印度体育 AR/VR 市场评估：依产品类型、依产品类型、依技术类型、依设备类型、依地区、机会、预测，2017-2031 年

2024-2031年预测期间，印度体育AR/VR市场规模将以30.15%的复合年增长率扩大，从2023年的5.56亿美元增长到2031年的45.775亿美元。

由于技术进步和人们对体育领域沉浸式体验的渴望不断增长，市场正在迅速发展。这些技术正在重塑运动员的训练方式，提供复杂的模拟、即时回馈机制和数据分析来磨练表现和技能发展。

此外，扩增实境和虚拟实境(AR/VR) 领域的创新透过提供虚拟体育场参观、现场比赛模拟和沈浸式观看平台等互动体验，将体育爱好者与其体育爱好者联繫起来，从而重新定义了球迷参与的动态。媒体公司也利用 AR/VR 来增强体育转播，融合丰富的视角、球员统计数据迭加和互动内容等元素来增强观看体验。此外，AR/VR 也被用于体育行销和行销活动，以创造互动式产品体验，从而推动销售并提高品牌参与度。随着国内外利益相关者的投资不断增加，加上科技公司、体育实体和政府举措的共同努力，印度体育 AR/VR 市场有望持续扩张和创新，未来有望成为体育和增强型体育市场。起来重新定义了体育娱乐景观。

本报告调查了印度体育 AR/VR 市场，并提供了市场概况以及依产品类型、产品类型、技术类型、设备类型、地区和进入市场的公司划分的趋势。

目录

第一章研究方法

第 2 章专案范围与定义

第 3 章 COVID-19 对印度运动 AR/VR 市场的影响

第四章俄乌战争对印度体育AR/VR市场的影响

第 5 章执行摘要

第 6 章顾客回馈

第 7 章印度体育 AR/VR 市场前景，2017-2031

• 市场规模与预测
• 市占率和预测
• 各公司的市占率 (%)，2023 年

第 8 章市场地图，2023 年

第九章宏观环境与产业结构

• 供应需求分析
• 汇入/汇出分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第 10 章市场动态

第十一章 主要与会企业状况

第十二章价格分析

第 13 章案例研究

第 14 章主要进入者展望

• Meta Platforms Inc.
• HTC Corporation
• Sony Group Corporation
• Intel Corporation
• Qualcomm Technologies Inc.
• EON Reality Inc.
• Panasonic Industry Co. Ltd.
• Magic Leap Inc.
• Microsoft Corporation
• Samsung Electronics Co. Ltd.

第 15 章策略建议

第十六章查询及免责声明

India sports AR/VR market is projected to witness a CAGR of 30.15% during the forecast period FY2024-FY2031, growing from USD 556 million in FY2023 to USD 4577.5 million in FY2031.

The market is rapidly evolving, driven by technological advancements and a growing appetite for immersive experiences within the sports sector. These technologies are reshaping athlete training methodologies, offering sophisticated simulations, real-time feedback mechanisms, and data analytics to refine performance and skill development.

Moreover, augmented and virtual reality (AR/VR) innovations are redefining fan engagement dynamics by providing interactive experiences such as virtual stadium tours, live game simulations, and immersive viewing platforms, thereby deepening the connection between sports enthusiasts and their favourite teams or athletes. Media companies are also utilizing AR/VR to enhance sports broadcasting, incorporating elements such as enriched perspectives, player statistics overlays, and interactive content to improve the viewing experience. Furthermore, AR/VR is being utilized for sports merchandising and marketing activities, creating interactive product experiences that drive sales and boost brand engagement. With increasing investments from domestic and international stakeholders, alongside collaborative efforts between technology firms, sports entities, and government initiatives, India sports AR/VR market is poised for continued expansion, promising a future where innovation and enhanced experiences join to redefine the landscape of sports entertainment.

In November 2023, Tech Mahindra, a prominent provider of digital transformation, consulting, and business re-engineering services, collaborated with Amazon Web Services (AWS) to construct a sports cloud platform. This partnership aims to develop advanced digital capabilities for sports organizations and provide immersive, customized experiences to sports fans globally.

Rising Demand for Improved Experiences Among Sports Enthusiasts

The increasing demand for enhanced experiences among sports fans is a key factor driving the growth of India sports AR/VR market. With technological advancements and changing consumer preferences, sports enthusiasts are seeking more immersive and interactive ways to engage with their favourite teams and athletes. AR/VR technologies provide unique opportunities to fulfil these objectives by providing immersive viewing experiences, virtual stadium tours, interactive content, and personalized engagements. Additionally, the rise of e-sports and digital entertainment has shifted consumer expectations, driving the sports industry to adopt innovative technologies to enhance fan engagement and satisfaction.

In August 2023, Mumbai-based startup AjnaLens launched two new Mixed Reality headsets, AjnaXR Pro and AjnaXR SE, following its CES Innovation Award recognition. The company intends to enhance skill development in India, utilizing its prior experience designing AR headsets for the Indian Army. The AjnaXR SE MR headset features dual 2.1-inch F-LCD displays at 3200 x 1600 pixels resolution, 128GB storage, and a 5,500mAh battery. Meanwhile, the AjnaXR Pro boasts higher resolution displays, hand tracking, and a coloured pass-through camera.

Increasing Utilization of the Internet of Things (IoT) Solutions for Efficient Management of Sports Stadiums

The growing adoption of the Internet of Things (IoT) technology for efficient management of sports stadiums is playing a significant role in driving the India sports AR/VR market. IoT solutions enable the integration of multiple sensors, devices, and systems within stadiums to gather real-time data on crowd management, facility operations, and player performance. This data can be utilized to enhance the overall fan experience, improve stadium safety and security, and enhance operational efficiency. By incorporating AR/VR technology into these IoT ecosystems, sports organizations can further enhance the stadium experience by providing immersive virtual tours, interactive displays, and augmented reality enhancements during live events.

In December 2023, MeetKai, a leader in the events metaverse, collaborated with Meta-Stadiums, an entertainment, gaming, and NFT metaverse platform, to launch an extraordinary football experience. In partnership with football agency SLFC Soccer, the platform utilizes virtual spaces for fans to attend matches as avatars, witnessing professional clubs and FIFA teams in action. The platform even promises 150 live virtual football matches featuring approximately 137 FIFA teams.

Semi-Immersive Technology is the Most Preferred Choice

Semi-immersive technology is often the most preferred choice in India due to its balance between immersion and cost-effectiveness. This technology offers users a higher level of immersion compared to non-immersive setups, while remaining more accessible and cost-effective than fully immersive options. This balance is compatible with the diverse needs and demographics of India's vast market, incorporating various industries such as gaming, education, training, and entertainment. For businesses and organizations, semi-immersive solutions present an attractive option as they offer compelling experiences without requiring significant investments in infrastructure or specialized equipment.

In September 2023, Qualcomm, a leading semiconductor company, launched its latest advancements in spatial computing through two platforms: Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1. These platforms set new standards for mixed reality, virtual reality, and smart glasses, offering thinner, more comfortable headsets, and optimized thermal efficiency for sleek smart glasses.

Head-Mounted Displays Hold the Larger Market Share

In India, head-mounted displays (HMDs) reign as the most utilized type of product within the AR/VR market. These devices provide immersive experiences by engaging users in virtual environments, creating a sense of presence and interaction. HMDs come in various forms, including VR headsets and AR glasses, providing a wide range of applications, ranging from gaming and entertainment to education, training, and industrial simulations. Advancements in HMD technology, coupled with increasing affordability and accessibility, have made these devices more attainable for consumers and businesses alike. As a result, HMDs continue to dominate the AR/VR landscape in India, transforming the way people interact with digital content and experience immersive simulations in various aspects of their lives.

For instance, at CES 2023, Sharp revealed a prototype head-mounted display for virtual reality, featuring smartphone compatibility. Sharp's miniaturization technology provides an ultra-lightweight design at 175g, comprising a VR display and thin eyepiece. Delivering a high definition 4K content (2K per eye) at a 120Hz refresh rate, it offers smooth, immersive experiences.

Impact of COVID-19

The COVID-19 pandemic had a mixed impact on India sports AR/VR market. While initially, there was a slowdown in adoption due to disruptions in sporting events, training programs, and investments, the pandemic also accelerated the digitization and virtualization of sports experiences.

During the lockdowns and restrictions, there was a surge in demand for virtual training solutions and immersive fan experiences as traditional sporting activities were halted. Sports organizations and businesses utilized AR/VR technology to engage fans, offer virtual training sessions, and host digital events. Additionally, the pandemic emphasized the importance of remote training and virtual experiences, leading to increased investment and innovation in sports AR/VR solutions.

Overall, the pandemic accelerated the adoption and development of AR/VR solutions in India sports industry, paving the way for future growth and opportunities.

Impact of Russia-Ukraine War

The Russia-Ukraine war potentially impacted the India sports AR/VR market due to its potential effects on global supply chains, economic stability, and investor confidence. The conflict led to disruptions in the supply of critical components, such as electronics and raw materials, which hugely affected the production and availability of AR/VR devices and technologies in India. Additionally, increased geopolitical tensions and economic uncertainties led to fluctuations in currency exchange rates and trade policies, impacting the cost of imported goods and equipment.

Key Players Landscape and Outlook

India sports AR/VR market is characterized by a dynamic landscape with key players driving innovation and growth. Leading companies, such as HTC Corporation, Qualcomm Technologies Inc., and Meta Platforms Inc., actively invest in AR/VR technologies to enhance fan engagement, training programs, and immersive experiences within the sports industry. These players are leveraging their expertise in gaming, entertainment, and digital technologies to develop innovative solutions tailored to the unique needs of the Indian market. Additionally, collaborations between sports organizations, technology firms, and startups are fostering innovation and enhancing the availability of AR/VR applications across various sports sectors. Looking ahead, the outlook for the India sports AR/VR market remains optimistic, driven by increasing digitalization, rising demand for immersive experiences, and continued investments in technology infrastructure.

In June 2023, HTC Corporation, known for its VR expertise, launched its new virtual reality headset, the Vive Focus 3 in India. The new headset boasts 5K resolution, a 120-degree field of view, ergonomic design, enhanced audio, and improved navigation controllers, setting a new standard for immersive experiences.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on India Sports AR/VR Market

4. Impact of Russia-Ukraine War on India Sports AR/VR Market

5. Executive Summary

6. Voice of Customer

• 6.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 6.2. Market Awareness and Product Information
• 6.3. Brand Awareness and Loyalty
• 6.4. Factors Considered in Purchase Decision
  • 6.4.1. Price Preference
  • 6.4.2. Brand Preference
  • 6.4.3. Product Quality
  • 6.4.4. User Experience
  • 6.4.5. After-Sale Services
• 6.5. Preferred Channel
• 6.6. Medium of Purchase
• 6.7. Frequency of Play

7. India Sports AR/VR Market Outlook, FY2017 -FY2031F

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type of Product
    • 7.2.1.1. Head-Mounted Display
    • 7.2.1.2. Handheld Application
    • 7.2.1.3. AR Software
    • 7.2.1.4. Others
  • 7.2.2. By Type of Offerings
    • 7.2.2.1. Hardware
    • 7.2.2.2. Software
    • 7.2.2.3. Services
  • 7.2.3. By Type of Technology
    • 7.2.3.1. Fully Immersive
    • 7.2.3.2. Semi-Immersive
    • 7.2.3.3. Non-Immersive
  • 7.2.4. By Type of Device Type
    • 7.2.4.1. Head Mounted Display
    • 7.2.4.2. Gesture Tracking Device
    • 7.2.4.3. Projectors and Display Walls
  • 7.2.5. By Region
    • 7.2.5.1. East
    • 7.2.5.2. West and Central
    • 7.2.5.3. North
    • 7.2.5.4. South
• 7.3. By Company Market Share (%), FY2023

8. Market Mapping, FY2023

• 8.1. By Type of Product
• 8.2. By Type of Offerings
• 8.3. By Type of Technology
• 8.4. By Type of Device Type
• 8.5. By Region

9. Macro Environment and Industry Structure

• 9.1. Supply Demand Analysis
• 9.2. Import Export Analysis
• 9.3. Value Chain Analysis
• 9.4. PESTEL Analysis
  • 9.4.1. Political Factors
  • 9.4.2. Economic System
  • 9.4.3. Social Implications
  • 9.4.4. Technological Advancements
  • 9.4.5. Environmental Impacts
  • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 9.5. Porter's Five Forces Analysis
  • 9.5.1. Supplier Power
  • 9.5.2. Buyer Power
  • 9.5.3. Substitution Threat
  • 9.5.4. Threat from New Entrant
  • 9.5.5. Competitive Rivalry

10. Market Dynamics

• 10.1. Growth Drivers
• 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

• 11.1. Competition Matrix of Top Five Market Leaders
• 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 11.4. SWOT Analysis (For Five Market Players)
• 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Player's Outlook

• 14.1. Meta Platforms Inc.
  • 14.1.1. Company Details
  • 14.1.2. Key Management Personnel
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As reported)
  • 14.1.5. Key Market Focus & Geographical Presence
  • 14.1.6. Recent Developments
• 14.2. HTC Corporation
• 14.3. Sony Group Corporation
• 14.4. Intel Corporation
• 14.5. Qualcomm Technologies Inc.
• 14.6. EON Reality Inc.
• 14.7. Panasonic Industry Co. Ltd.
• 14.8. Magic Leap Inc.
• 14.9. Microsoft Corporation
• 14.10. Samsung Electronics Co. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

15. Strategic Recommendations

16. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Sports AR/VR Market, By Value, In USD Million, FY2017-FY2031F
• Figure 2. India Sports AR/VR Market Share (%), By Type of Product, FY2017-FY2031F
• Figure 3. India Sports AR/VR Market Share (%), By Type of Offerings, FY2017-FY2031F
• Figure 4. India Sports AR/VR Market Share (%), By Type of Technology, FY2017-FY2031F
• Figure 5. India Sports AR/VR Market Share (%), By Type of Device Type, FY2017-FY2031F
• Figure 6. India Sports AR/VR Market Share (%), By Region, FY2017-FY2031F
• Figure 7. By Type of Product Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 8. By Type of Offerings Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 9. By Type of Technology Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 10. By Type of Device Type Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 11. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2023