全球客户成功软件市场（2023-2030）：按部署类型、公司规模（中小企业、大型企业）和应用划分的规模、份额、增长分析和预测

全球客户成功软件市场规模将从2021年的9.7822亿美元增长到2022年的12.172亿美元，预测期内復合年增长率为24.43%，到2030年将达到69亿美元。预计将增长到9459万美元。

随着各行业越来越注重客户保留和客户满意度，全球客户成功软件市场正在经历显着增长。 客户成功软件可帮助企业提高客户参与度、跟踪成功指标并提供个性化支持，从而提高客户忠诚度并减少客户流失。 基于云的解决方案的日益采用以及高级分析和人工智能技术的集成正在进一步推动市场的扩张。 随着企业优先考虑以客户为中心的战略，对客户成功软件的需求预计将继续呈上升趋势。

对提高客户参与度和保留率的有效解决方案的需求不断增长，推动了客户成功软件市场的发展。 随着公司意识到满意和忠诚的客户对其成功起着关键作用，对客户成功软件的需求显着增加。

多个行业的一个显着趋势是 AI 和 ML（机器学习）技术的日益融合。 这些尖端工具对于企业来说已经变得至关重要，因为它们可以自动化任务、增强决策流程并改善整体客户体验。 推动人工智能和机器学习采用的因素包括丰富的数据、计算能力的进步以及公司在动态市场环境中保持竞争力的需要。 随着人工智能和机器学习技术的不断进步并变得更加容易使用，它们的采用预计会加速，从而彻底改变企业在许多不同领域运营和与客户互动的方式。

在本报告中，我们研究了全球客户成功软件市场，并提供了市场概述、市场各种影响因素分析、技术和创新趋势、法律和监管环境、市场规模转型和预测，各种分类和预测，总结了按地区划分、竞争状况、主要公司概况等。

内容

执行摘要

调查方法

母公司市场分析

• 市场概览
• 市场规模
• 市场动态
  • 驱动程序
  • 机会
  • 制约因素
  • 任务

主要市场洞察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 知识产权分析
• 贸易分析
• 启动分析
• 原材料分析
• 创新矩阵
• 管道产品分析
• 宏观经济指标
• 主要投资分析
• 关键成功因素
• 争用程度

市场动态与展望

• 市场动态
  • 驱动程序
  • 机会
  • 制约因素
  • 任务
• 监管状况
• 波特的分析
• Skyquest 对未来颠覆的特殊洞察

全球客户成功软件市场：按部署类型

• 市场概览
• 基于云
• 本地

全球客户成功软件市场：按公司规模划分

• 市场概况
• 中小企业
• 大公司

全球客户成功软件市场：按应用划分

• 市场概况
• 客户体验管理
• 客户旅程图
• 与客户的沟通
• 其他

全球客户成功软件市场：按地区

• 市场概况
• 北美
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

竞争格局

• 排名前 5 名的公司比较
• 主要公司的市场定位
• 各大公司的招聘策略
• 关键成功策略
• 近期市场活动
• 主要公司的市场份额

主要公司简介

• Salesforce
• Gainsight
• Totango
• ClientSuccess
• Strikedeck
• Planhat
• Natero
• ChurnZero
• UserIQ
• Catalyst
• Akita
• CustomerSuccessBox
• Amity
• Bolstra
• Kapta
• CustomerGauge
• ClientFlow
• Appuri
• SmartKarrot
• WalkMe

Market Insights

Global Customer Success Software Market size was valued at USD 978.22 million in 2021 and is poised to grow from USD 1217.2 million in 2022 to USD 6994.59 million by 2030, growing at a CAGR of 24.43% in the forecast period (2023-2030).

The Global Customer Success Software Market is experiencing significant growth, driven by the increasing emphasis on customer retention and satisfaction in various industries. Customer success software helps businesses enhance customer engagement, track their success metrics, and offer personalized support, leading to improved customer loyalty and reduced churn rates. The rising adoption of cloud-based solutions and the integration of advanced analytics and AI technologies are further propelling market expansion. As companies prioritize customer-centric strategies, the demand for customer success software is expected to continue its upward trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of customer success software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Customer Success Software Market Segmental Analysis

Global Customer Success Software market is segmented by deployment type, enterprise size, and application. Based on deployment type, the Customer Success Software Market can be segmented into cloud-based and on-premises. Based on enterprise size, the Customer Success Software Market can be segmented into small and medium-sized enterprises (SMEs) and large enterprises. Based on applications, the Customer Success Software Market is segmented into customer experience management, customer journey mapping, customer communication, and others. Based on region, the Customer Success Software Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The Customer Success Software Market is being driven by the growing need for effective solutions that enhance customer engagement and retention. As businesses recognize the crucial role of satisfied and loyal customers in their success, the demand for customer success software has seen a significant rise. This software enables companies to better understand and meet customer needs, offer personalized support, and track key success metrics, leading to improved customer satisfaction and loyalty.

Restraints

One of the restraints faced by the Customer Success Software Market is the challenge of data privacy and security. Ensuring the confidentiality and protection of sensitive customer information is a critical concern for businesses. The increasing regulations related to data privacy, such as GDPR and CCPA, require companies to handle customer data with utmost care. Any data breaches or security lapses can result in severe reputational damage and legal consequences.

Market Trends

A prominent trend observed across multiple industries is the growing integration of artificial intelligence (AI) and machine learning (ML) technologies. These cutting-edge tools have become indispensable for businesses as they automate tasks, enhance decision-making processes, and elevate the overall customer experience. Factors driving the adoption of AI and ML include the abundance of data, advancements in computing capabilities, and the necessity for companies to stay competitive amidst dynamic market conditions. As AI and ML technologies continue to progress and become more readily available, their widespread adoption is anticipated to accelerate, revolutionizing business operations and customer interactions across diverse sectors.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Customer Success Software Market by Deployment Type

• Market Overview
• Cloud-Based and On-Premises

Global Customer Success Software Market by Enterprises size

• Market Overview
• Small and Medium-Sized Enterprises (SMEs) and Large Enterprises

Global Customer Success Software Market by Applications

• Market Overview
• Customer Experience Management
• Customer Journey Mapping
• Customer Communication
• and Others

Global Customer Success Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Salesforce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gainsight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Totango
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClientSuccess
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strikedeck
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planhat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChurnZero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UserIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catalyst
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akita
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CustomerSuccessBox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolstra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapta
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CustomerGauge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClientFlow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appuri
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartKarrot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WalkMe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments