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市场调查报告书
商品编码
1836422
2032 年烧烤炉市场预测:按燃料类型、产品设计、技术、分销管道、最终用户和地区进行的全球分析Barbeque Grill Market Forecasts to 2032 - Global Analysis By Fuel Type, Product Design, Technology, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的数据,全球烧烤炉市场预计在 2025 年达到 56.5 亿美元,到 2032 年将达到 91.4 亿美元,预测期内的复合年增长率为 7.1%。
烧烤架是一种户外烹调器具,利用木炭、燃气或木材的热量来烹饪食物。它可以烧烤肉类、蔬菜和其他食物,并产生独特的烟熏风味。烧烤架尺寸和款式各异,许多都配有可调节的温度设定、盖子和额外的炉头,让您可以轻鬆准备各种菜餚,同时高效地控制烹饪过程。
根据 Hotelivate 与 CAPA 和 WTTC 印度倡议联合发布的《印度旅游与酒店业终极报告》,印度的酒店客房数量预计将从 1995/96 年的 18,000 间增长到 2023 年的 333 万间。
户外烹饪和娱乐活动正在兴起
人们对户外生活方式的热情日益高涨,推动了烧烤架的需求,使其成为后院聚会的焦点。消费者越来越多地投资于专为烹饪和社交而设计的露台、露台和花园空间。人们对烹饪体验和露天用餐的兴趣日益浓厚,进一步推动了这一趋势。烧烤架製造商纷纷推出功能多样的型号,以满足一般用户和美食爱好者的需求。多燃烧器系统、烤肉架套件和烟熏附件等增强功能也进一步提升了烤肉架的吸引力。随着户外娱乐逐渐成为一种文化常态,烧烤架正逐渐成为人们生活中不可或缺的必需品。
原物料价格波动
不銹钢和铸铁等金属成本波动给烤架製造商带来了定价挑战。由于这些材料对于耐用性和保温性至关重要,成本波动会直接影响生产利润。全球供应链的不稳定和贸易关税进一步加剧了筹资策略的复杂性。规模较小的製造商往往难以消化这些变化,导致定价不一致,竞争力下降。製造商正在探索替代合金和复合材料,以缓解成本压力。然而,在保持品质的同时控製成本仍然是整个行业面临的一项微妙的平衡。
户外厨房/智慧家庭集成
智慧家庭生态系统和模组化户外厨房的兴起为烧烤炉製造商提供了一条利润丰厚的成长路径。消费者要求烧烤炉与物联网设备、照明和娱乐系统无缝整合。配备Wi-Fi连接和基于应用程式控制的内建烧烤炉在精通科技的房主中越来越受欢迎。烹饪与自动化的融合正在重新定义高端市场。製造商正在与家居设计师和智慧科技公司合作,打造统一的户外体验。随着智慧生活的扩展,烧烤炉正成为兼具功能性和数位互动性的资产。
市场竞争激烈
各大公司竞相透过激进的定价、产品创新和零售扩张来吸引消费者的注意。随着温度控制、燃料多样性和便携性等功能成为标配,差异化变得越来越困难。线上平台降低了进入门槛,使得利基市场参与者能够颠覆传统的分销模式。随着消费者寻求规格和外观相近的新产品,品牌忠诚度正面临考验。如果没有持续的创新和策略定位,公司可能会在市场洗牌中失去市场份额。
疫情最初扰乱了供应链,导致产品发布延迟,并影响了烧烤炉的供应和销售。然而,封锁和远距办公导致包括户外烹饪在内的居家休閒活动激增。消费者将自由裁量权的支出转向家居维修,推动了烧烤炉及其配件的需求。製造商透过增强电商能力和提供非接触式配送来应对疫情。这场危机也加速了人们对自给自足生活和后院维修的兴趣。疫情过后,由于户外烹饪仍然是人们首选的生活方式,市场持续成长。
燃气烧烤炉市场预计将成为预测期内最大的市场
瓦斯烧烤炉凭藉其便利性和快速加热功能,预计在预测期内将占据最大的市场份额。这些型号提供精确的温度控制,是初学者和经验丰富的用户的理想选择。与嵌入式厨房设备的兼容性和智慧功能进一步提升了其吸引力。製造商正在创新双燃料选项和红外线燃烧器,以扩展其功能。丙烷和天然气的广泛使用也推动了它们在都市区的普及。
预计商用领域在预测期内的复合年增长率最高
预计商用烧烤炉市场将在预测期内实现最高成长率。餐厅、度假村和餐饮服务商正增加对高容量、耐用烧烤系统的投资。对支援大容量烹饪、热量分布均匀且易于维护的烧烤炉的需求日益增长。模组化设计和节能燃烧器的创新正在吸引酒店业买家。户外餐饮和餐车文化的兴起进一步推动了商业性烧烤炉的普及。对于希望提升客户体验的企业而言,商用烧烤炉正成为其服务产品的重要组成部分。
受可支配收入成长和都市化推动,预计亚太地区将在预测期内占据最大的市场份额。中国、印度和澳洲等国家对户外休閒和家居维修的兴趣日益浓厚。零售和电商的不断渗透,使中阶消费者更容易获得烧烤架。在政府优惠政策的支持下,当地製造商正在扩大产量以满足日益增长的需求。向西式烹饪和娱乐的文化转变也影响着购买行为。
在预测期内,受技术创新和生活方式趋势的推动,北美预计将呈现最高的复合年增长率。美国和加拿大在智慧烧烤炉的普及方面处于领先地位,消费者青睐应用程式控制和声控型号。对高端户外厨房和露台升级的强劲需求正在推动市场扩张。零售商正在推出包含烧烤炉、橱柜和冷冻设备的套装产品。该地区受益于浓厚的DIY文化和户外烹饪品牌的高认知度。随着个人化和自动化日益普及,北美将继续引领烧烤炉的创新。
According to Stratistics MRC, the Global Barbeque Grill Market is accounted for $5.65 billion in 2025 and is expected to reach $9.14 billion by 2032 growing at a CAGR of 7.1% during the forecast period. A barbecue grill is an outdoor cooking appliance that cooks food using heat from charcoal, gas, or wood. It features a cooking surface, usually a grate, where meats, vegetables, and other foods are grilled, giving them a distinct smoky taste. Available in multiple sizes and styles, many grills include adjustable temperature settings, lids, and additional burners, making it easier to prepare a variety of dishes while controlling the cooking process efficiently.
According to the report of 'The Ultimate Indian Travel & Hospitality Report' complied by Hotelivate in association with CAPA and WTTC India Initiative, the number of hotel rooms in India is projected to outgrow to 3.33 million by 2023 from 18,000 in 1995/96.
Rising popularity of outdoor cooking & entertaining
The growing enthusiasm for outdoor lifestyles is fueling demand for barbeque grills as centerpieces of backyard gatherings. Consumers are increasingly investing in patios, decks, and garden spaces designed for cooking and socializing. This trend is amplified by rising interest in culinary experiences and open-air dining. Grill manufacturers are responding with versatile models that cater to both casual users and gourmet enthusiasts. Enhanced features such as multi-burner systems, rotisserie kits, and smoker attachments are elevating the appeal. As outdoor entertaining becomes a cultural norm, barbeque grills are evolving into essential lifestyle products.
Fluctuating raw material prices
Volatility in the cost of metals like stainless steel and cast iron is creating pricing challenges for grill manufacturers. These materials are critical for durability and heat retention, making cost fluctuations directly impact production margins. Global supply chain instability and trade tariffs further complicate procurement strategies. Smaller players often struggle to absorb these shifts, leading to inconsistent pricing and reduced competitiveness. Manufacturers are exploring alternative alloys and composite materials to mitigate cost pressures. However, maintaining quality while managing expenses remains a delicate balancing act across the industry.
Integrating into outdoor kitchens/smart homes
The rise of smart home ecosystems and modular outdoor kitchens presents a lucrative growth avenue for barbeque grill makers. Consumers are seeking seamless integration of grills with IoT-enabled appliances, lighting, and entertainment systems. Built-in grills with Wi-Fi connectivity and app-based controls are gaining traction among tech-savvy homeowners. This convergence of cooking and automation is redefining the premium segment of the market. Manufacturers are collaborating with home designers and smart tech firms to create unified outdoor experiences. As smart living expands, grills are becoming both functional and digitally interactive assets.
Intense market competition
Companies are vying for consumer attention through aggressive pricing, product innovation, and expanded retail presence. Differentiation is becoming harder as features like temperature control, fuel versatility, and portability become standard. Online platforms have lowered entry barriers, enabling niche players to disrupt traditional distribution models. Brand loyalty is being tested as consumers explore new options with comparable specs and aesthetics. Without continuous innovation and strategic positioning, firms risk losing market share in a crowded landscape.
The pandemic initially disrupted supply chains and delayed product launches, affecting grill availability and sales. However, lockdowns and remote work led to a surge in home-based leisure activities, including outdoor cooking. Consumers redirected discretionary spending toward home improvement, boosting demand for grills and accessories. Manufacturers adapted by enhancing e-commerce capabilities and offering contactless delivery. The crisis also accelerated interest in self-sufficient living and backyard upgrades. Post-pandemic, the market is witnessing sustained momentum as outdoor cooking remains a preferred lifestyle choice.
The gas grills segment is expected to be the largest during the forecast period
The gas grills segment is expected to account for the largest market share during the forecast period, due to their convenience and rapid heating capabilities. These models offer precise temperature control, making them ideal for both novice and experienced users. Their compatibility with built-in kitchen setups and smart features further enhances appeal. Manufacturers are innovating with dual-fuel options and infrared burners to expand functionality. The widespread availability of propane and natural gas supports adoption across urban and suburban regions.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate. Restaurants, resorts, and catering services are increasingly investing in high-capacity, durable grilling systems. Demand is rising for models that support bulk cooking, consistent heat distribution, and easy maintenance. Innovations in modular designs and energy-efficient burners are attracting hospitality buyers. The growth of outdoor dining and food truck culture is further driving commercial adoption. As businesses seek to enhance customer experiences, commercial grills are becoming integral to their service offerings.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising disposable incomes and urbanization. Countries like China, India, and Australia are witnessing increased interest in outdoor leisure and home improvement. Retail expansion and e-commerce penetration are making grills more accessible to middle-class consumers. Local manufacturers are scaling up production to meet growing demand, supported by favorable government policies. Cultural shifts toward Western-style cooking and entertaining are also influencing buying behavior.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, propelled by technological innovation and lifestyle trends. The U.S. and Canada are leading in smart grill adoption, with consumers embracing app-controlled and voice-activated models. Strong demand for premium outdoor kitchens and patio upgrades is fueling market expansion. Retailers are offering bundled packages that include grills, cabinetry, and refrigeration units. The region benefits from a robust DIY culture and high awareness of outdoor cooking brands. As personalization and automation gain traction, North America continues to set the pace for barbeque grill innovation.
Key players in the market
Some of the key players in Barbeque Grill Market include Weber-Stephen Products LLC, Traeger Grills, Char-Broil, Napoleon Grills, LANDMANN, The Middleby Corporation, RH Peterson Co., Empire Comfort Systems, Spectrum Brands, Inc., Newell Brands Inc., Transform Holdco LLC, Broil King, Kenmore, Dyna-Glo, Pit Boss Grills, and Cuisinart.
In April 2025, Traeger, Inc. announced another addition to its popular griddle lineup, launching the Flatrock 2 Zone Griddle. Traeger's expansion of the griddle lineup with the Flatrock 2 Zone offers the same premium performance as the Flatrock 3 Zone in a more compact and accessible design, making high-quality outdoor cooking more efficient and versatile than ever before.
In May 2023, Weber-Stephen Products, LLC., debuted its redesigned WEBER CONNECT(R) Smart Grilling 2.0 App. Featuring new experiences, such as a dynamic grilling dashboard, cook graphing, recipes, instructional videos, and multi-grill and multi-recipe cooking capabilities, the App helps users monitor and track their cook either at the grill or remotely and offers inspiration and grilling knowledge, all in a fresh, streamlined, beautifully designed experience.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.