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市场调查报告书
商品编码
1371954
到 2030 年的全球扩增实境/虚拟实境市场预测:按设备类型、组件、公司、技术、用途、最终用户和地区进行的全球分析Augmented & Virtual Reality Market Forecasts to 2030 - Global Analysis By Device Type (Augmented Reality Devices and Virtual Reality Devices), Component (Hardware and Software), Enterprise, Technology, Application, End User and By Geography |
根据Stratistics MRC预测,全球扩增实境和虚拟实境市场预计2023年将达到565.5亿美元,2030年将达到6,949.9亿美元,年复合成长率为43.1%。
扩增实境(AR) 透过将 3D 模型、文字和动画等数位内容迭加到物理世界上来丰富现实世界环境。要体验扩增实境,您可以使用各种设备,包括智慧型手机、智慧眼镜和平抬头显示器。另一方面,虚拟实境 (VR) 透过让人们沉浸在完全由电脑生成的环境中,将人们与现实世界隔离。具有高解析度萤幕、运动追踪感应器和常用手控制器的专用 VR 安全帽通常用于此目的。
根据国际资料公司的数据,AR/VR在2020年创造了120亿美元的收益,预计到2024年将增加至728亿美元。目前,80%的收益来自游戏产业,美国有5740万VR消费者和9,090万AR消费者。
AR 在零售和电子商务中的整合正在推动创新并创造更具吸引力和互动性的购物体验。 AR 应用程式可以提供有关客户行为、偏好和互动的有价值的资料。此外,提供 AR 功能可以提高客户忠诚度。 AR 技术打破了地理障碍,让零售商接触到世界各地的人们。此外,个人化建议、3D 产品展示和互动式购物体验正在推动更广泛的 AR/VR 市场的成长。
AR/VR 设备通常会收集有关使用者的敏感资料,包括资讯、行为和偏好。用户在使用 AR/VR 应用程式资讯可能会无意中共用个人或资讯。一些 AR/VR 设备能够录製音讯、视讯和互动。此外,AR/VR 设备通常连接到互联网,因此容易受到骇客攻击和诈欺的存取。因此,保护这些资料免遭诈欺的存取并确保用户隐私是一项挑战。
虚拟实境设备和技术可用于监控工厂工作流程并确保工作按时完成并生产产品。监督可以利用虚拟实境技术追踪员工的行踪并接收潜在危险区域的警报,以确保员工的安全。使用 VR,工厂和行业的经理和监督还可以为员工举办培训课程。这为虚拟实境的扩展创造了机会。
游戏玩家过度使用 AR 以及新游戏硬体和技术的发展正在增加 AR 相关疾病的发生率。 AR 游戏如此引人入胜、令人上瘾,以至于可能会导致焦虑、眼睛疲劳、体重增加和注意力不集中等问题。由于 AR 技术的沉浸式特性,长时间使用 AR 耳机可能会导致压力和紧张。暴露于危险的电磁辐射。所有这些因素都阻碍了市场的成长。
随着越来越多的公司进行远距工作并越来越多地转向采用虚拟实境/扩增实境技术,COVID-19大流行极大地推动了市场成长率。此外,由于学校和大学等教育机构的关闭,对线上教育的需求增加。此外,扩增实境和虚拟实境也被用于新的医疗保健应用,包括远端医疗、现场护理和居家医疗。这为疫情后的产业带来了潜在的机会。
由于医疗保健和游戏用途的增加,虚拟实境设备领域预计将出现良好的成长。手势追踪设备在虚拟实境设备领域发挥重要作用。这些装置可撷取并解释使用者的手势和动作,并将其转换为虚拟实境 (VR) 或扩增实境(AR) 设定中的命令和互动。手势控制的直觉性为游戏玩法带来了新的可能性,并已成为许多 VR 和 AR 游戏应用程式的核心功能。
媒体和娱乐领域预计在预测期内年复合成长率最高。扩增实境(AR) 和虚拟实境 (VR) 对媒体和娱乐产业产生重大影响。 AR 和 VR 正在改变内容的创建和消费方式,为用户提供身临其境型的体验。 AR 和 VR 大大扩展了媒体和娱乐产业的创造力和观众参与度的可能性。
由于企业用户广泛接受 AR 设备以提高生产力和准确性,预计北美在预测期内将占据最大的市场占有率。北美地区在 VR 应用的规模和收益方面也处于全球领先地位。此外,众多专注于 AR 设备和解决方案的全球公司正在向美国扩张,包括 PTC Inc.、Magic Leap、微软和Google。综合起来,这些因素使北美成为全球 AR 市场的主导者。
预计亚太地区在预测期内的年复合成长率最高。中国是世界上成长最快的经济体之一。中国涌现许多新兴企业,使中国成为 AR&VR 市场的主要参与者。此外,韩国和日本以其游戏和娱乐产业而闻名。随着人们对 AR/VR 技术兴趣的增长,印度开始成为一个充满希望的市场。此外,高人口密度和广泛的行动互联网人口使得虚拟实境与产业应用整合发展的协作成为重要的成长促进因素。
According to Stratistics MRC, the Global Augmented & Virtual Reality Market is accounted for $56.55 billion in 2023 and is expected to reach $694.99 billion by 2030 growing at a CAGR of 43.1% during the forecast period. Augmented Reality (AR) enriches the real-world environment by overlaying digital content, such as 3D models, text, or animations, onto our view of the physical world. Different gadgets, such as smart phones, smart glasses, or heads-up displays, can be used to experience augmented reality. Whereas, Virtual reality (VR) isolates people from the real world by submerging them in wholly computer-generated settings. Specialised VR headgear with high-resolution screens, motion tracking sensors, and frequently hand controllers are usually used to do this.
According to International Data Corporation, AR/VR generated revenue of US$ 12 billion in 2020, which is projected to increase to US$ 72.8 billion in 2024. Currently, 80% of the revenue is contributed by the gaming industry and there are 57.4 million VR consumers & 90.9 million AR consumers in the United States.
The integration of AR in retail and e-commerce is driving innovation and creating a more engaging and interactive shopping experience. AR applications can provide valuable data on customer behaviour, preferences, and interactions. Also, offering AR features can lead to increased customer loyalty. AR technology can break down geographical barriers, allowing retailers to reach a global audience. Additionally, its personalized recommendations, 3D product representation and interactive shopping experience are propelling the growth of the broader AR/VR market.
AR/VR devices often collect sensitive data about users, including their location, behaviour, and preferences. Users might inadvertently share personal or sensitive information while using AR/VR applications. Some AR/VR devices have the capability to record audio, video, and interactions. In addition, AR/VR devices are often connected to the internet, which makes them vulnerable to hacking and unauthorized access. Therefore, protecting this data from unauthorized access and ensuring user privacy can be challenging.
Devices and technology for virtual reality may be used to monitor a factory's workflow, ensuring that tasks are completed on time and that product is produced. The supervisor can utilize virtual reality technology to protect the safety of the employees by tracking their whereabouts and receiving alerts for potentially hazardous areas. With the use of VR, a manager or supervisor in a factory or industry may also lead training sessions for the employees. This creates an opportunity for virtual reality to expand.
Gamers' excessive usage of AR and the development of new gaming hardware and technology are both contributing to an increase in the occurrence of AR-related disorders. Because AR games are so compelling and addicting, they might lead to issues including anxiety, eye strain, weight gain, and inattentiveness. The immersive quality of the technology makes extended usage of the AR headset potentially stressful or tense. They are exposed to dangerous electromagnetic radiation. All these elements hinders the market growth.
The COVID-19 pandemic has significantly fostered the growth rate of the market owing to the increased shift toward the adoption of virtual and augmented reality technologies as a greater number of businesses have turned to remote work. Moreover, the need for online education has grown as a result of the closure of schools, universities, and other educational institutions. In addition, augmented and virtual reality are being used in new healthcare applications including telehealth, point-of-care, and home-based care. This presents a potential opportunity for the industry in the wake of the epidemic.
The virtual reality devices segment is estimated to have a lucrative growth, due to the rising healthcare and gaming applications. Gesture-tracking devices indeed play a crucial role in virtual reality devices segment. These devices capture and interpret the gestures and motions made by the user and translate them into commands or interactions within a virtual reality (VR) or augmented reality (AR) setting. The intuitive nature of gesture controls has opened up new possibilities for game play, making it a central feature in many VR and AR gaming applications.
The media & entertainment segment is anticipated to witness the highest CAGR growth during the forecast period. Augmented Reality (AR) and Virtual Reality (VR) have had a substantial impact on the media and entertainment industry. They have transformed the way content is created and consumed, providing immersive experiences for users. AR and VR have significantly expanded the possibilities for creativity and audience engagement in the media and entertainment industry.
North America is projected to hold the largest market share during the forecast period owing to the widespread acceptance of AR devices among enterprise users to enhance productivity and accuracy. North America also took the lead globally in terms of the size and revenue generated from VR applications. Additionally, numerous global companies specializing in AR devices and solutions, such as PTC Inc., Magic Leap, Microsoft, and Google, have established their presence in the United States. These factors collectively position North America as the dominant player in the global AR market.
Asia Pacific is projected to have the highest CAGR over the forecast period. China stands as one of the world's rapidly growing economies. The emergence of numerous start-ups within China has positioned the nation as a major player in the AR & VR market. Additionally, South Korea and Japan were well-represented, particularly in the gaming and entertainment industries. India was starting to emerge as a prospective market, as interest in AR/VR technology grew. Further, high population density, with the widespread mobile internet population and collaborations with the Virtual Reality and Industry Application Integration Development are serving as a pivotal growth driver.
Some of the key players profiled in the Augmented & Virtual Reality Market include: Google, Microsoft, Sony Group Corporation, META, Samsung, HTC Corporation, Apple Inc., PTC Inc., Seiko Epson Corporation, Lenovo, Xiaomi, Panasonic Corporation, Intel Corporation, ByteDance, CyberGlove Systems Inc., EON Reality, Wikitude, Scope AR, Continental AG and Marxent Labs LLC.
In July 2023, Google and Taito are collaborating to create Space Invaders, an immersive AR game in which you may protect the Earth from your neighborhood. The game is driven by our ARCore and Geospatial APIs, which design entertaining levels in the real world with AR and on the screen solely with 3D using the player's immediate surroundings as well as adjacent buildings, landscapes, and other architectural aspects.
In June 2023, Apple introduced the Apple Vision Pro, an innovative spatial computer that effortlessly merges digital content with the real world, enabling users to remain engaged and connected with others. Vision Pro establishes an expansive platform for applications that extends beyond the limitations of a conventional screen, introducing a completely three-dimensional user interface driven by the most instinctive and natural inputs available - a user's gaze, gestures, and voice.
In June 2023, PTC and Rockwell Automation extended their collaboration, with a particular emphasis on encouraging manufacturing companies to embrace the Internet of Things (IoT) and augmented reality (AR) software. Rockwell Automation will persist in offering PTC's ThingWorx IoT software and Vuforia AR software to both current and prospective customers in the discrete and process manufacturing sectors.
In May 2023, Lenovo introduced the ThinkReality™ VRX, an all-in-one virtual reality (VR) headset designed specifically for business purposes. Exclusively targeted at enterprises, the Lenovo ThinkReality VRX is tailored to serve as the ideal VR solution for professionals across various fields. Whether it's enhancing employee training effectiveness, fostering virtual teamwork, or broadening the scope of 3D design and engineering tasks, XR technologies are increasing significance for businesses, empowering workers to achieve more.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.