企业健康市场规模、份额、成长分析、按服务、按最终用户、按类别、按交付模式、按地区 - 行业预测，2024-2031 年

全球企业健康市场规模预计到 2022 年为 701.2 亿美元，从 2023 年的 732.5 亿美元增长到 2031 年的 1039.4 亿美元，并预计在预测期内（2024-2031 年）增长。为4.47%）。

随着组织优先考虑员工的健康和福祉，全球企业健康市场正在强劲成长。人们越来越认识到健康的员工工作效率更高、病假更少并有助于降低医疗成本，这推动了这一焦点。健身健康计划，包括健身倡议、心理健康支援和生活方式指导，正在获得各行业、尤其是大企业的广泛认可。肥胖、糖尿病和心臟病等慢性病的盛行率不断上升，增加了对职场介入措施的需求。此外，穿戴式装置和行动应用程式的使用等技术进步正在增加员工对健康计划的参与。然而，小企业常常因实施这些计画的财务负担而苦苦挣扎。儘管如此，随着公司将健康倡议视为保留员工和改善职场文化的重要工具，尤其是在 COVID-19 大流行之后，市场预计将进一步扩大。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 市场生态系统
• 重点投资分析
• 关键成功因素
• 竞争程度
• 母市场分析
• PESTEL分析

企业健康市场：依服务分类

• 市场概况
• 健康风险评估
• 健身
• 禁止抽烟
• 健康检查
• 营养/体重管理
• 压力管理
• 其他的

企业健康市场：依最终用户分类

• 市场概况
• 小组织
• 中等组织
• 大型组织

企业健康市场：依类别

• 市场概况
• 健身和营养顾问
• 心理治疗师
• 组织/雇主

企业健康市场：依提供模式划分

• 市场概况
• 现场
• 异地

企业健康市场规模：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Virgin Pulse（US）
• Wellness Corporate Solutions（US）
• ComPsych Corporation（US）
• Provant Health Solutions（US）
• Optum, Inc.（US）
• EXOS（US）
• Vitality Group（US）
• Marino Wellness（US）
• Truworth Wellness（India）
• Sodexo（France）
• Wellness Layers（US）
• TotalWellness Health（US）
• Cerner Corporation（US）
• Premise Health（US）
• Kinema Fitness（US）
• Fitbit, Inc.（US）
• CoreHealth Technologies（Canada）
• Limeade（US）
• LifeDojo（US）
• RedBrick Health（US）

Global Corporate Wellness Market size was valued at USD 70.12 billion in 2022 and is poised to grow from USD 73.25 billion in 2023 to USD 103.94 billion by 2031, growing at a CAGR of 4.47% in the forecast period (2024-2031).

The global corporate wellness market is experiencing robust growth as organizations increasingly prioritize the health and well-being of their employees. This focus is driven by the growing recognition that healthier employees are more productive, experience fewer sick days, and contribute to lower healthcare costs. Corporate wellness programs, which include fitness initiatives, mental health support, and lifestyle coaching, have gained widespread acceptance across sectors, particularly in large enterprises. The rising prevalence of chronic diseases such as obesity, diabetes, and heart disease has amplified the need for workplace interventions. Moreover, advancements in technology, such as the use of wearable devices and mobile applications, have enhanced employee engagement in wellness programs. However, small and medium-sized enterprises (SMEs) often struggle with the financial burden of implementing these programs. Despite this, the market is expected to expand further as companies view wellness initiatives as a key tool for employee retention and enhancing workplace culture, particularly in the wake of the COVID-19 pandemic.

Top-down and bottom-up approaches were used to estimate and validate the size of the Corporate Wellness Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Corporate Wellness Market Segmental Analysis

Global Corporate Wellness Market is segmented on the basis of service, end user, category, delivery model, and region. By service, market is segmented into Health Risk Assessment, Fitness, Smoking Cessation, Health Screening, Nutrition & Weight Management, Stress Management, and Others. By end user, market is segmented into Small Scale Organizations, Medium Scale Organizations, and Large-Scale Organizations. By category, market is segmented into Fitness & Nutrition Consultants, Psychological Therapists, and Organizations/Employers. By delivery model, market is segmented into Onsite, and Offsite. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Corporate Wellness Market

One of the primary drivers of the corporate wellness market is the rising incidence of chronic diseases such as cardiovascular conditions, obesity, and diabetes. These conditions are often linked to sedentary lifestyles and poor dietary habits, which have become more common in modern work environments. As healthcare costs continue to rise, companies are increasingly turning to wellness programs as a preventive measure to mitigate the financial burden of employee healthcare. Initiatives such as smoking cessation, weight management, and fitness programs are being introduced to help employees lead healthier lifestyles, reducing the risk of chronic diseases. Additionally, companies recognize that healthier employees are more productive, have higher morale, and are less likely to require extended sick leave. This growing awareness of the benefits of preventive healthcare is driving the demand for corporate wellness programs globally.

Restraints in the Corporate Wellness Market

While large organizations are able to implement comprehensive corporate wellness programs, small and medium-sized enterprises (SMEs) face challenges due to high implementation costs. These programs often require significant investments in resources, including wellness technology platforms, on-site fitness facilities, and third-party wellness consultants. For SMEs operating on limited budgets, such costs can be prohibitive, making it difficult for them to offer robust wellness initiatives. Additionally, smaller companies may not have the scale to negotiate favorable terms with wellness service providers, further driving up costs. This financial burden limits the accessibility of corporate wellness programs to smaller businesses, potentially stifling market growth in certain regions where SMEs dominate the workforce.

Market Trends of the Corporate Wellness Market

One of the most significant trends shaping the corporate wellness market is the growing emphasis on mental health and stress management. In recent years, the rising prevalence of workplace stress, burnout, and mental health disorders has led organizations to prioritize employee well-being beyond physical health. Companies are incorporating programs that address stress reduction, mindfulness, and mental health support, such as counseling services and employee assistance programs (EAPs). The COVID-19 pandemic further accelerated this trend, as remote working and uncertainty contributed to increased stress levels. Employers are now more attuned to the importance of mental health and are integrating wellness solutions aimed at fostering emotional well-being. This shift is expected to continue as companies recognize the strong correlation between mental health and overall productivity and job satisfaction.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Ecosystem of the Market
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Parent Market Analysis
• PESTEL Analysis

Corporate Wellness Market by Service

• Market Overview
• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition & Weight Management
• Stress Management
• Others

Corporate Wellness Market by End User

• Market Overview
• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

Corporate Wellness Market by Category

• Market Overview
• Fitness & Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

Corporate Wellness Market by Delivery Model

• Market Overview
• Onsite
• Offsite

Corporate Wellness Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Virgin Pulse (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Corporate Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ComPsych Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Provant Health Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optum, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EXOS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitality Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marino Wellness (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truworth Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodexo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Layers (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TotalWellness Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerner Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premise Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinema Fitness (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoreHealth Technologies (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limeade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LifeDojo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedBrick Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments