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市场调查报告书
商品编码
1934762

东南亚二手车市场：市场占有率分析、产业趋势与统计、成长预测（2026-2031）

South-East Asia Used Car - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2025年东南亚二手车市场价值696.6亿美元，预计到2031年将达到1,020.2亿美元，高于2026年的742.4亿美元。

预计在预测期（2026-2031 年）内，复合年增长率将达到 6.57%。

东南亚二手车市场-IMG1

推动这项扩张的因素包括车辆周转率率高、准新SUV供应稳定以及零售流程的快速数位化。同时，透过标准化的品质和金融合作，有组织的经销商网路正在蓬勃发展。东南亚二手车市场受益于可支配收入的成长、都市区拥塞促使驾驶员转换小型车辆，以及政府奖励推动电动车普及和结构化报废计画。线上平台利用人工智慧驱动的定价增强了买家的议价能力，缩小了数位鸿沟，而综合融资则刺激了那些难以获得银行服务的买家的需求。马来西亚取消部分车型的新车税以及泰国对旧车的优惠进口政策进一步影响了该地区的跨境贸易流动。

东南亚二手车市场趋势与洞察

透过线上通路和数位市场实现销售额成长

随着平台透过卓越的客户获取和留存机制不断扩大市场份额，数位市场的兴起正从根本上改变交易模式。 Carsome在2024年第一季实现了EBITDA获利，单位毛利年增48%。同时，该公司透过与Google云端的云端基础设施集成，提升了其人工智慧驱动的客户经验。智慧型手机普及率超过80%的都市区市场正在加速数位化管道转型，实现远端车辆侦测、数位化文件和整合金融解决方案，减少交易摩擦。线上平台正在利用数据分析优化定价演算法，从而获得相对于依赖人工估价流程的传统经销商的竞争优势。

经销商网路和认证二手车专案的发展

随着车辆（尤其是混合动力汽车和电动动力系统）日益复杂，消费者对标准化品质保证和保固服务的需求不断增长，正规经销商的扩张也反映了这一趋势。丰田、本田和梅赛德斯-奔驰等汽车製造商纷纷设立专门的二手车部门，提供全面的检测通讯协定和延长的保固服务，其认证动力传动系统二手项目也因此日益普及。监管合规要求越来越倾向于那些拥有完善的文件、符合税务规定并遵守消费者保护标准的正规经销商，这使得它们相对于非正规市场参与企业而言具有结构性优势。在法规结构中更完善的市场，例如印尼和越南，政府透过税收优惠和简化许可程序等措施鼓励企业参与正规市场，从而加速向正规网路的转型。

非正规经销商和路边摊贩​​占据主导地位

非正规经销商的激增阻碍了市场专业化，限制了消费者获得正规融资管道，造成结构性效率低下，并抑制了整体贸易量。这些非正规管道缺乏标准化的检验程序、保固条款和融资伙伴关係，迫使消费者依赖现金交易，将相当一部分潜在买家排除在外。农村市场渗透仍然主要由路边经销商主导，他们利用当地关係和灵活的议价技巧。然而，他们难以提供建立长期客户忠诚度所需的品质保证和售后服务。

细分市场分析

到2025年，SUV将占东南亚二手车市场30.98%的份额，这反映出东南亚消费者偏好正在发生变化，尤其是在城市环境中。在政府奖励和主要大都市地区充电基础设施改善的推动下，SUV类别中的电动车细分市场预计将在2031年之前以26.15%的复合年增长率快速成长。掀背车在註重性价比的细分市场中保持着强劲的势头，尤其是在印尼和越南，小型车的价格与中产阶级的购买力相符。同时，随着消费者转向更实用的车型，轿车的需求正在下降。多用途汽车（MPV）在以家庭为导向的消费者中占据了相当大的市场份额，例如三菱Xpander等车型在2025年第一季推动了越南的销量。

都市化的加快推动了对能够应对各种路况（从城市交通到偶尔的郊区驾驶）的车辆的需求，加速了SUV的普及。越南市场数据显示，2025年上半年轿车销售量将呈下降趋势，消费者越来越倾向选择车身较高的车辆，因为这些车辆在视野和安全性方面具有优势。这一趋势对二手车市场产生了连锁反应，SUV库存价格上涨。同时，轿车价格面临下行压力，从根本上改变了全部区域的经销商库存策略和贷款风险评估。

截至2025年，汽油动力汽车在东南亚二手车市场占比高达72.13%，这主要得益于完善的加油基础设施以及相比其他燃料技术更低的初始成本。电动车是成长最快的细分市场，年复合成长率达26.05%，但由于充电基础设施不足以及电池劣化导致的二手车残值问题，其普及受到阻碍。柴油汽车主要集中在商用和重型车辆领域，而液化石油气（LPG）、压缩天然气（CNG）和混合动力系统等替代燃料在政府扶持政策和燃料成本优势显着的市场中正日益普及。

印尼已将电动车100%的奢侈品税免税政策延长至2025年，以鼓励电动车的普及。然而，由于消费者购买力下降以及对新车型上市的预期，2024年电动车销量下降了15%。二手电动车市场仍处于发展阶段，技术的快速进步导致折旧率加快，电池性能也限制了消费者对二手电动车的信心。新加坡在东南亚电动车市场的领先地位正在产生示范效应，这将影响该地区的电动车普及模式。然而，区域城市的基础设施限制阻碍了电动车在东协市场的广泛普及。

到2025年，车龄4-6年的车辆将占东南亚二手车市场份额的37.98%，代表了折旧免税额、功能性和中等收入消费者融资管道的最佳平衡。车龄0-3年的车辆细分市场将以18.62%的复合年增长率快速增长，直至2031年，这主要得益于新车周转率的上升以及消费者对仍在原厂保固期内的二手车的偏好。车龄7-10年的车辆在价格敏感型细分市场将保持稳定的需求，而车龄10年以上的车辆则面临着排放气体法规和车辆现代化改造报废激励政策带来的监管压力。

中檔车市场的集中度反映了融资的便利性，因为银行和非银行金融公司（NBFC）更倾向于以折旧免税额曲线可预测且剩余使用寿命充足的资产作为抵押，以确保贷款条款的有效性。越南2024年的经济成长将扩大4-6年车龄车辆的潜在市场，因为收入的成长将使消费者更换旧车或首次购车。政府的报废政策主要针对车龄超过15年的车辆，这人为地加速了对4-8年车龄车辆（配备最新安全和排放气体标准的替代车型）的需求。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 透过线上通路和数位市场实现销售额成长
    • 经销商网路和认证二手车专案的发展
    • 新车（尤其是SUV）销售的周转率正在促进二手车供应。
    • 提供综合金融和保险解决方案
    • 政府的循环经济政策和报废激励措施促进了以旧换新。
    • 透过人工智慧驱动的检测和定价平台，买家信心增强
  • 市场限制
    • 非正规经销商和路边销售点的主导地位
    • 缺乏标准化的车辆状况报告通讯协定
    • 加强对二手车进口的监管
    • 都市区出行即服务（MaaS）的普及导致私家车拥有量下降
  • 价值/价值链分析
  • 技术展望
  • 监管环境
  • 波特五力模型
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场规模与成长预测

  • 按车辆类型
    • 掀背车
    • 轿车
    • 运动型多用途车（SUV）
    • 多用途汽车（MPV）
  • 按燃料类型
    • 汽油
    • 柴油引擎
    • 电动车
    • 替代燃料（液化石油气/压缩天然气/混合动力）
  • 车龄
    • 0-3岁
    • 4-6年
    • 7-10岁
    • 超过10年
  • 按里程
    • 不到3万公里
    • 30,001～60,000 km
    • 60,001～100,000 km
    • 超过10万公里
  • 按销售管道
    • 在线的
    • 离线
  • 依供应商类型
    • 组织
    • 杂乱无章
  • 透过购买方式
    • 大量购买
    • 购买融资
      • 独家金融
      • 银行贷款
      • 非银行金融公司（NBFC）
  • 按国家/地区（东南亚）
    • 印尼
    • 泰国
    • 越南
    • 马来西亚
    • 菲律宾
    • 新加坡
    • 其他国家（柬埔寨、寮国、缅甸、汶莱）

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • Carro
    • Carsome
    • Cars24 Services Pvt Ltd
    • Carousell
    • OLX
    • iCar Asia（Carlist.my）
    • myTukar
    • BeliMobilGue.co.id
    • Carmudi
    • Oto.com
    • Automart PH
    • Mercedes-Benz Certified
    • Toyota U Trust
    • Honda Certified Pre-Owned
    • BMW Premium Selection
    • Nissan Intelligent Choice
    • Hyundai Promise
    • Mitsubishi Diamond Certified
    • Isuzu Used Car Program
    • LausAutoGroup（Carmix）

第七章 市场机会与未来展望

简介目录
Product Code: 70870

The Southeast Asia used car market was valued at USD 69.66 billion in 2025 and estimated to grow from USD 74.24 billion in 2026 to reach USD 102.02 billion by 2031, at a CAGR of 6.57% during the forecast period (2026-2031).

South-East Asia Used Car - Market - IMG1

Strong vehicle turnover, a steady pipeline of nearly-new SUVs, and rapid digitization of the retail journey underpin this expansion, while organized dealer networks gain traction through standardized quality and financing partnerships. The Southeast Asia used car market benefits from rising disposable incomes, urban congestion that favors smaller vehicle upgrades, and government incentives that stimulate both electric vehicle adoption and structured scrappage programs. Online platforms strengthen bargaining power through AI-driven pricing that narrows informational asymmetries, and integrated financing unlocks demand from underbanked buyers. Malaysia's elimination of new-car taxes on selected segments and Thailand's favorable import rules for older vehicles further shape regional cross-border trade flows.

South-East Asia Used Car Market Trends and Insights

Rising Sales Through Online Channels and Digital Marketplaces

Digital marketplace adoption fundamentally reshapes transaction patterns as platforms capture increasing market share through superior customer acquisition and retention mechanisms. Carsome achieved EBITDA positivity in Q1 2024 with 48% year-on-year gross profit per unit improvement, while consolidating cloud infrastructure with Google Cloud to enhance AI-driven customer experiences. The shift toward digital channels accelerates in urban markets where smartphone penetration exceeds 80%, enabling remote vehicle inspection, digital documentation, and integrated financing solutions that reduce transaction friction. Online platforms leverage data analytics to optimize pricing algorithms, creating competitive advantages over traditional dealerships that rely on manual valuation processes.

Growth in Organized Dealership Networks and Certified Pre-Owned Programs

Organized dealership expansion reflects consumer demand for standardized quality assurance and warranty protection, particularly as vehicle complexity increases with hybrid and electric powertrains. OEM-backed certified pre-owned programs gain traction as manufacturers like Toyota, Honda, and Mercedes-Benz establish dedicated used vehicle divisions with comprehensive inspection protocols and extended warranty coverage. Regulatory compliance requirements increasingly favor organized dealers who maintain proper documentation, tax compliance, and consumer protection standards, creating structural advantages over informal market participants. The shift toward organized networks accelerates in markets with strengthening regulatory frameworks, particularly Indonesia and Vietnam, where government initiatives promote formal sector participation through tax incentives and simplified licensing procedures.

Dominance of Unorganized Dealers and Roadside Lots

Unorganized dealer prevalence constrains market professionalization and limits access to formal financing channels, creating structural inefficiencies that suppress overall transaction volumes. These informal channels lack standardized inspection protocols, warranty provisions, and financing partnerships, forcing consumers to rely on cash transactions that exclude significant portions of the potential buyer base. Rural market penetration remains dominated by roadside dealers who leverage local relationships and flexible negotiation practices, yet struggle to provide quality assurance or post-purchase support that builds long-term customer loyalty.

Other drivers and restraints analyzed in the detailed report include:

  1. Increasing Turnover of New-Car Sales Feeding Used Supply
  2. Availability of Integrated Financing and Insurance Solutions
  3. Lack of Standardized Vehicle-Condition Reporting Protocols

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

SUVs command 30.98% of the Southeast Asia used car market share in 2025, reflecting consumer preference shifts toward higher ground clearance and perceived safety advantages in Southeast Asian urban environments. The electric vehicle segment within the SUV category allows the overall segment to surge at a 26.15% CAGR through 2031, driven by government incentives and improving charging infrastructure across major metropolitan areas. Hatchbacks maintain a strong presence in price-sensitive segments, particularly in Indonesia and Vietnam, where compact vehicle affordability aligns with middle-class purchasing power. At the same time, sedans face declining demand as consumers migrate toward utility-focused vehicle formats. Multi-Purpose Vehicles (MPVs) capture significant market share in family-oriented demographics, with models like Mitsubishi Xpander leading Vietnamese sales in Q1 2025.

The shift toward SUVs accelerates as urbanization increases demand for vehicles capable of handling diverse road conditions, from city traffic to occasional rural excursions. Vietnamese market data reveals sedan sales declining in the first half of 2025, with consumers increasingly favoring higher-riding vehicles that offer superior visibility and perceived safety advantages. This trend creates cascading effects in the used car market, where SUV inventory commands premium pricing. At the same time, sedan values face downward pressure, fundamentally altering dealer inventory strategies and financing risk assessments across the region.

Gasoline-powered vehicles account for 72.13% of the Southeast Asia used car market share in 2025, supported by established refueling infrastructure and lower upfront costs than alternative fuel technologies. Electric vehicles represent the fastest-growing segment at 26.05% CAGR, though adoption faces challenges from limited charging infrastructure and battery degradation concerns that impact resale values. Diesel vehicles concentrate in commercial and heavy-duty applications, while alternative fuels, including LPG, CNG, and hybrid systems, gain traction in markets with supportive government policies and fuel cost advantages.

Indonesia's extension of 100% luxury tax exemption for electric vehicles through 2025 stimulates EV adoption, though sales declined 15% in 2024 due to reduced consumer purchasing power and anticipation of new model launches. The used EV market remains nascent due to rapid technological advancement that accelerates depreciation rates, with battery performance limiting consumer confidence in pre-owned electric vehicles. Singapore's EV market leadership in Southeast Asia creates demonstration effects that influence regional adoption patterns. However, infrastructure limitations in secondary cities constrain widespread electric vehicle penetration across the broader ASEAN market.

Vehicles aged 4-6 years captured 37.98% of the Southeast Asia used car market share in 2025, representing the optimal balance between depreciation, functionality, and financing accessibility for middle-income consumers. The 0-3 year segment grows fastest at 18.62% CAGR through 2031, driven by increasing new car turnover rates and consumer preference for near-new vehicles with remaining manufacturer warranties. Vehicles aged 7-10 years maintain steady demand in price-sensitive segments, while the 10+ year category faces regulatory pressure from emissions standards and scrappage incentives designed to modernize vehicle fleets.

The concentration in mid-life vehicles reflects financing accessibility, as banks and NBFCs prefer lending against assets with predictable depreciation curves and sufficient remaining useful life to secure loan terms. Vietnam's economic growth in 2024 expands the addressable market for 4-6 year vehicles, as rising incomes enable consumers to upgrade from older vehicles or enter car ownership for the first time. Government scrappage policies increasingly target vehicles over 15 years old, creating artificial demand acceleration for replacement vehicles in the 4-8 year age range that offer modern safety and emissions compliance features.

The Southeast Asia Used Car Market Report is Segmented by Vehicle Type (Hatchback, Sedan, SUV, MPV), Fuel Type (Gasoline, and More), Vehicle Age (0-3 Years, and More), Mileage (Under 30K Km, and More), Sales Channel (Online, Offline), Vendor Type (Organized, Unorganized), Purchase Method (Outright, and Financed), and Geography (Indonesia, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

List of Companies Covered in this Report:

  1. Carro
  2. Carsome
  3. Cars24 Services Pvt Ltd
  4. Carousell
  5. OLX
  6. iCar Asia (Carlist.my)
  7. myTukar
  8. BeliMobilGue.co.id
  9. Carmudi
  10. Oto.com
  11. Automart PH
  12. Mercedes-Benz Certified
  13. Toyota U Trust
  14. Honda Certified Pre-Owned
  15. BMW Premium Selection
  16. Nissan Intelligent Choice
  17. Hyundai Promise
  18. Mitsubishi Diamond Certified
  19. Isuzu Used Car Program
  20. LausAutoGroup (Carmix)

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising sales through online channels and digital marketplaces
    • 4.2.2 Growth in organized dealership networks and certified-pre-owned programs
    • 4.2.3 Increasing turnover of new-car sales (especially SUVs) feeding used supply
    • 4.2.4 Availability of integrated financing and insurance solutions
    • 4.2.5 Government circular-economy and scrappage incentives accelerating trade-ins
    • 4.2.6 AI-driven inspection/pricing platforms boosting buyer trust
  • 4.3 Market Restraints
    • 4.3.1 Dominance of unorganized dealers and roadside lots
    • 4.3.2 Lack of standardized vehicle-condition reporting protocols
    • 4.3.3 Emerging import restrictions on older used vehicles
    • 4.3.4 Reduced private-car ownership in urban areas due to mobility-as-a-service
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Technological Outlook
  • 4.6 Regulatory Landscape
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

  • 5.1 By Vehicle Type
    • 5.1.1 Hatchback
    • 5.1.2 Sedan
    • 5.1.3 Sport-Utility Vehicle (SUV)
    • 5.1.4 Multi-Purpose Vehicle (MPV)
  • 5.2 By Fuel Type
    • 5.2.1 Gasoline
    • 5.2.2 Diesel
    • 5.2.3 Electric
    • 5.2.4 Alternative Fuels (LPG/CNG/Hybrid)
  • 5.3 By Vehicle Age
    • 5.3.1 0 to 3 Years
    • 5.3.2 4 to 6 Years
    • 5.3.3 7 to 10 Years
    • 5.3.4 More than 10 Years
  • 5.4 By Mileage
    • 5.4.1 Less than 30 000 km
    • 5.4.2 30 001 to 60 000 km
    • 5.4.3 60 001 to 100 000 km
    • 5.4.4 More than 100 000 km
  • 5.5 By Sales Channel
    • 5.5.1 Online
    • 5.5.2 Offline
  • 5.6 By Vendor Type
    • 5.6.1 Organized
    • 5.6.2 Unorganized
  • 5.7 By Purchase Method
    • 5.7.1 Outright Purchase
    • 5.7.2 Financed Purchase
      • 5.7.2.1 Captive Financing
      • 5.7.2.2 Bank Financing
      • 5.7.2.3 Non-Banking Financial Companies (NBFC)
  • 5.8 By Country (Southeast Asia)
    • 5.8.1 Indonesia
    • 5.8.2 Thailand
    • 5.8.3 Vietnam
    • 5.8.4 Malaysia
    • 5.8.5 Philippines
    • 5.8.6 Singapore
    • 5.8.7 Other Countries (Cambodia, Laos, Myanmar, Brunei)

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Carro
    • 6.4.2 Carsome
    • 6.4.3 Cars24 Services Pvt Ltd
    • 6.4.4 Carousell
    • 6.4.5 OLX
    • 6.4.6 iCar Asia (Carlist.my)
    • 6.4.7 myTukar
    • 6.4.8 BeliMobilGue.co.id
    • 6.4.9 Carmudi
    • 6.4.10 Oto.com
    • 6.4.11 Automart PH
    • 6.4.12 Mercedes-Benz Certified
    • 6.4.13 Toyota U Trust
    • 6.4.14 Honda Certified Pre-Owned
    • 6.4.15 BMW Premium Selection
    • 6.4.16 Nissan Intelligent Choice
    • 6.4.17 Hyundai Promise
    • 6.4.18 Mitsubishi Diamond Certified
    • 6.4.19 Isuzu Used Car Program
    • 6.4.20 LausAutoGroup (Carmix)

7 Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-Need Assessment
  • 7.2 Improved focus on bundled value-added services (Financing, insurance, extended warranty, subscription plans)