而降低客户的信任和忠诚度。因此，如果组织认为 PIM 等新系统有潜在的资料安全和隐私威胁，他们可能会犹豫是否采用 PIM 等新系统。这种不情愿在医疗保健和金融等消费者信任至关重要的行业中尤其明显。
  • 然而，确实，虽然资料外洩的增加可能不会直接抑制 PIM 市场，但它确实给考虑采用 PIM 解决方案的公司带来了挑战和考虑。解决资料安全和隐私问题对于在当今资料主导的业务环境中培养信任、确保合规性和推动 PIM 系统的采用至关重要。

产品资讯管理市场趋势

零售业成长

  • 由于人们越来越注重改善客户体验，并且预计零售和电子商务领域将采用人工智慧 (AI) 和零售分析工具，因此零售和电子商务行业中产品资讯管理 (PIM) 的采用正在不断增长。
  • 数位化使客户能够从各种资讯来源获取产品资讯。此外，随着电子商务的大规模成长，客户的偏好和行为也发生了显着变化。此外，随着行动和人工智慧领域与智慧资料分析的融合，世界各地的零售商都可以体验到有助于其业务的准确分析。
  • 据 Shopify 称，大约 62% 的网路用户表示过去的客户体验和服务对他们未来的购买决策产生了重大影响。到 2026 年，电子商务销售额预计将超过 8.1 兆美元，目前全球有 1,200 至 2,400 万家电子零售店。
  • IBEF 预计，到 2026年终，印度电子商务市场规模将从 2017 年的 385 亿美元增至 2,000 亿美元。该行业的快速成长主要是由互联网和智慧型手机普及率的提高所推动的。印度持续推动数位转型，该国网路用户总数预计将增加。据印度互联网和行动协会称，印度有超过 8.2 亿活跃网路用户。其中一半以上（约 4.42 亿）用户来自农村地区。 2023年，网路普及率与前一年同期比较增长8%。
  • 客户转换是零售商面临的关键挑战，零售商面临着透过提供存取产品资讯的全面解决方案来加强资讯供应链并吸引授权消费者的挑战。 PIM 解决方案管理这些资讯并为企业提供竞争优势。 PIM 也用于管理从各种来源产生的资料。
  • 实体店在管理新旧产品的添加方面面临挑战。各种实体店也透过将产品转移到线上销售管道来扩大客户范围。这增加了向客户提供一致、完整和准确的产品资讯的需求，从而推动了 PIM 解决方案在零售业的采用。

亚太地区预计将出现显着成长

  • 由于中小型组织的发展以及对云端和 PIM 等资料管理技术的投资增加，亚太地区预计将出现最高的成长。
  • 由于客户期望不断提高和竞争加剧，该地区的软体公司面临着透过数位转型变得更加敏捷和提高效率的巨大压力。这为市场创造了机会。中国和印度等国家电子商务行业的成长正在推动市场成长。国际销售对于在线零售商来说变得越来越重要。
  • 中国正在经历一个快速发展的电子商务市场，这是由消费者对网路购物的偏好不断增加、替代付款解决方案的激增、具有丰厚折扣的一日宣传活动等网路购物活动以及物流基础设施的改善所推动的，这是不断增长的市场之一。推动市场成长的主要因素之一是快速都市化。互联网普及率的提高以及智慧型手机、笔记型电脑和平板电脑等用于访问电子商务网站的设备也在推动市场成长。电子商务允许公司在不维持实体存在的情况下开展业务，从而节省基础设施、通讯和管理费用。
  • 据印度投资局称，印度电子商务产业的成长得益于智慧型手机普及率的提高、富裕程度的提高和资料通讯费用下降等因素，这些因素推动了电子商务的成长。
  • 印度是全球第二大网路市场，到 2022 年将拥有超过 9 亿用户和 1,259.4 亿 UPI 交易。到2025年，印度社会经济规模将达到16-200亿美元，复合年增长率为55%-60%。 2024年和2026年，印度电商市场预计将分别达到1,110亿美元和2,000亿美元。印度在过去三年中增加了 1.25 亿线上消费者，预计到 2025 年将再增加 8,000 万人。
  • 因此，该地区拥有重要的零售市场以及先进技术的采用，这将在预测期内提高市场成长率。

产品资讯管理产业概况

产品资讯管理市场与多个全球和区域参与者竞争激烈。儘管该市场对新参与企业的进入障碍很高，但一些新参与企业正在推动市场发展。其中包括 Informatica LLC、SAP SE、Salsify Inc.、Syndigo LLC、InRiver AB 等。

  • 2024 年 2 月，产品体验管理 (PXM) 平台 Salsify 推出了新版本的 Salsify 平台，可协助品牌製造商、经销商和零售商在数位货架上获胜，该平台可提高客户可从产品体验中实现的商业价值管理业务宣布全面推出 Salsify PXM Advance。
  • 2024 年 1 月，IBM 宣布与 SAP 合作开发解决方案，利用生成式 AI 协助消费品和零售业的客户增强供应链、财务业务、销售和服务。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争程度
  • 评估 COVID-19 大流行对产品资讯管理市场的影响

第五章市场动态

  • 市场驱动因素
    • 对更好的客户服务的需求不断增长
    • 对集中式资料管理工具的需求不断增长
  • 市场限制因素
    • 资料外洩案例增加

第六章 市场细分

  • 按发展
    • 云
    • 本地
  • 按服务
    • 解决方案
    • 按服务
  • 按最终用户产业
    • BFSI
    • 媒体娱乐
    • 零售
    • 能源/公共产业
    • 卫生保健
    • 资讯科技/通讯
    • 运输/物流
    • 其他最终用户产业
  • 按地区*
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲/纽西兰
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • SAP SE
    • Salsify Inc.
    • Syndigo LLC
    • Informatica LLC
    • InRiver AB
    • Stibo Systems Inc.
    • Precisely Holdings LLC
    • Insight Software
    • IBM Corporation
    • Pimcore GMBH
    • Akeneo SAS
    • Plytix Limited
    • Acquia Inc.

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 62387

The Product Information Management Market size is estimated at USD 15.62 billion in 2024, and is expected to reach USD 31.98 billion by 2029, growing at a CAGR of 15.41% during the forecast period (2024-2029).

Product Information Management - Market

Product information management (PIM) solutions unify and manage a business' product information to secure a single accurate view of product data. PIM offers a centralized platform to manage data on a business's products and services cost-effectively.

Key Highlights

  • The management of products in a central space increases the use of solutions by retailers, manufacturers, and wholesalers. PIM contributes to maintaining the consistency and quality of product data obtained from a variety of sources and consolidating them into one common database. By streamlining internal and external marketing processes, the growing adoption of PIM software in various vertical industries delivers improved customer satisfaction and omnichannel experiences.
  • With the massive growth in data generation, data and information have become the backbone of organizations and businesses. In addition to storing and transferring product data, PIMs bolster overall data quality, encourage data audits, and can improve the accuracy of the product information. Data quality and consistency are naturally improved by reducing the need to manage redundant information in multiple systems. Government regulations are instrumental in augmenting the PIM market, particularly across healthcare and online business solutions, owing to the need for a centralized system to hold the data and processes and manage the launch and update of products.
  • With the impact of the COVID-19 pandemic, e-commerce has significantly grown, indicating growth and adoption of PIM solutions. A continuously growing number of internet sales generates huge demand for adopting an eCommerce system. This e-commerce system offers Enterprise Resource Planning systems, Supply Chain Management Systems, and Customer Relationship Management Systems to meet customers' growing demand for real-time product information. Companies with a wide range of products have sophisticated categorizations in their product catalogs.
  • This complex nature of digital commerce engages many companies to streamline product information creation, maintenance, and publication to downstream channels. PIM makes it easy for many channels and media to disseminate information. Thus, various end users are adopting this software to manage a large amount of product content. Therefore, the demand for PIM software has shown a considerable rise because of the growing complexity of data management resulting from electronic commerce.
  • Data breaches have the potential to undermine the trust and reputation of businesses, resulting in diminished customer confidence and loyalty. Consequently, organizations might be hesitant to adopt new systems like PIM if they perceive them as potential data security and privacy threats. This reluctance could be particularly pronounced in industries where consumer trust is paramount, such as healthcare or finance.
  • However, while the rise in data breaches may not directly restrain the PIM market, it does introduce challenges and considerations for businesses contemplating the adoption of PIM solutions. It is crucial to address data security and privacy concerns to cultivate trust, ensure compliance, and promote the adoption of PIM systems in the contemporary data-driven business landscape.

Product Information Management Market Trends

Retail Sector to Witness Growth

  • The adoption of product information management (PIM) is expected to gain market in the retail and e-commerce industry due to the growing focus on enhancing customer experience and the adoption of artificial intelligence (AI) and retail analytics tools in the retail and e-commerce sector.
  • Owing to digitization, customers have the power to access product information through various sources. Also, with the massive growth in e-commerce, customer preferences and behaviors have changed drastically. Moreover, as the world of mobility and artificial intelligence combines with smart data analytics, retailers across the world can experience accurate analytics that are useful for their business.
  • According to Shopify, around 62% of internet users concur that past customer experience and service have significantly influenced their future purchase decisions. E-commerce sales are expected to surpass USD 8.1 trillion in 2026, and there are currently 12 to 24 million e-retail stores globally.
  • Additionally, according to the IBEF, the Indian e-commerce market is set to reach USD 200 billion by the end of 2026, from USD 38.5 billion in 2017. This industry's rapid growth is primarily triggered by increasing internet and smartphone penetration. The continuing digital transformation in India is expected to increase the country's total internet user base. As per the Internet and Mobile Association of India, India has more than 820 million active Internet users. Over half of them, around 442 million, come from rural parts of the country. In 2023, internet penetration grew eight percent year-on-year.
  • Customer conversion is a significant challenge for retailers, and they are competing to engage the empowered consumer by providing them with a comprehensive solution for accessing product information, thereby enhancing the information supply chain. PIM solutions maintain a tab on such information and offer enterprises a competitive advantage. PIM is also used to manage data generated from various sources.
  • The brick-and-mortar stores are challenged with managing old and new product additions. Also, various brick-and-mortar stores are expanding their customer reach by moving their products to online sales channels. Hence, the need for consistent, complete, and accurate product information to customers has gained increased importance, which is instrumental in driving the adoption of PIM solutions in the retail industry.

Asia Pacific Expected to Register Major Growth

  • Asia-Pacific is expected to witness the highest growth owing to the development of small and medium-sized organizations and increasing investment in cloud and data management technologies such as PIM.
  • Software companies in the region are facing high pressure to increase agility and improve efficiency through digital transformation, owing to customers' rising expectations and high competition from other players. This creates an opportunity for the market. The growth of e-commerce industries in countries such as China and India positively drives the market's growth. International sales are becoming more important for each online retailer.
  • China is one of the nations where the e-commerce market is growing rapidly due to the increasing consumer preference for online shopping, the proliferation of alternative payment solutions, online shopping events, such as single-day offers with lucrative discounts, and improved logistic infrastructure. One of the primary factors driving the market's growth is rapid urbanization. Additionally, rising internet penetration and devices such as smartphones, laptops, and tablets to access e-commerce websites boost the market's growth. E-commerce allows businesses to conduct business without maintaining a physical presence, saving money on infrastructure, communication, and overhead.
  • According to Invest India, the e-commerce sector in India is growing based on factors such as increased smartphone penetration, increased affluence, and low data prices, which are driving e-commerce growth.
  • India is the 2nd largest internet market globally, with over 900 million users and 125.94 billion UPI transactions in 2022. In FY 2025, India's social economy could reach USD 16 to USD 20 billion, growing at a compound annual growth rate of 55% to 60%. By 2024 and 2026, the Indian e-commerce market is expected to reach USD 111 billion and USD 200 billion, respectively. India has gained 125 million online shoppers in the last three years, with another 80 million expected by 2025.
  • Therefore, the presence of a significant retail market in the region alongside the adoption of advanced technologies is set to bolster the market growth rate during the forecast period.

Product Information Management Industry Overview

The product information management market is highly competitive and fragemented as it comprises several global and regional players in the competitive market space. Although the market poses high barriers to entry for new players, several new entrants have gained traction. Some of the players include Informatica LLC, SAP SE, Salsify Inc., Syndigo LLC, and InRiver AB.

  • In February 2024, Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced the general availability of Salsify PXM Advance, a new version of the Salsify platform that raises the business value customers can achieve from their product experience management operations.
  • In January 2024, IBM announced a collaboration with SAP to develop solutions to help clients in the consumer-packaged goods and retail industries enhance their supply chain, finance operations, sales, and services using generative AI.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Degree of Competition
  • 4.3 Assessment of the Impact of the COVID-19 Pandemic on the Product Information Management Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Better Customer Service
    • 5.1.2 Growing Demand for Centralized Data Management Tools
  • 5.2 Market Restraints
    • 5.2.1 Increasing Data Breaching Cases

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By Offering
    • 6.2.1 Solution
    • 6.2.2 Services
  • 6.3 By End-user Industry
    • 6.3.1 BFSI
    • 6.3.2 Media and Entertainment
    • 6.3.3 Retail
    • 6.3.4 Energy and Utilities
    • 6.3.5 Healthcare
    • 6.3.6 IT and Telecommunications
    • 6.3.7 Transportation and Logistics
    • 6.3.8 Other End-user Industries
  • 6.4 By Geography***
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 SAP SE
    • 7.1.2 Salsify Inc.
    • 7.1.3 Syndigo LLC
    • 7.1.4 Informatica LLC
    • 7.1.5 InRiver AB
    • 7.1.6 Stibo Systems Inc.
    • 7.1.7 Precisely Holdings LLC
    • 7.1.8 Insight Software
    • 7.1.9 IBM Corporation
    • 7.1.10 Pimcore GMBH
    • 7.1.11 Akeneo SAS
    • 7.1.12 Plytix Limited
    • 7.1.13 Acquia Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS