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市场调查报告书
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1632083

全球 3D 虚拟平台 -市场占有率分析、产业趋势/统计、成长预测 (2025-2030)

Global 3D Virtual Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

全球 3D 虚拟平台市场预计在预测期内复合年增长率为 13.5%

全球3D虚拟平台-市场-IMG1

主要亮点

  • 虚拟实境主要是利用软体技术来创造模拟环境。 VR 让使用者沉浸在体验中。这意味着用户可以与 3D 世界进行身临其境的交互，而不是看着眼前的显示器萤幕。科技透过模拟尽可能多的感官（包括视觉、触觉、听觉和嗅觉）改变了世界。
  • 3D虚拟平台向使用者描述了一个局部虚拟环境。该平台采用半穿透技术，可提供逼真的 3D 图形。这种虚拟实境主要用于活动以及教育和培训目的。高解析度显示器、投影机、功能强大的电脑或硬模拟器用于部分再现真实机器的形式和功能。
  • 医疗产业也积极采用3DVR技术，一些高阶医疗机构利用电脑产生的影像进行各种诊断。例如，2022年6月，医疗技术提供者Novard宣布其VisAR医疗技术扩增实境手术导引系统获得FDA核准用于精准引导术中脊椎手术。该系统将患者影像资料转换为透过光学面罩可见的3D全像图，并以亚毫米精度将其迭加到患者身上。
  • 卡达航空于 2022 年 6 月宣布，很快将为其元宇宙平台 QVerse 引入新功能。该公司计划将 NFT 机票购买等功能整合到其虚拟实境平台中。该平台是使用 Epic Game 的虚幻引擎创建的，这是最先进的 3D 创作工具之一。
  • COVID-19 大流行推动了产业的数位转型，企业更加关注与客户和消费者互动的数位平台。虚拟实境还可以捕捉不同的办公环境，例如在虚拟实境平台上举行会议，以及透过虚拟实境举行多个品牌和产品发布会。教育和医疗保健领域也成为目标，因为这些产业在这场大流行期间正在经历数位转型。例如，2020 年 1 月，联邦紧急灾难管理署(FEMA) 推出了名为 IMMERSED 的虚拟实境体验。新系统使人们能够体验现实生活中类似洪水的情况，并帮助当局製定减灾计划。透过虚拟财产采取行动可以减少生命和财产损失。在此类灾难中使用虚拟实境可能有助于在大流行的背景下提供不利的解决方案。

3D虚拟平台市场趋势

医疗产业推动市场成长

  • 在医疗产业，对 3D 虚拟平台的需求不断增加，以缓解患者的某些医疗状况，并为医疗专业人员提供更好、更有吸引力的培训解决方案。
  • 医疗VR技术公司也见证了VR技术平台在医疗领域的成长。例如，2021 年 11 月，疼痛管理治疗虚拟实境新兴企业和供应商 AppliedVR 宣布筹集 3,600 万美元，用于增强其虚拟实境平台，以支援更多医疗保健公司。
  • 该公司的虚拟平台使用护目镜和耳机创建身临其境的3D虚拟世界，可以帮助减轻分娩时的阵痛、减轻烧烫伤​​疼痛以及减轻癌症治疗期间静脉输液期间的不适。
  • 受访的市场中的主要企业希望与竞争对手建立更多的伙伴关係。透过这种合作关係，我们可以提高 3D 虚拟平台在医疗保健领域的采用率。例如，2022 年 5 月，PrecisionOS 宣布与西门子 Healthineers 合作，推出身临其境型虚拟实境（VR）培训。此模组允许外科医生和技术人员使用西门子 Health Inears 移动 3D C 臂 Cios Spin 练习术中品管和手术工作流程指导。 PrecisionOS VR 软体可让外科医生在超现实环境中进行逼真的协作练习和行动。
  • 同样，2022 年 4 月，基础手术平台 FundamentalVR 宣布在其触觉 VR 医学模拟套件中添加血管内手术。这些功能为个人提供了探索患者病例、解剖结构、手术、设备等所需的动态环境，以实现他们的学习目标。

预计北美将占据主要份额

  • 北美见证了 3D 虚拟平台市场的巨大进步，美国和加拿大有许多重要公司的存在，为该地区的市场成长做出了贡献。该地区主要企业越来越多地采用云端和人工智慧，将进一步推动预测期内 3D 虚拟平台的成长。
  • 该地区的医疗保健行业正在与市场参与企业建立合作伙伴关係，以提供增强的医疗保健解决方案。例如，2022 年 6 月，医疗培训和绩效解决方案提供者 Relias 推出了 Health Scholars，这是一项针对医疗专业人员的虚拟实境 (VR) 临床培训，旨在改善产科 (OB) 产品交付。
  • 这将使 Seaspan 和加拿大的海洋产业能够存取虚拟实境环境来整合、开发、测试和展示新的数位双胞胎功能，从而改变船舶的建造、建造和维护身临其境型。 HoloShip 使用 3D 和虚拟实境耳机，参与者可以透过耳机在船内旅行，查看其空间、设备、系统、组件和子系统并与之互动。
  • 其他产业，包括航太、医疗、军事、游戏和零售，也在投资这项技术，以利用成长潜力。例如，2021 年 11 月，产生和运作即时 3D (RT3D) 内容的平台 Unity 最近强调了对多参与企业游戏的高需求以及发布后内容在维持参与企业参与度方面的相关性。根据 Unity Gaming Services 代表 Unity 和 Harris Poll 进行的跨平台游戏调查，超过一半 (56%) 的美国人在过去一年中玩过参与企业游戏；平台游戏。
  • 此外，该地区的市场参与企业正在积极考虑投资多样化的 VR 技术解决方案。例如，2021 年 12 月，Facebook 宣布推出 Horizo​​n Worlds，这是一个面向北美公民的虚拟实境 (VR) 平台，朝着建构其未来的元宇宙愿景迈出了一步。
  • 研究市场中的公司提供先进的 3D虚拟平台相关解决方案。例如，2021 年 12 月， 元宇宙公司和扩增实境(AR) 技术供应商 Nextech AR Solutions Corp. 宣布与加拿大餐厅达成多年期元宇宙 Marketplace 协议。该公司将其虚拟活动和 Metaverse Studio 列为託管服务，其中包含 3D AR 展位、3D AR 产品体验、人体全像图和扩增实境广告。

3D虚拟平台产业概况

全球 3D 虚拟平台市场似乎已被细分，许多参与企业的出现加剧了竞争。全球 3D 虚拟平台市场的主要企业正在透过收购和联盟来扩大其影响力，覆盖全球更多消费者。付款市场的主要企业包括 Praxilabs、Spektra Systems 和 Samaaro。

  • 2022 年 4 月，全球产品开发公司 Flaxon 宣布推出 Pluto，这是一个虚拟活动平台，允许用户在元宇宙中协作和閒逛，以马尔地夫、火人节和奥地利阿德蒙特修道院等 3D 世界为背景。此次收购透过提供生产力和协作工具（包括即时问答应用程式 Dory）来推动公司的成长策略。
  • 2022 年 3 月，NVIDIA 宣布推出一个科学数位双胞胎平台，为实体机器学习模型提供支持，解决 100 万 x 100 万规模的科学和工程问题的速度比以前快很多倍。用于科学运算的加速数位双胞胎平台由用于不断发展的实体 ML 神经网路模型的 NVIDIA Modulus AI 框架和 NVIDIA Omniverse(TM) 3D虚拟世界模拟平台组成。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 市场影响评估
  • 使用案例（教育、汽车、建筑、航空领域的活动策划、模拟、会议等）

第五章市场动态

  • 市场驱动因素
    • 更多采用数位媒体平台以扩大受众基础。
    • 虚拟实境在教学培训中的使用越来越多，包括对机械师、工程师、飞行员、国防人员、现场工作人员、技术人员和製造部门的培训，推动了市场成长。
  • 市场问题
    • 资料隐私、安全和资料迁移是可能阻碍市场成长的挑战。

第六章 市场细分

  • 按最终用户
    • 製造业
    • 运输/物流
    • 医疗保健
    • 教育
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他的

第七章 竞争格局

  • 公司简介
    • Praxilabs
    • Spektra Systems LLC（Cloudlabs AI）
    • Samaaro
    • PandaMR
    • MootUp（Hyperspace）
    • 3D Bear
    • Outreal XR
    • Holo-SDK
    • Wevr
    • Worldviz, Inc
    • Aviantet

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 91205

The Global 3D Virtual Platform Market is expected to register a CAGR of 13.5% during the forecast period.

Global 3D Virtual Platform - Market - IMG1

Key Highlights

  • Virtual Reality is the usage of software technology, primarily to create a simulated environment. VR places the user inside an experience, which means instead of viewing a monitor screen in front of them, users are immersed and can interact with the 3D world. Technology has transformed the world by simulating as many senses as possible, such as vision, touch, hearing, and even smell.
  • The 3D virtual platform offers users a partially virtual environment. The platform is equipped with semi-immersive technology offering realism through 3D graphics. This virtual Reality is fundamentally used for the conduction of events and educational or training purposes. It relies on high-resolution displays, projectors, powerful computers, or hard simulators to partially reproduce the form and functionality of real-world machinery.
  • The healthcare industry has also adopted the 3D virtual reality technology in an intrinsic manner where some high-grade institutions have been using the images a computer has generated to do multiple types of diagnoses. For instance, In June 2022, Novard, a healthcare technology provider, announced that VisAR, an augmented reality surgical navigation system from healthcare technology, received FDA approval for precision-guided intraoperative spine surgery. It transformed a patient's imaging data into a 3-dimensional hologram visible through an optical visor and superimposed onto the patient with submillimeter accuracy.
  • In June 2022, Qatar Airways announced to soon introduce new features in its metaverse platform, QVerse. The company plans to integrate 'NFTs ticket purchases and more into its virtual reality platform. The platform was created using Epic Game's Unreal Engine, which is one of the enhanced 3D creation tools.
  • The COVID-19 pandemic has boosted the digital transformation of industries, and companies are focusing more on a digital platform to interact with their clients and customers. Virtual reality can also capture various office environments as the conferences can take place on virtual reality platforms, and multiple brands and product launches can be conducted through it. The education and healthcare sector is also targeted as they are the industry getting high digital transformation in this pandemic. For Instance, In January 2020, Federal Emergency Management Agency (FEMA) launched a virtual reality experience called IMMERSED. The new system could create an experience of actual flood-like situations which can help the authorities to plan the mitigation. The action taken through the virtual property can reduce the loss of life and property. Such use of virtual reality for disasters will help in providing adverse solutions during the pandemic situation.

3D Virtual Platform Market Trends

Healthcare Industry to Drive Market Growth

  • The healthcare industry is witnessing increased demand for 3D virtual platforms to ease certain healthcare conditions of patients and provide better and more engaging training solutions for healthcare professionals.
  • Medical VR technology companies have also witnessed the growth of VR technology platforms in the Healthcare sector. For instance, In November 2021, AppliedVR, a startup and a provider of therapeutic virtual reality for pain management, announced that they had raised USD 36 million to enhance its virtual reality platform to support even more health care companies.
  • The company's Virtual platform uses goggles and headsets to create an immersive, 3D virtual world aiming toward reducing labor pains during childbirth and reducing the pain from burns to discomfort experienced undergoing infusions during cancer treatment.
  • Major players in the studied market are looking forward to adopting more partnerships with competitors. Through this collaboration, the company can increase the adoption of the 3D virtual platform in healthcare. For instance, In May 2022, PrecisionOS announced a partnership with Siemens Healthineers to provide immersive virtual reality (VR) training. The module allows surgeons and technicians to practice using Siemens Healthineers' mobile 3D C-arm Cios Spin for intraoperative quality control and surgical workflow guidance. PrecisionOS' VR software will enable surgeons to practice and behave authentically and collaboratively in a hyper-realistic environment.
  • Similarly, In April 2022, FundamentalVR, a Fundamental Surgery platform, announced the addition of endovascular surgery to its suite of haptic VR medical simulations. These features ensure that individual is provided with the dynamic environment needed to explore patient cases, anatomy, procedures, devices, and more to attain their learning goals.

North America is Expected to Hold a Major Share

  • North America is witnessing many advancements in the 3D virtual platform market as numerous significant companies are present in the US and Canada, contributing to the regional market's growth. The increasing adoption of cloud and artificial intelligence by key players across the region will further drive growth in the 3D virtual platform in the forecast period.
  • The healthcare sector in the region is experiencing partnerships with market players to provide enhanced medical solutions. For instance, In June 2022, Relias, Healthcare Training and Performance Solutions provider, announced a partnership with Health Scholars, the virtual reality (VR) clinical training for healthcare professionals to improve obstetrics (OB) product offerings.
  • Furthermore, In March 2022, Seaspan Shipyards announced the launch of its new HoloShip facility, an immersive visualization system that allowsSeaspan and the Canadian marine industry community to access a virtual reality environment to integrate, develop, test, and demonstrate new digital twin capabilities and transform how ships are constructed, built, and maintained. The Holoship uses 3D and virtual reality headsets, through which participants are transported onto the ship, offering the ability to view and interact with the space and the equipment, systems, components, and subsystems.
  • Other industry verticals, including aerospace, healthcare, military, gaming, and retail, are investing in this technology to take advantage of the growth potential. For instance, In November 2021, Unity, a platform for generating and operating real-time 3D (RT3D) content, recently released two reports detailing the high demand for multiplayer games and the relevance of post-launch content in maintaining player engagement. Over half of all Americans (56%) played multiplayer games in the last year, with 87% of those gamers playing cross-platform games, according to Unity Gaming Services' Cross-Platform Gaming Study, performed on behalf of Unity by The Harris Poll.
  • Moreover, the market players in this region are actively looking to invest in diverse VR technology solutions. For instance, In December 2021, Facebook announced the launch of its Horizon Worlds virtual-reality (VR) platform for the citizens of North America, to put a step forward to build its metaverse vision for the future.
  • Companies in the studied market are providing advanced 3D virtual platform-related solutions. For instance, In December 2021, Nextech AR Solutions Corp, a Metaverse Company and a provider of augmented reality technologies, announced a multi-year, Metaverse marketplace deal with Restaurants Canada. It will offer the company's virtual events and Metaverse Studio as a managed service, incorporating 3D AR booths, 3D AR product experiences, human holograms, and augmented reality ads.

3D Virtual Platform Industry Overview

The Global 3D Virtual Platform market appears to be fragmented owing to the availability of the large number of players intensifying the competition. Major players in the Global 3D Virtual Platform market are adopting acquisitions and partnerships to expand their reach to more consumers worldwide. Some of the major companies in the payments market are Praxilabs, Spektra Systems, and Samaaro, among others.

  • In April 2022, Fluxon, a global product development firm, announced the acquisition of Pluto, a virtual event platform through which users can collaborate and hang out in metaverse, in 3D worlds such as the Maldives, Burning Man, or Admont Abbey in Austria. The acquisition is adding to the company's growth strategy by offering productivity and collaboration tools, including the real-time Q&A application, Dory.
  • In March 2022, NVIDIA announced a platform for scientific digital twins that promotes physics machine-learning models to solve million-x scale science and engineering problems multiple times faster than earlier. The accelerated digital twins' platform for scientific computing comprises the NVIDIA Modulus AI framework for advancing physics-ML neural network models and the NVIDIA Omniverse(TM) 3D virtual world simulation platform.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Market
  • 4.4 Use Cases (Education, automotive, construction, aviation sectors vis-a-vis event planning, simulations, meeting, etc)

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing adoption of digital media platform to expand audience base.
    • 5.1.2 Growing usage of virtual reality in instructive training, such as for training mechanics, engineers, pilots, soldiers in defense, field workers, and technicians, and manufacturing sectors is driving the market growth
  • 5.2 Market Challenges
    • 5.2.1 Data privacy, security, and data migration are some challenges that are likely to impede the growth of the market

6 MARKET SEGMENTATION

  • 6.1 By End User
    • 6.1.1 Manufacturing
    • 6.1.2 Transport & Logistics
    • 6.1.3 Healthcare
    • 6.1.4 Education
    • 6.1.5 Others
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Praxilabs
    • 7.1.2 Spektra Systems LLC (Cloudlabs AI)
    • 7.1.3 Samaaro
    • 7.1.4 PandaMR
    • 7.1.5 MootUp(Hyperspace??)
    • 7.1.6 3D Bear
    • 7.1.7 Outreal XR
    • 7.1.8 Holo-SDK
    • 7.1.9 Wevr
    • 7.1.10 Worldviz, Inc
    • 7.1.11 Aviantet

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS