市场调查报告书
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1597175
欧洲瓦斯烧烤炉市场预测至 2030 年 - 区域分析 - 按类型(内建式和独立式)和配销通路(超市和大卖场、专卖店、线上零售等)Europe Gas Barbecue Grills Market Forecast to 2030 - Regional Analysis - by Type (Built-in and Freestanding) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) |
2022年欧洲瓦斯烤肉炉市场价值为2.6021亿美元,预计到2030年将达到4.0788亿美元;预计 2022 年至 2030 年复合年增长率为 5.8%。
市场参与者的策略性倡议推动欧洲燃气烧烤炉市场
在欧洲燃气烧烤炉市场运营的参与者专注于各种策略性倡议,例如新产品发布和併购。他们正在寻求开发新的、创新的、高品质的和技术先进的产品,以满足日益增长的消费者需求。随着新产品的推出,市场参与者正在帮助客户透过创新的设计和功能来探索口味的新领域。他们大力投资科技来建构互联烧烤平台。 2021 年,Weber 扩大了其连网烧烤炉系列,涵盖了其流行的燃气型号。该公司的入门级 Spirt 系列提供用于追踪温度的蓝牙和 Wi-Fi 连接以及整合数位显示器。此外,2022 年,Nexgrill 推出了 Neevo 智慧烧烤炉系列,推出了户外烧烤的新发展——首款带气炸锅的户外智慧燃气烧烤炉。支援 NEX-fi 的烤架连接到 Nexgrill 应用程式。此外,它还透过使用 SureTemp 控制器、内建温度探头和无旋钮数位 LED 控制面板(根据精细调整的演算法运行,以保持一致的烹饪温度)消除了烧烤时的猜测。此外,各公司正在采取併购策略来扩大客户群和市场覆盖范围。因此,市场参与者采取的各种策略措施预计将为预测期内欧洲燃气烧烤炉市场的成长提供利润丰厚的机会。
欧洲瓦斯烧烤炉市场概况
欧洲燃气烧烤炉市场的成长归因于人们对野餐和烧烤活动的日益偏好和流行,特别是在週末和假期期间。根据欧洲领先杂誌公司 Idealo 的一项调查,人们广泛转向夏季烧烤野餐来休閒。这对燃气烧烤炉的需求产生了积极影响。此外,瓦斯烧烤炉方便、快速达到烹饪温度、易于点燃、快速且易于清洁。此外,温度可以轻鬆控制,整个烤架的温度可以保持均匀。燃气烧烤炉的这些优点促进了其在该地区的采用。
此外,为了满足对燃气烧烤炉不断增长的需求,在欧洲运营的製造商正专注于采取不同的策略,例如研发活动和新产品发布。例如,2023年3月,LANDMANN宣布推出九款新型户外烹饪用具,满足人们对多功能烧烤炉日益增长的需求。新产品包括LANDMANN Caliano 6.1 Gas BBQ with Pizza Oven、Big LANDMANN Kamado(x2尺寸)、LANDMANN E-Grill Trolley BBQ等产品。 2021 年,Weber Inc. 宣布正式开设位于欧洲的製造和分销中心。该公司位于波兰的新 BREEAM 认证工厂提高了公司满足欧洲快速成长的产品需求的能力。因此,市场经营者的这种发展进一步推动了燃气烧烤炉的销售。
欧洲瓦斯烧烤炉市场收入及 2030 年预测(百万美元)
欧洲瓦斯烧烤炉市场细分
欧洲燃气烧烤炉市场根据类型、配销通路和国家进行细分。
根据类型,欧洲燃气烧烤炉市场分为嵌入式和独立式。 2022 年,独立式细分市场将占更大份额。
从配销通路来看,欧洲瓦斯烧烤炉市场分为超市及大卖场、专卖店、网路零售等。 2022 年,专卖店细分市场占最大份额。
根据国家/地区,欧洲燃气烧烤炉市场分为德国、法国、英国、义大利、西班牙和欧洲其他地区。 2022 年,欧洲其他地区将主导欧洲燃气烧烤炉市场。
The Coleman Co Inc、Bull Outdoor Products Inc、Lynx Gills Inc、Nexgrill Industries Inc、RH Peterson Co、Ningbo Huige Outdoor Products Co Ltd、Sub-Zero Group Inc 和 Weber Inc 是欧洲燃气烧烤行业的一些领先公司烤架市场。
The Europe gas barbecue grills market was valued at US$ 260.21 million in 2022 and is expected to reach US$ 407.88 million by 2030; it is estimated to register at a CAGR of 5.8% from 2022 to 2030.
Strategic Initiatives by Market Players Drive Europe Gas Barbecue Grills Market
Players operating in the Europe gas barbecue grills market focus on various strategic initiatives such as new product launches, and mergers and acquisitions. They are looking to develop new, innovative, high-quality, and technologically advanced products to fulfil the growing consumer demand. With the new product launches, market players are enabling customers to explore a new frontier of flavor through innovative designs and features. They are heavily investing in technology to build a connected-grilling platform. In 2021, Weber expanded its line of internet-connected grills to encompass its popular gas models. The company's entry-level Spirt lineup offers Bluetooth and Wi-Fi connectivity for tracking temperature and an integrated digital display. Further, in 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. The NEX-fi-enabled grill connects to the Nexgrill app. Also, it removes the guesswork from grilling by using the SureTemp Controller, built-in temperature probes, and a knobless digital LED control panel that operates on a finely tuned algorithm to maintain consistent cooking temperatures. Furthermore, various companies are adopting merger and acquisition strategies to increase their customer base and market reach. Thus, the adoption of various strategic initiatives by market players is expected to offer lucrative opportunities for the growth of the Europe gas barbecue grills market during the forecast period.
Europe Gas Barbecue Grills Market Overview
The Europe gas barbecue grill market growth is attributed to the growing preference and popularity for cookouts and barbecue activities, especially during weekends and holidays. According to a survey by Idealo, a leading European magazine company, people are extensively shifting toward summertime barbecue cookouts for leisure. This positively impacts the demand for gas barbecue grills. Moreover, gas barbecue grills are convenient, fast to come to cooking temperature, easy to light, and quick and easy to clean. Also, temperature can be easily controlled and even temperature can be maintained over the whole grill. These advantages of gas barbecue grills boost their adoption in the region.
Further, to fulfill the growing demand for gas barbecue grills, the manufacturers operating in Europe are focusing on adopting different strategies such as research & development activities and new product launches. For instance, in March 2023, LANDMANN announced the introduction of nine new outdoor cooking appliances, meeting the growing demand for multifunctional BBQs. The new products include the LANDMANN Caliano 6.1 Gas BBQ with Pizza Oven, the Big LANDMANN Kamado (x2 sizes), the LANDMANN E-Grill Trolley BBQ, and other products. In 2021, Weber Inc. announced that it had officially opened its European-based manufacturing and distribution hub. The company's new BREEAM-certified facility, located in Poland, improves the company's ability to meet fast-growing product demand in Europe. Thus, such developments by the players operating in the market are further boosting the sales of the gas barbecue grills.
Europe Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)
Europe Gas Barbecue Grills Market Segmentation
The Europe gas barbecue grills market is segmented based on type, distribution channel, and country.
Based on type, the Europe gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.
In terms of distribution channel, the Europe gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the Europe gas barbecue grills market is categorized into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe gas barbecue grills market in 2022.
The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, and Weber Inc are some of the leading companies operating in the Europe gas barbecue grills market.