市场调查报告书
商品编码
1587685
到 2030 年高蛋白优格市场预测:按产品类型、原产地、成分、口味、销售管道和地区进行的全球分析High Protein Yogurt Market Forecasts to 2030 - Global Analysis By Product Type (Spoonful and Drinkable), Nature (Organic and Conventional), Source, Flavor, Sales Channel and by Geography |
根据Stratistics MRC预测,2024年全球高蛋白优格市场规模将达346.1亿美元,预计2030年将达到460.2亿美元,预测期内复合年增长率为4.86%。
高蛋白优格是一种营养丰富的乳製品,因其多种用途和健康益处而受到认可。高蛋白优格通常是透过添加富含蛋白质的成分(如乳清蛋白)或过滤普通优格以浓缩蛋白质来製成的。它的蛋白质含量比传统优格更高,可促进肌肉生长和修復以及整体身体功能,使其成为运动员、健身爱好者和任何希望增加蛋白质摄取量的人的理想选择。高蛋白优格不仅营养丰富,而且有多种口味和形式,以满足不同消费者的偏好。
根据美国农业部 (USDA) 的数据,平均每份(150 克)希腊优格含有约 15 克蛋白质,远高于每份典型优格的 6-9 克。这种高蛋白质含量是推动希腊优格在註重健康的消费者中受欢迎的关键因素。
注重健康的消费趋势
高蛋白优格市场受到消费者健康意识增强的显着影响。随着人们对营养知识的了解越来越多,具有高蛋白质含量等健康益处的产品变得越来越受欢迎。这种趋势在健身爱好者和千禧世代中尤其明显,他们非常重视补充其积极生活方式的食品。此外,向更健康饮食的转变增加了对高蛋白食品的需求,使高蛋白优格成为希望增加营养摄取的人们的流行选择。
原物料价格波动
原物料价格波动是高蛋白优格市场的主要障碍。高蛋白优格的生产需要多种原料,包括牛奶、调味料和蛋白质源。生产成本可能会受到供不应求、气候变迁、农业法规变化等造成的这些原物料价格波动的显着影响。由于价格波动,製造商很难在向消费者提供有竞争力的价格的同时保持利润率。此外,该领域的长期计划和投资选择也可能受到这种不确定性的影响。
人们对机能性食品的兴趣日益浓厚
由于机能性食品的趋势,高蛋白优格产品拥有巨大的机会。越来越多的消费者正在寻找除了营养之外还具有健康益处的食品,例如改善消化器官系统健康和增加能量。高蛋白优格经常添加益生菌和其他健康成分,可以很好地满足这一需求。此外,将这些产品作为功能性零食进行推广可以吸引具有健康意识或对特定饮食要求负责的顾客。
消费者偏好与健康趋势
消费者偏好和健康趋势的变化可能会威胁高蛋白优格市场。儘管高蛋白产品市场目前非常强劲,但饮食趋势的变化(例如转向低蛋白或替代食品)可能会降低对高蛋白优格的兴趣。此外,由于人们对糖和人工添加剂相关健康问题的认识不断增强,消费者可能会寻求不适合传统优格产品的更健康的选择。品牌需要密切注意这些趋势,并对自己的产品线做出适当的调整。
由于消费者行为和消费模式的变化,COVID-19 大流行对高蛋白优格市场产生了重大影响。在大流行期间,对高蛋白优格等营养食品(通常被认为是健康的零食选择)的需求显着增加,因为健康和免疫力成为许多消费者的首要任务。疫情的早期阶段加速了向家庭消费和电子商务平台的转变,同时扰乱了食品服务管道和供应链。此外,网路购物已经变得流行,製造商可以直接与客户沟通。
汤匙部分预计将在预测期内成为最大的部分
在高蛋白优格市场中,勺装优格占据最大份额。杯装和管装等传统优格形式也包含在这一细分市场中,因为它们适合消费者对优格消费的既定偏好。勺类品类提供方便、营养丰富的选择,可轻鬆适应各种饮食习惯,服务广泛的顾客。凭藉其提供风味和营养价值的能力,Spoonful 细分市场受益于注重健康的消费者对高蛋白零食不断增长的需求。此外,优格作为一种灵活的膳食和零食成分越来越受欢迎,巩固了其市场地位,并将其定位为支持高蛋白优格产业扩张的关键力量。
预计水果味细分市场在预测期内复合年增长率最高
在高蛋白优格市场中,水果风味细分市场预计将以最高的复合年增长率成长。消费者对可改善口感和吸引力的调味优格的偏好日益增加,尤其是在年轻人和注重健康的人群中,导致了这个细分市场的成长。果味高蛋白优格提供了一种在日常饮食中添加蛋白质的美味方式,它付加了水果的好处,而水果通常与健康和幸福感有关。此外,随着消费者寻求既能满足健康目标又不牺牲风味的产品,新风味组合的引入和天然成分的使用也推动了该市场的成长。
高蛋白优格市场以北美地区为主。消费者对健康产品的强烈偏好以及对添加蛋白质的乳製品的需求不断增加是这种主导地位的主要原因。该地区悠久的优格消费文化和日益增长的高蛋白食品趋势导致传统勺装优格和方便饮用优格的销售量强劲。此外,北美专注于提供营养产品,拥有多样化的产品阵容,可满足不同消费者的偏好和饮食要求,使该地区成为塑造全球高蛋白优格市场的关键参与者,这凸显了其所发挥的重要作用。
高蛋白优格市场预计将以欧洲地区最高的复合年增长率成长。随着欧洲消费者的营养和健康意识不断增强,对健康乳製品的需求强劲。由于市场多样性,不同国家有不同的营养需求和口味偏好。每个品牌都推出了适合当地偏好的新颖口味和配方。此外,欧洲新兴市场迎合了受过高等教育的消费者群体,寻求更方便、营养丰富的选择,使该地区成为全球高蛋白优格市场的关键参与者。
According to Stratistics MRC, the Global High Protein Yogurt Market is accounted for $34.61 billion in 2024 and is expected to reach $46.02 billion by 2030 growing at a CAGR of 4.86% during the forecast period. A nutrient-dense dairy product, high-protein yogurt has become more well-known because of its many uses and health advantages. Usually, it is made by adding protein-rich ingredients like whey protein or by straining ordinary yogurt to concentrate the protein. Its higher protein content than traditional yogurt promotes muscle growth, repair, and general bodily function, making it a great choice for athletes, fitness enthusiasts, and anyone looking to up their protein intake. High-protein yogurt is available in a variety of flavors and formats to suit a range of consumer preferences in addition to its nutritional value.
According to the U.S. Department of Agriculture (USDA), an average serving of Greek yogurt (150g) contains around 15g of protein, significantly higher than regular yogurt, which typically provides 6-9g per serving. This high protein content is a key factor driving its popularity among health-conscious consumers.
Trends in health-conscious consumers
The market for high-protein yogurt is significantly influenced by consumers increasing awareness of health and wellness. Products with health benefits, like high protein content, are becoming more and more popular as people's knowledge of nutrition increases. This tendency is especially noticeable among fitness enthusiasts and millennial, who place a high value on eating foods that complement their active lifestyles. Additionally, the demand for high-protein foods has increased due to the shift towards healthier eating habits, making high-protein yogurt a popular choice for people trying to increase their nutritional intake.
Price fluctuations for raw materials
Price fluctuations for raw materials are a major barrier to the market for high-protein yogurt. A variety of ingredients, such as milk, flavorings, and protein sources, are needed to produce high-protein yogurt. Production costs can be greatly impacted by price volatility for these raw materials, which can be brought on by things like supply shortages, climate change, or modifications to agricultural regulations. It is difficult for manufacturers to maintain profit margins while providing consumers with competitive pricing when prices are unstable. Furthermore, long-term planning and investment choices made within the sector may also be impacted by this uncertainty.
Growing interest in functional foods
High-protein yogurt products have a big chance owing to the trend toward functional foods. More and more consumers are looking for foods that offer health advantages beyond simple sustenance, like better digestive health or increased vitality. This need is well met by high-protein yogurt, which is frequently enhanced with probiotics and other healthy components. Moreover, promoting these goods as functional snacks can aid in drawing in customers who are concerned about their health and who are in charge of particular dietary requirements.
Consumer preferences and health trends
Consumer preferences and changes in health trends could threaten the market for high-protein yogurt. Although the market for high-protein products is currently very strong, shifts in dietary trends, such as a shift to lower-protein or alternative diets, may cause interest in high-protein yogurt to decline. Furthermore, consumers may look for healthier options that do not fit with the conventional yogurt offerings as a result of growing awareness of health concerns associated with sugar content or artificial additives. To adjust their product lines appropriately, brands need to keep a close eye on these trends.
Due to changes in consumer behaviour and consumption patterns, the COVID-19 pandemic had a major effect on the market for high-protein yogurt. Demand for nutrient-rich foods, such as high-protein yogurt, which is frequently thought of as a healthy snack option, significantly increased during the pandemic as many consumers' health and immunity became top priorities. The early stages of the pandemic sped up the transition to home consumption and e-commerce platforms, even as they caused disruptions in foodservice channels and supply chains. Moreover, online grocery shopping has become more popular, giving manufacturers a direct line of communication with their clientele.
The Spoonful segment is expected to be the largest during the forecast period
In the market for high-protein yogurt, the Spoonful segment holds the largest share. Traditional yogurt formats, like cups and tubs that suit well-established consumer preferences for yogurt consumption are included in this segment. With a convenient and nourishing option that easily fits into a variety of dietary habits, the Spoonful category serves a broad clientele. Due to its capacity to provide both flavor and nutritional value, the Spoonful segment benefits from the growing demand for high-protein snacks among health-conscious consumers. Furthermore, yogurt's growing popularity as a flexible meal and snack ingredient strengthens its place in the market and positions it as a major force behind the expansion of the high-protein yogurt industry.
The Fruit Flavored segment is expected to have the highest CAGR during the forecast period
In the market for high-protein yogurt, the fruit-flavored segment is anticipated to grow at the highest CAGR. The growing consumer preference for flavored yogurt options that improve taste and appeal especially among younger demographics and health-conscious individuals has led to the growth of this market segment. With the added benefit of fruit, which is frequently linked to health and wellbeing, fruit-flavored high-protein yogurts provide a tasty way to add protein to regular diets. Additionally, growth in this market is also being fuelled by the introduction of novel flavour combinations and the use of natural ingredients, as consumers look for products that satisfy their health objectives without sacrificing flavour.
The market for high-protein yogurt is dominated by the North American region. Strong consumer preferences for health-conscious products and rising demand for dairy products with added protein are the main causes of this dominance. Both traditional spoonful formats and convenient drinkable options have seen strong sales due to the region's long-standing yogurt consumption culture and the growing trend toward high-protein diets. Furthermore, North America's dedication to nutritional offerings and a varied product landscape that accommodates a range of consumer tastes and dietary requirements highlight the region's crucial role in forming the global high-protein yogurt market.
The high-protein yogurt market is expected to grow at the highest CAGR in the Europe region. As European consumers' awareness of nutrition and wellness continues to grow, there is a strong demand for dairy products that are health-conscious. Due to the market's diversity, different countries have different nutritional requirements and taste preferences. Brands are introducing novel flavors and formulations that cater to regional preferences. Moreover, Europe's developed market caters to a well-educated consumer base that is looking for more convenient and nutrient-dense options, making the region a major player in the global high-protein yogurt market.
Key players in the market
Some of the key players in High Protein Yogurt market include Koninklijke DSM N.V., Danone S.A., FAGE International S.A., Epi Ingredients, General Mills, Inc, Maple Hill Creamery, Stonyfield Farm, Inc., Chobani LLC, Oikos and Yeo Valley.
In September 2024, General Mills, Inc. announced that it has entered into definitive agreements to sell its North American Yogurt business to Lactalis and Sodiaal, two leading French dairy companies, in cash transactions valued at an aggregate $2.1 billion USD.
In July 2024, Maple Hill Creamery announced its expansion with the addition of new farms located in Central Pennsylvania and greater Lancaster County. This growth marks a significant milestone in Maple Hill Creamery's commitment to providing high-quality, 100% grass-fed organic dairy products to consumers while supporting sustainable and regenerative farming practices.
In January 2024, French food group Danone, opens new tab said that it had signed an agreement to sell its premium organic dairy units in the United States to investment firm Platinum Equity. The sale of the Horizon Organic and Wallaby businesses is part of the company's portfolio review and asset rotation program the company announced in March 2022, Danone said in a statement, without disclosing the financial details of the deal.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.