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市场调查报告书
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1934832

泰国资讯通信技术：市场占有率分析、产业趋势与统计、成长预测（2026-2031）

Thailand ICT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计泰国资讯通信技术市场将从 2025 年的 177.4 亿美元成长到 2026 年的 196.8 亿美元，到 2031 年达到 330.8 亿美元，2026 年至 2031 年的复合年增长率为 10.95%。

泰国资讯通信技术市场-IMG1

这项扩张反映了泰国致力于成为区域数位中心的策略，其动力源于全国范围内的5G网路部署、对超大规模资料中心的投资以及政府主导的「云端优先」政策。通讯服务供应商正利用5G网路切片技术为工业IoT创造收益，同时，超过10亿美元的外国直接投资正流入人工智慧赋能的液冷设施，为资料中心生态系统提供支援。泰国的ICT市场也受益于东部经济走廊的工业4.0现代化、对保全服务日益增长的需求以及虚拟银行牌照的发放，这些都扩大了该国的金融科技基础。然而，泰国也面临着人才短缺和因更严格的数据本地化法规而导致的合规成本增加等挑战。

泰国资讯通信技术市场趋势及展望

5G网路快速部署和用户成长

到2024年，全国5G网路将实现95%的人口覆盖，从而支援边缘运算应用，例如製造业的预测性维护和即时物流追踪。通讯业者正在采用网路切片技术，为关键任务应用提供专用频宽，从而在消费者语音和资料通讯之外，开拓企业新的收入来源。国家电信委员会的频谱分配和基础设施共用规则正在降低遍远地区的部署成本，并加速曼谷以外地区的普及。东部经济走廊的製造商正在将5G感测器与人工智慧分析相结合，以减少计划外停机时间并提高吞吐量。 5G设备的快速普及正在推动用户迁移，并将每位用户的平均每月数据消耗量推至两位数GB等级。

政府的「云端优先」政策加速了云端技术的普及应用。

自2024年起，所有公共机构都必须对本地采购的例外情况作出合理说明。各部会和机构正在将旧有系统迁移到通过ISO 27001和《个人资讯保护法》认证的国家云端区域。耗资150亿泰铢（约4.7亿美元）的「智慧国家，智慧生活」计画支援创建共用API网关和名为「ThaiLLM」的自主大型语言模型平台，该平台託管在政府认证的云端平台上。国营企业正透过单一采购入口网站发布服务目录，为私人供应商提供清晰的整合蓝图。这项政策鼓励受监管产业采取类似倡议，金融机构也正在以政府框架为基准评估其云端安全基础设施。因此，云端技能、参考架构和采购模板在私部门的普及程度越来越高，因此惠及泰国的ICT市场。

中小企业在数位化技能和网路安全准备方面的差距

泰国十分之九的中小企业缺乏正式的数位化投资计划，即使是那些已经迁移到云端的企业，也常常忽视多因素身份验证和基于角色的存取控制等基本安全设定。由于缺乏对零信任框架的认识，中小企业极易遭受网路钓鱼和勒索软体攻击，面临营运瘫痪数週的风险。儘管政府透过「中小企业4.0」计画提供补贴，涵盖培训和咨询费用，但由于企业主优先考虑的是眼前的融资，补贴利用率仍低于30%。随着保险公司反映出中小企业资料外洩事件日益频繁，网路保险费也在上涨。如果缺乏持续的技能发展，泰国资讯通讯技术市场在都市区的云端运算普及率可能会放缓。

细分市场分析

到2025年，IT服务将占据泰国ICT市场份额的最大份额（32.08%），这主要得益于託管服务合约和多重云端迁移计划的推动。通讯业者正在将其网路营运中心外包，而製造商则利用系统整合商实施预测性维护。在此背景下，随着企业将单体应用程式重构为API驱动的微服务，云端服务预计将以11.45%的复合年增长率成长。 5G无线电设备升级和资料中心资本支出将推动硬体需求保持强劲，而网路安全支出则因持续存在的威胁因素而加速成长。

从资本支出 (CapEx) 向营运支出 (OpEx) 的转变正在重塑供应商的收入模式。泰国国家石油勘探与生产公司 (PTT Exploration and Production) 向云端原生开发平台的转型，使其应用程式发布週期缩短了 480%，充分展现了旧有系统现代化改造的有效性。边缘运算设备在製造工厂中日益普及，以满足低延迟需求，为获得泰国国家广播和电信委员会 (NBTC) 认证的硬体供应商开闢了新的收入来源。泰国的 ICT 市场也正在推广低程式码开发工具，使业务分析师能够快速建立应用程式原型，从而缓解开发人员短缺的压力。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 5G网路快速部署和用户数量不断增长
    • 政府的「云端优先」政策加速了云端技术的普及应用。
    • 企业产业4.0数位转型快速发展
    • 外国直接投资（FDI）流入超大规模资料中心
    • 虚拟银行牌照促进金融科技基础建设
    • 人工智慧赋能的液冷资料中心枢纽概念
  • 市场限制
    • 中小企业缺乏数位化技能和网路安全应对力不足
    • 高技能资讯通信技术人才短缺和人事费用上升
    • 由于资料本地化要求增加，总拥有成本 (TCO) 增加
    • 网路诈骗责任成本飙升，限制了资讯通信技术预算。
  • 价值链分析
  • 监管环境
  • 技术展望
  • 波特五力分析
    • 供应商的议价能力
    • 买方的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 投资分析
  • 宏观经济因素的影响
  • 产业相关人员分析

第五章 市场规模与成长预测

  • 依产品类型
    • IT硬体
      • 电脑硬体
      • 网路装置
      • 周边设备
    • IT软体
    • IT服务
      • IT咨询与实施支持
      • IT外包（ITO）
      • 业务流程外包（BPO）
      • 资安管理服务
      • 云端和平台服务
    • IT基础设施
    • IT安全/网路安全
    • 通讯服务
  • 按公司规模
    • 小型企业
    • 大公司
  • 按最终用户行业划分
    • 政府和公共机构
    • BFSI
    • 资讯科技和电信
    • 能源与公共产业
    • 零售、电子商务与物流
    • 製造业和工业4.0
    • 医疗保健和生命科学
    • 石油和天然气
    • 游戏和电子竞技
    • 其他行业

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • Advanced Info Service Public Company Limited
    • True Corporation Public Company Limited
    • National Telecom Public Company Limited
    • Huawei Technologies Co., Ltd.
    • Cisco Systems, Inc.
    • International Business Machines Corporation
    • Dell Technologies Inc.
    • Amazon Web Services, Inc.
    • Google LLC
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Cognizant Technology Solutions Corporation
    • Wipro Limited
    • Ericsson AB
    • Nokia Corporation
    • Check Point Software Technologies Ltd.
    • Palo Alto Networks, Inc.
    • Alibaba Cloud Computing Co., Ltd.
    • VMware, Inc.
    • Fujitsu Limited
    • NEC Corporation
    • Accenture plc
    • Hewlett Packard Enterprise Company
    • Seagate Technology Holdings plc

第七章 市场机会与未来展望

简介目录
Product Code: 92885

The Thailand ICT market is expected to grow from USD 17.74 billion in 2025 to USD 19.68 billion in 2026 and is forecast to reach USD 33.08 billion by 2031 at 10.95% CAGR over 2026-2031.

Thailand ICT - Market - IMG1

This expansion reflects the country's push to become a regional digital hub, propelled by nationwide 5G coverage, hyperscale data-center investment, and a government cloud-first mandate. Telecommunications service providers monetize 5G network slicing for industrial IoT, while foreign direct investment exceeding USD 1 billion in AI-ready, liquid-cooled facilities anchors the data-center ecosystem. The Thailand ICT market is also buoyed by Industry 4.0 modernization across the Eastern Economic Corridor, rising demand for cybersecurity services, and virtual-bank licensing that expands fintech infrastructure. At the same time, the market confronts talent shortages and stricter data-localization rules that heighten compliance costs.

Thailand ICT Market Trends and Insights

Rapid 5G Network Deployment and Subscriber Uptake

Nationwide 5G roll-out reached 95% population coverage by 2024, enabling edge-computing use cases for predictive maintenance in manufacturing and real-time logistics tracking. Operators deploy network-slicing to offer dedicated throughput for mission-critical applications, unlocking enterprise revenue streams that move beyond consumer voice and data. The National Broadcasting and Telecommunications Commission's spectrum allocations and infrastructure-sharing rules lower deployment costs for rural areas, accelerating adoption outside Bangkok. Manufacturers in the Eastern Economic Corridor integrate 5G sensors with AI analytics to cut unplanned downtime and boost throughput. Rising 5G handset penetration fuels subscriber migration, pushing average data consumption to double-digit gigabyte levels per user each month.

Government "Cloud-First" Policy Accelerating Adoption

Since 2024, every public-sector agency must justify on-premises procurements as exceptions, prompting ministries to migrate legacy systems onto domestic cloud regions certified under ISO 27001 and the Personal Data Protection Act. The THB 15 billion (USD 0.47 billion) Smart Nation Smart Life program funds shared API gateways and a sovereign large-language-model platform dubbed ThaiLLM hosted in government-approved clouds. State-owned enterprises now publish service catalogs through a single procurement portal, giving private vendors a clear roadmap for integration. The policy has catalyzed similar behavior in regulated industries, with financial institutions benchmarking cloud-security baselines against the government framework. As a result, the Thailand ICT market enjoys a multiplier effect as cloud skills, reference architectures, and procurement templates trickle into the private sector.

Fragmented SME Digital-Skills and Cyber-Readiness Gap

Nine in ten Thai SMEs lack formal digital investment plans, and many who do migrate to cloud overlook basic security configurations such as multi-factor authentication or role-based access. Limited awareness of zero-trust frameworks leaves smaller firms exposed to phishing and ransomware that can cripple operations for weeks. Government vouchers under the SME 4.0 program subsidize training and consulting, yet usage remains below 30% because owners prioritize immediate cash-flow concerns. Cyber-insurance premiums climb as underwriters factor in elevated breach frequency among small businesses. Without continuous skills development, the Thailand ICT market risks slower cloud uptake outside the urban core.

Other drivers and restraints analyzed in the detailed report include:

  1. Enterprise Industry 4.0 Digital-Transformation Surge
  2. Hyperscale Data-Center FDI Inflows
  3. Shortage of Advanced ICT Talent and Rising Labor Cost

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

IT Services contributed the largest 32.08% slice of the Thailand ICT market share in 2025, led by managed services contracts and multi-cloud migration projects. Telecom operators outsource network operations centers, and manufacturers engage system integrators for predictive-maintenance deployments. Within this umbrella, Cloud Services is forecast to grow at an 11.45% CAGR as enterprises refactor monolithic applications into API-driven microservices. Hardware demand holds steady on the back of 5G radio upgrades and data-center capital expenditure, while cybersecurity outlays accelerate due to persistent threat vectors.

The migration from capex to opex spending reshapes vendor revenue models. PTT Exploration and Production's move to a cloud-native development platform reduced application release cycles by 480%, illustrating payoffs realized when legacy systems are modernized. Edge-computing appliances proliferate in manufacturing plants to meet low-latency requirements, creating fresh revenue for hardware vendors certified under National Broadcasting and Telecommunications Commission standards. The Thailand ICT market incorporates low-code development tools that empower business analysts to prototype applications, easing pressure on scarce developer talent.

The Thailand ICT Market Report is Segmented by Product Type (IT Hardware, IT Software, IT Services, IT Infrastructure, IT Security, Communication Services), End-User Enterprise Size (Small and Medium Enterprises, Large Enterprises), and End-User Industry Vertical (Government and Public Administration, BFSI, Energy and Utilities, and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. Advanced Info Service Public Company Limited
  2. True Corporation Public Company Limited
  3. National Telecom Public Company Limited
  4. Huawei Technologies Co., Ltd.
  5. Cisco Systems, Inc.
  6. International Business Machines Corporation
  7. Dell Technologies Inc.
  8. Amazon Web Services, Inc.
  9. Google LLC
  10. Microsoft Corporation
  11. Oracle Corporation
  12. SAP SE
  13. Cognizant Technology Solutions Corporation
  14. Wipro Limited
  15. Ericsson AB
  16. Nokia Corporation
  17. Check Point Software Technologies Ltd.
  18. Palo Alto Networks, Inc.
  19. Alibaba Cloud Computing Co., Ltd.
  20. VMware, Inc.
  21. Fujitsu Limited
  22. NEC Corporation
  23. Accenture plc
  24. Hewlett Packard Enterprise Company
  25. Seagate Technology Holdings plc

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid 5G network deployment and subscriber uptake
    • 4.2.2 Government "Cloud-First" policy accelerating adoption
    • 4.2.3 Enterprise Industry 4.0 digital-transformation surge
    • 4.2.4 Hyperscale data-center FDI inflows
    • 4.2.5 Virtual-bank licensing fuelling fintech infrastructure
    • 4.2.6 AI-ready, liquid-cooling data-center hub ambitions
  • 4.3 Market Restraints
    • 4.3.1 Fragmented SME digital-skills and cyber-readiness gap
    • 4.3.2 Shortage of advanced ICT talent and rising labor cost
    • 4.3.3 Stricter data-localization mandates increasing TCO
    • 4.3.4 Soaring cyber-fraud liability dampening ICT budgets
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Investment Analysis
  • 4.9 Impact of Macroeconomic Factors
  • 4.10 Industry Stakeholder Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 IT Hardware
      • 5.1.1.1 Computer Hardware
      • 5.1.1.2 Networking Equipment
      • 5.1.1.3 Peripherals
    • 5.1.2 IT Software
    • 5.1.3 IT Services
      • 5.1.3.1 IT Consulting and Implementation
      • 5.1.3.2 IT Outsourcing (ITO)
      • 5.1.3.3 Business Process Outsourcing (BPO)
      • 5.1.3.4 Managed Security Services
      • 5.1.3.5 Cloud and Platform Services
    • 5.1.4 IT Infrastructure
    • 5.1.5 IT Security/Cybersecurity
    • 5.1.6 Communication Services
  • 5.2 By Enterprise Size
    • 5.2.1 Small and Medium-sized Enterprises
    • 5.2.2 Large Enterprises
  • 5.3 By End-user Industry Vertical
    • 5.3.1 Government and Public Administration
    • 5.3.2 BFSI
    • 5.3.3 IT and Telecom
    • 5.3.4 Energy and Utilities
    • 5.3.5 Retail, E-commerce, and Logistics
    • 5.3.6 Manufacturing and Industry 4.0
    • 5.3.7 Healthcare and Life Sciences
    • 5.3.8 Oil and Gas
    • 5.3.9 Gaming and Esports
    • 5.3.10 Other Verticals

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Advanced Info Service Public Company Limited
    • 6.4.2 True Corporation Public Company Limited
    • 6.4.3 National Telecom Public Company Limited
    • 6.4.4 Huawei Technologies Co., Ltd.
    • 6.4.5 Cisco Systems, Inc.
    • 6.4.6 International Business Machines Corporation
    • 6.4.7 Dell Technologies Inc.
    • 6.4.8 Amazon Web Services, Inc.
    • 6.4.9 Google LLC
    • 6.4.10 Microsoft Corporation
    • 6.4.11 Oracle Corporation
    • 6.4.12 SAP SE
    • 6.4.13 Cognizant Technology Solutions Corporation
    • 6.4.14 Wipro Limited
    • 6.4.15 Ericsson AB
    • 6.4.16 Nokia Corporation
    • 6.4.17 Check Point Software Technologies Ltd.
    • 6.4.18 Palo Alto Networks, Inc.
    • 6.4.19 Alibaba Cloud Computing Co., Ltd.
    • 6.4.20 VMware, Inc.
    • 6.4.21 Fujitsu Limited
    • 6.4.22 NEC Corporation
    • 6.4.23 Accenture plc
    • 6.4.24 Hewlett Packard Enterprise Company
    • 6.4.25 Seagate Technology Holdings plc

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and unmet-need assessment