全球淡啤酒市场规模、份额、成长分析，按产量（大型啤酒厂、小型啤酒厂）、按包装（玻璃瓶、PET 瓶）- 产业预测 2024-2031

Global Light Beer Market Size, Share, Growth Analysis, By Production(Macro-brewery, Micro-brewery), By Package(Glass, PET bottle) - Industry Forecast 2024-2031

出版日期: 2024年05月18日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年，全球淡啤酒市场规模为3,011.1亿美元，预计将从2023年的3,086.4亿美元成长到2031年的3,760.5亿美元，预测期内（2024-2031年）复合年增长率为2.5%。

全球淡啤酒市场最近经历了大幅成长和演变，反映了消费者偏好和生活方式选择的变化。与普通啤酒相比，淡啤酒的特点是酒精含量较低，卡路里含量较低，受到注重健康的人和寻求更清爽饮料替代品的人的青睐。推动该市场成长的一个重要催化剂是对健康和保健的日益重视。消费者越来越关注自己的健康，积极寻找热量和酒精含量较高的传统酒精饮料的替代品。淡啤酒与这些偏好产生共鸣，为那些希望在不影响饮食或健身目标的情况下沉迷于啤酒的个人提供平衡的选择。此外，市场见证了啤酒厂的大量创新，在口味、配料和包装方面产生了多样化的淡啤酒产品。精酿啤酒厂也涉足淡啤酒领域，推出独特且优质的选择，以满足挑剔的消费者的需求。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2023 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率 (%), 2023

主要公司简介

Anheuser-Busch InBev (Belgium)
Heineken NV (Netherlands)
Molson Coors Beverage Company (United States)
Carlsberg Group (Denmark)
Diageo plc (United Kingdom)
Constellation Brands (United States)
Asahi Group Holdings (Japan)
SABMiller (South Africa)
Grupo Modelo (Mexico)
Kirin Holdings Company (Japan)
Tsingtao Brewery Co., Ltd. (China)
Ambev SA (Brazil)
Boston Beer Company (United States)
New Belgium Brewing Company (United States)
Pabst Brewing Company (United States)
Dogfish Head Brewery (United States)
Stone Brewing (United States)
Sierra Nevada Brewing Co. (United States)
Deschutes Brewery (United States)
Lagunitas Brewing Company (United States)
BrewDog (United Kingdom)
Harpoon Brewery (United States)
Brooklyn Brewery (United States)
Oskar Blues Brewery (United States)
Victory Brewing Company (United States)

简介目录

Product Code: SQMIG30E2045

Global light beer market size was valued at USD 301.11 billion in 2022 and is poised to grow from USD 308.64 billion in 2023 to USD 376.05 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

The global light beer market has undergone substantial growth and evolution recently, reflecting shifts in consumer preferences and lifestyle choices. Light beer, distinguished by its lower alcohol content and reduced calorie count compared to regular beer, has garnered favor among health-conscious individuals and those seeking a more refreshing beverage alternative. A significant catalyst driving the growth of this market is the mounting emphasis on health and wellness. Consumers are increasingly mindful of their health, actively seeking alternatives to traditional alcoholic beverages with higher calorie and alcohol content. Light beer resonates with these preferences, providing a balanced option for individuals who wish to indulge in beer without compromising their dietary or fitness objectives. Furthermore, the market has witnessed considerable innovation from breweries, resulting in a diverse array of light beer offerings in terms of flavor, ingredients, and packaging. Craft breweries have also ventured into the light beer segment, introducing distinctive and premium choices to cater to discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the global light beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Light Beer Market Segmental Analysis

The global light beer market is segmented based on production, package, distribution channel and region. By production, the market is segmented into macro-brewery, micro-brewery, craft brewery, and others. By package, the market is segmented into glass, PET bottle, metal can, and others. By distribution channel, the market is segmented into hypermarkets & supermarkets, on-trade, specialty stores, convenience stores, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Light Beer Market

The surge in consumer awareness regarding health and wellness has emerged as a significant catalyst for the light beer market. Light beers, known for their reduced calorie and alcohol content compared to regular beers, have garnered attention as a more appealing option for individuals striving to uphold a healthier lifestyle without completely abstaining from alcohol consumption. This trend has fueled the demand for light beer, especially among health-conscious consumers seeking balanced beverage choices.

Restraints in the Global Light Beer Market

The light beer market encounters formidable competition from various other alcoholic beverages, including wine, spirits, and even non-alcoholic alternatives such as mocktails and alcohol-free beer. With consumers presented with a diverse range of choices, light beer may not consistently emerge as their preferred option. This competition poses a potential constraint on the growth of the light beer market, particularly if consumers opt for alternative beverages over light beer.

Market Trends of the Global Light Beer Market

A notable trend observed in the global light beer market was the escalating consumer emphasis on health and wellness. With mounting apprehensions regarding obesity and lifestyle-related ailments, many consumers sought out beverages with lower calorie and alcohol content. Light beer, characterized by its reduced calorie and alcohol levels compared to regular beer, resonated with health-conscious consumers. Brewers responded to this trend by introducing new varieties of light beer and highlighting their low-calorie and low-carbohydrate attributes in marketing endeavors.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Light Beer Market By Production

Market Overview
Macro-brewery
Micro-brewery
Craft brewery
and Others

Global Light Beer Market By Package

Market Overview
Glass
PET bottle
Metal can
and Other

Global Light Beer Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SABMiller (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Modelo (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ambev S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Belgium Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dogfish Head Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stone Brewing (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deschutes Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lagunitas Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrewDog (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harpoon Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brooklyn Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oskar Blues Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Victory Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments