髮型设计产品市场规模、份额和成长分析：按产品、按应用、按分销管道、按最终用户、按地区 - 行业预测，2024-2031 年

2022年美髮产品的市场规模为222亿美元，从2023年的235亿美元成长到2031年的356.4亿美元，预测期间（2024-2031年）复合年增长率为5.4%。

护髮设备的日益普及是由于人们越来越意识到化学护髮的潜在副作用。消费者对过度使用化学护髮产品可能造成的伤害越来越谨慎。这些紧凑且方便的设备越来越受欢迎，因为它们允许用户快速方便地设计头髮，而无需去沙龙。由于摩丝和髮胶等各种护髮产品的普及，全球美髮设备市场预计将大幅成长。预计这项需求将在整个预测期内稳定成长。此外，社群媒体的影响力，尤其是对青少年和千禧世代的影响力，对市场扩张做出了重大贡献。社群媒体影响者和名人展示的髮型在塑造消费者偏好和推动市场成长方面发挥着至关重要的作用。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 价值链分析
• 价格分析
• Start-Ups分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

头髮定型产品市场：依产品

• 市场概况
• 髮胶
• 髮蜡
• 造型慕丝
• 髮胶喷雾
• 头油
• 其他的

髮型设计产品市场：依应用分类

• 市场概况
• 家庭使用
• 商业的

髮型设计产品市场：依通路分类

• 市场概况
• 大卖场/超级市场
• 专卖店
• 线上管道
• 其他的

髮型设计产品市场：依最终用户分类

• 市场概况
• 男性
• 女士

头髮定型产品市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• L'oreal SA（France）
• Revlon, Inc.（US）
• Coty, Inc.（UK）
• Indus Valley（India）
• Combe Incorporated（US）
• Hoyu Co., Ltd（Japan）
• John Paul Mitchell Systems（US）
• Cover Your Gray（US）
• Kao Corporation（Japan）
• NATULIQUE ApS（Denmark）
• Puig（Spain）
• Coty Inc.（US）
• Kao Corporation（Japan）
• The Estee Lauder Companies Inc.（US）
• Oriflame Cosmetics AG（Switzerland）
• KOSE Corporation（Japan）
• CHANEL（UK）

Hair Styling Products Market size was valued at USD 22.20 billion in 2022 and is poised to grow from USD 23.5 billion in 2023 to USD 35.64 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031).

The growing popularity of hair care devices stems from heightened awareness of the potential side effects associated with chemical hair treatments. Consumers are increasingly cautious about the damage that excessive use of chemical hair products can cause. These compact and convenient devices are gaining traction as they enable users to style their hair quickly and conveniently without the need to visit a salon. The global market for hair styling devices is set for substantial growth, driven by the widespread adoption of various hair care products like mousses and gels. This demand is expected to rise steadily throughout the forecast period. Additionally, the influence of social media, particularly among teenagers and millennials, is significantly contributing to market expansion. Hairstyles showcased by social media influencers and celebrities play a pivotal role in shaping consumer preferences and driving the market's growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segmental Analysis

The hair styling products market is segmented based on product, gender, application, distribution channel, and region. Based on product, the market is segmented into hair gel, hair wax, hair mousse, hair spray, pomade, and others. Based in gender, the market is segmented into female and male. Based on the application, the market is segmented into household and commercial. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others. By region, the market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Drivers of the Hair Styling Products Market

The rising demand for diverse hairstyles is fueled by consumer interest in experimenting with different hair colors, styles, and trends. This trend is driven by the widespread acceptance of various hair types such as straight, curly, wavy, and others in Western cultures. Consumer flexibility has created a dynamic market where hair products that cater to diverse preferences are highly valued. Furthermore, continuous innovation from various companies introducing new hair products is driving market growth.

Restraints in the Hair Styling Products Market

The growing awareness of sustainable energy consumption is driving demand for energy-efficient hair dryers and straighteners. Consumers are recognizing the importance of responsibly using available energy, leading to increased popularity of low-energy hair styling tools. For instance, products like Philips' DryCare Essential 1600W hair dryer offer a more energy-efficient alternative compared to higher wattage options such as the 2100W Philips dryer, potentially saving up to 23% of energy. This shift towards energy efficiency is not only driven by consumer preferences but is also influenced by government initiatives like the EU Ecodesign Directive, which restricts the use of high-energy-consuming appliances.

Market Trends of the Hair Styling Products Market

Consumer awareness and emphasis on personal appearance are key drivers fueling the growth of the hair styling products market. Changes in lifestyle, where consumers increasingly favor premium hair care brands, are significant contributors to market expansion, alongside continuous innovations by industry leaders. Strong marketing efforts also play a crucial role in driving this growth. Moreover, there is a rising consumer preference for natural and sustainable alternatives, leading to increased demand for plant-based hair products. In response to this trend, market players are strategically introducing new plant-based products that align with the growing preference for natural and eco-friendly solutions in hair styling.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Hair Styling Products Market by Product

• Market Overview
• Hair Gel
• Hair Wax
• Hair Mousse
• Hair Spray
• Pomade
• Others

Hair Styling Products Market by Application

• Market Overview
• Household
• Commercial

Hair Styling Products Market by Distribution Channel

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Online channels
• Others

Hair Styling Products Market by End User

• Market Overview
• Male
• Female

Hair Styling Products Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• L'oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty, Inc. (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indus Valley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combe Incorporated (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoyu Co., Ltd (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cover Your Gray (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NATULIQUE ApS (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Cosmetics AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANEL (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments