市场调查报告书
商品编码
1498354
全球洗髮精市场评估:依类别,产品类型,形式,髮质,包装类型,配方,性别,最终用户,价格,分销渠道,地区,机会,预测(2017 ~2031)Shampoo Market Assessment, By Category, By Product Type, By Form, By Hair Type, By Packaging Type, By Formulation, By Gender, By End-user, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球洗髮精市场规模为356.8亿美元,预计到2031年将达到513.7亿美元,预计2024-2031年期间复合年增长率为4.7%。市场是个人护理行业的一个完整的细分市场,近年来表现出强劲的活动,并且预计将继续扩大。人们对个人卫生意识的提高、可支配收入的增加以及社交媒体对美容趋势的影响推动了这一热潮。市场多种多样,有各种各样的产品可以满足多种髮质和需求,包括去屑、保湿、丰盈、天然或有机配方。
在人口众多、都市化和消费者消费能力不断增强的推动下,新兴地区正在迅速扩张,尤其是在中国和印度等国家。创新是全球洗髮精市场需求的主要驱动力,公司投资研发以推出适合不断变化的客户偏好的新产品,例如不含硫酸盐、不含对羟基苯甲酸酯的环保产品。此外,电子商务已成为重要的分销管道,使买家可以轻鬆获得许多产品。
儘管成长轨迹良好,但市场仍面临监管障碍、包装废弃物环境问题以及来自干洗洗髮精和共洗护髮素等替代护髮产品的竞争等课题。儘管如此,在持续的技术创新和不断变化的客户需求的推动下,全球洗髮精市场仍然充满活力并不断扩大。
2023年2月,知名护髮产品公司Olaplex, Inc.推出了旗下首款洗髮精No. 4D Clean Volume Detox。与该品牌的所有产品一样,这款洗髮精含有该公司的专利键构建技术,据说可以通过重新键合断裂的二硫键来修復和恢復受损的头髮。
个人卫生意识的提高推动需求
人们对个人卫生意识的提高极大地推动了全球对洗髮精产品的需求。定期头髮护理是个人卫生的一部分,并且变得越来越重要。许多卫生组织正在进行教育活动,以帮助提高意识。此外,洗髮精品牌透过社群媒体平台等各种平台推广产品,进一步提高了人们对头髮卫生的意识。
此外,网路的普及在提供有关正确头髮护理的资讯方面发挥着重要作用。由于智慧型手机和网路在世界各地的普及,消费者对头皮健康和头髮健康的瞭解越来越多。美容专家和影响者透过他们的管道分享多种技巧和产品推荐,帮助消费者选择最适合自己髮质的产品。由于广泛的传播,洗髮已成为日常美容的重要组成部分。洗髮精可以减少头皮屑、增加头髮强度和光泽,帮助人们保持头髮和头皮健康。2024 年 5 月,澳洲 REIN 推出了一款富含雪松和柑橘皮油的清新海洋香味去屑洗髮精和护髮素。这款洗髮精采用天然油脂和萃取物配製而成,可滋润和修復头髮。
电子商务成长推动市场
电子商务的成长将为全球洗髮精市场带来重大变化。电子商务正在彻底改变消费者获取商品的方式。人们现在不再从实体店等通常的购买地点购买商品,而是转向线上零售商。电子商务带来了前所未有的便利,消费者可以搜寻、比较价格、收集评论併购买来自世界各地的洗髮精。相反,电子商务平台提供了全球范围内购买洗髮精的管道,将品牌的市场扩展到传统零售之外。种类繁多的产品使客户可以浏览不同的配方,并根据自己的要求轻鬆选择最合适的一种。
本报告针对全球洗髮精市场进行研究和分析,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global shampoo market size was valued at USD 35.68 billion in 2023, expected to reach USD 51.37 billion in 2031, with a CAGR of 4.7% for the forecast period between 2024 and 2031. The marketplace is a full-size segment of the personal care industry, has displayed a sturdy boom over recent years, and is projected to maintain expansion. The boom is pushed by using growing cognizance of personal hygiene, rising disposable incomes, and the impact of social media on grooming trends. The market is diverse, presenting an extensive range of products catering to numerous hair types and needs, including anti-dandruff, moisturizing, volumizing, and natural or organic formulations.
Emerging regions are experiencing quick increase, pushed by massive population, urbanization, and increasing customer spending power, especially in nations such as China and India. Innovation is a vital driver of the global shampoo market demand, with companies making an investment in research and development to introduce new merchandise, which meets evolving client preferences, consisting of sulfate-free, paraben-free, and green options. Additionally, e-commerce has emerged as a crucial distribution channel, presenting purchasers with handy access to many products.
Despite the advantageous increase trajectory, the market faces challenges, including regulatory hurdles, environment-related concerns regarding packaging waste, and competition from alternative hair care products such as dry shampoos and co-washing conditioners. Nevertheless, the global shampoo marketplace remains dynamic and poised for expansion, driven by ongoing innovation and changing customer demands.
In February 2023, Olaplex, Inc., well recognized for its hair-repairing products, released its first shampoo, No. 4D Clean Volume Detox. The shampoo, like the other brand products, contains their patented bond building technology, which is supposed to help, mend, and restore damaged strands by relinking broken disulfide bonds.
Growing Awareness About Personal Hygiene Drives the Demand
Rising awareness about personal hygiene significantly drives the demand for shampoo products worldwide. Regular hair care, being a part of personal hygiene, is being increasingly emphasized upon. Many health organizations are contributing to the growing awareness by launching educational campaigns. Moreover, shampoo brands advertising their products through various platforms, including social media platforms, further boosts the awareness about hair hygiene among people.
Furthermore, internet penetration has played an important role in providing access to information related to proper hair care. Consumers are even more knowledgeable about scalp health and hair health these days as a result of increased use of smartphones and internet facilities all over the world. Beauty experts and influencers share several tips and recommendations on their respective channels to allow consumers to choose the best option for their hair type. It is with the help of wide information transfer that makes washing hair a significant component of day-to-day grooming. Shampoos help people maintain healthy hair and scalp by reducing dandruff and enhancing the strength and shine of their hair. In May 2024, Australia-based REIN introduced an anti-dandruff shampoo and conditioner with a fresh maritime scent fortified with cedarwood and mandarin peel oil. The shampoo is made with natural oils and extracts to moisturize and restore hair.
E-commerce Growth Drives the Market
E-commerce growth will lead to major changes in global shampoo market since it affects how people come to know, buy, and use these hair care items. Consumers have totally altered their ways of getting at things due to e-commerce routes. Currently people are not buying from their usual purchase places like physical stores, but go for online sellers instead. E-commerce permits unprecedented convenience for consumers that enables them to search, compare price, gather reviews, and buy shampoo from all over the world. Conversely, e-commerce platforms are providing worldwide access for shampoos that move far beyond traditional retail borders increasing marketplace of brands. The wide range of products enables the customers to go through different formulations thereby making it easy for them to select what suits them the most according to their requirements.
In June 2023, Chamberlain Coffee, in partnership with IGK, a hair care manufacturer, developed a limited-edition Matcha Shampoo which was a repackaged version of IGK's popular Direct Flight Multi-Tasking Matcha Shampoo. The product was made available at Ulta's website, Chamberlain Coffee's website, and IGK's website from December 2023.
Natural and Organic Shampoos Gaining Momentum
There has been a noticeable increase in the use of natural and organic shampoos in the global market. The trend is attributable to an ever-growing number of people inclined towards health and wellness. Personal care products' ingredients attract many buyers. People nowadays search for formulas which do not contain toxins and are friendly to the hair and nature. A whole push towards sustainability and eco-conscious living feeds the increase in natural and organic shampoos. Individuals prefer selecting shampoos filled with biodegradable elements and containers that withhold eco-friendliness.
Major brands and emerging niche players are responding to this demand by expanding their product lines to include natural and organic options. They market them based on their medicinal properties as their components include plant extracts such as aloe vera, coconut oil, and essential oils. E-commerce and social media have accelerated this trend further thus, enabling individuals to find different kinds of organic or natural hair products seamlessly. The rise of prioritizing health, wellness, and sustainability amongst buyers would lead to an upsurge in demand for natural shampoos over the next few years.
In April 2023, UpCircle launched its latest Shampoo Creeme, produced using natural ingredients such as grapefruit, coconut, lavender oils, and cedarwood. The product is a paste-like formulation, which uses less water than the conventional ones. It is handmade in the United Kingdom, and is cruelty-free, vegan, natural, 100% recyclable, and refillable.
Asia-Pacific as the Fastest Growing Region
Asia-Pacific shampoo market is expanding rapidly because of shifting consumer preferences and rising consumer knowledge of hair and scalp hygiene products, especially in China, India, Japan, Thailand, and South Korea. Their daily routine heavily revolve around their hair care regimen.
For instance, shampoos are seen by the Chinese as necessary hair care products which balance the moisture content of hair. In addition, the high levels of pollution and busy lifestyles in China are mostly to blame for the country's fast increasing need for anti-hair fall shampoo. For instance, in November 2023, BodyAid launched Ginger anti-hair loss shampoo, made using high-tech "fluid extraction technology". The new technology was aimed at retaining the active ingredients of ginger, enhancing hair follicle rejuvenation in four weeks.
Furthermore, it is anticipated that young, urban consumers prioritize the premium market and can be more prepared to shell out more cash for high-end shampoos with immediate effects. Therefore, in the next few years, it is anticipated to have an impact on market growth.
Moreover, the region's quick adoption of innovative products such as 2-in-1 shampoos and conditioners which aim to clear the scalp and produce silky, smooth hair is anticipated to support the market in the coming years.
Future Market Scenario (2024 - 2031F)
As health and environmental consciousness continue to rise, the demand for natural and organic shampoos is expected to grow robustly. Consumers will increasingly seek products with plant-based, non-toxic ingredients, and eco-friendly packaging.
The trend towards personalized hair care solutions is set to grow, with brands offering customizable shampoos tailored to individual hair types, scalp conditions, and personal preferences. Digital platforms and AI-driven diagnostic tools will facilitate this personalization.
The expansion of e-commerce will continue to transform the shampoo market. Online platforms will enable wider product accessibility and convenience, with direct-to-consumer models and subscription services becoming more prevalent.
Key Players Landscape and Outlook
The global shampoo market is dominated by several key players, including multinational corporations. These companies have established strong brand portfolios, extensive distribution networks, and significant resources for research and development, allowing them to maintain a competitive edge. Some brands are household names which benefit from continuous innovation and aggressive marketing strategies. Emerging players and niche brands focusing on natural and organic formulations are gaining traction, responding to the increasing consumer demand for health-conscious and environmentally friendly products.
The market outlook for these key players is positive, driven by continuous product innovation, expansion into emerging markets, and a strategic emphasis on digital and e-commerce platforms. Companies are expected to focus on sustainable practices and personalized products to meet evolving consumer preferences, ensuring their relevance and growth in a dynamic market landscape. Mergers and acquisitions will benefit the market by fostering innovation, expanding product portfolios, enhancing market reach, and achieving operational efficiencies, ultimately meeting evolving consumer demands effectively. For instance, in January 2023, Mielle Organics was acquired by The Procter & Gamble Company that was planned to function as a separate P&G Beauty business. The acquisition aimed to increase access to hair products and services for black women globally.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work