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北美瓦斯烧烤炉市场预测至 2030 年 - 区域分析 - 按类型(内建式和独立式)和配销通路(超市和大卖场、专卖店、线上零售等)North America Gas Barbecue Grills Market Forecast to 2030 - Regional Analysis - by Type (Built-in and Freestanding) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) |
2022年北美瓦斯烤肉炉市场价值为20.7853亿美元,预计到2030年将达到30.1101亿美元;预计 2022 年至 2030 年复合年增长率为 4.7%。
从线上购物平台购买燃气烧烤炉的偏好不断上升,推动了北美燃气烧烤炉市场
由于网购人数不断增加、智慧型手机用户数量增加以及人们追求更高生活水平等因素,全球各国线上零售业正在快速成长。这些平台的众多优势,包括多种产品选择、便利访问、优惠券和折扣、特别优惠、轻鬆退换货、准时交货等,促进了不同产品的线上销售。此外,将人工智慧等先进技术融入电商平台,为电商分销管道提供了许多成长前景。消费者非常喜欢线上零售平台来研究烤架并与不同品牌和零售商比较功能和价格。电子商务购物提供的产品资讯和内容的获取以及便利性吸引了许多寻求最佳价值烧烤产品的人。此外,产品内容中的扩增实境提供了真实世界的可视化,人们可以看到他们的新烤架的外观和适合他们的空间。这增强了人们对产品的信心并激发了人们的兴奋感。各种烧烤炉製造商都专注于在线销售产品,因为这样可以更好地接触消费者,并且还可以进行相关的交叉销售。
此外,COVID-19大流行的出现推动了不同产品的线上零售销售。由于封锁和其他社会限制,人们被迫使用线上平台来获取必需品。 2020 年增加了许多新的线上买家。
此外,由于互联网的存在,产品製造商变得比以前更容易接近。许多消费者喜欢直接从製造商购买烧烤炉,因为他们可以在品牌的电子商务网站上直接与品牌的支援团队交谈,并且可以获得有关问题的最佳建议。直接从製造商购买的其他好处包括更好的保固优惠、专家服务、更低的价格以及客製化产品以满足确切的需求。所有这些好处都会影响消费者直接从製造商的网站上购买烤肉架。烧烤架製造商,例如 Weber、Bull Outdoor Products 等,正在透过自己的网站销售他们的产品。许多製造商喜欢直接向消费者销售产品,以与客户建立更好的关係,并控制定价、客户资料、品牌和声誉。因此,从线上购物平台购买燃气烧烤炉的偏好不断上升的趋势预计将推动研究期间北美燃气烧烤炉市场的成长。
北美瓦斯烧烤炉市场概况
在北美,家庭烧烤和后院烹饪活动的增加推动了燃气烧烤炉市场。该地区的许多人选择在户外度过假期,其中烧烤是人们普遍喜欢的活动。消费者经常选择在庆祝活动和场合进行烧烤。根据壁炉、露臺和烧烤协会 (HPBA) 的统计,超过 60% 的顾客会在夏季週末或任何特殊场合进行烧烤。他们也喜欢在独立纪念日、感恩节、圣诞节和除夕等国定假日野餐。对户外烧烤炉上的爆米花、烤肉、热狗和其他食品等食品的偏好推动了对燃气烧烤炉的需求。
此外,为了满足对燃气烧烤炉不断增长的需求,製造商专注于研发活动和新产品发布。例如,2021 年,BBQGuys 宣布该公司推出了新系列「Victory」烤架。 Victory 系列首次推出两款出色的烤架:Victory Gas Grill 和 Victory Pellet Grill。 2022 年,Nexgrill 推出了 Neevo 智慧烧烤炉系列,为户外烧烤带来了新的发展——首款带有气炸锅的户外智慧燃气烧烤炉。市场参与者的此类发展进一步推动了该地区的市场成长。
北美瓦斯烧烤炉市场收入及 2030 年预测(百万美元)
北美瓦斯烧烤炉市场细分
北美瓦斯烧烤炉市场根据类型、配销通路和国家/地区进行细分。
根据类型,北美瓦斯烧烤炉市场分为内置式和独立式。 2022 年,独立式细分市场将占更大份额。
从配销通路来看,北美瓦斯烧烤炉市场分为超市及大卖场、专卖店、网路零售等。 2022 年,专卖店细分市场占最大份额。
根据国家/地区,北美燃气烧烤炉市场分为美国、加拿大和墨西哥。 2022年,美国将主导北美瓦斯烧烤炉市场。
The Coleman Co Inc、Bull Outdoor Products Inc、Lynx Gills Inc、Nexgrill Industries Inc、RH Peterson Co、Ningbo Huige Outdoor Products Co Ltd、Sub-Zero Group Inc、Weber Inc 和Monument Grills LLC 是在该地区运营的一些领先公司。
The North America gas barbecue grills market was valued at US$ 2,078.53 million in 2022 and is expected to reach US$ 3,011.01 million by 2030; it is estimated to register at a CAGR of 4.7% from 2022 to 2030.
Rising Preferences to Buy Gas Barbecue Grills from Online Shopping Platforms Fuel North America Gas Barbecue Grills Market
The online retail sector is growing rapidly in various countries across the world due to factors such as the growing number of people shopping online, the high number of smartphone users, and the inclination toward a better standard of living. Numerous advantages of these platforms, including the availability of multiple product choices, easy accessibility, coupons and discounts, special offers, easy return and exchange, and on-time delivery, promote the online sales of different products. Moreover, integrating advanced technologies such as AI in e-commerce platforms provides many growth prospects for e-commerce distribution channels. Consumers highly prefer online retail platforms to research grills and compare features and pricing against different brands and retailers. The access to product information and content and convenience offered by e-commerce shopping appeal to many people looking for grill products for the best value. In addition, augmented reality in product content provides real-world visualization, and people can see how their new grills will look and fit in their space. This is instilling confidence and garnering excitement in people for the product. Various grill manufacturers focus on selling their products online as they have greater access to consumers, and they can also do relevant cross-selling.
Further, the emergence of the COVID-19 pandemic has fueled online retail sales of different products. People were compelled to use online platforms to get their essentials due to lockdown and other social restrictions. Many new online buyers were added in 2020. The sale of different types of grills flourished under the economic uncertainty wrought by the COVID-19 pandemic.
Furthermore, due to the internet, product manufacturers have become more accessible than previously. Many consumers prefer buying barbecue grills directly from manufacturers as they can talk directly with the brand's support team on the brand's e-commerce website, and they can get the best advice on their questions. Other benefits of buying directly from a manufacturer include better deals on warranties, expert service, lower prices, and customization of products to suit exact needs. All these benefits influence consumers to buy barbecue grills directly from manufacturers on their websites. Barbecue grill manufacturers, such as Weber, Bull Outdoor Products, and others, are selling their products through their own websites. Various manufacturers prefer selling their products directly to consumers to build better relationships with customers and to have control over pricing, customer data, brand, and reputation. Thus, the trend of rising preferences to buy gas barbecue grills from online shopping platforms is expected to boost the North America gas barbecue grills market growth during the studied period.
North America Gas Barbecue Grills Market Overview
In North America, the increase in home barbecue grilling and backyard cooking activities drives the gas barbecue grills market. Many people from the region choose to spend their holidays outdoors, where barbecuing is a widely preferred activity. Consumers choose to barbecue quite often for celebrations and occasions. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year's Eve. Preference for food products such as poppers, grilled meat, hotdogs, and other food products on outdoor grills drives the demand for gas barbecue grills.
Further, to fulfill the growing demand for gas barbecue grills, the manufacturers focus on research & development activities and new product launches. For instance, in 2021, BBQGuys announced that the company had launched a new line of "Victory" grills. The Victory line debuts with two outstanding grills: Victory Gas Grill and Victory Pellet Grill. In 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. Such developments by the players operating in the market further boost the market growth in the region.
North America Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)
North America Gas Barbecue Grills Market Segmentation
The North America gas barbecue grills market is segmented based on type, distribution channel, and country.
Based on type, the North America gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.
In terms of distribution channel, the North America gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the North America gas barbecue grills market is categorized into the US, Canada, and Mexico. The US dominated the North America gas barbecue grills market in 2022.
The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, Weber Inc, and Monument Grills LLC are some of the leading companies operating in the North America gas barbecue grills market.