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市场调查报告书
商品编码
1593776

市场占有率与预测:客户资料平台(CDP)，2023～2028年，美国(2个报告的绑定套组)

Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, USA (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2个工作天内

价格

市占率说明

QKS Group 预测，到 2028 年，美国客户资料平台 (CDP) 的复合年增长率将低于平均值。

以美国为中心的北美地区继续主导全球 CDP 市场规模。仅北美地区预计到 2028 年将达到 68.6264 亿美元，复合年增长率为 19.92%，北美的领先地位归功于其先进的数位生态系统、早期采用尖端技术以及严格的数据隐私法规。

市场预测说明

到 2028 年，美国客户数据平台 (CDP) 市场预计将达到 68.6264 亿美元，复合年增长率为 19.92%

随着对更严格的资料隐私法规的需求不断增长以及对个人化客户体验的需求不断增长，美国客户资料平台 (CDP) 市场的未来将不断发展。随着企业努力驾驭复杂的数据生态系统并利用来自客户互动的可行见解，预计 CDP 正在透过整合高级分析、人工智慧和机器学习功能来适应。这些创新旨在帮助组织组织更有针对性的行销活动、提高客户保留率并提高营运效率。此外，CDP 供应商和行业领导者之间的合作预计将推动创新并加速采用符合不断变化的市场动态的下一代资料管理解决方案。

市占率目录：

第1章 摘要整理

  • 主要调查结果
  • 主要预测
  • 主要趋势
  • 市场概要

第2章 市场概要

  • 市场定义和范围
  • 影响市场的主要原因
  • 促进因素与阻碍因素

第3章 市场占有率分析

  • 美国市场占有率
  • 美国市场占有率:各业界
  • 市场占有率:媒体·娱乐
  • 市场占有率:零售
  • 市场占有率:BFSI
  • 市场占有率:旅游、饭店
  • 市场占有率:教育
  • 市场占有率:公共部门
  • 市场占有率:医疗保健·生命科学
  • 市场占有率:汽车
  • 市场占有率:食品和饮料
  • 美国市场占有率:各部署类型
  • 市场占有率:各部署类型:内部部署
  • 市场占有率:各部署类型:云端
  • 美国市场占有率:各客户类型
  • 市场占有率:SMB
  • 市场占有率:大企业
  • 市场占有率:企业

第4章 企业简介

  • 公司概要
  • 分析师的观点与分析

第5章 附录

  • 调查手法

Market Forecast 目录:

第1章 摘要整理

  • 主要调查结果
  • 主要预测
  • 主要趋势
  • 市场概要

第2章 市场概要

  • 市场定义和范围
  • 影响市场的主要原因
  • 促进因素与阻碍因素

第3章 市场预测分析

  • 美国市场预测
  • 美国市场预测:各业界
  • 市场预测:媒体&娱乐
  • 市场预测:零售业
  • 市场预测:BFSI
  • 市场预测:旅游&饭店
  • 市场预测:教育
  • 市场预测:公共部门
  • 市场预测:医疗保健&生命科学
  • 市场预测:汽车
  • 市场预测:食品和饮料
  • 美国市场预测:各部署类型
  • 市场预测:各部署类型:内部部署
  • 市场预测:各部署类型:云端
  • 美国市场预测:各客户类型
  • 市场预测:SMB
  • 市场预测:各规模
  • 市场预测:企业

第4章 企业简介

  • 公司概要
  • 分析师的观点与分析

第5章 附录

  • 调查手法
Product Code: QKS-07791

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Customer Data Platforms (CDPs) are anticipated to grow at a below-average CAGR in the United States through 2028, as indicated by QKS Group.

North America, led by the USA, continues to dominate the global CDP market in terms of size. With the USA alone expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%, North America's leadership stems from its advanced digital ecosystem, early adoption of cutting-edge technologies, and stringent data privacy regulations.

This slower growth can be attributed to several factors, including saturation in some industries, evolving data privacy regulations, and challenges in integrating disparate data sources effectively. Despite these hurdles, CDPs continue to play a crucial role in enhancing customer experiences and enabling personalized marketing efforts. Companies are increasingly focusing on leveraging CDPs to consolidate customer data from various touchpoints, improve targeting accuracy, and drive marketing efficiencies. While the growth rate may be moderate compared to other regions, the demand for CDPs in the U.S. remains steady, driven by the ongoing digital transformation initiatives across sectors like retail, financial services, and healthcare.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

USA Customer Data Platform (CDP) market expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%.

The future of the Customer Data Platform (CDP) market in the United States is poised for evolution amidst growing demands for enhanced data privacy regulations and the increasing need for personalized customer experiences. As businesses strive to navigate complex data ecosystems and harness actionable insights from customer interactions, CDPs are expected to adapt by integrating advanced analytics, artificial intelligence, and machine learning capabilities. These innovations aim to empower organizations in orchestrating more targeted marketing campaigns, improving customer retention rates, and achieving operational efficiencies. Furthermore, collaborations between CDP vendors and industry leaders are anticipated to drive innovation forward, facilitating the adoption of next-generation data management solutions tailored to meet evolving market dynamics.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Share Analysis

  • USA Market Share
  • USA Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • USA Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • USA Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Forecast Analysis

  • USA Market Forecast
  • USA Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • USA Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast by Deployment Type: Cloud
  • USA Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Share List of Figures

  • Fig. 1 Market Share of Customer Data Platform USA, 2023
  • Fig. 2 USA Market Share of Customer Data Platform IT & Telecom Industry, 2023
  • Fig. 3 USA Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 USA Market Share of Customer Data Platform Insurance Industry, 2023
  • Fig. 5 USA Market Share of Customer Data Platform Healthcare Industry, 2023
  • Fig. 6 USA Market Share of Customer Data Platform Government & Public Sector, 2023
  • Fig. 7 USA Market Share of Customer Data Platform Retail & eCommerce, 2023
  • Fig. 8 USA Market Share of Customer Data Platform Manufacturing, 2023
  • Fig. 9 USA Market Share of Customer Data Platform Hospitality, 2023
  • Fig. 10 USA Market Share of Customer Data Platform On-premises Deployment, 2023
  • Fig. 11 USA Market Share of Customer Data Platform Cloud Deployment, 2023
  • Fig. 12 USA Market Share of Customer Data Platform SMB Customers, 2023
  • Fig. 13 USA Market Share of Customer Data Platform Large Customers, 2023
  • Fig. 14 USA Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

  • Fig. 1 Market Forecast of Customer Data Platform USA, 2024- 2028
  • Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
  • Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
  • Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
  • Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
  • Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
  • Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
  • Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
  • Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
  • Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
  • Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
  • Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
  • Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028